Feedbackstar Business Model Key Partners ■
Decision-makers in public administration
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Private companies and social organizations
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Key Activities
Cloud providers
Value Proposition
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Development and maintenance of Feedbackstar platform
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Establishing a network of partners
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Marketing to citizens and service developers
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Consulting services and certification of services
Key Resources
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Enable user-centric design of digital services
Website as core for all features
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Key account manager
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Usability analytics
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Expert consultation
Citizens
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Increase citizen satisfaction with digital public services
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Certification of product increases sales for external software providers
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Costs of company setup
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Product development
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IT-infrastructure setup
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Users acquisition via internet marketing and referral system
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Discussion & eGovernment community building via forum
User base
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Brand and image
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Skilled employees in the platform development and marketing team
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Possibility to co-create public services
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Entertaining user experience via social and gamification features
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Feedback data
Customer Segments ■
Internal and external service developers as paying customers
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Citizens as non-paying customers
Channels
Virtual coins can be exchanged for vouchers and donations
Cost Structure Initial Investments
Service developers
Citizens
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Internal and external service developers
Customer Relationships
Service developers ■
Content marketing
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Cold outreach
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Personal contact at events
Citizens ■
Social media
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Offline marketing
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Referrals from existing users
Revenue Streams Fixed Costs
Variable Costs
Wages for staff
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Office space
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IT hosting & maintenance
Costs for goods offered as rewards to citizens
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Data storage
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Marketing
Trend
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Tiered price subscription fee
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Consulting services
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One-time issuing fee for certificates
Scenario
Ideation Ideation
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