Data Hubby
Business Model Key Partners ■■
Telco company
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Data analytics provider
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Value Proposition
Key Activities ■■
Developing and maintaining the platform
Biometric verification provider
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Ensuring high data security
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Maintaining data quality
Online authentication integrators
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Developing an API for third party integrations:
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Analyzing data and matching businesses to customers
B2C ■■
Transparent overview of the usage of personal data by online services
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Individual selection of businesses to share personal data with
B2B
Offers tailored to individual needs
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Easy and practical identity verification
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Biometric infrastructure and verified personal data
Access to analyzed consumer data (cross-selling potential)
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Data analytics expertise and infrastructure
New direct sales channel over Data Hubby
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Technology expertise and infrastructure:
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Large customer base
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Business partnerships
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Cheaper and trustworthy identity verification
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Mass market
B2B
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Acquisition: Personal assistance/key account management
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Businesses interested in insights about (potential) customers
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On-going self service
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Insurances
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Retail/e-commerce
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Fundraising organizations
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SMEs
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Businesses interested in a identity verification solution
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Online payment services
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Banks
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Credit check institutions
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Universities
Channels B2C ■■
App Stores, Website
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eMail advertising, SMS Social Media
B2B
Cost Structure Initial Cost
Self service/automated service
B2B
Key Resources
B2C
B2C
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Customer Segments
Customer Relationships
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Direct sales channel
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Trade fairs and industry summits
Revenue Streams Fixed Cost
Variable Cost
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Build platform
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Analytics software, CRM
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Marketing
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Acquire infrastructure
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Key account managers
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Customer support
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Setup biometrics
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Physical and digital security
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Customer rewards
Trend
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Setup cost
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Data platform: Subscription fee (basic and pro package)
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User verification: Pay per verification
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Subscription fee with free included verification
Scenario
Ideation Ideation
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