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carol LOOK


J U N E / J U LY 2 0 1 1


Close the Deal FAST! with

Closing Costs

Plus Down Payments as Low as $15 and 21-Day Move-In!*

Your clients will love you when you show them they really can afford a brand new Castle & Cooke home! See the move-in ready homes in these master planned Castle & Cooke communities today:


University Park

at Silver Creek

From the mid $100’s Affordably priced master planned living.

Village Green

From the high $100’s

From the low $200’s

Gated privacy featuring private pool, spa and parks.

Gated privacy, private pool, children’s water park.

Ming Ave. & Gosford Rd. 661-663-3810

Stockdale Hwy. & Renfro Rd. 661-387-6427

Panama Lane & Ashe Road 661-836-6623

Brighton Parks Voted Best Active Adult Community.

Stockdale Hwy. & Jewetta Ave. 661-829-1775

The Villas at Seven Oaks

A private, gated community. Ming Ave. & Grand Lakes Ave. 661-665-0683

Visit our new website * Prices, amenities and square footage are subject to change without notice. See sales associate for full details on all offers. Offers may not be combined with any other offer. Down payments quoted are based upon buyer qualifying and obtaining School Facility Fee Down Payment Assistance Program (SFF). (e.g., home at 6316 Declaration Way in Liberty at Silver Creek may qualify for a down payment of $12.92.) Income and qualification limits do apply. Financing must be provided through Castle & Cooke Mortgage, LLC to obtain special incentives. All information is subject to change without notice. CA DRE# 01254164.


Bakersfield REALTOR® Magazine


Perception is Everything


Home Staging


8 12


Your social skills can open doors

Tips - Step by Step

Crossword Puzzle Real estate brain teasers

California’s Hot Legislative Issues

18 20 25 26

Beth Peerce


Is Home Ownership


The Age of Mobile Computing

Visits Bakersfield

Why Home Ownership matters

2011 Scholarship Recipients

Our Community Making it better

Simply going to vanish?

Is here

ON THE COVER The Capitol Building in Washington D.C. Executive Editor - Linda Vernon, CEO Editor - Cheryl Huff, Director of Communications Designers - Carol Duran, Cheryl Huff


Bakersfield Association of REALTORS® 4800 Stockdale Highway, Suite 100 Bakersfield, CA 93309 P. 661-635-2300 F. 661-635-2317 BAKERSFIELD REALTOR® MAGAZINE





s it really true? Are we nearly half way through 2011? WOW! There have been numerous Association activities enthusiastically supported by our membership and staff. The Fair Housing Arts Contest, hosted by the Equal Opportunity Committee, was a huge success. Fun was had by all as face painting, a photo booth, BoBo the Clown, and lots of food kept the carnival atmosphere alive. The Commercial Investment Committee, chaired by Clint Bear, continues to draw great numbers to their meetings. The programs are designed to enlighten us on current projects that affect our industry. If you are one of the few missing these programs, check them out.

The re-vamped First Thursday Brew and Breakfast is in full force. Meeting monthly on the first Thursday of each month promises lots of networking and property pitches. The breakfast is always great, but the camaraderie is the best. I attended my first Technology Committee meeting, and I can sum it up in one word... impressive! This dynamic group is committed to helping bring our membership full circle in all areas of technology. Be sure to check out the schedule of these committee meetings, and more, on the Connections Newsletter you receive via email. Our Association was well represented at the California Association of

REALTORS® Legislative Day and spring Business Meetings in Sacramento in May. While there, we met with our State Legislators to promote issues pertinent to the Real Estate Industry. The following week, Linda Vernon, Jeanne Radsick and I went to Washington D.C., carrying the same agenda to our U.S. Congressional Representatives, seeking their support on issues that affect REALTORS® business. At both the state and federal levels, the term “REALTOR® Party” was foremost. While our great nation allows each of us to support the political party of our choice, your local, state and national association leadership teams support the REALTOR® Party and the legislators and candidates

who support the success of our profession. The loss of the mortgage interest deduction is on the table in Washington. It is imperative that you answer National Association of REALTORS® Calls to Action to make our voice heard. Finally, in order to ensure that the REALTOR® voice is heard, the NAR Directors voted to increase our National dues by $40 beginning 2012. This fund will be specifically used to provide funding to respond to the escalating environment of anti-home ownership measures that are being contemplated in this Congress, including mortgage interest deductibility. Our professional survival is certainly worth $40. (that’s only 10 cents a day!).


Making a difference…


“We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee.” --Marian Wright Edelman

In May, REALTORS® marched on our State Capitol and also on the Hill in D.C. to take an important message to our legislators… that as REALTORS®, we value the ideals of home ownership, private property rights, free enterprise and responsible government, and that we will continue to fight to keep the dream of home ownership alive in California and throughout the country. Each year hundreds of proposed bills come before our representatives that can have a far-reaching and negative impact on the way we do business. Face time with our legislators is critical. Never underestimate the influence we can have on our legislators by simply taking the time to be there to share our concerns about issues important to our real estate industry. It sends a powerful message and can help them understand the importance of what we do and how that can bring stability to our state and nation. It’s all about home ownership. If we don’t take the message to them… who will?

2011 LEADERSHIP President Angie Trigueiro Titan Real Estate

President-Elect Scott Tobias Prudential Tobias, REALTORS® Vice President Theresa Olson RE/MAX Magic

Secretary/Treasurer David Knoeb Karpe Real Estate Center


Immediate Past President Gail Malouf Coldwell Banker Preferred, REALTORS®

Richard Forcillo Karpe Real Estate Center

Karen McKinzie McKinzie Nielsen Real Estate

Midge Jimerson Boydstun Realty Co, Inc.

Bill Redmond Watson Realty ERA

Chief Executive Officer Linda Vernon

Lezlie Chaffin Premier Realty

Robert Malkin Watson Realty ERA



Perception is Everything Your social skills can open doors or slam them shut


BY BETH SILCOX, Success Magazine, April 2011

ou’ve been selling all your life. Remember giving Dad your best sales pitch to borrow the car? Then you bundled up your qualifications, crossed some fingers and hoped your potential new boss would “buy.” Truth is, even your love life depends upon someone’s perception of you, on your ability to connect socially and ultimately “sell” the entire package. The same holds true for business sales. We do measure salespeople, rightly or wrongly, by their impressions. “In the eyes of the observer, perception is reality. The observer believes that what he or she sees is real,” says Gary Hankins, author of The Power of the Pitch. The difference between a successful salesperson and a mediocre one often lies in the nuances of social behavior and the skills for building relationships and controlling another person’s perception. So, while you may be adept at sharing your in-depth knowledge of your product, if you stand too close and invade your client’s personal space, you may be perceived as pushy or creepy. Fail to listen empathetically to clients, and you could be perceived as egotistical. Lack enthusiasm in your voice and you’re lazy. Because human interaction of any kind is fraught with pitfalls like misperception, it is in your best interest as a salesperson to critique your own social skills and pay close attention to the reactions you get. Survey your friends and colleagues, videotape your presentations or seek the input of a coach. Perceive yourself as others do, and you can make meaningful and strategic changes to your social behavior that will make a lasting and accurate impression on everyone you meet.

CAUSES OF CUT AND RUN People cutting short their interactions with you? Something about you may be off-putting. Maybe your personal agenda to sell is overpowering those around you and turning them off. Are you doing all the talking? Entering into a conversation with anyone, be it a friend or sales prospect, should resemble a game of backyard catch. “Pay attention to how long you hold the ball, and then toss it back in his direction, which signals it’s his turn to talk,” says Joe Sweeney, author of Networking Is a Contact Sport. Monopolize conversations and you risk being dismissed as a pompous, fullof-himself bore, even if you’re simply overexcited and nervously talking to fill awkward silence. Don’t let your enthusiasm for your product or service alienate your friends and potential clients. Your behavior when meeting people casually in a social setting should differ from that of a power networker glad-handing in a room of business prospects. Overt attempts to sell at a social gathering backfire. Instead, keep your cool, show an interest in others and focus on building relationships, rather than selling, in this venue. Examine your motives. If you start every conversation focused on What’s in it for me?, you’re in for a bumpy career in sales. You’ll develop superficial relationships that lack the necessary strength for long-term networking and success. Choose, instead, a “pay-it-forward” attitude, and foster relationships based on giving rather than receiving. Sincerity really does pay; it just takes a little longer. Start by taking an interest in the who, rather than in the what. “Use any scrap of information flying around

your brain to formulate an interesting question, which can cut through the clutter that typifies human discourse these days,” Sweeney says. For a good conversation starter, look to what’s important to this person. Asking, however, is only half the equation here. You must also listen. Focus your attention on the speaker and take in every word. Empathetic, active listening not only raises your likeability factor in the eyes of the prospect, but also gives you fodder for future, compelling questions.

ADOPT A ROCK STAR ATTITUDE If you want to connect with people individually or in group presentations, you have to put your ego aside and develop a “Rock Star Attitude.” In other words, talent is not enough. Sure, you play guitar and sing, but audiences don’t buy it unless you show them some love. “If stakeholders don’t like you, it will only be a matter of time before you’re fired. Wall Street is littered with the bodies of CEOs who have failed to understand the importance of the Rock Star Attitude,” says Hankins. When you’re making a presentation, showing the “love” is easy. Start by maintaining eye contact and smiling— a genuine grin, not a grimace or some plastic version. Bring a little levity, interject some humor and get your audience involved by asking questions and expecting answers. Audiences will feel your authenticity. Sales, in its simplest form, connects people with what they need. The sharper your ability to discern prospect and client needs, the greater your sales success. The easier you make it for your client to relate and communicate with you, the easier it will be to discern those needs in the first place. BAKERSFIELD REALTOR® MAGAZINE


HOME STAGING Step by Step Looking good really does count BY TOM KRAEUTLER Home Improvement Editor, AOL

Preparing a home for sale requires seeing it with new eyes -- a bit of a challenge when you’ve lived in and loved a space for years. That’s where home staging, the

art of styling your home for the buying audience, comes in. Industry surveys show that staged homes sell faster and at higher prices than those that aren’t, so the effort and minor expense invested in home staging can definitely put dollars in your pocket at closing time. To give you an idea of what’s involved as well as a head start in preparing your own home, here’s a step-by-step guide to home staging. DRIVE BY Grab a pad and pen, hop into your car, and do a drive-by viewing of your home’s exterior. What do you notice first? Make notes on what needs to be cleared away, cleaned, repaired and repainted. FIRST IMPRESSIONS Create a grand and welcoming entrance with a perfectly swept walk, freshly




urn an unattractive fireplace into a selling feature. First, that dated brass screen has got to go. Next, give the fireplace a good cleaning, scrubbing it with soap and water. Then, using a stone color enhancer, polish the bricks to make them shine. In no time you will have a fireplace that will turn your house into the hottest property on the block.

Stain dated kitchen cabinets instead of replacing them. Dated kitchen cabinets can be a big turnoff to potential buyers. Instead of paying big bucks to replace them, just stain them. First, apply the stain in even strokes, going with the grain of the wood. Add some stylish hardware, and your kitchen will have the up-to-date look that buyers love. New kitchen appliances bring high returns from sellers.

painted door and trim, polished hardware and address numbers, tidy doormat, and a few pots of colorful blooms on the front porch. CLEAR CLUTTER Begin the home staging process by clearing away the personal clutter, including everything from paperwork to photos to collections. Remember that

Studies show that new kitchen appliances bring high returns from sellers, so get rid of old appliances that make the rest of the kitchen look dated. Once you install the new equipment, it will scream “new kitchen.”

Need to dress up a window? Use place mats. First, apply a hook-and-loop fastener to the place mats and attach them in a row to a basic curtain rod. Now that the place mats are attached to the curtain rods, pin them together at the bottom, and you’ll have a stylish valance at a minimal cost.

Adding drama to old hardwood flooring First, isolate damaged boards, cut them out and replace them with new pieces. Rent a sander from a local hardware store, and give the floor a good sanding. The last step is to stain the boards with a rich color, and watch your floor go from drab to dramatic in no time.

Breathe new life into a worn patio. Do you have a red-brick patio surface that needs to be freshened up? Here is an easy way to give it new life with paint.

TONE DOWN The key to successful home staging is a neutral palette that creates a backdrop for buyer imagination. Replace patterned wall coverings with off-white paint. CLEAN SMELL Address and banish odors resulting from pets, cooking, and smoking. Don’t underestimate a buyer’s sense of smell. REDUCE ART Limit wall decorations to fewer and larger pieces of artwork, again keeping a subtle, neutral look in mind. Also include a few strategically placed mirrors to expand the space and reflect its best assets. ACCESSORIZE SPARINGLY Remember the “rule of threes” to create pleasing, uncluttered groupings of items. A few plants placed within main living areas can also add welcome vitality. the potential buyer needs to visualize themselves in the space, and your particular brand of “lived-in” may not match up with theirs. CHECK FURNITURE FLOW Edit furnishings for a just-right balance. Keep proper scale and capacity in mind. Plan traffic flow so that architectural elements are visible.

add as much as 15 percent to property value. So do a little home staging on the exterior, too. GARDENS While you’re in the garden, apply the same home staging eye you did indoors to any outdoor accessories. Too many garden ornaments can add up to clutter rather than whimsy. Also ensure that water features are clean and operable - their look and soothing sound will contribute positively to exterior impressions. PACK UP Stow away all athletic equipment, gardening implements and surplus furniture, and neatly coil and rack hoses. If you follow these home staging steps, you’re far more likely to snag top dollar in a timely home sale.

CLEAR GARAGE Garages are a big “bonus space” for new home buyers, so make sure yours can be seen. Pack up any straggling tools and project materials. GREEN SCENE Lush landscaping, is one of your home’s best exterior assets at selling time it can

First, roll a light coat of paint onto the bricks. Next, lightly spray them with water and then dab them before they dry to give them an outdoor look.

Stage rooms to show off their true potential. Clear out clutter or other personal items that will distract buyers. Paint the walls a neutral tone, and furnish the space to show off how functional it is. When buyers come through and imagine themselves there, you can bet an offer isn’t far behind.

Let the sun shine in. Buyers love light and airy living rooms, but dark and dingy isn’t on their list. Open up your window shades to let some light in. You can never have too many lamps. Arrange the space with lightly colored furniture, and you’ll have a living room that brightens your chances of a sale.

Stage rooms with one purpose so buyers will know what it is. Potential buyers are confused by extra rooms that have a mishmash of uses. To avoid this

problem, first clear away clutter and excess furniture. Paint the walls a neutral tone and then furnish the room with a desk to stage it as a home office in which buyers will want to get down to business.

Storage space sells! Potential buyers love homes that have lots of storage space. Since they will open your closets, it’s a good idea to clear out unnecessary clutter, and organize your shelves to show off how much storage you have. BAKERSFIELD REALTOR® MAGAZINE


STANDARDS OF PROFESSIONALISM CASE STUDY INSIGHTS Case #1-28: Disclosure of Existence of Offers to Prospective Purchasers (Adopted November, 2002.)

Lori listed her home for sale with REALTOR® Tom. The property was priced reasonably and Tom was confident it would sell quickly. The listing agreement included the seller’s authorization for publication in the MLS and authority to disclose the existence of offers to prospective purchasers.

Within days, Tom had shown the property to several prospective purchasers and one of them, Susan, wrote a purchase offer at close to the asking price. REALTOR® Tom called Lori to make an appointment to present the offer. After hanging up with Lori, Tom received another call, this time from

REALTOR® John. John explained that he represented a buyer who was interested in making an offer on Lori’s property. REALTOR® John explained that while his buyer-client was quite interested in the property, price was also a concern. He asked Tom if there were other offers on the property, indicating that his buyer-client, would likely make a higher offer if there were competing offers on the table. REALTOR® Tom responded telling REALTOR® John, “That’s confidential information. Please tell your client to make her best offer.” Taken aback by Tom’s comments, John shared them with his buyer-client, who chose not to make an offer and instead pursued other properties. Buyer Susan’s offer was accepted by seller Lori later that evening and, sometime later, the transaction closed. Several months afterward, Lori and REALTOR® John met at a social event. John related his conversation with REALTOR® Tom. Lori asked John if he thought that John’s buyer-client would have made an offer on her home absent Tom’s refusal to disclose whether there were other offers pending. John responded that it was impossible to tell for certain, but his buyer-client had certainly not been favorably impressed by Tom’s response to a seemingly routine question. Lori subsequently filed an ethics complaint against REALTOR® Tom alleging violation of Article 1 as interpreted by Standard of Practice

1-15. She noted that she had clearly authorized Tom to disclose to buyers and cooperating brokers the existence of pending offers and that Tom’s arbitrary refusal to share information he was authorized to share could have been the reason, or part of the reason, why REALTOR® John’s client had chosen not to make an offer on Lori’s home. REALTOR® Tom defended his actions indicating that while he agreed that he had an obligation to promote Lori’s interests, his obligation to REALTOR® John and to John’s buyer-client was simply to be honest. He had not, in any fashion, misrepresented the availability of Lori’s property. Rather, he had simply told John to encourage his client to make her best offer. “I’m not required to turn every sale into an auction, am I?” he asked rhetorically. “I feel that I treated all parties honestly and fairly,” he concluded. The Hearing Panel did not agree with REALTOR® Tom’s reasoning, indicating that he had violated Article 1 as interpreted by Standard of Practice 1-15. They noted that Standard of Practice 1-15 requires REALTORS®, if they have the seller’s approval, to divulge the existence of offers to purchase on listed property in response to inquiries from either potential buyers or from cooperating brokers. Tom had not met that obligation and, consequently, the Hearing Panel concluded that REALTOR® Tom had violated Article 1.


66 calls were received by our Ombudsman. n

190 total calls for 2011 year-to-date. n


29 calls were complaints



against agents which were resolved, and disciplinary/ arbitration packages were not requested by the complainant. n

7 grievance/arbitration

packages were mailed for issues that could not be resolved. 40 calls were received requesting information on real estate procedures. n

Joe Newton

PUZZLE Test your Real Estate Knowledge 1




4 6 8













20 21 22




26 27 28 29 30

31 32



SOURCE: Carla Muss-Jacobs, Principal Broker/Owner, EBA Portland, LLC

Check out the Answers

ACROSS 1. A specific type of real estate 4. A specific type of real estate 5. Three little letters that mean so much to Wall St. 7. Organization founded in 1901 8. Home buying helper 9. 21st century version of ‘walk-away’ 11. Manner of pay 14. The price is right 15. Caution: they might have a dog 16. Loan secured by property 17. Takes a while to sell 20. They’ve moved on 22. Some things to think about 26. Highly successful real estate network 28. Person in charge 30. Principal, interest, taxes, insurance 31. Legal agency relationship 32. Trust loyalty accounting 33. It’s king 34. Has nothing to do with SS Act of 1935 DOWN 2. Lenders’ number 3. No agency relationship 6. A closing must have 10. A lender tease 12. A year in review 13. Ownership from wall-to-wall 18. Created by a Cuomo 19. Real estate mantra 21. Court ordered 23. No listings for you 24. Cause of the “meltdown” 25. What motivates some 27. A government lie 29. Not all Real Estate Agents BAKERSFIELD REALTOR® MAGAZINE


ANSWERS 1. Commercial 2. Interest Rate 3. Customer 4. Residential 5. MBS 6. Insurance Binder 7. NAR 8. Buyers Agent 9. Strategic Short Sale 10. Adjustable Rate Mortgage 11. Commissions

12. Market Reports 13. Condominium 14. Comparative Market Analysis 15. Owner Occupied 16. Mortgage 17. Over Pricing 18. HVCC 19. Buy low sell high 20. Vacant 21. Foreclosure 22. Code of Ethics 23. EBA

24. Banksters 25. Double Dip 26. Active Rain 27. HAMP 28. Managing Broker 29. Realtors 30. PITI 31. Client 32. Fiduciary 33. Cash 34. Credit Score

Tackling the Tough Issues

Hot legislative topics for 2011, what you need to know


CALIFORNIA ASSOCIATION OF REALTORS® RAISES CONCERNS ABOUT STATE BUDGET California is facing record budget deficits. Two years ago, the Senate considered on multiple occasions a proposal to impose a forced overwithholding on independent contractors as a means of closing the

budget gap. The proposal was ultimately defeated. However the budget deficits that spawned the proposal continue to plague the state. C.A.R. is concerned that not only may the withholding issue be revisited, but that other tax changes harmful to real estate and your business could be considered as well.

FORCED OVERWITHHOLDING ON INDEPENDENT CONTRACTORS This proposal would have required anyone receiving a 1099-MISC form to be subject to overwithholding. At the close of a transaction, the broker would be required to withhold 3% of the commission paid and pay it to the Franchise Tax Board (FTB). Agents would still pay their normal quarterly estimated income tax payment to the FTB in addition to the withholding. When filing their state income tax return the following April, the agent would deduct the withholdings along with the quarterly estimated tax payments from their tax liability, thus allowing California to borrow money from you and earn interest on your money. C.A.R.’S OBJECTIONS n There is no evidence that independent contractors are failing to pay their income tax obligations. n This also creates significant

administrative burdens on individuals required to file 1099-MISC reports with the FTB as well as significant administrative costs to the FTB. TAX ON SERVICES Over the years, several pieces of legislation have been proposed to impose a sales tax on special services that are currently exempt from taxation. While none of these proposals have been approved

by the Legislature, C.A.R. remains concerned that the idea will be raised again in connection with closing the budget deficit and continues to oppose a sales tax on real estate commissions and real estate-related services. Such a tax places small companies at a disadvantage (larger companies can employ people “in house” for many services, while small companies do not), and puts California businesses at a disadvantage (Californians can choose out-of-state service providers when available rather than those subject to the tax). A tax on real estate related services will increase the cost of housing because all services involved in purchasing a home will be taxed (e.g., appraisal, home inspection, structural pest control inspection, escrow services, loan fees, etc.). SOURCE: C.A.R.


NATIONAL ASSOCIATION OF REALTORS® AFFORDABLE AND AVAILABLE PROPERTY INSURANCE Since September 2008, Congress has approved nine National Flood Insurance Program (NFIP) extensions and allowed five lapses. During the June 2010 lapse, 47,000 home sales were delayed or cancelled. NAR urges Congress to reauthorize the NFIP for at least five years and

Requiring a higher down payment does little to reduce risk of default, but strips home buyers of their savings and increases the number of borrowers who would be ineligible. NAR opposes mandatory increases in mortgage down payments as proposed by financial regulators. NAR also urges Congress to extend the current mortgage loan limits for FHA and GSE’s. PRESERVING HOME OWNERSHIP TAX BENEFITS Please see pages 30 and 31 for more information about this issue.

end the uncertainty of extensions and shutdowns. THE FUTURE OF THE SECONDARY MORTGAGE MARKET The GSE’s, though they have been in conservatorship for almost three years, remain critical to ensuring mortgage market liquidity. Elimination of the GSE’s, without a viable replacement for their secondary mortgage market mission, will mean severely restricted mortgage capital and higher costs for qualified, creditworthy borrowers. NAR urges Congress to enact comprehensive legislation to

restructure the secondary mortgage market in a manner that provides the federal government with a continued role to ensure a continuous flow of mortgage liquidity in all markets under all economic conditions. ACCESS TO AFFORDABLE MORTGAGE PRODUCTS Purchasing a home requires a significant cash investment from buyers including the down payment, closing costs and other fees such as inspections.

SHORT SALES Short sales are still a story of delay and unrealistic lender views of current home values. Consequently, enormous amounts of time are spent on potential short sales that result in foreclosures. Banks are losing more on foreclosures than they would if they had approved reasonable short sales offers. NAR urges passage of H.R. 1498, the “Prompt Decision for Qualification for Short Sales Act of 2011,” that will require servicers to approve or disapprove a short sale within 45 days of a request for approval of a short sale. SOURCE: N.A.R.





Kevin McCarthy

David Valadao

Assemblyman 30th District Phone: 559-585-7170 Sacramento: 916-319-2030 Email: assemblymember.valadao@

Assemblywoman 32nd District Phone: 661-395-2995 Sacramento: 916-319-2032 Email: assemblymember.grove@

Jim Costa

Jean Fuller

Michael J. Rubio

U.S. Congressman 22nd District Phone: 661- 327-3611 D.C.: 202-225-2915

U.S. Congressman 20th District Phone: 661-869-1620 D.C.: 202-225-9308 Email:

Senator 8th District Phone: 619-323-0443 Sacramento: 916-651-4018 Email:

Shannon Grove

Senator 16th District Phone: 661-395-2620 Sacramento: 916-651-4016 Email:

COUNTY SUPERVISORS First District Supervisor

Fourth District

Phone: 661-868-3650

Phone: 661-868-3680

Jon McQuiston Second District Supervisor

Zack Scrivner

Phone: 661-868-3660 Third District Supervisor

Mike Maggard

Phone: 661-868-3670



Ray Watson Fifth District

Karen Goh

Phone: 661-868-3690




NAR GOLDEN R Bakersfield Association Jeanne Radsick (chartered)

CAR Golden R Gail Malouf Theresa Olson Scott Tobias Angie Trigueiro Linda Vernon

Frank C. Abbot Jr

Wava Cooper

William Gray

Martin Mayorga

William Joe Roberson

Robin Ablin

Gregory R. Cowan

Louie Gregorio

Pam McClurg

Sharon K. Robinson

Todd Ablin

Richard Cox

Alexandra Guerrero

Diana L. McCombs

Tom Rose

Jim Adams

Stacy L. Cox

Jose D. Gutierrez

James A McEwen

Judy L. Ryder

Alicia Michelle Angelini

Stacey Dale

Scott Ivan Hanson

Robin B. McGarrah

Mike Saba

Sheri Lynn Anthes

Robert Willis Davis

Susan Harlander

Marilyn McIndoe

Angelica Maria Santa Cruz

Big John Armendariz

Pamela Davis-Lane

Stacy Harrison

Kevin Martin McInnerney

Randy Schell

Donna Rose Arnette-Voth

Roselita Dela Cruz

Richard Hartje

Karen McKinzie

Denice Schweer

Lucrecia C. Arucan

Rosina Jeppi Dewar

Carol A. Helm

Stephen Jackson McKinzie

David Segesman

Victoriano Baldivia

Amarjit S. Dhaliwal

Marco A. Hernandez

Iman Amy Mestmaker

Nancy A Sewell

Bryan Batey

Alma Diaz

Michael R. Hinojos

Nicolas Meyer

Dan T. Shanyfelt

Kenneth G Beavers

Charles Doremus

D.Kevin Hoover

Beverly A. Miller

David Lee Simas

Gary Belter

Hope Dougan

Kelly D. Hudson

Judy Miller

Frank Edward Simon

Joseph R. Biafora Jr

Louis Duarte

Tara Dawn Hughes

Don Mitchell

Laura G. Solares

Edward W Bierman, Jr.

Jessica Lillian Duncan

Cindy Isaiz

Selma Margarita Molina

Michael T Soper

Nigle Bilderbeck

Greg Dunn

Virginia Jeffries

Carol Ruth Goncharow-Moore

Darrell Sparks

Cleta Bird

Felice P. Durazo

Midge B. Jimerson

Michael Keith Morris II

Keith Spurlock

Eugene A. Blefari

Bonnie G Embrey

Jerry Johnson

Karen Leigh Murray

Frank St. Clair

Ami Boothe

Curtis C. Embrey

Anna P. Juhl

Amanda F Muth

Sharon L. Stapleton

Tracy N. Boughton

Ann Enge

Robert Karpe

Tracy M. Nail

Krista A. Stevenson

William David Boyd

Cynthia O. Escalante

Melvin K Khachigian

Raghda Najdawi

Gayle E. Stewart

Kay Boyer

Robert Roy Fanucchi

Allison Kitchen

Susan Rae Neal

Brigitte Strizak

Shanti D. Brinsfield

Dona Faz

Mike Kitchen

Joe Newton

Ron H. Sullivan

Juanita S. Brooks

Susan Ferguson

James A Knapp

Dave Nielsen

Jim Summers

Steve Brunswick

Lydia E. Fleming

Dennis Knittel

Nancy V. Nielsen

Nancy M. Talbot

Ampelia Bugarin Davies

Mary J. Flores

David C. Knoeb

Allison Brandt Oliver

Thomas Teagarden

Sara S. Burnette

Richard M. Forcillo

Misty Nichole Knoeb

Dee Oliver

Helen Thomas

Jon M Busby

Susan Diane Ford

Scott David Knoeb

Theresa Olson

Darlene L. Tobias

Jeff Bussman

Thomas Ford

Garry Kornbau

Michelle Overstreet

Scott Tobias

Gregory D. Bynum

Michael Aaron Freedman

Karen Kounter

Jeffrey Page

Michelle K. Towell

Diana Canaday

Maryann Froehlich

Wayne Kress

Maria Pandura

Cathy Trevino

Rhonda Canady

Penny Fulton

Jean E.C. Laborde

Coleen Peters

Young Trieu

Belinda Capilla

Guillermo A. Gallegos

Bernard G. LeBeau Jr.

Warren Peterson

Angie Trigueiro

Erlin Casas

Lourdes A. Galsim

Helen Lee

Jacqueline Pollock

Linda Turner

Lester E. Causey

Jason Gandola

Mike Leggett

Ricky Portillo

Brian Nicholas Tuttle

Lezlie Chaffin

Gerald Gaskin

Troy T. Lei

Charlene F Powers

J. Steve Urner

Ronda Ursula Chaffin

Pascual Garcia

Wayland Hon Louie

Darren Powers

Karen D. Vanderhurst

Thomas Chafin

John Garone

Thomas G. Lynch

Barbara Prince

Linda Vernon

Wil Chandler

John J Garone

John P Mackessy

Vicki Irene Quinton

Scott J. Wadsworth

Mary Christenson

David Gay

Josephine Uy Magat

Jeanne Radsick

Leslie R Walters

Richard Allen Clasen

Daniel E. Geary

Robert L Malkin

Karen Lacks Ramstrum

Tamara Lynn Watson

Harry B. Clay

Edith Gibson

Gail Malouf

Lawence Ramstrum

Richard E. Watson

Florence Coble

Gary Gibson

Jagmit Singh Mann

Vikram D. Reddy

Bill Wigley

Terri Meyer Collins

Shelly L. Gipson

Tammi Marchand

Bill Redmond

Johnny Williamson

Athena Collup

Fran Kaye Glessner

Denise Martin

Brandon Gene Roberson

Jim Winfrey

Daniel B. Cook Jr.

Kevin Gonsalves

Joanne Martin

Pam Roberson





SHERYL GALLION Ticor Title CA of America

SAM JABUKA Jabuka Home Inspections

PARIS DAVIS The Bakersfield Californian

FERMIN GALVAN Tri Kern Home Inspections

TERRI MAYS First American Title Co.

CARLOS CHIQUINI Dewey Termite & Pest Control


RAGHDA NAJDAWI Chevron Valley Credit Union

MICHELE COOPER Chevron Valley Credit Union

MIKE GEORGE Agape Mortgage

RON VEINER Abbys Photography

BRET DIXON American Home Shield

SUSAN HENDRICK Wells Fargo Mortgage

BARBARA L. WELLS Karpe Mortgage




661.900.2358 mcooper



661.327.0626 fermin@

661.472.7182 kristy.gannon@

661.324.2427 mikegeorge@

661.204.2980 susanhendrick@



661.587.7250 x.307 rnajdawi@

661.342.4945 www.

661.703.2227 barbwells@






Featured Artist

Benjamin Victor

Benjamin Victor

is perhaps best known for his stunning Oil Worker Monument in Taft, CA. The monument is the largest bronze statue in California - standing 40 feet. It was created to honor the hard-working men who built Kern County’s vast oil industry. “A gift from God” is how Benjamin Victor describes his ability to create spectacular works of figurative

sculpture. Benjamin joined the ranks of Michelangelo, Bernini, and Daniel Chester French by receiving his first large commission at only 23 years old. At age 26, he became the youngest artist ever to have a sculpture in our Nation’s foremost collection of figurative sculpture - the National Statuary Hall in the United States Capitol. Art critics and organizations, including the National Sculpture Society

in New York City, continue to recognize the aesthetic and conceptual integrity of Benjamin’s artwork. His passion and drive clearly show in each of his unique and profound creations. With expressive features, exquisite detail, and thought-provoking content, the work of Benjamin Victor is sure to take its place among the great masterpieces of art history.

C.A.R. President,

Beth Peerce visits Bakersfield s

Sally Dudek, Barbara Apsit-Incardone and Judy Miller


Carol, leave room for names under the photos. I wouldn’t use the photo I marked because Lisa won’t like that photo of herself. I changed the Lydia Fleming and Athena header. Collup

Lezlie Chaffin and John Willingham

Back row (l to r) Bill Redmond, Scott Tobias, Gail Malouf, Beth Peerce, Angie Trigueiro, David Knoeb. Front row, Linda Vernon, Jeanne Radsick, Theresa Olson.



C.A.R. President, Beth Peerce

Mel Khachigian

Kandie Miller, Theresa Olson, Korina Cera, Darlene Tobias, Sheryl Gallion, Michele Cooper

Midge Jimerson and John Boydstun

Terri Mays and Michele Cooper

Angie Trigueiro and Beth Peerce Sheryl Gallion and Carrie Shreffler

Jeanne Radsick, Gail Malouf, and Linda Vernon s

Gary Belter, Sheri Anthes, and Brian Tuttle



Home Ownership Studies show that home ownership has a significant positive impact on net worth, educational achievement, civic participation, health and overall quality of life. WHY HOME OWNERSHIP MATTERS TO PEOPLE Home owners are happier and healthier and enjoy a greater feeling of control over their lives. n

Owning a home is one of the best ways to build long-term wealth. Historically, a home owner’s net worth has ranged from 31 to 46 times that of a renter. n


Home owners are free to redecorate,



renovate, and modify their homes as they wish.

to participate in organized activities and spend less time in front of the television.

Most home owners enjoy stable housing costs—a fixed-rate mortgage payment might not change for 15 to 30 years while rent typically increases 3% a year.



Home owners can typically deduct mortgage interest and property taxes on their federal individual income tax return. n

TO COMMUNITIES People who own homes vote more, volunteer more and contribute more to their neighborhoods. n

Home owners do not move as frequently as renters, providing more neighborhood stability. n

In turn, this stability helps reduce crime and supports neighborhood upkeep. n

Children of home owners do better in school, stay in school longer, are more likely n

67% of American households are owner-occupied. America is a nation of home owners. n

Home owners pay 80% to 90% of federal individual income taxes, contributing to federal programs that benefit all Americans. n

Every home purchased pumps more than $60,000 into the economy for furniture, home improvements and related items. n

Housing accounts for more than 15% of the national Gross Domestic Product, a key driver of our national economy. n

For these reasons and more, home ownership is the American Dream! n

* For more information and data on the points above, see Homeownership

Long-Term Value of Home Ownership: Why buying is the only thing that makes sense. Housing is shelter first and foremost, but under normal circumstances it also is a proven sound long-term investment. Abnormal swings in recent years have distorted those perceptions, and for many people the reality as well. But a closer examination of the underlying fundamentals shows housing will continue to be a good long-term investment in the future – as long as we don’t tamper with basic policies which promote responsible and sustainable home ownership. Beyond the factors of shelter and investment, buying a home generates a pride of ownership and commitment to community, which comes with achieving this key part of the American Dream. Combined, these factors contribute to the quality of life in communities across the country – inspiring our nation to be described as the “best housed nation on earth.” THE MODERN HOUSING ERA The 30-year fixed-rate mortgage is the cornerstone of home financing. Alternatives, including adjustable-rate

and perceived control over their lives. Higher levels of home ownership lead to more stable communities by being imbedded in the same neighborhood and community for longer periods.

loans and various hybrids, make sense for buyers who would be comfortable with a worst-case higher payment adjustment or plan to sell before the first adjustment period. However, preservation of the fixed-rate loan is critical to a stable housing finance system that has worked well for over 60 years – any tampering with that model could have dire consequences for the overall economy. SOCIAL INFLUENCE Some studies also show home owners are happier and healthier with higher life satisfaction, higher self esteem

THE HOUSING BOOM AND BUST: ABERRATIONS Much has been made recently about changes in the housing market since the boom, but it must be kept in mind that the market behaved uncharacteristically during this period – notably between 2003 and 2006 – largely in response to risky mortgage instruments, motivated by greed on Wall Street. In examining the correction that has taken place and any adjustments that should be made, it’s important to put the information into perspective. For example, the home ownership rate spiked at over 69 percent in parts of 2004 and 2005, and much has been made of the decline since – but it is a decline only to the long-term average. Marginal home buyers in the middle part of the decade were encouraged to buy homes by mortgage brokers recommending risky financial instruments with no down payments and low teaser interest rates. As a result, home ownership rates peaked above sustainable levels. Many borrowers didn’t understand the terms of the loans, while the mortgage companies assumed no responsibilities and sold the mortgages as highly rated securities to unwitting investors. The mortgage mess caught many other buyers by surprise, who frequently didn’t understand the terms of exotic alternative instruments, or assuming that they’d be able to refinance or sell their home when the time came. A fundamental shift in the playing field had occurred, one that in hindsight should have never been allowed. BAKERSFIELD REALTOR® MAGAZINE


Monthly Stats Active, Pending and Sold - All Areas






2011 2010









500 0



Contingent & Pending

MARCH 2011

Active Contingent & Pending Sold Total Volume Closed Median Sales Price * Average DOM *

Sold Total Volume Closed Median Sales Price * Average DOM *


All Areas 2011


2,220 2,219 777 103,866,882 119,000 63

1,896 2,551 755 109,356,718 130,000 52

% Year over Year Change 17.1% -13.0% 2.9% -5.0% -8.5% 21.2%

Bakersfield March

Contingent & Pending

APRIL 2011

All Areas March



April Active Contingent & Pending Sold Total Volume Closed Median Sales Price * Average DOM *



2,028 2,429 741 98,189,160 120,750 59

1,922 2,667 751 108,057,442 129,700 49



635 87,069,502 126,000 60

614 92,709,220 136,250 46

% Year over Year Change 5.5% -8.9% -1.3% -9.1% -6.9% 20.4%

Bakersfield 2011


624 88,577,982 128,500 63

615 93,027,529 136,000 52

% Year over Year Change 1.5% -4.8% -5.5% 21.2%

April Sold Total Volume Closed Median Sales Price * Average DOM *

% Year over Year Change 3.4% -6.1% -7.5% 30.4%

Bakersfield uses the following Zip Codes: 93301, 93302, 93303, 93304, 93305, 93306, 93307, 93308, 93309, 93310, 93311, 93312, 93313, 93314. Statistics were run on May 16, 2011.



2011 Compared to 2010 by MLS Area Area 10 21 22 23 31 32 33 34 41 42 43 51 52 53 54 61 62 63 64 80 81 82 83 91 92 93 94 95 96 98 99

# Sold 2011 2010 94 100 55 73 89 84 5 9 107 88 219 197 75 53 24 23 56 66 84 88 8 8 331 320 493 544 248 253 3 2 60 67 377 361 120 101 8 10 31 11 3 1 7 8 16 18 66 67 10 1 2 4 5 6 93 95 60 81 96 94 149 144

Dollar Value 2011 $9,122,029 $2,635,771 $8,221,653 $1,619,900 $8,104,047 $20,091,579 $9,625,486 $4,710,454 $4,380,922 $7,589,529 $1,045,200 $26,128,673 $65,336,219 $52,592,941 $504,900 $10,117,365 $76,568,193 $30,894,620 $2,096,500 $4,334,420 $245,000 $638,102 $2,101,600 $5,071,917 $2,655,125 $219,000 $706,900 $9,463,200 $4,056,055 $11,317,280 $16,710,072

2010 $8,773,733 $4,416,150 $8,862,450 $2,490,800 $7,034,700 $20,063,627 $7,838,510 $5,878,727 $3,911,865 $8,394,460 $1,114,150 $29,199,454 $75,703,843 $58,778,539 $356,000 $13,364,250 $79,021,069 $29,171,527 $1,926,499 $1,853,000 $132,000 $614,450 $2,255,600 $6,115,822 $162,000 $320,900 $779,000 $11,278,781 $10,421,655 $10,707,965 $18,616,540

Average Sold Price* 2011 $101,312 $48,946 $94,099 $323,980 $75,986 $93,143 $132,230 $213,926 $79,199 $90,352 $130,650 $80,646 $139,422 $214,352 $168,300 $168,623 $203,110 $259,535 $262,063 $152,219 $60,000 $93,100 $127,973 $76,847 $265,513 $109,500 $141,380 $101,755 $68,191 $118,577 $113,270

2010 $90,056 $61,156 $106,343 $276,756 $79,940 $102,367 $152,030 $255,597 $59,271 $95,392 $139,879 $92,687 $149,699 $235,476 $178,000 $199,466 $219,460 $288,827 $192,650 $180,300 $132,000 $72,425 $129,859 $91,281 $162,000 $80,225 $129,833 $119,710 $128,771 $114,806 $130,793

DOM* 2011 2010 58 49 59 32 59 39 81 40 52 56 54 44 85 53 82 117 48 59 70 41 70 28 52 39 61 48 66 47 51 22 74 41 60 50 67 52 62 65 76 73 297 110 52 58 78 41 58 48 106 24 133 105 32 134 60 51 62 52 58 55 64 59

% of List Price* 2011 95.83 98.24 95.95 94.86 97.73 97.63 97.74 96.1 98.7 96.07 92.87 97.22 97 97.11 99.53 97.01 98.33 98.28 97.2 99.77 96.77 99.27 90.12 97.95 95.09 99.59 94.67 96.72 94.73 97.38 92.26

2010 97.39 98.11 100.43 95.6 97.64 97.99 98.91 95.57 100.92 98.88 97.98 100.54 99.5 98.18 102.08 96.76 98.95 97.54 97.02 98.09 102.33 88.36 95.96 100.31 100 101.01 99.25 96.45 98.4 97.89 96.9

* Figures from Single Family Homes Only. Statistics were run on May 16, 2011. BAKERSFIELD REALTOR速 MAGAZINE



New Listings Pending Sold Total Volume Closed Median Sales Price * Average DOM * Average Sale Price/SqFt *

1st Qtr 2011 3,466 2,422 1,980 262,750,382 119,000 62 82.3

1st Qtr 2010 3,731 2,295 1,868 266,178,072 128,000 48 89.5

* Figures from Single Family Homes Only. Statistics were run on May 16, 2011.

PRICE CLASS STATISTICS - YTD - ALL AREAS 199,999 or Under 1,527 1,987 3,264 262,408,741 105,500 60

Price Class YTD 2011 Active Contingent & Pending Sold Total Volume Median Sales Price * Average DOM *

199,999 or Under

200,000 ‐ 249,999

200,000 249,999 177 192 229 50,866,617 221,500 64

250,000 ‐ 299,999

250,000 299,999 102 83 92 24,900,144 270,500 67

300,000 ‐ 449,999

* Figures from Single Family Homes Only. Statistics were run on May 16, 2011.

199,999 or Under



200,000 ‐ 249,999

300,000 449,999 138 84 116 41,323,625 348,925 67

250,000 ‐ 299,999

450,000 999,999 101 28 29 15,572,050 500,000 71

450,000 ‐ 999,999

300,000 ‐ 449,999

1,000,000 or Over 13 5 3 3,108,750 1,008,750 55

1,000,000 or Over

450,000 ‐ 999,999


(Clockwise, top left) Max Gradowitz, Blayne Ontiveros, Cody Brown, Anthony Rodriguez, Jose Robledo, Nik Boone


2011 Scholarship Recipients THE BAKERSFIELD ASSOCIATION OF REALTORS® is an advocate of education not only for our members, but for their children and the youth of our community. To proactively encourage and support the educational endeavors of students in Kern County, the Association formed the Scholarship Trust Fund. Max Gradowitz is the son of REALTOR® Kent Gradowitz and is attending CSUB. He is a Pre-Law major and has his sites on becoming a California attorney and real estate broker. Blayne Ontiveros’s family has been part of the real estate industry for two generations. He will further his education at BC, then on to CSUB.

Real estate and public education are his passions. His summer plans include working for his father’s appraisal business.

real estate, along with obtaining his Bachelors of Science degree, will help him achieve his goal of starting his own company.

Cody Brown is a junior attending CSUB and plans to pursue an MBA degree. He works part-time in the Member Services Representative at the Association.

Nikolas Boone is a REALTOR® and the son of Affiliate Kristy Gannon. Previously attending Taft College, Nik will soon begin his studies at CSUB. His plan is to achieve a business degree and further his career in real estate.

Anthony Rodriguez is the son of REALTOR® Lori Greene and will be attending BC. Watching his mother’s dedication over the years has greatly influenced his desire for a successful real estate career. Jose Robledo, previously at BC, is now attending DeVry University. His knowledge of mortgage lending and

2 0 Fair 1 1 F A IHousing R H O U S I N G AArts R T S C contest ONTEST 2011 making our community

A better place to live

Kern County Recording Fee Increase Ensuring your transactions close timely and efficiently

The Recorder’s office has always been a self-funded department and has not required funding from the County’s General Fund. Statutes mandate many recorder functions and the recapture of all costs for services rendered. With increased costs and continued budget constraints, it has become more difficult for the recorder’s office to cover their operational costs. As the County’s base recording fee has not been changed since 1985, requesting a fee increase to maintain the current level of the Recorder’s operations was imperative. In accordance with Government Code Section 27361 (Section 27361), which was amended effective January 1, 2010, the County Board of Supervisors approved an increase in the basic fee for services rendered for recording and indexing

documents, from $4.00 to $10.00. The charge for additional pages will remain at $3 each. The proposed increase, which will be effective July 1, 2011, will generate an estimated $1,140,000 in additional revenue to the operational budget for the County Recorder. The increased revenue will offset a large portion of the costs related to the recording process. These costs have previously gone unrecovered and are not an offset of General Fund

money. As REALTORS®, our industry is heavily reliant on a daily basis upon the recorder’s offices’ ability to ensure the timely handling of our real estate transactions. It is crucial. We seldom support any additional fees that increase the cost of those transactions; however, we realize that failure to enact this fee increase would have a substantial, negative impact on the vital services of the recorder’s office. This is not the time to strike another blow to an already fragile housing market. We are committed to doing our part to support our community and will do everything we can to strengthen our housing industry and fight to keep the dream of home ownership alive.

Thank you to all of our sponsors PLATINUM SPONSOR: Kern Schools Federal Credit Union GOLD SPONSORS: City of Bakersfield Fair Housing Department Kern County Fair Housing Department SILVER SPONSORS: The Marcom Group James McEwen, Broker Locator Real Estate

Agape Mortgage Chevron Valley Credit Union AB Automation & Premier Realty IREM San Joaquin Chapter 85 Grimmway Farms Frito Lay Primetime Signs Inc. BRONZE SPONSORS: The Mortgage House Inc. Miramar Real Estate Preferred Properties

Abbot Appraisals Kern Asphalt Paving & Sealing Co. Terry Bedford Concrete Construction, Inc. Curves Hungry Hunter Steakhouse Summit Financial Tim and Michele Cooper Bakersfield Marriott




Commercial Investment Group presents... 8AM, FRIDAY, JUNE 17th


IF MULTIPLICITY IS A WORD, THAT’S THE TOPIC If you’ve lived on this planet (that be the “Patch”) for any length of time, MARC THURSTON is someone you should have EMBRACED! Of course, not physically, since his wife is the Federal Magistrate here in Kern County… that could get you ten to fifteen, if you know what I mean! Marc has pulled a “SHIFT” at A.S.U., which stands for Arresting! Studious! Understanding! Unless your names are Tom, Mark or Scott, in which case it stands for much more… Marc has the insight on one of the few $oney making real estate items currently GROWING! I know… hard to believe, but… unless you’re into ag land… with crops, or ag land with water, or ag land! Marc represents the only “other real estate ‘side-show’ that is really and truly growing!” MULTIPLICITY!! If indeed


that’s a real word, and not some “pill”, that insures mankind or “foreverness” Marc’s annual report on apartments and ALL types of RENTAL PROPERTIES, is one not to miss!! When I think of Marc, I wonder… Honest! Straight-forward! No B.S!… or is that BS in the real estate business? Can this be true? The answer… Come by and find out! Coffee, donuts, orange sprouts, juice & your questions… his answers!! 8AM, FRIDAY, JULY 15TH


PARTNERSHIPS & LLCS - A HIGHWAY TO THE STARS? OR? A “FOX”… No… NOT the “Silver Fox” or “at the Fox Theater,” but… at the… “FOXY” KATHRYN M. FOX (Attorney)… DON’T hold it… NO, hold it against her!! Ever have a partner (please, don’t read spouse!) you’d like to dump? A partnership that has gone “South” (Miami wouldn’t be bad!), or, worse yet . . . A divorce that

Friday, June 17th & July 15th

includes a partnership?… not necessarily yours. What is one to do? My answer… move to Miami!! Yes! Yes! Yes! Maybe not! MS. FOX will explain to us what we should or should not do BEFORE… and… AFTER the Partnerships, LLC’s, or Divorces have gone sideways!! After all… KATHRYN M. FOX… of… Perlman Fox, LLP!… Whoops, “What the @#&! is LLP? good reason to come by and WONDER along with me, are there too many Attorneys in this world? Not if you need one!! Coffee, donuts, juicy juice & BEAR!! (He’s doing a great job!) RSVPs Requested Phone: 635-2302 or email your reservations to karen@ Pitch Session to follow each program. Programs held at the Association.


THURSDAY, JUNE 30, 2011 LOCAL GOVERNMENT RELATIONS TUESDAY, JUNE 14TH Speaker: Ahron Hakimi from Caltrans Topic: Centennial Corridor Project: Knowing Our Options 10:30am - 12pm

TUESDAY, JULY 12TH Speaker: Barry G. Hibbard with Central Valley Investments Topic: Logistics: Opportunities for Kern County 10:30am - 12pm

Local Association Dues

Your July 2011 – June 2012 local Association dues of $300 are coming payable by Thursday, June 30, 2011. n

Your 3rd Quarter MLS Access fees of $195 (Brokers) or $75 (Agents) are also coming payable by Thursday June 30, 2011. Online payments will be accepted as timely with no interruption of service or late fee through midnight. n

Please watch for two separate invoices. Both are due by June 30, 2011. n

July 16th – Late Fee of $100 assessed for outstanding local Association Dues. n

August 1st – All services suspended for non-payment of local Association Dues. n

Members who have already paid may disregard this notice. We sincerely appreciate you. n

Association Annual Meeting & Election June 30th n 9am -10pm, at the Association office


PRESERVE YOUR DEDUCTION Protect your Mortgage Interest Deduction At the Bakersfield Association of REALTORS®, advocating for homeownership and private property rights are among our core values. n Since 1913, the mortgage interest deduction is woven into the very fabric of our country. n Housing is a powerful engine that drives our economy. Elimination of the deduction could create a further decline in home prices, up to 15%, resulting in: n A slowdown of our economic recovery n Hampering banks’ ability to lend due to more foreclosures n Tipping the economy into another recession and further job losses



tradition. community. advocacy. 4800 Stockdale Hwy., # 100 661.635.2300



ou’ve probably heard some talk around the water cooler and on the news. It’s a topic that affects 75 million people across our country. Talk of changing the mortgage interest deduction has people worried. The question on most everyone’s mind is what’s going to happen to the American Dream of owning a home? Is the reality of home ownership simply going to vanish? Let’s break it down. THE FUNDAMENTAL ISSUE Individuals are permitted to deduct mortgage interest paid on mortgage debt of up to $1 million. The deduction is available for interest on mortgages for a principal residence and one additional residence. The $1 million limitation represents the combined allowable debt on two residences. Mortgage interest on up to $100,000 of debt on home equity loans or lines of credit also qualifies for the deduction. THE HISTORY The tradition of the mortgage interest deduction goes back a long way – back to 1913. Under the Internal Revenue Code, the United States allows a home mortgage interest deduction, with several limitations. First, the taxpayer must elect to itemize deductions, and the total itemized deductions must exceed the standard deduction (otherwise, itemization would not reduce tax). Second, the deduction is limited to interest on debts secured by a principal residence or a second home. Third, interest is deductible on only the first $1 million of debt used for acquiring, constructing, or substantially

improving the residence, or the first $100,000 of home equity debt regardless of the purpose or use of the loan. NATIONAL ASSOCIATION OF REALTORS® The National Association of REALTORS® (NAR) has a lot to say on the subject. NAR strongly opposes eliminating the mortgage interest deduction: Housing is the engine that drives the economy, and to even

Is the reality of home ownership simply going to vanish? Source: N.A.R.

mention reducing the tax benefits of homeownership could endanger property values. Home prices, particularly in high cost areas, could decline 15 percent if recommendations to convert the mortgage interest deduction to a tax credit are implemented. “Our government has historically supported home ownership because it helps families build their futures, it supports community stability, and it contributes to the strength of our



nation’s economy,” said NAR President Ron Phipp. “As the leading advocate for housing and home ownership issues, NAR firmly believes that the mortgage interest deduction (MID) is vital to the stability of the American housing market and economy. The tax deductibility of interest paid on mortgages is a powerful incentive for home ownership and has been one of the simplest provisions in the federal tax code for more than 80 years. In a new survey commissioned by NAR and conducted online in October 2010 by Harris Interactive of nearly 3,000 homeowners and renters, nearly threefourths of homeowners and two-thirds of renters said the mortgage interest deduction was extremely or very important to them.” “Any further downward pressure on home prices will hamper the economic recovery, raise foreclosures and hurt banks’ abilities to lend and likely tip the economy into another recession resulting in further job losses for the country. It will effectively close the door on the American dream.” TAKING ACTION Here at the Bakersfield Association of REALTORS® we are concerned about preserving and protecting the American Dream of home ownership. Advocating for homeownership and private property rights is among our core values. Like any issue that affects us, we need to make our views known to our local representatives.

JIM COSTA: 559-495-1620




At the iPad 2 unveiling on March 2, 2011, Apple CEO Steve Jobs said that we have entered a “post-PC” age. He may be correct; with cell phones and tablets like the iPad becoming viable competitors to desktop and laptop PCs the entire computing industry could be seeing a massive shift in focus. Apple, Google, Microsoft, and RIM (Blackberry) are all trying to take advantage of the “Mobile Computing” space by offering the operating systems (OS) that run on a variety of phones and tablets. The stakes are billions of dollars. The showdown between these four companies should push all to innovate and improve their respective software. Here’s a rundown of the systems.

iOS Apple’s iOS, which runs the iPhone, iPod Touch, and iPad, has set the bar very high for all mobile operating systems. Based on a stripped down version of Apple’s OSX operating system, iOS has successfully transferred the simplicity its computers are known for to the mobile space. Utilizing a simple system of icons and pages, iOS is clean and clutter free. The system has some



The new kids on the block are competing against the PC’s

disadvantages, according to some. iOS is considered a “closed” operating system, and only applications from Apple’s own app store can be installed on the device. Also, the sheer number of apps available can be intimidating for some. While most apps can be used on any iOS device, there are several iPad only apps - these usually have a slightly higher cost as well. Android Google’s Android operating system, now in version 2.3, is the market share leader in mobile operating systems. There are Android based phones available on all the major cell phone carriers, and some are quite popular. The operating system is considered “open”, and users can install any application written for the platform. Android has some potential disadvantages. There is a danger of becoming the “Windows of Smartphones” --where the system is designed to do so many things, that it does none of them well. Another issue is that the current release is not designed for tablets, but there are several tablets that have 2.3 installed, potentially limiting the user experience for these devices until version 3 is released. Windows 7 Windows Phone 7 is the “new kid on the block” in terms of mobile operating

systems, being released in late 2010. Utilizing a “tile” based interface, the system is significantly different visually from both iOS TIDBITS and Android. The tiles actually update in real time. The virtual keyboard in the new OS has been universally praised, as has its “suggest text” feature. A partnership with phone maker Nokia will ensure that Windows Phone 7 will have a chance to grow and mature as an OS. Being so new means Windows Phone 7 lacks several features that iOS and Android currently offer. Buying apps has been criticized for requiring the user to have a valid Windows Live or Xbox Live account. Microsoft’s announced partnership with Nokia makes it unclear how many, if any, other phone manufacturers will build Windows Phone 7 devices in the future. Microsoft has indicated the desire to have tablets run the Windows 7 desktop OS, but with iOS and Android tablets being on the market and selling well, Microsoft’s position may change.


Blackberry OS Blackberry OS is the “grandfather” of mobile operating systems, and in many ways it shows. The new Blackberry Playbook, RIM’s first tablet device, shipped with an entirely new operating

system. The system has met with some initial mixed reviews, due to missing or buggy features; however the tablet OS will be the basis of all new Blackberry Phone OS starting with version 7. It is rumored that this new OS will be able to run Android apps, which would put Blackberry in a good position to compete with both iOS and Android. The main thing to think about if you’re in the market for a tablet is to stay

with the OS of your phone, and vice versa. If you have an iPhone, you’ll get more for your money because all iPhone apps will work on the iPad. If you have an Android phone, the same should hold true for an Android tablet. Having to buy your most used apps a second time can cause extreme pain in the wallet. Also good to keep in mind is that some apps are only available on one platform or the other. The post PC world is upon us, and it looks like fun!

PROMOTING your company today with the Bakersfield Association of REALTORS®. The Association has over 1,700 REALTOR® and Affiliate members. We offer many ways for you to actively communicate your company’s brand and marketing message directly to our members. Every week we host a variety of activities, classes, and events. Reach your target market in smart, effective and affordable ways. Please consider one of our many opportunities. MAKE YOUR MOVE BY CALLING THE ASSOCIATION TODAY!

PUBLIC WEBSITE Member Advertising Rates Feature Ad (2 week period)


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other helpful technology tips at www. Select the menu header “Resources” then click “Did You Know”?

BY CORY STONER, Coldwell Banker Preferred Technology Committee Member




FOR YOUR PERSONAL MARKETING CONSULTATION, CONTACT: Cheryl Huff, Director of Communications, 661-635-2305 MAGAZINE Member Advertising Rates 1/4 page


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SPONSORSHIP OPPORTUNITIES: PRICES RANGE FROM $75 - $2,500 PER ACTIVITY Newsletter Educational Classes Networking Activities Community Outreach Special Events Magazine Multiple Issue Discount We offer a 5% discount off the total cost when 5 consecutive, same size ads are purchased. * Non-Member Advertising

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Your message on target Call now 661-635-2305 BAKERSFIELD REALTOR® MAGAZINE



WEDNESDAY 6/1 Education Committee 12pm – 1pm

Cantree Committee Meeting 1pm - 2pm

THURSDAY 6/2 - 6/30

Cantree’s 1st “Out Bid Hunger” Silent Auction benefiting The Golden Empire Gleaners Drop by the Association to place your bid(s)

1st Thursday Brew & Breakfast s 8:30am – 9:30am

F2F Risk Management 9am – 1pm Cost: $30 Members, REGISTER

Technology Committee 9am to 10am

Wool Growers Luncheon 11:30am – 1pm Cost: $18, RSVP


F2F SFR Certification 8:30am – 4:30pm Cost: $90 Members, REGISTER

LGR/LCRC Speaker: Ahron Hakimi from Caltrans Topic: Centennial Corridor Project: Knowing Our Options 10:30am - 12pm

WEDNESDAY 6/29 Golf Committee 1pm – 2 pm




Watch us on TV! KGET 17 Beautiful Bakersfield Banquet & Awards 5pm - 9pm Tickets: 661-327-4421

Association Annual Meeting, 10am – 11am

Membership Dev./Orientation Committee 1:30pm – 2:30pm

F2F At Home with Diversity 9am – 4pm Cost: $70 Members, REGISTER Commericial Investment Program Speaker: Marc Thurston Topic: Thirsty for Thurston. If multiplicity is a word, that’s the topic. 8am - 9am, RSVP



REALTOR® Orientation 10am to 3:30pm



WEDNESDAY 7/6 Education Committee 12pm – 1 pm Cantree Committee 1pm - 2pm

1st Thursday Brew & Breakfast 8:30am – 9:30am s

Partnerships Meeting 12pm – 1:30pm



Past Presidents Luncheon 11:30am – 1pm Stockdale Towers, Skybar, RSVP


Association office closed

Brew Committee Meeting 1:30pm – 2:30pm


F2F Distressed Properties (Short Sales, Foreclosures and Lender REO’s) 9am – 1pm Cost: $45 Members, REGISTER



F2F RPA-CA Contract Class 9am – 1pm $45 Members, REGISTER


REPERS Luncheon Speaker: Kristin Visser, Coldwell Banker Preferred Topic: Technology for REALTORS® 11:30 am – 1 pm, Cost: $10, RSVP

“Go Green at the Summer Home Faire” Central Park at Mill Creek 5:30 pm – 8:30 pm


MLS Orientation 10am - 3:30pm, Brokerload at 1:30pm




Affiliate Committee Meeting 9:30am – 10:30am





Affiliate Committee Meeting 9:30am – 10:30am


Speaker: Barry G. Hibbard with Central Valley Investments Topic: Logistics: Opportunities for Kern County 10:30am - 12pm


REALTOR® Orientation 10am - 3:30pm






REPERS Luncheon Speaker: Scott Berry, Karpe Mortgage Topic: Private Money 11:30am – 1 pm Cost: $10, RSVP

Hot August Nights Committee Hosted by the CanTree 5:30pm to 9pm

Membership Dev./Orientation Committee 1:30pm – 2:30pm


Technology Committee 9am - 10am s

Speaker: Kathryn M. Fox, Attorney Topic: A “Foxy” Attorney Partnerships & LLCs A Highway to the stars? Or? 8am - 9am, RSVP

The Golden Cup 50 An Golf Tournament s Monday, Team Registration begin st August 1


WEDNESDAY 7/27 Golf Committee 1pm – 2pm

THURSDAY 7/28 MLS Orientation 10am - 3:30pm Brokerload at 1:30pm

STIR IT UP WITH THE BAR Thursday, June 30 5pm - 7pm


Food, fun & drinks

LOCATION: 1500 Haggin Oaks Blvd., Suite 201


Association 661-635-2300 online www. Proudly Sponsored by

Lisa Hook & Academy Mortgage

An exclusive event for members & affiliates only

1 Thursday Brew & Breakfast st

social networking virtual property tours property pitches n



June 2nd, July 7th August 4th

Prsrt Std U.S. Postage PAID Bakersfield, CA Permit #70



BAKERSFIELD REALTORS速 Leadership Attendees: Angie Trigueiro Scott Tobias Theresa Olson David Knoeb Gail Malouf Jeanne Radsick Bill Redmond John Boydsun Midge Jimerson Leslie Walters Linda Vernon

2011 June July Realtor Magazine