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I will produce - range of promotional posters - range of special tickets - leaflet containing cinema listings

Ceara Elliot OUGD203 Harry Potter

The Hyde Park Picture House is hosting a new event. Potter Month runs across a four week period, showing all eight Harry Potter films, two every week. Produce and promote a range of material that informs and entertains for and alongside this event.

My target audience will be primarily Harry Potter fans, however I will also reach out to schools and universities, publically distributing the promotional material. The age range would be roughly 12 - 30 years.

I will propose - A temporary website design for the four week period - A set of packaging designs for possible food and drink that could be sold at the showings - eight limited edition posters(screen printed)

1.


HYDE PARK

HYDE PARK

PICTURE HOUSE

www.hydeparkpicturehouse.co.uk presents

PICTURE HOUSE

www.hydeparkpicturehouse.co.uk presents

POTTER MONTH 1.10.11 Philosopher’s stone Chamber of Secrets Prisoner of Azkaban Goblet of Fire Order of the Phoenix Half - Blood Prince Deathly Hallows (Part 1&2)

HYDE PARK PICTURE HOUSE www.hydeparkpicturehouse.co.uk presents

POTTER MONTH 1.10.11 Philosopher’s stone Chamber of Secrets Prisoner of Azkaban Goblet of Fire Order of the Phoenix Half - Blood Prince Deathly Hallows (Part 1&2)

Ceara Elliot OUGD203 Harry Potter

Produce

POTTER MONTH 1.10.11 Philosopher’s stone Chamber of Secrets Prisoner of Azkaban Goblet of Fire Order of the Phoenix Half - Blood Prince Deathly Hallows (Part 1&2)

These posters will be used as promotional material. They will be hanging at the front of the Hyde Park Picture house, publically displayed around Leeds and Hyde Park and also displayed in Leeds based Universities and schools. There are three different posters, all will be used. There format is originally 420mm X 594mm, but this scale can increase or decrease depending on it’s purpose.

2.


Ceara Elliot OUGD203 Harry Potter

Produce

Designs for special, limited edition tickets. There are eight tickets, one design for each film. They will be printed onto a yellow coloured paper, using only black shades of ink. The scar that runs down the middle of the design, will be perforated so that the text half of the ticket can be torn off at entrance. The customer is then left with a small section of ticket, that has some of the limited edition poster design on it.

3.


Ceara Elliot OUGD203 Harry Potter

Produce

This is the pocket sized leaflet containing the cinema listings. It will be distributed at the Hyde Park Picture house one month before the Potter Month begins and during it.

4.


Classic popcorn box, with a Potter Month twist. Boxes will be served in small, regular and large sizes. Stock will be a thick card.

Ceara Elliot OUGD203 Harry Potter

Propose

Plastic bottle of Butter Beer. The label is printed on a rough, textured stock

Plastic black cauldron, 17cm diameter, 15cm depth. This will be a way to contain the Potter themed pic ‘n’ mix sweets

Paper bag. Also used to contain the Potter themed pic ‘n’ mix sweets, this is the smaller, cheaper option.

This is the range of packaging designs for the special food and drink that will be sold for the showings. Each have a hint of Potter design to them, maintaining the Hyde Park Picture House’ colours (black and orange).

Classic coke cup, with a black lid and straw. The stock will be a thick card, with a water resistant inner lining.

Liquorice wands. Paper bag, containing five wands

5.


Ceara Elliot OUGD203 Harry Potter

Propose

Temporary website design. Top left, is the proposed design and content for the homepage. The middle image is the design and content for the ‘events’ page, I have described ‘Potter Month’, and enabled a link to information and images of the limited edition posters available to purchase. The two images on the right show the page for all the posters, then the page that appears if you click on one of the posters.

6.


and the philosopher始s stone

Ceara Elliot OUGD203 Harry Potter

Propose

and the half-blood prince

and the goblet of fire

and the order of the phoenix

Here is the range of the eight limited edition posters. There size is 594mm X 420mm, consist of black, white and one other colour and would be printed through the screen printing technique. The stock would be a neutral colour and onto matt paper.

7.


and the chamber of secrets

Ceara Elliot OUGD203 Harry Potter

and the deathly hallows /1

and the prisoner of azkaban

and the deathly hallows /2

Limited edition posters continued, with the produced packaging (cardboard tube with a sticker round the tip, ‘Potter Month, your poster’. Posters would be packaged in the tube, from one to eight rolled up inside.

8.


POTTER BOARDS