Page 1

Your agent


your agent Cameron Nicholls Principal 0421 733 118 cameron@nichollsandco.com.au 02 9713 7433

Defined by an unparalleled reputation for integrity, professionalism and transparency, Cameron Nicholls is a licensed Real Estate Agent with unwavering conviction. Cameron attributes this success to his immense passion for the job and possesses a natural affinity for real estate that is underpinned by an innate talent. Cameron has an unquestionable devotion to his craft that is evidenced by the results he achieves and client testimonials he receives.


your agent Eli Suleska Sales & Office Manager 0400 602 319 eli@nichollsandco.com.au 02 9713 7433 Starting in Real Estate at the age of 17 as a receptionist for a small company In Karratha, Eli has always had an interest in the Real Estate industry. Relocating to Sydney and joining N&Co in 2018 as Sales & Office Manager, Eli's passion, and knowledge in Real Estate continues to grow. Eli is an integral part of N&Co, being highly organised, displaying a keen attention to detail and taking great pride to ensure that the client's expectation is exceeded. Away from the office Eli is the proud partner of a professional “AFL� player and Mum to their dog Daisy.

nichollsandco.com.au


your agent Lucas Mundy

0450 351 574 lucas@nichollsandco.com.au 02 9713 7433 Hard working and decidedly driven, Lucas displays a profound passion for customer Service. Lucas’ youthful energy and motivation is both inspiring and, to those around him, contagious. He understands people are time-poor and he works hard to ensure that his dealings with both owners and tenants are relevant, transparent and, above all else, about their needs and what he can do to help them.

nichollsandco.com.au


Recent sales


Comparable Sales A

4 Jackson Crescent Denistone East NSW 2112 3

1

485m2

1

Sold Price

RS

$1,035,000

119m2

Notes from your agent Older style house as well. Smaller block size and sloping block which detracts from the price. The vendors started with an private treaty campaign and price guide $1.28-$1.33m and then switched to auction which is odd. Didn't sell at auction and then had two price drops to $1.18 then $1.05m.

Property Insights Sold Date 15-Jan-19

Price Change

-22.2%

DOM

148 days

First Listing

$1,330,000

Distance

0.85km

Last Listing

-

Year Built 1950

RS

= Recent sale

UN = Undisclosed Sale

Š Copyright 2019 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.


Comparable Sales B

Sold Price

41 Samuel Street Ryde NSW 2112 3

1

2

569m2

Â

$1,058,000

91m2

Notes from your agent Older style house as well closer to Top Ryde which can be good for some and a turn off for others because of noise and activity etc. Smaller block size and sloping block which detracts from the price. The vendors started with an auction strategy and a price guide of $1.15-$1.25m, then dropped to $1.05-$1.15 and didn't sell at auction. From there they went to a private treaty sale and then sold for $1,058,000 in Jan for a total of 78 days on

Property Insights Sold Date 11-Jan-19

Price Change

DOM

78 days

First Listing

-

Distance

0.83km

Last Listing

$1,050,000

Year Built 1950

RS

= Recent sale

UN = Undisclosed Sale

Š Copyright 2019 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.


Comparable Sales C

Sold Price

1 Cecil Street Denistone East NSW 2112 2

1

646m2

1

RS

$1,185,000

130m2

Notes from your agent I would consider this the best comparable as it is a slightly smaller block and a small two bedroom house which they sold as a "knock down". West ryde is a more desirable suburb and your parkside positioning is better. The vendors started with an auction strategy and a price guide of $1.3m and didnt sell. From there they dropped the price guide to $1.2-$1.3m after being on the market for 2 months from Nov-Jan 19 and then sold for $1.85m in Feb for a total of

Property Insights Sold Date 07-Feb-19

Price Change

DOM

87 days

First Listing

-

Distance

0.77km

Last Listing

$1,200,000

Year Built 1960

RS

= Recent sale

UN = Undisclosed Sale

Š Copyright 2019 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.


Comparable Sales 39 Goodwin Street Denistone NSW 2114 3

2

2

Sold Date 23-Feb-19 DOM 102 Distance 0.4km

898m2 Price Change First Listing Last Listing

1

4

Sold Date 20-Dec-18 DOM 43 Distance 0.85km

-

1

2

Sold Date 02-Mar-19 DOM 207 Distance 0.86km

DOM = Days on market

RS

= Recent sale

Sold Price

-

$1,050,000

Year Built -

$1,200,000

700m2 Price Change First Listing Last Listing

D

-

82 North Road Denistone East NSW 2112 3

UN

Year Built -

$1,500,000 -

664m2 Price Change First Listing Last Listing

-

-

465 Blaxland Road Denistone East NSW 2112 3

RS

Sold Price

E

Sold Price

RS

-

UN

-

Year Built -

-

UN = Undisclosed Sale

© Copyright 2019 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.

F


West Ryde Demographic Suburb Insights

13.4 k Population

13% 5 years population change

11.7 years Average length of ownership

The size of West Ryde is approximately 3.6 square kilometres. It has 12 parks covering nearly 2.3% of total area. The population of West Ryde in 2011 was 11,867 people. By 2016 the population was 13,371 showing a population growth of 12.7% in the area during that time. The predominant age group in West Ryde is 30-39 years. Households in West Ryde are primarily couples with children and are likely to be repaying $1800 $2399 per month on mortgage repayments. In general, people in West Ryde work in a professional occupation. In 2011, 56.9% of the homes in West Ryde were owner-occupied compared with 52.7% in 2016. Currently the median sales price of houses in the area is $1,480,000.

HOUSEHOLD STRUCTURE

HOUSEHOLD OCCUPANCY

HOUSEHOLD INCOME

AGE

TYPE

%

TYPE

%

TYPE

%

TYPE

%

Childless Couples

36.9

Owns Outright

25.5

0-15.6K

5.0

0-9

12.4

Couples with Children

46.9

Purchaser

27.2

15.6-33.8K

9.9

10-19

8.7

Single Parents

13.8

Renting

44.8

33.8-52K

10.8

20-29

17.3

Other

2.7

Other

0.5

52-78K

15.6

30-39

20.3

Not Stated

2.0

78-130K

25.5

40-49

13.3

130-182K

12.6

50-59

11.3

182K+

12.8

60-69

8.7

70-79

4.9

80-89

2.5

90-99

0.6

Š Copyright 2019 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.


Recent Market Trends

PERIOD

PROPERTIES SOLD

MEDIAN PRICE

GROWTH

DAYS ON MARKET

LISTINGS

ASKING RENT

Nov 2018

5

$1,480,000

-1.0%

47

36

$650

Oct 2018

9

$1,495,000

-4.4%

43

37

$650

Sep 2018

6

$1,563,000

-4.1%

31

35

$650

Aug 2018

9

$1,630,000

-1.7%

31

37

$635

Jul 2018

11

$1,658,871

-4.0%

26

35

$630

Jun 2018

8

$1,727,500

1.8%

26

28

$650

May 2018

6

$1,697,500

1.6%

26

31

$640

Apr 2018

8

$1,670,000

-3.2%

26

28

$650

Mar 2018

4

$1,725,000

-1.6%

26

29

$650

Feb 2018

8

$1,752,500

-1.1%

26

25

$660

Jan 2018

2

$1,772,000

0.5%

26

22

$650

Dec 2017

6

$1,763,500

0.5%

26

22

$650

Sales by Price - 12 months (House) PRICE

NUMBER

<200K

0

200K-400K

0

400K-600K

0

600K-800K

0

$800K-$1M

3

$1M-$2M

39

>$2M

9

© Copyright 2019 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.


Long Term Market Trends

PERIOD

PROPERTIES SOLD

MEDIAN PRICE

GROWTH

DAYS ON MARKET

LISTINGS

ASKING RENT

2018

96

$1,725,000

16.5%

26

85

$640

2017

122

$1,481,250

5.8%

26

81

$627

2016

106

$1,400,000

16.7%

28

90

$600

2015

102

$1,200,000

25.7%

26

91

$600

2014

114

$955,000

15.8%

22

79

$600

2013

89

$825,000

8.7%

36

82

$550

2012

80

$759,000

-2.1%

31

67

$550

2011

91

$775,000

7.0%

32

77

$500

2010

98

$723,975

13.1%

26

72

$500

2009

79

$640,000

4.9%

34

78

$450

2008

87

$610,000

0.4%

34

76

$420

2007

97

$607,500

5.7%

41

92

$380

2006

103

$575,000

1.8%

60

80

$355

2005

89

$565,000

-5.7%

59

86

$380

2004

95

$599,000

12.9%

33

51

-

2003

106

$530,500

17.9%

34

47

-

2002

149

$450,000

20.0%

31

63

-

2001

125

$375,000

5.3%

26

18

-

2000

139

$356,000

7.9%

-

2

-

1999

99

$330,000

20.9%

-

13

-

© Copyright 2019 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.


Marketing


Primary Package core

$5,333 online

Photography $300

Floor Plan $200

www.realestate.com.au

www.domain.com.au

• High quality digital photography • Up to 8 professionally shot and retouched images • Increase perceived value of property

• Internal measurements • Buyers visualise themselves in the property

• • • • •

• 4 weeks ‘Premium Plus’ listing • 2 weeks priority placement • Refreshed to top of search results weekly, guaranteed page 1 • eBrochure sent on day 7 • 13x more enquiries received than standard listing

45 day ‘Premiere’ listing Appear at top of all search results Refresh to top of search at 15 & 30 days eBrochure sent on day 7 45% of Premiere listings sell quicker than standard listings • Premiere listings receive 5.5x more email enquiries

Copywriting $190

www.nichollsandco.com.au

+ Chinese Portals

• Professionally written • Innovative concepts and headlines • Ensures property stands out and gets results

• Added online presence on contemporary site • Buyer match conducted with ebrochure sent • Emailed to entire database via weekly newsletter • All social media traffic driven to website

• Free upload to 6 of the most popular Chinese real estate portals

Sub Total $690

print

• Free upload to www.homely.com.au

Sub Total $3000

signage

Brochure

Direct Mail

Signboard

• • • •

• 200x Just Listed DL cards • Delivered to surrounding streets

• • • •

100x 4pp premium square brochures Professionally designed and printed Full colour images and text Floor plan on reverse

+ homely.com.au

6x4 free standing signboard Portrait or Landscape Full colour image and text Broader street presence

Sub Total $200

value add

Sub Total $285

services

Editorial PR

Social Media

On Site Auction $660

• Professionally written and tailored by 360PR • Complimentary but not guaranteed

• • • •

• Under The Hammer – Charlie Powell

Facebook Instagram Twitter Linkedin

Building & Pest Report $249 • The Property Inspectors • Buyers may purchase a copy of this report for a fee

Strata Report $249 • The Property Inspectors • Buyers may purchase a copy of this report for a fee

Sub Total $1158

Sub Total: $ 5,333 Services: $ Extras: $ Grand Total: $


Additional Options core

press

Extra Images $35 each

Dusk Shoot +$95

Inner West Courier $1,660

• Professionally shot and retouched

• Taken at twilight as part of the original image order • Capture the emotion of a sunset

• Full page IWC + ¼ page Daily Telegraph 1 week

signage Site Map $65

Video $585

• Drawn onto floor plan • Provides block shape and size measurements • Placement of property on the block

• High definition journalistic style video • Full sensory engagement • Enhance the web experience

NiteLite Electric Glow Signboard $420 • 6x4 glow signboard • Enhanced street presence

Extras Sub Total: $

Property address:

17 Falconer Street, West Ryde

Agreed amendments:

Vendors are not required to pay for copywriting or brochures. N&Co will also prepare a property video and aerial photography. We would suggest a pest and building report is commissioned however that is optional

Total investment:

$3,785 (TBC)

Proposed campaign commencement date:

01/04/19

Vendor signature: Agent signature: Date:


Calendar


February

January S M 31 6 7 13 14 20 21 27 28

2018

March T

1 8 15 22 29

W 2 9 16 23 30

T

3 10 17 24 31

F

4 11 18 25

S

5 12 19 26

S M 25 26 3 4 10 11 17 18 24 25 31

T W 27 28 5 6 12 13 19 20 26 27

T 7 14 21 28

F

1 8 15 22 29

S

2 9 16 23 30

308/63 Admiralty Drive, Breakfast Point Campaign Schedule SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

27

28

29

30

31

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

22

23

- Listing Agreement Signed 17

18

- Photoshoot 19

- Marketing materials prepared. - Launched LIVE 24

21

- Feature new listing in N&CO newsletter - Property video posted on social media 26

Viewers from weekend contacted by CN

20

Provide vendors with online activity report from re.com.au & domain.com.au. Vendor report emailed with full list of viewers, feedback & contract holders

27

1st Open Home

28

1

2

(next page)


March

February S M 28 29 3 4 10 11 17 18 24 25

2018

April T W 30 31 5 6 12 13 19 20 26 27

T 7 14 21 28

F

S

1 8 15 22

2 9 16 23

S 7 14 21 28

M 1 8 15 22 29

T

2 9 16 23 30

W 3 10 17 24

T

4 11 18 25

F

5 12 19 26

S

6 13 20 27

308/63 Admiralty Drive, Breakfast Point Campaign Schedule SUNDAY

MONDAY 24

TUESDAY 25

WEDNESDAY 26

THURSDAY 27

FRIDAY 28

SATURDAY 1

2 2nd Open Home

3

4 Viewers from weekend contacted by CN

10

11 Viewers from weekend contacted by CN

17

18 Viewers from weekend contacted by CN

24

25

5 Provide vendors with online activity report from re.com.au & domain.com.au. Vendor report emailed with full list of viewers, feedback & contract holders 12

6

7

8

Mid Campaign Meeting

13

3rd Open Home

14

15

Provide vendors with online activity report from re.com.au & domain.com.au. Vendor report emailed with full list of viewers, feedback & contract holders 19

9

16

4th Open Home

20

21

22

23

27

28

29

30

Provide vendors with online activity report from re.com.au & domain.com.au. Vendor report emailed with full list of viewers, feedback & contract holders 26


The plan


The$Plan$

!

! Preparing for sale The only suggestion we have is to de clutter. If there is room in the garage for items to stored you can move items into that space for the time being. The main aim is for people to be able to move freely through the house to see the potential.

Pricing We feel $1,200,000 as a bottom line is achievable and we would like to see this figure improved on via our strategy and tailored marketing.

Method of sale Private treaty with â&#x20AC;&#x153;Auctionâ&#x20AC;? facade. This enables us to be as agile as possible if a need arises where we need to shift the strategy.

Marketing package Primary assets with N&Co investing in the marketing via supplying video content, aerial photography and brochure printing

Professional fees 1.5% inc GST (family & friends rate)

Notes Events calendar will be specifically tailored to your campaign once appointed. We are able to commence the campaign on 01/04/19 if that is sufficient time to move de clutter.

nichollsandco.com.au

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