Mom Caves: Latest Design Trend Social Media for REALTORS速 2011 Inaugural Photo Montage
O F F I C I A L P U B L I C AT I O N O F T H E B A K E R S F I E L D A S S O C I AT I O N O F R E A LT O R S 速
Bakersfield REALTOR® Magazine
6 7 8 12 15 16 18 22 24 26 28 29 30 32 33 34
Your Association Staff At your service
Are You At Your Limit?
Your perceived limitations
Social Media for REALTORS® Code of Ethics
Changes for 2011
Affiliates in Action
Recognizing the leaders
Monthly Stats All areas
2011 Inaugural Photo Montage
Latest Design Trend
Test Your Knowledge RESPA Quiz
& Exterior Home Projects
Featuring Holly Bikakis
Boards, C.A.R, & N.A.R.
Calling All Members
Promotion & Advertising Web and magazine rates
Promoting your business
Activities & Events
February & March calendar
ON THE COVER President Angie Trigueiro Photo by Mike Lopez
Executive Editor - Linda Vernon, CEO Editor - Cheryl Huff, Director of Communications Designers - Cheryl Huff, Carol Duran Bakersfield Association of REALTORS® 4800 Stockdale Highway, Suite 100 Bakersfield, CA 93309 P. 661-635-2300 F. 661-635-2317 www.bakersfieldrealtor.org www.bakersfieldrealtor.com facebook.com/bakersfieldrealtor
BAKERSFIELD REALTOR® MAGAZINE
F RO M T HE P R E SIDE N T
ere we are fellow REALTORS®, 2011. We made it through the tough economics of 2010. The New Year gives us another chance to prove what we are made of. I want you all to be able to say that you are proud of what you do for a living. Last year, with Gail Malouf at the helm, we came through with many positives. I believe our biggest accomplishment was the purchase of our new home at 2300 Bahamas Dr. Greg Bynum, Linda Vernon and I are working with Ordiz Melby Architects, Inc. to secure the interior design that will best suit our Association’s needs for both the membership and staff. We will keep you posted!
The Inaugural Dinner and Dance held on January 7th at Seven Oaks Country Club was a huge success. The Attendance and Reception Committee, chaired by Sheryl Gallion, outdid themselves…again. The entire staff worked tirelessly through the event. “Thank you” does not nearly express my gratitude for everything that all of you did to make this evening so very special for me. I am honored and humbled by your trust. One of my primary goals in 2011 is to invite, include and then invest in growing new leaders for our Association’s future. If you would like to “check out” what it is the Association does for its members, give us a call. Some of you will move toward leadership roles, while others will fill vital committee positions. I think it takes a lot of ideas to get a good plan. Sometimes an idea may be impossible to accomplish this year, but that idea may very well work into future plans. We want to hear from you. Remember…Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. Start today!
LETTE R F RO M T HE C E O
kin in the game. . . a phrase we have all used and heard. According to Investopedia, the term was coined by renowned investor Warren Buffett with the idea of ensuring that corporations are managed by like-minded individuals who share a stake in the company they are running. It further states, “. . .that best vote of confidence . . . is putting one’s own money on the line just like outside investors.” Even though that same philosophy holds true with any business, it is especially profound when applied to an industry such as ours. Whether as a Broker or an agent, in essence, we are independent - engaged in our own business. As such, most of the responsibility for our successes and failures rests squarely upon our shoulders. However, we must also be mindful of the shared stake we have with our colleagues for the overall success of our profession. So what type of personal investment have you made lately in your business, your career, or your profession? If your answer is that you haven’t, there is no better time than now to make a
2011 LEADERSHIP President Angie Trigueiro Titan Real Estate
President-Elect Scott Tobias Prudential Tobias, REALTORS® Vice President Theresa Olson Coldwell Banker Preferred, REALTORS®
commitment to do so. It’s a great way to begin the the year. But how do we get started? Here are just a few ideas as food for thought: • Take an educational class. • Work on obtaining a professional designation. • Utilize a new technology. • Become a mentor to someone new to our industry. • Find an experienced REALTOR® to be your mentor. • Give back to the community by supporting and participating in a charitable organization. • Use your abilities to add value to a committee or work toward accomplishing an Association goal.
Secretary/Treasurer David Knoeb Karpe Real Estate Center Immediate Past President Gail Malouf Coldwell Banker Preferred, REALTORS® Chief Executive Officer Linda Vernon
2011 DIRECTORS Lezlie Chaffin Premier Realty
Individually and collectively, we can make a difference. Let’s begin today!
Chief Executive Officer, RCE Bakersfield Association of REALTORS®
“It is never too late to become what you might have become.” George Elliott
Richard Forcillo Karpe Real Estate Center Midge Jimerson Boydstun Realty Co, Inc. Wayland Louie RE/MAX Golden Empire Robert Malkin Watson Realty ERA Karen McKinzie McKinzie Nielsen Real Estate Bill Redman RE/MAX Magic BAKERSFIELD REALTOR® MAGAZINE
BAKERSFIELD ASSOCIATON OF REALTORS 速 STAFF
The #1 priority - Serving our members Let us help you make 2011 your best year yet!
Member Service Representative
Member Service Representative
Director of Communications
Bookkeeper & Human Resources
Director of Member Services
Member Service Representative
Director of MLS Services, Manages Technology & Computer Systems
Grievance & Professional Standards Administrator
BAKERSFIELD REALTOR速 MAGAZINE
Are You At Your Limit? Perceived limitations can have an affect on your life
IMITATIONS, OR MORE ACCURATELY, PERCEIVED
LIMITATIONS, play a large role in our ability to realize our potential and achieve our goals. As a starting point to learn about how perceived limitations affect our lives, I’d ask you to consider this question, “what would you do if you couldn’t fail?” Seriously think about that for a minute... Do you have a long list of things flooding your brain? Is there a litany of things that you haven’t done that you’d like to do but haven’t because you had some “good reason” why you couldn’t? It is exactly in these things that you will find the sneaky power of limitations affecting you. Chances are good that whatever you have written off as “impractical”, impossible” or “unlikely” are only thus because you have decided they are. I want to encourage you to reconsider. I will grant you that there are limitations. We all live in a physical world, that does have some limitations. The problem is not that some limitations exist, but rather that most of us never test them. Knowing we have limits, some of us make the choice to live lives steering far clear of those limits. We choose to use those limits as excuses not to push ourselves. For example, what do you think you are worth? What salary are you making today? What is the maximum salary you can envision yourself making? So if you make $40,000 you might be able to see yourself making $80,000-$100,000 one day, but you’d have a hard time imagining yourself making $300,000.
Why is that a problem? Because you are placing artificial limits on yourself that need not hold you back. The point isn’t about money. You can be perfectly happy on $40,000, some are happy on much less and some are miserable with much more. I’m not meaning to imply that money is the key to happiness, but just that our mental perceptions have the power to hold us back from becoming all that we can be. Granted most of us will not have such a dramatic transformation of our life circumstances, but they are possible, if you believe they are. Probably the most powerful example of expectations shaping reality for me comes from the world of running (no surprise for those who have been reading my blog and newsletters for a while). You may be familiar with the story of Roger Banister. If you aren’t, Roger Banister was the first man to run a mile in under four minutes. Until he did it, hundreds had tried and failed. The record had stood for years and some scientists had even released research declaring it “physically impossible” for a human being to run a mile in under four minutes. It just couldn’t be done... until Roger Banister did it. What’s more amazing than Banister’s feat, which is an accomplishment in its own right, is that after Banister broke the four minute mile mark, more than 5 people went even faster in the next 10 years and many others also broke the four minute mark. But that was impossible wasn’t it? Of course not. It was perceived to be impossible. Like going to the moon,
splitting the atom, and any other “impossible” thing that we as human beings have done, it was only impossible until we could make our mind see that it wasn’t. Once the mind could get there, we weren’t long behind.
So take a look at what is limiting you. Chances are good that it isn’t really a limitation, just a perceived limitation. Make 2011 the year you do something you used to think was impossible. By MarkBlack, Motivational Speaker inspirationfromtheheart.blogspot.com BAKERSFIELD REALTOR® MAGAZINE
Part 1 of a Series LOR EM I P S UM
CCORDING TO THE 2009 REALTOR® Technology Report, 84 percent of REALTORS® are using social media, primarily to engage with consumers and other REALTORS®. Seventyeight percent of REALTORS® are on Facebook and 58 percent are on LinkedIn. On a daily basis, 36 percent of real estate professionals use Facebook, followed by 13 percent who use Twitter and 7 percent who use LinkedIn. And, 18 percent of real estate professionals say they use LinkedIn weekly. The use of social networking sites by REALTORS® and consumers is growing, and it is time you start using them too! These tips will help you get started and on your way to understanding and utilizing social media like a pro.
GENERAL SOCIAL NETWORKS
FACEBOOK Allows users to post online profiles (including photos, information about themselves, etc.) and then connect to other users who share the same interests, experiences, etc. Facebook is built around “friends” and groups. It includes many networks of companies, regions, high schools, and colleges.
BAKERSFIELD REALTOR® MAGAZINE
TWITTER A microblog that allows you to post messages 140 characters long. Every time you post a message, everyone who “follows” you receives it, either on Twitter.com, on their cell phone, or via one of many Twitter reader tools. Twitter posts can include hyperlinks to blog posts or Web pages, which encourages people to engage with you. In addition, people can share (or “retweet”) your Twitter posts, expanding their reach. Find people in your community and start reaching out. LINKEDIN A professional network. Build a network of past colleagues, friends, and industry experts. The Answers section helps you build a reputation as an industry expert by answering questions that others ask. Ask people to write recommendations of your work and endorse you. And consider joining the National Association of REALTORS® group on LinkedIn to network and share ideas with other REALTORS®.
REAL ESTATE SOCIAL NETWORKS
ACTIVERAIN A social network for real estate professionals that offers networking and referral building. The blogging platform
has tools to allow even the newest of real estate professionals to be found on the Internet. REALTOWN One of the oldest and most respected real estate networks, featuring a variety of online communities, as well as a wealth of community created content. BROKER AGENT SOCIAL A peer-to-peer community open to real estate professionals of all types: real estate sales, mortgage, title, and all those who provide support to the real estate industry. REAL ESTATE SEARCH There are many real estate search engines to choose from. These sites allow real estate professionals to market their listings, view real estate data, and promote their services. Some offer profiles and blogs. The most popular are: • Realtor.com • Trulia.com • Zillow.com • Roost.com • Frontdoor.com • Creativeroof.com
What you should and shouldn’t do when interacting on the world wide web BLOGS A blog is a website where you add content on an ongoing basis. New posts end up at the top of the blog so people can scan and see your posts by dates. A blog is a great resource for a real estate professional. Find a publisher so you can start a blog – Wordpress.org is free and has hundreds of themes and plugins. Many website hosting plans make it easy to add a Wordpress blog to an existing website. Realtor.com has a free “Featured Blog” go to the “For Realtors” section to find out more about it.
SOCIAL MEDIA OVERVIEW
Web 2.0 is changing our industry as the Web becomes a platform. According to Wikipedia, “The term ‘Web 2.0’ is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.” Web 2.0 is not a software or a hardware, but the ability for anyone to create content on the Web to communicate with their niche. An example of social media in practice is that you can become a source who recommends products and services that solve problems. Some of the tools that can help you provide this information depend on your comfort level and willingness to
use the tools. You’ll find that a number of the dos and don’ts have a video icon next to them. You can find out more about these tips at www. http:// www.socialmediamarketinginstitute. com/NAR. These tips are meant to provide you a general start for all social networks and media.
PRINCIPLES AND BEST PRACTICES
1. DO Take NAR’s e-PRO® Certification Program at www.eProNAR.com 2. DO Get yourself out there and join the networking sites that will help you expand your sphere of influence. 3. DO Promote yourself and your business, but DON’T overdo it. DO let readers know you are a real estate professional, but DON’T do it by broadcasting listings/ sales. People want to know you as a person, not just by your profession. 4. DO Remember that the Code of Ethics principles still apply online. 5. DO Realize that the ROI (return on investment) of social media can be slow; that it may take some time before you see a return for the time you put into connecting online. 6. DO Realize that social networking isn’t for everyone. Explore several social media sites and choose one to focus on making your presence known.
clients are. Make it easy for people to find you. 8. DO Manage your social media efforts yourself, so you are completely aware and in touch with what is going on with your pages, profiles, blogs, and sites. 9. DON’T Replace money-generating activities with social media activities. Spend time on social media when you would otherwise not be making money. 10. DON’T Make it a one-way conversation. Interact with other people and areas of interest online. Make it a two-way conversation by showing interest and engaging with others. 11. DON’T Keep it too simple. Don’t describe yourself in simple terms by only telling your friends and followers that “I’m a real estate agent.”
GETTING IT DONE
1. DO Start with the three largest networks: Facebook, Twitter, and LinkedIn. 2. DO Commit the time to developing yourself and your social media tools. Focus your attention on social media for at least 6 to 12 months to see results. 3. DO Set goals for what you want to get from your social media efforts, figure out why you are doing this and what is realistic. Source: N.A.R.
7. DO Remember that you want to be where your current and prospective BAKERSFIELD REALTOR® MAGAZINE
Raising our Public Image “You be the Judge” and Ombudsman Report
Case #1-21: REALTOR®’s Purchase of Property Listed with the Firm (Adopted May, 1989 as Case #7-25. Transferred to Article 1 November, 1994. Revised November, 2001.) Mr. and Mrs. A visited REALTOR® B’s office and explained they had owned a four-bedroom ranch house nearby for thirty years but since their children were grown and Mr. A was retiring, they wanted to sell their home and tour the country in their motor home. REALTOR® B and Mr. and Mrs. A entered into an exclusive listing agreement. REALTOR® B conducted an open house, advertised in the local paper, and took other steps to actively promote the sale. Four weeks after the property went on the market, REALTOR® B received a call from REALTOR® Z, a broker affiliated with the same firm who worked out of the firm’s principal office downtown. REALTOR® Z explained that she had seen information regarding Mr. and Mrs. A’s home in the MLS and was interested in the property as an investment. She indicated she was sending an offer to purchase to REALTOR® B through the firm’s inter-office mail.
When REALTOR® B met with Mr. and Mrs. A to present REALTOR® Z’s offer, he carefully explained and presented a written disclosure that REALTOR® Z was a member of the same firm although he was not personally acquainted with her. Mr. and Mrs. A, being satisfied with the terms and conditions of the purchase offer, signed it and several weeks later the sale closed and a commission was paid to REALTOR® B. Several weeks later, REALTOR® B received a letter from Attorney T, representing Mr. and Mrs. A. Attorney T’s letter indicated that since a member of REALTOR® B’s firm had purchased the property, in Attorney T’s opinion, REALTOR® B was not entitled to a commission. The letter went on to demand that REALTOR® B refund the commission that had been paid by Mr. and Mrs. A. REALTOR® B politely, but firmly, refused to refund the commission. Mr. and Mrs. A filed a complaint with the Board of REALTORS® alleging that REALTOR® B’s refusal to refund the commission constituted a violation of Article 1 of the Code of Ethics. REALTOR® B, in his response, agreed with the facts as stated in Mr. and Mrs. A’s complaint but indicated that he had faithfully represented the
Ombudsman’s Report One hundred sixty three calls were received by our ombudsman from September through December, 2010, making a total of 543 calls for the year. Overview: 56 calls were complaints against
agents which were resolved, and disciplinary/ arbitration packages were not requested by the complainant; 93 calls were received requesting information on real estate procedures and return
best interests of Mr. and Mrs. A and had no obligation to refund the commission. The Grievance Committee concluded that the matter should be referred to a Hearing Panel of the Board’s Professional Standards Committee. At the hearing, Mr. and Mrs. A repeated the facts as set forth in their written complaint and, in response to REALTOR® B’s cross-examination, acknowledged that REALTOR® Z had not influenced their decision to list the property with REALTOR® B or their decision as to the asking price. They also agreed that REALTOR® B had carefully disclosed that REALTOR® Z was a member of the same firm; and that REALTOR® B had represented their best interests throughout the transaction. Their only disagreement with REALTOR® B, they stated, was that since their home had been purchased by a member of REALTOR® B’s firm, they should not have been obligated to pay a commission and REALTOR® B’s refusal to refund the commission violated Article 1. The Hearing Panel concluded that REALTOR® B had promoted Mr. and Mrs. A’s interests; and had carefully disclosed that REALTOR® Z was a member of the same firm; and that REALTOR® B’s refusal to refund commission did not constitute a violation of Article 1.
of deposits; 5 calls were against a non-association member and referred to another agency; 8 grievance/arbitration packages were mailed for issues that could not be resolved and 1 call was referred for Association mediation. No calls were
received regarding a violation of public trust.
BAKERSFIELD REALTOR® MAGAZINE
Recognizing Outstanding Association Service Since 1996 Jeanne Radsick has served our Association as a State Director for the California Association of REALTORS® as well as in many other leadership capacities. We are very pleased and honored to have Jeanne representing us this year as the 2011 Chair of Region 12. Region 12 includes nine associations including Fresno, Kern River/Lake Isabella, Kings County, Madera, Orange Belt (Porterville), Tehachapi, Tulare County and Yosemite Gateway. Our meetings this year will be held in San Diego from January 25 - 29; Legislative Meetings in Sacramento from May 3 - 7; and in San Diego from September 20 - 24. Jeanne will also continue to represent our Association at the NAR midyear legislative meeting in Washington DC from May 9 - 14 and at the NAR Annual Conference in Anaheim from November 9 - 14. We are very grateful and proud of Jeanne’s continued service to our members and her demonstration of outstanding leadership. Thank you, Jeanne!
Early Dues Winners 1st Place Winner (N.A.R. Legislative Meeting in D.C.) Donna Wright of Wright Properties 2nd Place Winner (C.A.R. Expo in Anaheim, CA) Joann Rhodes of Watson Realty ERA 3rd Place Winner (iPad) Marci Klassen of Elite REO Services
The gift of
Green A tree gift will enrich our community, our environment, and will: • • • • • •
Beautify Bakersfield. Increase our property values. Improve our air quality. Connect us with our neighbors. Revitalize distressed-looking properties. Preserve the environment for future generations.
Call the Association office to order your first tree!
BAKERSFIELD REALTOR® MAGAZINE
Code of Ethics Changes for 2011
OR NEARLY A CENTURY, the REALTOR®’s Code of Ethics has provided guidance, integrity, and consumer protections. Once again, there have been changes to keep the Code of Ethics even more relevant in our changing real estate environment.
into an agency agreement and is only seeking information about the property.
DUTIES TO CLIENTS AND CUSTOMERS: ADDED Standard of Practice 3-10 that expresses the duty to share information on listed property and to make the property available to other brokers for showing to prospective purchasers/tenants when it is in the best interest of sellers/landlords.
AMENDED also is Standard of Practice 12-5 that requires disclosure of the REALTOR®’s firm, however in electronic communications where space is limited, it is permissible to link these disclosures rather than posting it on the main site.
AMENDED is Standard of Practice 3-7 which changes language to read “relationship with the client” in cases where a REALTOR® had not necessarily entered
DUTIES TO THE PUBLIC: AMENDED to Article 10 and Standard of Practice. 10-3 is the additional protected category of “sexual orientation”.
All REALTORS® are encouraged to reacquaint themselves with the Code of Ethics. It provides the successful path to professionalism and service.
We’ve launched our new Facebook game! Provided by the Bakersfield Association of REALTORS®
Invite educational & entertaining
ur Get Yo n O Game ! Today
BAKERSFIELD REALTOR® MAGAZINE
Wishing Everyone A
Knowledge .Integrity .Results
200% Satisfaction Guarantee If you are not completely satisfied at the end of the inspection, not only will we refund the inspection fee, we will also pay for another certified CREIA inspector of your choice, up to the original inspection fee.
We are so confident in what we do, that we are willing to back it up…200% In fact, we now provide a Free Appliance RecallChek with every Home Inspection to make sure that your new home is as safe as possible. In the event that we discover a recalled appliance, we’ll give you everything you need to know to get that appliance replaced free of charge by the manufacturer if not fixable. (If you aren’t currently in need of a Home Inspection). Jabuka Home Inspection’s Industry Leading Inspection gives you many Guarantees that other inspection companies wouldn’t even think of. When asked if their inspection guaranteed, most inspectors will let you know that their inspection is only good while they are there. With Jabuka Home Inspection you have our 200% Guarantee, 90-day Extended Warranty and Recall Check for no additional charges. Jabuka Home Inspection guarantees that our inspectors not only meet the ASHI’s stringent educational guidelines, they also receive additional training each and every month to help keep them up-to-date with the ongoing changes in real estate building standards and how to make sure the information is communicated to you.
Every Jabuka Home Inspection Includes: • On-site computerized Report with Digital Photo’s • Inspections delivered on site via E-Mail • E&O Insurance with referral Protection Plan for agents and others
• Easy to read report • Inspections done 7 days a week for no additional charge • Live people to answer phones. • Member of the board of realtors.
9400 Wandering Oak Dr. Bakersfield, CA 93311
(661) 664-8629 MEMBER
BAKERSFIELD REALTOR® MAGAZINE
BAKERSFIELD ASSOCIATON OF REALTORS 速 AFFILIATES IN ACTION Frank Abbott, Jr. Abbot Appraisals
Sheryl Gallion Ticor Title CA of America p. 661.342.7802 firstname.lastname@example.org www.ticortitle.com
Terri Mays First American Title Co.
Annette Bazzell Farmers Insurance
Fermin Galvan Tri Kern Home Inspections p. 661.327.0626 email@example.com
Raghda Najdawi Chevron Valley Credit Union p. 661.587.7250 x.307 rnajdawi@ chevronvalleycu.org
Steve Byrd iMortgage
Kristy Gannon iMortgage
Ron Veiner Abbys Photography
Carlos Chiquini Dewey Termite & Pest Control
Mike George Agape Mortgage
p. 661.472.4037 firstname.lastname@example.org www.deweypest.com
p. 661.324.2427 mikegeorge@ agapemtgco.com www.agapemtgco.com
Barbara L. Wells Karpe Mortgage
Michele Cooper Chevron Valley Credit Union
Susan Hendrick Wells Fargo Mortgage
Bret Dixon American Home Shield
Sam Jabuka Jabuka Home Inspections
p. 661.338.0803 email@example.com
p. 661.332.4432 annette.farmers@ yahoo.com www.farmersagent.com/ abazzell
p. 661.616.6700 firstname.lastname@example.org
p. 661.900.2358 mcooper @chevronvalleycu.com
p. 661.205.0233 email@example.com www.ahswarranty.com
p. 661.472.7182 kristy.gannon@ imortgage.com
p. 661.808.7612 firstname.lastname@example.org www.firstamericantitle.com
p. 661.342.4945 email@example.com www. abbysphotography.com
p. 661.703.2227 barbwells@ karpemortgage.com www.karpe.com
p. 661.204.2980 susanhendrick@ wellsfargo.com
p. 661.664.8629 firstname.lastname@example.org
For more information about becoming an Affiliate in Action, contact Michele Cooper.
BAKERSFIELD REALTOR速 MAGAZINE
Monthly Stats November- Pending & Sold All Areas Active, Pending and Sold - All Areas
December - Pending & Sold All Areas
Contingent & Pending
Contingent & Pending
% Year % Year overover YearYear Change Change Active Active 2,746 2,746 1,871 1,871 46.8% 46.8% Contingent Contingent & Pending & Pending 2,149 2,149 2,445 2,445 -12.1% -12.1% SoldSold 686686 702702 -2.3% -2.3% Total Total Volume Volume Closed Closed 93,283,631 -6.3% 93,283,631 99,584,996 99,584,996 -6.3% Median Median Sales Sales Price Price * * 123,000 123,000 130,000 130,000 -5.4% -5.4% Average Average DOM DOM * * 60 60 40 40 50.0% 50.0% 2010 2010
Bakersfield % Year % Year overover November November 2010 2010 2009 2009 YearYear Change Change SoldSold 551551 580580 -5.0% -5.0% Total Total Volume Volume Closed Closed 79,270,152 79,270,152 85,844,379 85,844,379 -7.7% -7.7% Median Median Sales Sales Price Price * * 130,000 130,000 140,500 140,500 -7.5% -7.5% Average Average DOM DOM * * 58 58 40 40 45.0% 45.0%
December December Active Active Contingent Contingent & Pending & Pending SoldSold Total Total Volume Volume Closed Closed Median Median Sales Sales Price Price * * Average Average DOM DOM * *
% Year % Year overover YearYear Change Change 43.7% 43.7% 2,754 2,754 1,917 1,917 -9.0% -9.0% 2,030 2,030 2,231 2,231 -4.1% -4.1% 752752 784784 -11.8% 99,989,904 99,989,904 113,357,077 113,357,077 -11.8% -6.8% -6.8% 120,000 120,000 128,700 128,700 41.9% 41.9% 61 61 43 43 2010 2010
BAKERSFIELD REALTOR速 MAGAZINE
Bakersfield December December SoldSold Total Total Volume Volume Closed Closed Median Median Sales Sales Price Price * * Average Average DOM DOM * *
% Year % Year overover Change YearYear Change 611611 645645 -5.3% -5.3% 84,942,100 84,942,100 97,541,959 97,541,959 -12.9% -12.9% 125,450 125,450 134,600 134,600 -6.8% -6.8% 61 61 44 44 38.6% 38.6% 2010 2010
Bakersfield uses the following Zip Codes: 93301, 93302, 93303, 93304, 93305, 93306, 93307, 93308, 93309, 93310, 93311, 93312, 93313, 93314. Statistics were run on January 11, 2011.
All Areas November November
2010 Compared to 2009 by MLS Area # Sold Area 2010 2009 10 291 287 21 178 233 22 232 285 23 24 21 31 262 326 32 580 733 33 189 235 34 75 86 41 186 280 42 261 272 43 19 25 51 870 1239 52 1557 1845 53 763 740 54 6 5 61 177 148 62 995 989 63 337 370 64 20 13 80 56 60 81 12 10 82 36 28 83 48 40 91 180 154 92 14 6 93 21 11 94 16 19 95 250 255 96 190 206 98 281 286 99 440 297
Dollar Value 2010 $26,354,996 $10,699,217 $24,200,138 $5,372,700 $21,735,589 $58,752,573 $27,723,792 $18,094,862 $11,517,033 $25,314,218 $2,509,760 $76,815,817 $214,187,959 $171,434,217 $1,036,075 $33,467,783 $214,609,011 $91,492,629 $4,756,425 $8,747,600 $1,938,900 $2,616,750 $5,266,225 $16,375,658 $3,505,150 $2,591,894 $2,042,050 $28,013,148 $18,305,320 $33,514,464 $56,543,742
2009 $20,269,708 $12,691,787 $32,715,739 $5,301,675 $27,076,216 $72,288,520 $31,457,228 $23,782,285 $16,856,460 $24,091,075 $2,192,600 $105,359,247 $255,996,071 $176,278,112 $959,500 $28,983,569 $216,697,376 $107,408,438 $3,908,000 $10,638,400 $1,004,000 $2,627,125 $5,227,425 $14,961,331 $1,389,500 $1,261,600 $2,730,413 $31,302,271 $14,795,671 $34,135,815 $36,985,224
Average Sold Price* 2010 $96,827 $61,100 $105,248 $223,863 $82,922 $102,059 $152,356 $242,633 $62,962 $96,889 $135,221 $89,422 $145,965 $226,616 $172,679 $190,473 $216,085 $272,945 $237,821 $167,856 $137,890 $77,309 $111,657 $91,099 $250,582 $123,220 $122,137 $113,196 $96,901 $120,137 $128,077
2009 2010 2009 $71,680 53 52 $54,889 42 47 $115,466 46 47 $252,461 42 32 $83,036 54 54 $98,453 51 59 $139,179 53 47 $280,637 112 69 $60,059 53 47 $88,314 50 51 $89,692 38 66 $86,063 49 44 $147,138 52 45 $239,685 54 49 $191,900 22 40 $195,835 55 40 $219,108 55 46 $290,293 59 51 $300,615 61 51 $178,956 56 45 $107,250 80 79 $94,678 61 46 $130,686 51 59 $97,541 49 47 $231,583 33 8 $114,691 58 56 $147,694 92 41 $123,080 55 61 $72,154 60 61 $119,501 50 44 $126,153 52 53
% of List Price 2010 96.56 98.03 99.26 94.78 95.62 97.61 98.03 96.67 98.66 98.42 97.38 98.86 98.07 97.64 98.61 97.23 9858 97.62 97.41 95.24 94.11 89.77 94.01 99.04 96.68 98.51 94.1 96.37 97.15 97.75 95.36
2009 96.29 97.33 99.63 94.12 98.94 98.16 98.41 95.68 95.73 98.23 88.32 100.5 99.13 97.89 102.36 99.66 99.51 97.79 99.03 96.66 88.63 93.54 93.51 96.95 91.4 100.36 95.26 95.72 96.62 98.8 98.54
* Figures from Single Family Homes Only. Statistics were run on January 11, 2011. BAKERSFIELD REALTOR速 MAGAZINE
IN AU G U R AT I O N
Honor i n g A N GIE T R IGU E IRO, Jan uar y 7, 2011
BAKERSFIELD REALTOR速 MAGAZINE
Select Photos Courtesy of Ron Veiner, Abbys Photography
Member Care Report A review of the past and a look at today 2007
REALTOR速 Brokers 385 332 320 304 196 速 REALTOR Agents 1,557 1,463 1,434 1,359 739 速 Total REALTORS 1,942 1,795 1,754 1,663 935 MLS Only Brokers 457 301 270 227 193 MLS Only Agents 250 142 115 100 91 Total MLS Only 707 443 385 327 284 Members paid as of January 14, 2011.
2010 COMPARED TO 2009 - QUARTERLY New Listings Pending Sold Total Volume Closed Median Sales Price * Average DOM * Average Sale Price/SqFt *
1st Qtr 2010 1st Qtr 2009 2nd Qtr 2010 2nd Qtr 2009 3rd Qtr 2010 3rd Qtr 2009 4th Qtr 201 3697 3870 3927 3409 3904 3727 330 2295 2801 2388 2554 2275 2524 220 1867 2268 2415 2593 2145 2332 214 266,093,072 306,635,964 352134280 352,134,280 352,389,417 309,067,749 332,604,753 292,687,46 128,000 122,800 130,750 120,000 130,000 128,900 124,00 48 56 50 52 54 45 5 89.49 87.07 91.08 85.93 87.9 88.83 83.9
r 2009 3rd Qtr 2010 3rd Qtr 2009 4th 1st Qtr Qtr 2010 2010 4th 1stQtr Qtr2009 2009 2nd AllQtr 2010 2010 2nd Qtr All 2009 2009 3rd All Qtr2010 2010BAK 3rd Qtr 2009 4th Qtr 201 3409 New Listings 3904 3727 3306 3697 3149 3870 14,850 3927 3409 14,155 3904 11,969 3727 330 2554 Pending2275 2524 2201 2295 2058 2801 2388 9,159 2554 9,937 2275 7,476 2524 220 2593 Sold 2145 2332 2145 1867 2311 2268 2415 8572 2593 9504 21457040 2332 214 89,417 309,067,749 Total Volume Closed 332,604,753 292,687,464 266,093,072 329,742,247 306,635,964 1,219,982,565 352134280 352,389,417 1,321,372,381309,067,749 1,044,001,890 332,604,753 292,687,46 20,000 Median 130,000 Sales Price128,900 * 124,000 128,000 130,000 122,800 130,750 129,000 120,000 125,000 130,000 135,000 128,900 124,00 52 Average DOM 54 * 45 59 48 41 56 50 53 52 49 54 53 45 5 85.93 Average87.9 Sale Price/SqFt 88.83 * 83.96 89.49 89.71 87.07 91.08 88.15 85.93 87.87 87.9 89.85 88.83 83.9 * Figures from Single Family Homes Only. Statistics were run on January 11, 2011.
PRICE CLASS STATISTICS - YTD - ALL AREAS Price Class YTD 2011 Active Contingent & Pending Sold Total Volume Median Sales Price * Average DOM *
199,999 or Under
199,999 or Under 2,030 1,540 89 9,902,021 111,500 53
200,000 ‐ 249,999
200,000 249,999 204 134 9 2,008,900 225,900 89
250,000 ‐ 299,999
250,000 299,999 125 69 2 549,000 274,500 24
300,000 449,999 131 57 1 330,000 330,000 104
300,000 ‐ 449,999
450,000 999,999 82 19 3 1,536,150 486,150 107
450,000 ‐ 999,999
1,000,000 or Over 13 3 0 0 0 0
1,000,000 or Over
* Figures from Single Family Homes Only. Statistics were run on January 11, 2011. BAKERSFIELD REALTOR® MAGAZINE
Mom caves are latest interior design trend the birth of the “mom cave.” Washington Township resident UST AFTER THE Staci Greenberg, owner of Interior MILLENNIUM, a new decoratDesign Services based in Gloucester ing phenomenon reared its County, said the difference between masculine head above the normost male and female oriented mally feminine practice of designing spaces are gender specific. the family home. “Anything you think a woman Suddenly, the special, male-only would like can go into it,” Greenberg spaces which were historically known said. “You may want to start with as “garages,” took on a more promismaller seats or flowers on the nent role in the household. The basewallpaper.” ment, a spare bedroom or den began But as individual as most women to take on a much more macho look are, their special spaces can be just with sports themes, giant televisions as unique. “It really is individualized and video game entertainment cenand specific to who wants it,” Greenters. These rooms became commonly berg said. “The point is, everyone known as “the man cave.” needs a place to go and regroup.” However, recently the women of These secluded areas are not only the house have started to catch on for moms or even wives. Lauren to the idea of having a secluded and Roberts formerly of Sicklerville, quiet space of their own, prompting now attending college and living in By Kelly Roncace Gloucester County Times
STEPS TO MAKE YOUR ‘MOM CAVE’ by Piper Weiss Shine Staff
A few years ago, men staked their claim on a corner of their house. A mini-fridge, a La-Z-Boy and a universal remote control turned any basement alcove into the ultimate ‘Man Cave.’ Now it’s moms’ turn. These days, many matriarchs are building makeshift kid-and-husband-free zones in their homes. For some, it’s a place to work, for others it’s a place to do anything but work. “A mom takes care of everyone in the family, but she also has to take care of herself,” says Real Simple Senior Editor Nicole Sforza. “‘Mom Caves’ allow her to break away from the world,
BAKERSFIELD REALTOR® MAGAZINE
Georgia, quickly created a space of her own after moving in with her boyfriend. “I’m not married, but I live with my boyfriend and he has his Xbox, man time, so I’ve created my own area in our small, one-bedroom apartment,” Roberts said. After living in a big, two-bedroom apartment for a while, moving into the smaller, one-bedroom, one-bath apartment in July was quite an adjustment. Because the apartment is not very large, the only spot, other than a closet, that offered seclusion was the deck. And living in Georgia, with its year-round, normally warm temperatures, Roberts decided the outside space was a great spot for her “girlfriend cave.”
even if just for a few moments, to check in and relax, de-stress, and just plain chill.” Good news: all it takes are a few easy steps to turn a standard nook into a Zen palace. Step 1: Pick your spot. “A ‘Mom Cave’ can be anywhere from an unused closet to a guest room,” says Sforza. While your close quarters may seem claustrophobic, choosing a windowed area will help open up the space. “If a window isn’t available, hang a few mirrors,” suggest Sforza. “It’ll bounce light around and give the illusion of more space.” Step 2: Close it off. A decent sized-closet is an easy way to shut the world out. But if you’re short a door, Sforza advises using a room divider or screen. Or try a two-
sided bookshelf which will double as a decorative storage space for books and files. Lori Remien, an Illinois teacher studying for her boards, converted a corner of her daughter’s room into an office with the help of a curtain from Ikea. Step 3: Choose your colors. Painting the walls or buying a small ream of wallpaper is an instant way to transform a space. But if that’s too labor intensive, just create a consistent color scheme with your chosen furnishings. Picking the right hues depends on the ultimate goal for your cave. If you’re looking for a meditative, relaxing space, warm blues and greens are proven calming influences. Bright, neon greens
A sitting area, designed by Elaine Griffin, showcasing the designer’s ideas on how to create a mom cave.
“It’s very small, but its perfect,” she said. “I have a table with two chairs where I go to read, eat, draw and write. I can close the blinds so I can’t see inside and can just focus on the beauty of Georgia. I have a wonderful view and can just relax and do what I want. There’s a closet outside where I store my stuff so that I don’t have to come in for anything. I’ll take hot cocoa outside or diet soda, and just relax. I love it.” Roberts said she decided to create her own room after losing the spaciousness of her previous, larger home. Caroline Pezzano, a designer for Exquisite Designs in Washington Township said though she hasn’t heard much about the trend of the mom cave, ideas for creating such a space are “endless.” “I would include something cozy to sit in and some nice music,” she said. “You could use an extra, nice-sized closet, a room off the bedroom or divide an area in the basement or lower level with a decorative screen. I don’t know how quiet that would be though.”
and yellows are said to spark creativity. But Sforza recommends going dark for a truly escapist feel. “People usually think that painting a small space a dark color will make it feel even tinier, but I think using a dark, rich color like a navy blue or army green, can actually make the spot feel cozier,” she says.
Greenberg said creating your own space can be completed in five easy steps. “First, take the dimensions of the room and make a floor plan,” she said. “You might be out there and see the perfect table or perfect chair, and not know if it will fit. Take the measurements with you at all times.” Next, make a list of the items that will be included in the space. “Decide what the space will be used for.” Third, consider a color scheme and theme for the room. Fourth, be sure to research the items to go into the space so the room can be put together cohesively. Finally, start putting the room together. “Take all the components and start doing it,” Greenberg said. “Clean out the space, paint it and install all your items.” “There is a space for everyone’s budget,” she said. “You can start small and make a goal. You don’t have to spend a lot. Just use your imagination and be ready to compromise.” throw pillows to turn cave into a makeshift Marrakesh.
Step 5: Add personality. Whether you’re using your area to craft, study, or write, the key is bringing in a few items that offer positive reinforcement. “Surround yourself with things you love—photo books that you can flip through for inspiStep 4: Get comfortable. Your cave only ration; a memento from summer; a photo needs one chair. But choose wisely: it’s from a favorite vacation,” says Sforza. your mom throne. The more pillows, But don’t overdo it. A cluttered area will soft textures and plush features, the become a source of stress. To create better. Sforza recommends wing-back extra storage space, you can add a minichairs or ottomans to give a feeling of malist shelving unit or convert a few coat being cradled. If you want to spruce up hooks into a handy place to hang your an old chair, cover it with a chenille or favorite decorations. And don’t forget to cashmere throw for a softer feel. You can hang the most important decoration on even skip the chair altogether and get the the outside of your cave: the “do not a small shaggy rug and few over-sized disturb” sign. BAKERSFIELD REALTOR® MAGAZINE
Q U IZ RESPA
The Real Estate Settlement Procedures Act (RESPA) is a consumer disclosure and anti-kickback statute designed to inform consumers of their settlement costs and to prohibit kickbacks that can increase the cost of obtaining a mortgage. Take this quiz to find out how well you know about this important issue to stay on the right side of the law. 1. Which of the following is NOT a settlement service that is covered by RESPA? A. Mortgage loan origination B. Furniture moving C. Real estate brokerage services D. Lender’s credit report 2. Under RESPA, a real estate professional may give in return for the referral of real estate settlement service business: A. A thank you B. Thing of value C. A kickback D. A fee 3. To provide consumers with cost information about the mortgage process, RESPA created the good faith estimate (GFE) and the HUD-1 closing document. RESPA requires that the HUD-1 form be provided to the: A. Tax assessor B. Next-door neighbor C. Real estate salesperson D. Buyer 4. Substantially revised versions of the GFE and HUD-1 took effect at the beginning of 2010. Among other things, HUD’s goal
BAKERSFIELD REALTOR® MAGAZINE
was to reduce surprises to consumers at the closing table by restricting how much some costs could change between the GFE and the HUD-1. What is included among the costs that are allowed to change? A. Loan origination fee B. Title insurance C. Transfer taxes D. Credit charges such as points 5. In addition to reducing consumer surprises at the closing table, the revised GFE and HUD-1 are intended to make comparison shopping easier for consumers. To do that, the GFE lets consumers look at a proposed loan under all but one of these different scenarios: A. The loan as proposed B. The loan with a lower interest rate C. The loan with different underwriting terms D. The loan with lower settlement charges 6. To combat higher costs in real estate transactions, Section 8 of RESPA makes it a criminal act for settlement service providers
to pay fees for the referral of business. One exception to this rule allows a real estate professional to pay a referral fee to: A. A mortgage broker who refers a buyer who has been preapproved B. A previous customer who refers a neighbor C. Another licensed real estate broker who refers a buyer from another part of the country D. A relative who overhears a customer saying he or she is moving 7 . Another exception to the RESPA rules contained in Section 8 allows real estate professionals to receive compensation for: A. Filling out a mortgage application B. Telling the home inspector the address of the property to be inspected C. The reasonable value of goods and services actually provided or performed D. Doing the same thing they have been paid to do as a real estate professional 8 . RESPA allows title companies to provide real estate professionals: A $50 for every client referred to the title company by the real estate professional. B. An entry in a contest to win a car for every $1,000 in premiums paid by the real estate professional’s clients C. Tickets to a baseball game once a week for the entire season D. Notepads that have been imprinted with the title company’s name and phone number 9 . Two companies that provide settlement services and have some degree of common ownership are considered affiliated businesses under RESPA. When there is a
referral from one of these companies to the other, RESPA requires the customer receive an affiliated business disclosure that contains specific information, including: A. A statement that use of referred service is not required B. Names of other providers of the same service C. A statement that the property is pest-free D. The commission being paid by the property seller 10. The affiliated business provision, which is an exception to the general RESPA rule regarding compensation for referrals, allows: A. The real estate professional making the referral to receive a small referral fee B. The party making the referral to receive a return on its ownership interest in the company receiving the referral C. The buyer to avoid having to pay real property transfer tax D. The seller to require buyers to use the seller’s attorney 11. RESPA is interpreted and enforced by the: A. U.S. Department of Justice B. Local U.S. Attorney C. U.S. Department of Housing and Urban Development D. State Association of REALTORS® 12. The penalty for illegally giving or receiving a kickback, which is covered in Section 8 of RESPA, is: A. Up to 90 hours of community service B. Loss of real estate license C. Requirement to attend a RESPA education program D. A fine of up to $10,000 or up to one year in prison or both
5. Answer: The loan with different underwriting terms. The GFE is intended to ease comparisons among 1. Answer: Furniture moving. Settlement services costs (interest rate, brokerrelate to the making of the age fees, etc.) associated federally-related mortgages with a loan, not comparisons among different that are covered under underwriting terms such as RESPA. Services that are the loan-to-value ratio and provided after closing typically are not covered by length of the term. RESPA and are not consid6. Answer: Another ered settlement services. licensed real estate broker who refers a buyer from 2. Answer: A thank you. RESPA prohibits any person another part of the country. Section 8(c) of RESPA from giving or receiving a fee, kickback, or “a thing of includes an exception to value” for referring business the general prohibition on the payment of referral fees to a mortgage broker or banker, or a title company. for payments pursuant to cooperative brokerage and Saying thank you is not considered a thing of value referral arrangements or agreements between real for purposes of the Act. estate salespeople and brokers. 3. Answer: Buyer. The person conducting the settlement needs to make 7. Answer: The reasonable value of goods and the HUD-1 form available for inspection to the buyer services actually provided or performed. Section 8(c) of (borrower) at or before RESPA states that nothing settlement. The Act does in the section prohibiting not require that copies the payment of referral be provided to real estate fees shall be construed as professionals. prohibiting the payment to 4. Answer: Title insurance. any person of a bona fide On the GFE, HUD identifies salary or compensation or other payment for goods or four charges that cannot facilities actually furnished change at all. These are 1.) the lender’s origination or for services actually charge, 2.) the credit charg- performed. es (points) for the specific 8. Answer: Notepads that interest rate chosen (after have been imprinted with the interest rate is locked the title company’s name in), 3.) the borrower’s adand phone number. justed origination charges The RESPA provision pro(after the interest rate is hibiting the payment of a locked in), and 4.) transreferral fee does not include fer taxes. Title insurance costs can change up to 10 normal educational and percent if the lender selects marketing activities that are not contingent on the the insurer or the borreferral of business. Since rower chooses an insurer the notepads were not from a list provided by the lender, or they can change contingent on the referral an unlimited amount if the of business and are typical borrower selects the insurer marketing materials for a title company, they are not completely separate from prohibited. the lender.
9 . Answer: A statement that use of referred service is not required. The disclosure must state the existence of an affiliated business arrangement between you and the company to which you are referring your clients. As part of the disclosure, your clients must be provided a written estimate of the charge or range of charges made by the company to which the clients are being referred and information that makes clear that your clients are not required to use that company. 10. Answer: The party making the referral to receive a return on its ownership interest in the company receiving the referral. The only thing of value that can be received from an affiliated business arrangement, other than the payments permitted under other subsections of Section 8 of the Act, is a return on the ownership interest. 11. Answer: U.S. Department of Housing and Urban Development. The Act vests the HUD Secretary with the authority to interpret the Act, conduct investigations into violations, and bring actions for violations of the Act. Parties other than the HUD Secretary, such as customers, also may be authorized to sue for violations of certain provisions of the Act. 12. Answer: A fine of up to $10,000 or up to one year in prison or both. Penalties for violation of Section 8 of the Act may include a fine of up to $10,000 or up to one year in prison, or both. Source: N.A.R.
BAKERSFIELD REALTOR® MAGAZINE
Resale Value and Exterior Home Projects
S PART OF THE 2010-11 Remodeling Cost vs. Value Report, REALTORS® recently rated exterior replacement projects among the most cost-effective home improvement projects, demonstrating that curb appeal remains one of the most important aspects of a home at resale time. “This year’s report highlights the importance of exterior projects, which not only provide the most value, but also are among the least expensive improvements for a home,” said National Association of REALTORS® President Ron Phipps. “Since resale value can vary by region, it’s smart for homeowners to work with a REALTOR® through the remodeling and improvement process; they can provide insight into projects in their neighborhoods that will recoup the most when the owners are ready to sell.” Nine of the top 10 most cost-effective projects nationally in terms of value recouped are exterior replacement projects. The steel entry door replacement remained the project that returned the most money, with an estimated 102.1 percent of cost recouped upon resale; it is also the only project in this year’s report that is expected to return more than the cost. The midrange garage door replacement, a new addition to the report this year, is expected to recoup 83.9 percent of costs. Both projects
are small investments that cost little more than $1,200 each, on average. REALTORS® identified these two replacements as projects that can significantly improve a home’s curb appeal. “Curb appeal remains king – it’s the first thing potential buyers notice when looking for a home, and it also demonstrates pride of ownership,” said Phipps. The report compares construction costs with resale values for 35 midrange and upscale remodeling projects comprising additions, remodels and replacements in 80 markets across the country. Data are grouped in nine U.S. regions, following the divisions established by the U.S. Census Bureau. REALTORS® provided their insight into local markets and buyer home preferences within those markets. Overall, REALTORS® estimated that homeowners would recoup an average of 60 percent of their investment in 35 different improvement projects, down from an average of 63.8 percent last year. Remodeling projects, particularly higher cost upscale projects, have been losing resale value in recent years because of weak economic conditions. According to the report, replacement projects usually outperform remodel and addition projects in resale value because they are among the least expensive and contribute to curb appeal. Various types of siding and window replacement projects were expected to return more than 70 percent of costs. Upscale fiber-cement siding replacement was judged by REALTORS® the most cost effective among siding projects, recoup-
ing 80 percent of costs. Among the window replacement projects covered, upscale vinyl window replacements were expected to recoup the most, 72.6 percent upon resale. Another exterior project, a wood deck addition, tied with a minor kitchen remodel for the fourth most profitable project recouping an estimated 72.8 percent of costs. The top interior projects for resale value included an attic bedroom and a basement remodel. Both add living space without extending the footprint of the house. An attic bedroom addition costs more than $51,000 and recoups an estimated 72.2 percent nationally upon resale; a basement remodel costs more than $64,000 and recoups an estimated 70 percent. Improvement projects that are expected to return the least are a midrange home office remodel, recouping an estimated 45.8 percent; a backup power generator, recouping 48.5 percent; and a sunroom addition, recouping 48.6 percent of costs. Although most regions followed the national trends, the regions that
consistently were estimated to return a higher percentage of remodeling costs upon resale were the Pacific region of Alaska, California, Hawaii, Oregon and Washington; the West South Central region of Arkansas, Louisiana, Oklahoma, and Texas; the East South Central region of Alabama, Kentucky, Mississippi and Tennessee; and the South Atlantic region of the District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia and West Virginia. “It’s important to remember that the resale value of a particular improvement project depends on several factors,” said Phipps. “Things such as the home’s overall condition, availability and condition of surrounding properties, location and the regional economic climate contribute to an estimated resale value. That’s why it is imperative to work with a REALTOR® who can provide insight and guidance into local market conditions whether you’re buying, selling or improving a home.” Source: N.A.R BAKERSFIELD REALTOR® MAGAZINE
A R T I S T ’S CORNE R
WE’VE ADDED a new feature to the magazine to bring you a taste of what Bakersfield’s artists are creating right here at home. We hope you sit back, take a deep breathe, and enjoy the simple beauty of the artist’s vision. It’s just one more way that we show our support for the community where we live and work.
HOLLY BIKAKIS graduated
from San Diego State with a degree in graphic design. After designing on a computer for several years, she decided to turn to the fine arts and learn about mosaics after seeing a variety of mosaics in Las Vegas hotels. It is an old artform that few practice today. Some know mosaics today in terms of crafts and small tiles found at local tile stores, but there is so much more to this art form that people have yet to discover. Holly was fortunate enough to find one of two mosaic schools in the country, right here in California in
the bay area. Holly and her mother, who is her partner attended several classes at the Institute of Mosaic Arts where they learned the technical side of creating mosaics. This knowledge paired with her background in design made a perfect fit. Since 2006, Holly has created custom mosaics for a showcase home, the bathroom mirrors at Luigi’s, fireplace surrounds, outdoor showers, wall art, and fountains to name a few. Her style is bright colors and whimsical designs, however many custom jobs have taken the traditional look to go with their surroundings.
2011 GE MLS Board of Directors Meeting Schedule Wednesday, January 19, 2011, 1:30pm
2011 Association Board of Directors Meeting Schedule Tuesday, February 22, 2011, 1:30pm Tuesday, April 26, 2011, 1:30pm Tuesday, June 28, 2011 1:30pm
Tuesday, March 29, 2011, 1:30pm Tuesday, May 31, 2011, 1:30pm Tuesday, July 26, 2011, 1:30pm Tuesday, September 27, 2011, 1:30pm Tuesday, November 29, 2011, 1:30pm
Tuesday, August 30, 2011, 1:30pm Tuesday, October 25, 2011, 1:30pm Wednesday, December 07, 2011, 1:30pm
2011 California Association of REALTORS® Director Meetings Directors Angie Trigueiro, Scott Tobias Theresa Olson, Gail Malouf Jeanne Radsick, Bill Redmond
January 25 –29 San Diego, CA Manchester Grand Hyatt Hotel
2011 National Asociation of REALTORS® Director Meetings Directors Angie Trigueiro, President Mid Year Meeting - Washington, D.C. Scott Tobias, President Elect Jeanne Radsick, N.A.R. Director Annual Conference – Anaheim, CA
May 9-14 Angie Trigueiro, Scott Tobias, Jeanne Radsick Mid-Year Legislative Meetings - Washington, D.C. Omni Shoreham, Marriott
May 3 - 7, 20 Sacramento, CA Hyatt Regency Hotel, Sheraton Grand Hotel Sacramento Convention Center
August 20-23 Scott Tobias Leadership Summit - Chicago Sheraton Towers
September 20-24 San Jose, CA Marriott Hotel, Hilton Hotel, Fairmont Hotel San Jose Convention Center
November 9-14 Scott Tobias REALTOR® Annual Conference and Expo Anaheim Marriott BAKERSFIELD REALTOR® MAGAZINE
2011 COMMITTEE CHAIRS
Calling All Members
Get Involved, Grow Your Connections, Join the Fun Affiliate Committee
Attendance & Reception
Chair: Michele Cooper Chevron Valley Credity Union email@example.com Vice Chair: Barbara Wells Karpe Mortgage Chair: Sheryl Gallion Ticor Title, firstname.lastname@example.org Vice Chair: Sue Neal Titan Real Estate
BAoR Budget & Long Range Planning
Chair: Gail Malouf Coldwell Banker Preferred email@example.com Vice Chair: Wayland Louie ReMax Golden Empire
Chair: David Knoeb, Karpe Real Estate Center firstname.lastname@example.org Vice Chair: Brian Tuttle Coldwell Banker Preferred
Chair: Kristy Gannon iMortgage, email@example.com Vice Chair: Kandie Miller Coldwell Banker Preferred
Chair: Sheri Anthes Coldwell Banker Preferred firstname.lastname@example.org Vice Chair: Wava Cooper Atlantic Pacific Real Estate
Commercial Investment Chair: Clint Bear ReMax Golden Empire email@example.com Vice Chair: Derek Sprague Sprague Real Estate Group
BAKERSFIELD REALTOR® MAGAZINE
Chair: Kandie Miller Coldwell Banker Preferred firstname.lastname@example.org Vice Chair: Kayole Bradford Bakersfield Californian Chair: Susan O’Quinn RE/MAX Golden Empire email@example.com Vice Chair: Lezlie Chaffin Premier Realty
GE/MLS Budget Long Range Planning
Chair: Gail Malouf Coldwell Banker Preferred firstname.lastname@example.org Vice Chair: Bill Redmond RE/MAX Magic
Chair: Michele Cooper Chevron Valley Credit Union email@example.com Vice Chair: Sam Jabuka Jabuka Home Inspections
Chair: Brad Reese, Prudential Tobias firstname.lastname@example.org Vice Chair: Rachael Newell RE/MAX Magic
Chair: Greg Ketchum Coldwell Banker Preferred email@example.com Vice Chair: Corey Stoner Coldwell Banker Preferred
Chair: David Gay, Prudential Tobias firstname.lastname@example.org Vice Chair: Greg Hanvey Coldwell Banker Preferred
Testimonials Michele Cooper Affiliate & Golf Chair Getting involved in committees at the Board has increased my referral business tremendously. I often receive 5-10 leads each month. I have met a lot of REALTORS® from every office and have made some great friends. With so many friends, I feel like I have a home away from home. I recommend joining one of the our committees for anyone who wants to have fun while promoting their business.”
Sheryl Gallion Attendance & Reception Chair “I really enjoy leading the Attendance and Reception Committee. We get to meet and greet so many members at our numerous activities. Decorating for big events like the Inaugural Dinner & Dance allows my creative juices to flow. The camaraderie we have created makes such a big difference for me personally and also for my business. Our committee is looking for new members.”
See a committee you want to join? Email the committee chair for information. See page 30. BAKERSFIELD REALTOR速 MAGAZINE
BAKERSFIELD ASSOCIATON OF REALTORS ® MAGAZINE & WEB ADVERTISING Advertising your company to over 1,700 members of the Bakersfield Association of REALTORS® is effective and affordable. Choose to advertise in our REALTOR® Magazine and/or on our REALTOR® or public websites. All advertisements are subject to approval by the Association. Make your move now!
REALTOR .ORG WEBSITE
MAGAZINE Issue Dates February 1, April 1, June 1, August 1, October 1 Member Advertising Rates 1/4 page
Inside Front Cover
Inside Back Cover
Center Spread (2 pages)
Multiple issue discount
We offer a 5% discount off the total cost when 5 consecutive, same size ads are purchased.
Non-Member Rates Available
PUBLIC WEBSITE .COM Member Advertising Rates Featured Home
Entire Site Ad
Search Section Ad
Thursday Brew Bus Sponsorship Ad
Month is typically 30 days of consecutive advertising. Start date is the first day that your artwork is displayed online.
Non-Member Rates Available 32
BAKERSFIELD REALTOR® MAGAZINE
Member Advertising Rates Home Page Ad
Entire Site Ad
Non-Member Rates Available
For your personal marketing consultation, contact:
Cheryl Huff, Director of Communications 661-635-2305, email@example.com
Your Message on Target Marketing and Promotions with the Association
TART MARKETING AND PROMOTING your company today with the Bakersfield Association of REALTORS®. The Association has over 1,700 REALTOR® and Affiliate members. We offer many ways for you to actively communicate your company’s brand and marketing message directly to our members. Every week we have a variety of activities, classes, and events available for our REALTOR® and Affiliate members. Simply put - you can reach your target market!
Please consider supporting our Association and its members by providing financial support for one or more of these activities. It’s simple, inexpensive, and smart. Contact us today and start the conversation. We can help you develop an effective marketing and promotions plan that makes sense. CALL TODAY!
Sponsorship Opportunities & Price Ranges Premier Events
Inaugural Celebration $300 - $1,000 Annual Membership Meeting $500 - $1,000 REALTOR® Expo $500 - $2,500
High Profile Events
Commercial Investment Programs Breakfast cost HUD Classes Refreshment cost REVEI Continuing Education Classes Refreshment cost
Legal Update $1,000 - $5,000
Face2Face Training Lunch cost
Market/Economic Update $1,000 - $5,000
REALTOR® Orientation Lunch cost
Association Golf Tournament $100 - $2,500
Weekly REALTOR® Update - email newsletter
$200 = month = 4 emails Febrary & March Sold Education/Orientation
MLS Orientation Lunch cost
Networking Activities Christmas Open House $100 - $500 Spring Picnic $100 - $500
After Hours Mixers $500 - $1,000 Wool Growers Luncheons $500 - $1,000
Thursday Brew Breakfast Host Cost of breakfast
Community Outreach REALTOR® Branching Out Project $1,000 - $5,000
REALTORS® Keeping It Clean Project $500 (with Mayor’s Beautiful Bakersfield efforts)
Fair Housing Arts Contest April 30th Signature Sponsorship Available $100 - $2,500
CONTACT INFORMATION: Cheryl Huff, Director of Communications, 661-635-2305, firstname.lastname@example.org BAKERSFIELD BAKERSFIELDREALTORS REALTOR®® MAGAZINE
CALENDAR F E B RUA RY & MA RCH THURSDAY BREW Every Thursday 8am
Affiliate Committee 9am - 10am
THURSDAY 2/24 MLS Orientation 10am - 3:30pm
Technology Committee 9am - 10am
Face2Face Risk Management 9am - 1pm, registration required
REALTOR Orientation 10am - 3:30pm ®
1st Social Mixer Sponsored by Agape Mortgage 5pm - 7pm, registration required
REALTOR® Orientation 10am - 3:30pm
GE/MLS Budget & Long-Range Planning Meeting 1:30pm -2:30
Woolgrower’s Luncheon 11:30am - 1pm registration required
5001 California St., Ste. 220
Thursday Brew Committtee 1:30am - 3:30pm
REPERS Luncheon 11:30am - 1pm, registration required
Valentine’s Day Association Budget & LongRange Planning Meeting 1:30pm -2:30pm
Thursday Brew Committee 11:30am - 1pm
WEDNESDAY 2/16 REPERS Luncheon Promoting Your Business 11:30am - 1pm, registration required
Education Committee 12pm - 1pm
Commercial Investment Program Speaker: Mark Augustine Topic: Private Money 8am - 9am, RSVP
Office CLOSED for President’s Day
Equal Opportunity Committee 10:30am - 1pm Association Board of Directors 1:30pm - 2:30pm
February is National Cherry Month
Dr. Seuss’ Birthday
Cantree Committee 1pm - 2pm
LGR Tejon Ranch Update 10:30am - 12pm, RSVP
Commercial Investment Program Commercial 1031 Exchanges 8am - 9am, RSVP
Face2Face Residential REO Buyer Specialist Training 9am - 4pm, registration required
THURSDAY 3/24 MLS Orientation 10am - 3:30pm
Technology Meeting 9am - 10pm
Face2Face Residential Purchase Agreement 9am - 1pm, registration required
LGR/LCRC General Meeting 10am - 11am Affiliate Meeting 9am - 10am
SAVE THE DATES
REVEI - Continuing Education Review & Testing 10am - 1pm registration required
FRIDAY 4/15 Commercial Investment Program Speaker: Randy Merriman 8am, RSVP
GE/MLS Board Meeting 1:30pm - 2:30pm
SATURDAY 4/30 Play Fair Awards & Carnival for winners of the Fair Housing Arts Contest 9am - 4pm, Association office Seeking sponsorships.
Face2Face SFR Certification 8:30am - 4:30pm registration required March is Women’s History Month
CANTREE HUNGER IS NO JOKE 8450 Granite Falls Drive behind the Wal-Mart on Rosedale 5:30pm - 9pm, RSVP Seeking sponsorships.
WEDNESDAY 5/4 California Association of REALTORS® Legislative Day Sacramento 9am - 4pm, registration required
Thursday, February 10th 5pm - 7pm
LOCATION: Agape Mortgage 5001 California St., Ste. 220
Social Mixer of 2011
friends, fun & food
online at www.bakersfieldrealtor. org/events/register
An exclusive event for Bakersfield Association of REALTORS® members and affiliates.
Proudly Sponsored by
EVERY THURSDAY 8am - Network WEEKLY NETWORKING & PROPERTY TOUR TheBrewisaplacewhereallmemberscometogethertonetwork, enjoy breakfast, learn a little about their industry and tour available properties . BrewSponorshipsandwebadvertisingspotswhich support the tour bus are available now. See pages 32 & 33 of this magazine. For weekly tour areas and guests speakers, go to ThursdayBrew.com.
Mix and Mingle with members over a cup of hot coffee and breakfast .
8:30am - Learn
Quickeducationalupdate,topicschange each week, and property pitches.
9am - Tour
Hop aboard the bus (when available) or follow in your own car to view some of the hottest properties in your market. BAKERSFIELD REALTOR® MAGAZINE
Prsrt Std U.S. Postage PAID Bakersfield, CA Permit #70
We are proud to announce our 2011 officers and directors!
BAKERSFIELD REALTOR速 MAGAZINE