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The Partnership for an HIV –Free Generation G-Pange Project AIDS Support and Technical Resources Sector 1 – Indefinate Quantity Contract

RFTOP NO. 623-KE-10-003 Contract # GHH-I-00-07-00061-00 Order # AID-623-TO-10-00003

Quarterly Report (Number 1) August 2 – September 30, 2010 Submitted to USAID: October 7, 2010

2201 Westlake Avenue, Suite 200 Seattle, WA 98121 USA Tel: 206.285.3500 Fax: 206.285.6619

www.path.org

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The Partnership for the HIV-Free Generation Project

PATH: Has a portfolio of innovative health programming in Kenya spanning two decades, within which PATH has earned confidence in achieving desired results in numerous donor funded projects. As the prime partner, PATH leads the team through quality driven implementation of the project, providing leadership in youth HIV prevention, working effectively with youth using high-impact comprehensive behavior change communication (BCC) and media across multiple initiatives.

The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC): GBC facilitates the exchange of best practices among member companies, provides expert guidance for member program implementation, and develops partnerships between the public and private sectors. The Coalition includes more than 220 member companies and maintains close ties with governments, multilaterals, and NGOs. GBC also represents the private sector to the Global Fund on AIDS, TB and Malaria. As a sub-partner, GBC guides collective business action, creating connections, shaping agendas, and providing technical support on building public-private partnerships to leverage funding and to tap into the innovative and unique way to target and empower the youth.

Partnership for an HIV Free Generation in Kenya (HFG/K): This new global public-private partnership championed by the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) marries the core competencies of international and local private sector corporations and organizations with different expertise in fight against HIV. The partnership will develop and build on existing programs that equip young people to make healthy decisions including interventions to address the unique vulnerabilities faced by girls and young women. The partnership aims to create a multi-faceted, multi-focal, but well-integrated and mutually reinforcing set of age and situational appropriate prevention interventions that meet young people wherever they are and where they aspire to be at the various stages on their road to adulthood. HFG/K has an overall goal of reducing new infections by 50% among youth 10-24 years in Kenya.

DISCLAIMER The author’s views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government.

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TABLE OF CONTENTS 1. EXECUTIVE SUMMARY .......................................................................................... 5 Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity ................................................................................ 6 Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth ........... 7 Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFARimplementing partners ............................................................................................ 8 Monitoring and Evaluation .............................................................................................. 9 Financial report ................................................................................................................. 9 REPORT ON ACHIEVEMENTS AND RESULTS .................................................... 10 1.1 Devise transition plan from FHI administration to PATH........................ 10 1.2 Develop annual work plan and matching monthly budget for year one ... 11 1.3 Establish governance structure for HFG/K ............................................... 12 1.4 Refine and finalize the 5-year strategic plan for HFG/K .......................... 12 1.5 Expansion of HFG staff ............................................................................ 13 1.6 Building capacity within HFG/K .............................................................. 14 1.7 Coordinating meetings of HFG governing bodies and advisory boards, implementing partners and the private sector ....................................................... 14 1.8 Register HFG/K as a legal entity .............................................................. 14 1.9 Refine branding and marking strategy for HFG/K and G-Pange ............. 15 1.10 Coordinate USG Implementing Partners undertaking HFG/K activities .. 15 1.11 Support the establishment of HFG/K office .............................................. 15 Table 1. Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity .......................................................................................... 17 Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth........................................ 21 2.1 Formative assessment for media campaigns ............................................. 21 2.2 Message development workshop with key stakeholders .......................... 21 2.3 Development of media strategy ................................................................ 21 2.4 Development of media campaign products............................................... 21 2.5 Development of radio program ................................................................. 22 2.6 Magazine column ...................................................................................... 22 2.7 Media Briefings ........................................................................................ 22 2.8 Media Products (materials and merchandize production and distribution)22 2.9 G-pange branding and HFG marketing..................................................... 25 2.10 Shuga 1 roll-out and Shuga 2 development production and roll-out .... 25 2.11 National Youth Events .......................................................................... 25 Table 2. Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth ..................... 29 Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners .............................................................................................................................. 31

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3.1 Develop PPP Implementation Guide ........................................................ 31 3.2 Engagement with HFG and select implementing partners to establish gaps and needs to guide future PPPs..................................................................... 31 3.3 Detailed mapping/assessment of company competencies, interests, HIV records and resources ............................................................................................ 32 3.4 Development of PPP marketing and communications strategy ................ 32 3.5 Brokering PPPs ......................................................................................... 32 3.6 Completion plan for ongoing PPPs .............................................................. 33 3.7 Structure successful partnerships using guidelines for PPP implementation ..................................................................................................... 33 Table 3. Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFARimplementing partners ...................................................................................................... 34 Monitoring and Evaluation ............................................................................................ 37 4.1 Develop and implement monitoring and evaluation plan for additional geographic areas and the national mass media campaign ..................................... 37 4.2 Conduct baseline assessments................................................................... 37 4.3 Support specific PPPs M&E activities ...................................................... 37 4.4 Conduct assessment of interventions and customer satisfaction studies .. 37 4.5 Conduct routine monitoring and reporting on project activities ............... 38 Table 4. Monitoring and Evaluation activities ............................................................. 39 Financial Report.............................................................................................................. 40

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EXECUTIVE SUMMARY PATH and its partners The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC) and the Partnership for an HIV Free Generation in Kenya (HFG/K) are pleased to submit to U.S. Agency for International Development (USAID) this first quarterly report on the Partnership for the HIV-Free Generation Project (HFG/K). The report covers the first two months: August and September, 2010. The HIV Free Generation project is a two-year project with three, one-year extension options, to support the national youth HIV prevention efforts through a mass media campaign as well as drive focused efforts in the peri-urban and rural areas around Nairobi, Mombasa, Kisumu, and Eldoret, where there are high concentrations of young people, high HIV prevalence rates, and an existing infrastructure to reach young people. The project will also strengthen the capacity of HFG/K to coordinate public, private partnership (PPP) activities between implementing partners funded by United States Government and international or Kenyan private sector corporations to reach Kenyan youth with economic empowerment, health services, and products focusing on HIV prevention. The goal of this project is to reduce the HIV incidence among youth 10-24 by 50% over five years in proposed sites where activities are implemented. The project aims at providing HIV prevention information through the media to reach the majority of youth in the country and to saturate the four regions described above with information using diverse media channels and be able to demonstrate impact in the reduction of HIV incidence among the target group. The project will address three main objectives as follows: 1. To strengthen HFG/K’s capacity to support and execute a transition plan to a selfsustaining entity. 2. To support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth. 3. To support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners. During the two months under review in this report, the project focused on many start up activities, ensuring the project establishes a foundation. The following summarizes the main project achievements during the report period.

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Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity o Transition plan from FHI to PATH: A transition plan for the administration of HFG/K from FHI to PATH was developed and submitted to USAID on August 29, 2010 and it is currently being implemented. o Development of year 1 work plan: A detailed work plan with corresponding monthly budget covering year 1 was developed and submitted to USAID on September 15, 2010. PATH sought confirmation that the deliverable dates in the contract are calendar days versus working days. This was discussed in the post award meeting of September 7, 2010 and USAID indicated it would confirm. In the interim, we are currently operating from the premise that the deliverable days are calendar days based on discussions from the USAID post award meeting. o Establish governance structure for HFG/K: A consultant was hired in August to assist HFG/K with establishing a formal governance structure. At the end of September the consultant had presented possible governance models for input from the KSC. o Refine and finalize the 5 year strategic plan for HFG/K: A consultant was hired to help refine and finalize the 5 year strategic plan for HFG/K. One large piece of the strategic plan is the plan for monitoring performance (PMP). The PMP will be drafted by the M&E Manager and M&E Advisor in conjunction with M&E STTA from PATH and appropriate guidance from the M&E experts in USAID and stakeholder organizations. o Expansion of HFG/K staff: Proposed positions for expansion of HFG/K staff as outlined by PATH were reviewed and agreed upon by the HFG/K team and positions were publicly posted. o Building capacity within HFG/K: Over the last 2 months, a lot of discussion has taken place about defining working norms and identifying the relationships between advisors and managers. During the work planning workshop, the HFG/K team spent time defining these relationships o Coordinating meetings: One meeting of the Kenya Steering Committee was held on September 28 to collect input and direction on the governance structure for HFG/K, as well as update members on the AIDS Support and Technical Assistance Resources (AIDSTAR) mechanism and recent activities. o Register HFG/K as a legal entity: Hamilton, Harrison & Mathews was the law firm engaged to initiate registration for HFG/K in 2009. PATH will contract the same law firm to complete the registration and this process is underway. o Refine branding and marking strategy for HFG/K and G-Pange: Agreement was reached on several modifications to the branding guidelines and HFG/K is to write up a summary of those changes and send to USAID to be included in a contractual modification in the next couple of months.

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o Coordinate USG Implementing Partners undertaking HFG/K activities: Planning was under way for a breakfast meeting with the Senior Management officials of all implementing partners to re-introduce HFG/K to the implementing partners, provide an update on the AIDSTAR mechanism, as well as discuss how implementing partners can better work with HFG/K in the future and benefit from the opportunities HFG/K can provide. o Establishment of HFG/K office: Office space was identified and contracted in the Laiboni Center on Lenana Road. The lease officially begins October 1, 2010, but renovations are required so move in will be sometime in November 2010. o Establish administrative/financial framework for HFG/K & build capacity of staff to manage systems independently: Nancy Engel, a Senior Administrative Officer, from PATH in Seattle joined the HFG/K team for a period of two weeks to provide the team support in administrative and financial procedures, as well as working on the development of the grants manual. Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth o Formative assessment for media campaigns: Terms of reference for a research firm was developed and circulated to potential firms and the project had started receiving bids from interested firms. The research firm will be identified and contracted early in the next quarter to undertake the formative assessment. o Development of media strategy: A media consultant was engaged to work with the HFG team and assist in the development of the strategy. The consultant has reviewed the available literature including the draft of the media strategy earlier developed and had several consultative meetings with HFG staff and the Kenya Steering Committee for inputs on the strategy. o Development of media campaign products: The development of a brief to advertising agency was initiated and a draft was being finalized. o Development of radio program: A review of available information on radio programming consumption by youth was initiated during the report period and was ongoing. These will provide the project with a better understanding of the dynamics of radio listenership patterns and media consumption in general. o Media Products (materials and merchandize production and distribution): The HFG/K project with support and contribution from other USG partners initiated the production of 500,000 wristbands before the AIDSTAR award. The delivery of the wristbands into the country was however delayed by late payments by partners; the wristbands are expected in November. The project supported the G-Jue 1 million campaign with production of materials for the campaign. The campaigns benefited from production of 21,000 posters and 210,000 stickers bearing G-Jue messages, which were distributed to partners for use in mobilization youth for G-Jue. The G-Jue Radio campaign supported by PSI was on air on the regional FM radio stations.

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o Shuga 1 roll out and Shuga 2 development production and roll out: A total of 2,500 Shuga DVDs were distributed to partners for screening and discussions country wide (except in North Eastern province) to accelerate viewership of Shuga in the rural areas. Throughout the reporting period, partners mobilize youth to watch Shuga and participate in facilitated discussions. A total of 73 packs of the MTV Staying Alive in a Box (SAIB) packs were shipped to Kenya. Planning for the development, production and roll out of the Shuga drama season-two commenced. o National Youth Events: HFG/K was a core member of the national youth week planning committee convened by the Ministry of Youth Affairs and Sports. HFG contracted Mondeas, a media agency to provided public relations technical support to the national planning committee, revamp the G-Pange website and mobilize local media houses to cover the activities of the youth week and the celebrations. o The national youth week culminated in a large celebration and launch of the international year of the youth. It was a colorful event presided over by the Minister of Youth Affairs and Sports and attended by Government of Kenya officials, the UN community, HFG/K, youth representatives serving various organizations and approximately 1,500 youth. Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners o Develop PPP Implementation Guide: Work to develop the guide was ongoing in Kenya and in the US conducted by GBC Kenya and GBC New York respectively. o Engagement with HFG and select implementing partners to establish gaps and needs to guide future PPPs: The pamoja mtaani video game and Shuga 1 PPP with Warner Bros and MTV respectively, were reviewed and agreed to be completed. However, the Mukuru community asset mapping PPP was deemed not complete. o Detailed mapping/assessment of company competencies, interests, HIV records and resources: A list of companies to be surveyed was developed and internal consultations initiated. o Development of PPP marketing and communications strategy: The project is working with communication teams in PATH and GBC NY to develop communication materials for sharing with companies to market opportunities for PPP. In addition, GBC will use all international forums to talk about HFG and discuss possible PPP opportunities. o Brokering PPPs: An account/project tab has been created on GBCs company relationship management (CRM) for capturing the recruitment process and activities in Salesforce. Initial discussions for potential PPPs have been held with: MTV, SC Johnson, International Labour Organization (ILO) and Kuoni Tour Company. Details of these discussions have occurred with HFG/K staff and the Kenya Steering Committee (KSC).

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o Completion plan for ongoing PPPs: The project is working on a completion plan for Mukuru community asset mapping with Emory University. Monitoring and Evaluation o

Development of an M&E system: During the report the HFG project started laying foundations for strategic approach for data collection, analysis and reporting by forming M&E consultative groups and initiated the development of the performance monitoring plan (PMP). The terms of reference for a consultant firm to conduct a baseline survey was developed.

Financial report Total cumulative reported and accrued expenditure was US$ 143,377 representing a burn rate of 0.7% of total estimated project cost and 2.8% of total obligated funds. The balance of US$ 5,052,081 is sufficient to cover activities through the end of the next quarter.

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REPORT ON ACHIEVEMENTS AND RESULTS Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity. 1.1

Devise transition plan from FHI administration to PATH

A transition plan for the administration of HFG/K from Family Health International (FHI) to PATH was developed and submitted to USAID on August 29, 2010. This plan was devised after consultation and input from FHI, HFG/K and PATH. Although we have not yet received official approval of the transition plan from USAID, it is currently being implemented as follows: o HFG/K Salaries & Benefits: As of September 1, 2010 the HFG/K staff became PATH employees (with the exception of the Interim Country Director, who is an employee of Cardno). All HFG staff job descriptions were reviewed, modified and finalized by the Interim Executive Director and the Chief of Party. The PATH Country Director, in conjunction with the HR department, spent significant time analyzing the current salary/benefit package of these staff and integrating them within the pay grade scales of PATH. All staff received increases in their base salaries. These increases were larger than the original projections of the transition plan, as PATH took measures to compensate for the differences in overall benefit package from FHI to PATH within the salary base. Additional cost of living increases will be given to staff in the new year, in keeping with PATH policies. All health benefits for HFG/K staff under PATH began on September 15, 2010. Wycliffe Owanda, Ben Aluda and Philisters Amisi will receive severance benefits and leave dues upon the official close out of their emails and files from the FHI server in late October. FHI made an exception for Rachel Gathoni and provided her a close out package in mid-September. o Martha Ngunga officially left HFG/K on September 14, 2010. As agreed with FHI, her salary and benefits were covered by FHI through that time period. Rachel Gathoni also went on leave as of September 13, 2010. PATH made special arrangements with our health insurance carrier to ensure that her health benefits were initiated on September 1, 2010 so she would not miss any dates of coverage in the transition. HFG/K staff was given a detailed orientation on PATH policies and procedures including administration, human resources and finances on September 3, 2010. Performance reviews are being conducted by Tijuana Traore-James the week of October 4 for the HFG/K staff. o Office Space: As noted in the transition plan, PATH has secured space at Laiboni Plaza for the new HFG/K office. This office will house all HFG/K staff including project staff from PATH and GBC. Currently, we are in the process of selecting a designer/contractor for the office space. We have 3 bidders for the work who will submit designs and costs for the work. After selection of a vendor and official contract devised, work on the renovations should begin the first week of October. It has come to our attention that we are required to obtain a permit from Nairobi City Council for the interior renovations of the office space. This can take 4-6 weeks and may subsequently delay the work and our move in date. If this becomes the case,

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PATH will consider options for interim office space of HFG/K, such as housing staff within the PATH office or extending the terms of the lease at the Chancery Building, if possible. This will be seriously addressed once we have a firm sense of the situation from the contractor. o Office Equipment & Furniture: PATH is currently undertaking an inventory assessment of the HFG/K office equipment and furniture in conjunction with procured equipment and furniture lists provided by FHI. This will be completed by the first week of October. Once this inventory is completed, final lists will be shared with FHI. FHI will then formulate formal handover requests for this inventory from FHI to PATH for the GATES Foundation and USAID, with whose funds the inventory was purchased. It was originally noted in the transition plan that FHI would keep the mobile phones. This has since changed. FHI will allow all equipment and furniture move with HFG/K. The only exception to this is the PBX phone system and any items that we deem are not necessary in the new office. There is software licensed to FHI on all of the 5 HFG/K computers. This software will be removed and replaced by software licensed to PATH. PATH is currently ordering this software and will make this transition by the end of October. o Vehicle Use: PATH provided to HFG/K a PATH-branded vehicle for use on September 1, 2010. The driver for the vehicle is Ben Aluda and he has been oriented on logbooks and car maintenance. This vehicle is currently being shared by the HFG/K team between the two offices. Philisters Amisi is charged with managing the vehicle schedule. PATH has initiated procurement for 2 more HFG/K vehicles. o Internet/Email/Server: The IT departments between PATH and FHI had a series of meetings to map out a plan for the transfer of all email accounts and files from FHI to the PATH server. The HFG/K emails are technically controlled by Warner Bros in the US. PATH/FHI will communicate with Warner Bros to redirect these emails and request additional addresses. This changeover (requiring 24-48 hours) will occur over a weekend and near the time of the impending move so as not to disrupt service. In addition, one week before the move, the PATH IT department will transfer all HFG/K files from the FHI server to the PATH server for backup and safekeeping, as well as install the PATH licensed software. It has also come to our attention that the g-pange website domain is scheduled to expire in October. We are taking measures to renew that domain. o Other Essential Services: As of September 1, 2010, PATH transferred essential services from FHI to PATH including newspaper subscriptions, office supplies and photocopying, courier services and travel services. 1.2

Develop annual work plan and matching monthly budget for year one A work plan workshop was conducted on August 23-26 with the HFG/K team, as well as some short-term technical assistants and consultants. During this workshop and subsequent follow-on meetings, the team mapped out a detailed work plan for one year and corresponding monthly budget. The work plan was submitted to USAID on September 15, 2010.

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PATH is still waiting for confirmation that the deliverable dates in the contract are calendar days versus working days. This was discussed in the post award meeting of September 7, 2010 and USAID indicated it would confirm. In the interim, we are currently operating from the premise that the deliverable days are calendar days, based on discussions from the USAID post award meeting. However, in the early stages of the start-up phase, we planned around working days and had anticipated submitting the work plan on September 15. It wasn’t until the post award meeting that we realized the work plan would have been due August 30 per the calendar days requirement. USAID requested we email the COTR/CO with an extension request. This request was made and the work plan was submitted September 15, 2010 per that request. 1.3

Establish governance structure for HFG/K Canute Waswa, a consultant, was hired in August to assist HFG/K with establishing a formal governance structure. He is guided by a detailed scope of work. In September, Mr. Waswa spent significant time reviewing HFG/K documentation, as well as conducting interviews with various representatives from the HFG staff, KSC, HFG Global Secretariat and the GESC. The main aim was to collect feedback and insight on the history, lessons learned, current governing structure, and possible future structure for the organization. At the end of September, Mr. Waswa presented possible governance models for input from the KSC. After that meeting, a final governance model will be selected and put in place. The governance structure will include not only a complete organgram, but also terms of reference for interactions of the KSC, Youth Advisory Committees and Board of Directors. It will also provide a template for an memorandum of understanding (MOU) with implementing partners and, finally, a grants manual for management of the PPPs. This grants manual is being developed by a team, including the Grants Manager, alongside STTA experts in granting from PATH headquarters. They have spent time reviewing other grants manuals for contracts, as well as recommendations from the PPP Manager of USAID. The grants manual is an evolving document that is amended over time as needed. The governance strategy with its accompanying documents will be submitted to USAID on October 8, 2010 for review and approval.

1.4

Refine and finalize the 5-year strategic plan for HFG/K A consultant was hired to help refine and finalize the 5-year strategic plan for HFG/K. The existing 5-year strategic plan for HFG/K will be utilized as a foundation for this work. The consultant, Canute Waswa, following an outlined scope of work, will collect input from staff and key stakeholders to inform the refinement of the strategy. He will review the strategy with implementing partners during a 2-day workshop in late October. All of this information will be utilized for finalize the strategic plan for submission by October 31. A large piece of the strategic plan is the plan for monitoring performance (PMP). The PMP will be drafted by the M&E Manager and M&E Advisor in conjunction with M&E STTA from PATH and appropriate guidance from the M&E experts in USAID.

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1.5

Expansion of HFG staff During the work planning process, the proposed positions for expansion of HFG/K as outlined by PATH were reviewed and agreed upon by the HFG/K team. The following positions were identified: o Communications Manager o Media Officer o Events Officer o Web Designer/ICT Officer o Finance Manager o Office Manager o 4 Field Officers o PPP Manager Subsequently, job descriptions were drafted for the Communications Manager, Media Officer, Events Officer, Web Designer/ICT Officer and Finance Manager. These were posted for applicants on September 24, 2010 in the local newspaper and on the PATH website. Interviews and selection will take place in the month of October with the hope of bringing these staff on board in late November or early December. The Office Manager position is a replacement for Martha Ngunga. The description for this position is still under review. It will be finalized and posted in the future. The Field Officer positions and PPP Manager position are scheduled to be filled much later in year 1. We are also currently seeking to find a consultant to temporarily fill in for Rachel Gathoni’s position during her maternity leave (through the end of the year). The Interim Executive Director, Chief of Party, Sr. Program Manager and M&E Manager initiated this process in August and interviewed two candidates. The selected candidate later refused the consulting work because it was short-term. The group felt the other candidate did not meet the required qualifications. We are now considering if there are a couple of PATH staff who may be able to fill the position temporarily. The Interim Executive Director is reviewing the CVs. The Executive Director position for HFG/K must also be filled. A posting in June by HFG/K did not elicit any possible candidates. Subsequently, the job description was reviewed and revised by the Interim Executive Director, the Chief of Party and the PATH HR department. Cardno took on the responsibility of managing the recruitment process at the request of the Interim Executive Director. Cardno posted the position at various locales. PATH also posted the position on its website. Deadline for applications was September 30. After that time, Cardno will shortlist candidates and aim to schedule interviews with the interview team including Tijuana Traore-James, Margaret Brawley, Rikka Trangsrud, Hanna Dagnachew, Patricia Mugambi and Maina Kiranga. Interviews will be scheduled for early to mid-October.

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1.6

Building capacity within HFG/K Over the last 2 months, a lot of discussion has taken place about defining working norms and identifying the relationships between advisors and managers. During the work planning workshop, the HFG/K team spent time defining these relationships. As per its contractual obligations, PATH will aim to strengthen the organizational capacity of HFG/K through the establishment of an administration and financial framework, systems, policies and procedures. In addition, PATH will help strengthen the skills and capacity of specific HFG/K staff as needed. This will occur by identifying skills and areas of improvement for HFG/K staff with their performance supervisor and setting performance goals or milestones. We will identify possible training seminars for staff to attend to boost capacity and advisors may also assist in strengthening staff capacity, if required, through on-the-job mentoring. The term of ‘advisor,’ used in the HFG/K framework, is used to denote the team of people who are assisting to strengthen the capacity of the organization and help with the implementation of various activities for HFG/K. The term is not meant in the formal sense that advisors will advise managers; instead the relationship will be one of a collaborative working relationship to accomplish the objectives of HFG/K and its work plan. The next step will be for the Interim Executive Director and Chief of Party to outline some performance goal setting guidelines to be utilized by staff and their performance supervisors. Then staff will be monitored for achievement of performance milestones.

1.7

Coordinating meetings of HFG governing bodies and advisory boards, implementing partners and the private sector In the first two months of the project, HFG/K called one meeting of the Kenya Steering Committee on September 28. The main agenda of the meeting was to collect input and direction on the governance structure for HFG/K, as well as update members on the AIDSTAR mechanism and recent activities. In October and thereafter, the coordination of the Board of Directors will commence as the governance structure is finalized. Youth advisory committees will also be formulated and the first meeting between implementing partners, senior management, and technical representatives will be conducted. A coordinating meeting of the implementing partners on the G-Jue Subcommittee was held in September in preparation of the launch for International Year of the Youth. More details can be found under Component 2 for this work.

1.8

Register HFG/K as a legal entity Hamilton, Harrison & Mathews was the law firm engaged to initiate registration for HFG/K in 2009. A meeting was held with the law firm in September to ascertain the status of the registration and obtain copies of the paperwork to-date. The registration was initiated but then subsequently halted in early 2010. PATH will contract the same law firm to complete the registration and this process is underway. The deliverables

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will include an analysis of legal registration possibilities and completion of the registration process. 1.9

Refine branding and marking strategy for HFG/K and G-Pange In September, project staff met with Mike Gebremedhin and Maina Kiranga of USAID to review and discuss the branding guidelines as specified in the contract. The team agreed on several modifications to the guidelines. HFG/K is to write up a summary of those changes and send to USAID to be included in a contractual modification in the next couple of months.

1.10

Coordinate USG Implementing Partners undertaking HFG/K activities Planning began for a breakfast meeting with the senior management officials of all implementing partners. Tentatively scheduled for Friday, October 8, the main purpose of this meeting will be to re-introduce HFG/K to the implementing partners, provide an update on the AIDSTAR mechanism, as well as discuss how implementing partners can better work with HFG/K in the future and benefit from the opportunities HFG/K can provide. Subsequently, after this senior management meeting, HFG/K will initiate monthly implementing partner meetings for technical representatives. These meetings will encompass an opportunity for partners to come together and regularly review and provide input on HFG/K activities including G-Jue, Gate, Shuga, etc. This first meeting is scheduled in late October.

1.11

Support the establishment of HFG/K office As mentioned earlier, office space was identified and contracted. The new HFG/K office will be housed in the Laiboni Center on Lenana Road. The lease officially begins October 1, 2010 but renovations are required, so move in will be November 1, 2010, at the earliest. PATH has initiated a competitive bidding process for the designer/contractor. Three firms are competing. Proposed designs and costs will be collected and reviewed by the end of the month. Formal selection and contracting will follow in early October and then renovations will commence. A PADM and the Grants Manager have completed an inventory of the HFG/K office equipment and furniture. Details of this were explained above in the transition plan 1.1. Procurement of additional office needs will begin in October. The PATH IT department is also planning for the transition of phone lines and internet access to the new office. We have also identified the web site host and learned that the domain registration expires in October. The IT department is taking steps to renew this registration.

1.12

Establish administrative/financial framework for HFG/K & build capacity of staff to manage systems independently Nancy Engel, a Senior Administrative Officer, from PATH in Seattle joined the HFG/K team for a period of two weeks. Her job was to provide the team support in administrative and financial procedures, as well as working on the development of the

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grants manual. Ms. Engel provided a tremendous amount of assistance but, unfortunately, her time was limited and she was unable to accomplish all that we had envisioned. We underestimated the required amount of time to complete the work. Great progress was made on the grants manual, as well as inventory of the office. The HFG/K Project policies and procedures manual was not developed. This will have to come at a later date and be worked on by the Finance Manager and Grants Manager. 1.13

Develop & submit quarterly reports A quarterly report format was constructed and instructions given to appropriate staff for the development and presentation of content in the quarterly report. A team meeting was held on September 29 to review the quarterly report content and refine. From the quarterly reports, a formal presentation will be created.

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Table 1. Component 1: Strengthen HFG/K’s capacity to support and execute a transition plan to a self-sustaining entity Planned Activities

Activities carried out

1.1 Devise transition plan from FHI administration to PATH

Meetings with FHI conducted. Meetings with HFG/K office manager conducted.

Challenge or otherwise factors facilitating achievement of targets Contractors may require 6 weeks to complete renovations of the new office space.

Transition plan developed & submitted to USAID in August.

The HFG email addresses are owned by Warner Bros.

Implementation of Transition Plan underway including: - identification of office and renovation plans underway; - HFG/K staff salaries negotiated & contracted as PATH employees; inventory assessed; PATH vehicle supplied for HFG/K use; - taxi, travel, courier and other essential services transferred to PATH; - plan for transferring internet, email services and files on

Explanation for any variance

------

Proposals to address challenges on replicate successes

Follow on activity

We are reviewing and considering options for shifting HFG staff to PATH temporarily or maintaining current space longer.

Contractor for office renovations will be selected & renovations begin.

We will liaise with Warner Bros to transfer routing from FHI to PATH & to add more email addresses.

Additional procurement will be initiated. Plan to transfer hosting of email addresses & service as well as HFG/K files will be finalized and initiated upon move.

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1.2 Develop annual work plans and matching budget for year one 1.3 Establish governance structure for HFG/K

1.4 Refine and finalize the 5-year strategic plan for HFG/K

servers also underway. Work plan meeting conducted. Work plan & budget crafted and submitted to USAID. Consultant hired to define governance structure. Consultant conducted research/interviews. Review & input on possible governance structures received from KSC. Review of existing grants manual / PPP grants manuals. Grants manual for PPPs drafted. Extension request given to USAID for Oct. 8 vs. Sep. 15. Consultant hired. Review of the strategy undertaken by consultant. HFG/K M&E team discussing and planning for PMP.

-----

------

------

Waiting for USAID approval of the work plan.

------

------

-------

Decision taken on governance structure after considerable input. Governance strategy outlined and submitted to USAID by Oct. 8.

------

------

------

Much of this work will be completed in October as outlined by the work plan. Consultative interviews with key staff & stakeholders on the strategic plan will be held. Meeting with implementing partners for their feedback will be held in late October. M&E team will continue to draft PMP.

1.5 Expansion of HFG staff

Additional positions agreed upon at work plan meeting.

------

------

------

Strategic plan will be finalized and submitted to USAID by October 31, 2010. Interview & selection process for positions will take place in October/November.

Job descriptions written. Job descriptions posted.

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1.6 Building capacity of HFG/K

Defined norms of working together & roles for advisors/managers.

------

-------

-------

Developing performance review process for advisor-manager interactions. Meetings between advisor – manager.

Grants management training identified for grants manager.

Quarterly meetings with performance supervisors. Grants manager will attend training in Oct.

1.7 Coordinating meetings of HFG governing bodies and advisory boards, implementing partners and the private sector 1.8 Register HFG/K as a legal entity

KSC meeting conducted.

Meeting conducted with law firm to re-engage services.

1.9 Refine branding and marking strategy for HFG and GPange

1.10 Coordinate USG implementing partners undertaking HFG/K activities

------

-----

-----

HFG/K name registration lapsed awhile ago. Law firm not contracted by end September.

Once contracted, law firm will ascertain if name still available and renew. Waiting to finalize SOW and then will contract.

------

-----

-----

-----

All other activities to commence in next quarter, including: revision of branding guidelines as a modification to the contract and review of branding guidelines with implementing partners.

-----

Meeting with Sr. Mgmt of implementing partners will be held.

G-Jue Subcommittee meeting held.

Paperwork from earlier registration obtained from law firm.

Scope of work reviewed and contracting process initiated. Meeting with Mike G. of USAID to discuss terms of branding guidelines conducted. A number of decisions taken on way forward with branding. Planning for advocacy meeting with senior management of implementing partners in early October underway.

Identify other training opportunities for staff. All other activities will take place as planned in the subsequent quarter, including identification / solicitation of BOD, establishment of BOD meetings, more KSC meetings, establishment of youth advisory committees and PPP meetings.

-----

Law firm will provide options for legal registration. Analysis of options and decision on legal registration. Necessary paperwork created & registration pursued.

1st meeting with technical reps of implementing partners will be held.

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Planned meeting with technical representatives of implementing partners in late October. 1.11 Support the establishment of the HFG/K office

Office space identified and contracted. Competitive bidding process initiated for selection of designer/contractor for office space.

Office renovations will begin in October. Procurement of additional required office equipment and furniture will commence in October.

Contractor will be hired officially in early October and renovations will commence.

Phone lines/internet service established in new office. Contract for additional parking spaces will occur in next quarter.

Assessment of office inventory completed.

1.12 Establish administrative /financial framework for HFG/K and build capacity of staff to manage systems independently

Web site hosting confirmed. Discussions underway renewal and transfer to PATH. Arranged for STTA for start-up phase.

The G-Pange website domain expires in October.

HFG/K Project policies & procedures not developed yet.

----1.13 Develop & submit quarterly reports

Quarterly report format constructed.

Occupy new office. Renewal of website domain will occur in October. Focus for STTA was grants manual and time did not permit work on project policies. In interim, PATH policies being followed. -----

Project policies and procedures will be designed in October.

All other activities commence in next quarter or later.

-----

Quarterly report to be submitted October 7, 2010.

Team meeting to review quarterly report content conducted on Sep. 29.

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Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth The HFG/K project initiated a number of activities in preparation for the development and implementation of a youth HIV prevention media strategy. The media strategy aims at supporting national prevention efforts as well as focused efforts in the peri-urban and rural areas around Nairobi, Mombasa, Kisumu and Eldoret where there are high concentration of young people, high prevalence rates, and existing infrastructure to reach young people through mass media and other interventions. During this report period, the project also supported a number of previously planned activities and worked closely with other USG implementing partners and the relevant government departments in accomplishing these activities. 2.1

Formative assessment for media campaigns To ensure that the media content reflects the needs and interests of Kenyan youth, the project plans to conduct a formative assessment using a competitively selected research firm. The terms of reference for a research firm was developed and circulated to potential firms. By the end of the reporting period, the project had started receiving bids from interested firms. The research firm will be identified and contracted early in the next quarter to undertake the formative assessment. The contracted firm will consult and work closely with the HFG team throughout the entire process.

2.2

Message development workshop with key stakeholders This will take place in the next quarter.

2.3

Development of media strategy A media strategy will form the backbone of the national and regional mass media campaigns for the project. A media consultant was engaged to work with the HFG team and assist in the development of the strategy. The consultant has reviewed the available literature including the draft of the media strategy earlier developed and has had several consultative meetings with HFG staff and the Kenya Steering Committee for input on the strategy. Additional meetings will be held with BCC technical teams for additional consultation. Thereafter, the media strategy will be informed by media research data and a literature review before being refined and submitted to USAID. There will be room to enhance the strategy again once the formative assessment results are available.

2.4

Development of media campaign products A number of youthful, fun and cool media campaign products with catchy messages will be developed for the media campaigns. In order to achieve this, the project will contract an advertising agency and/or an experiential agency to develop creative concepts for the

21


campaign products. During this reporting period, the development of a brief to the advertising agency was initiated and a draft was being finalized. Once finalized in early October, a competitive bidding process will be initiated by designing a selection criteria and identifying an interview team ready to adjudicate presentations made by interested advertising agencies and experiential firms. 2.5

Development of radio program In order to effectively capture the wide range of young audiences, the national media campaign will use radio stations popular with youth to air fast-paced, dynamic, participatory, entertaining and educational radio programs. A review of available information on the radio program consumption of youth was initiated during the report period and is ongoing. This data will provide the project with a better understanding of the dynamics of radio listenership patterns and media consumption in general. A report on the desk review will be available in October once the process is complete. The ongoing review has identified the need to purchase media research data that is segregated by age and topography, based on the project’s target group, and the regional and national project coverage. The process of purchasing the data was initiated during the quarter and will be completed in October. The media consultant is also drafting radio program guidelines that include the process of selecting and training youthful presenters and producers; radio program format; production and transmission; linkage with other virtual media including text messaging; and how the program will be monitored and feedback used to improve content. These guidelines will be finalized in October in readiness to roll out the competitive casting process.

2.6

Magazine column This activity is planned to start in the next quarter.

2.7

Media Briefings This activity is planned to start in the third quarter.

2.8

Media Products (materials and merchandize production and distribution) In order to elicit the power of consistent messaging to saturate the market and effectively increase awareness of G-pange, a number of youthful and catchy media products will be developed. One such product is the wristband that has become a fashion craze among the youth. Many youth wear them as a souvenir to identify themselves with an event or cause. Wristbands with motivational messages and inspiration to other youth have been designed to promote the G-Jue philosophy. The HFG/K project, with support and contribution from other USG partners, initiated the production of 500,000 wristbands before the AIDSTAR award. The partners included the APHIA II projects in Coast, Western, Rift Valley, Central, Eastern and Nairobi. Other partners (NOPE, PSI, and the Operation-ARIFU project) also contributed funds. The partners paid an initial 50% down payment, with some partners making their payments later than expected. The delay in payment resulted in delayed production process

22


rendering it impossible to have the wristbands delivered during the report period as initially planned. The order is expected to be delivered in November. The project plans to start making special appeals to partners requesting them to make their final payments in good time before the close of the APHIA II projects. In view of the tight timelines, partners will be expected to pursue individual VAT exemptions or make final payments inclusive of VAT and seek reimbursement. In order to respond to the G-Jue 1 million campaign, launched in September 2009 and running through December 2010, HFG/K continued to support production of materials and work with APHIA II and CDC youth prevention partners to promote the campaign. The GJue partners held two progress review meetings to discuss the campaign and adjust plans. A behaviour change communication (SBC) strategy to guide the G-Jue mobilization and communication initiatives was developed internally by partners. The project also initiated production of 1,000 log books for recording wristband distribution. The G-Jue 1 million campaigns benefited from production of three different designs of 21,000 posters and two designs of 210,000 stickers bearing G-Jue messages, which were distributed to partners for use in mobilization youth for G-Jue. The G-Jue radio campaign supported by PSI was on air in regional FM radio stations. This campaign kicked off on September 13, 2010 and will run into October. The campaign involves radio interviews with youth to discuss their HIV testing experiences and send out appeals for youth within the regions to turn out in large numbers for the G-Jue testing campaign.

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The table below shows the radio station interview schedule. Dates

Interview Time

Radio station and detailed location

September 17, 2010

5-6PM

Pwani FM.

September 17, 2010

3-4PM

Coro FM.

September 17 and 24, 2010

5:30PM

Radio Lake Victoria.

September 15, 2010

5:30-6:00PM

Mbaitu FM.

September 17 and 24, 2010

2PM-4PM

Homeboyz FM.

September 13 and 20, 2010

11-12PM

Kass FM.

September 14 and 21, 2010

2PM-4PM

West FM.

September 16, 23 and 30, 2010

10AM-1PM

Ghetto Radio.

The table below summarises the G-Jue wristbands, posters and stickers allocations by partner. NO.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. TOTAL

Partner/Project PSI A2C NOPE A2W ARIFU A2RV A2E A2Coast A2N LVCT/PATH HFG/K

Wristband 27,174 54,348 21,739 108,696 2,717 32,609 54,348 76,087 21,739 54,348 46,196 500,001

Posters 1142 2283 914 4565 113 1370 2283 3196 914 2283 1940 21,000

Stickers 11,424 22,827 9135 45,654 1134 13,692 22,827 31,962 9135 22,827 19,404 210,000

Data received from partners shows that a total of 758,261 youth (385,928 males and 372,236 females) across the country have been tested for HIV and received their test results between September 2009 and June 2010. Data for July-September 2010 is not yet

24


available, but going by the trend for the last 3 quarters, the campaign is expected to have hit the one million target by December 2010. 2.9

G-pange branding and HFG marketing This activity is planned for the 3rd quarter.

2.10

Shuga 1 roll-out and Shuga 2 development production and roll-out The Shuga video is a powerful drama format that illustrates important lifestyle messages for youth in a form of entertainment and education. A total of 2,500 Shuga DVDs were distributed to partners for screening and discussions countrywide (except in Northeastern province) to accelerate viewership of Shuga in the rural areas. Throughout the reporting period, partners who are supported through APHIA II and CDC to undertake youth prevention work continued to mobilize youth to watch Shuga and participate in facilitated discussions. Reports on the total number of youth who viewed and discussed Shuga were yet to be received from the respective implementing partners. However, Shuga monitoring reports so far received from PSI, APHIA II Rift and APHIA II Nairobi show that 27,115 youth aged 15-24 had watched Shuga between April and June 2010. However, the project experienced challenges of delayed reporting and incomplete data from partners. There is need for continuous advocacy with partners on sharing data with HFG. The MTV staying Alive Foundation finalized offshore production of the Staying Alive in a Box (SAIB) packs. A total of 73 packs each containing 2 DVDs (Shuga and Heroes) and a discussion booklet were shipped to Kenya, but are yet to be delivered to the project pending customs documentation and clearance. Once the SAIB packs are delivered to HFG/K, a national training of trainers (TOT) is planned for peer educators drawn from Shuga implementing partners. The trained SAIB TOTs will, in turn, cascade the trainings and roll out the materials in their regions. Planning for the development, production and roll-out of the Shuga drama, Season 2 has commenced. A kick-off meeting bringing together UNICEF, PEPFAR, MTV and HFG/K has been held to initiate the brainstorm on Shuga 2 parameters. These meetings and negotiations will continue throughout the next quarter.

2.11

National Youth Events HFG/K was a core member of the National Youth Week planning committee convened by the Ministry of Youth Affairs and Sports. HFG actively participated in the planning meetings and provided both material and technical support for the events leading up to the launch and the launch of the International Year of the Youth in Kenya. Other members of the committee included UNICEF, Family Health Options, National Organization of Peer Educators, I Choose Life Africa, and Youth Enterprise Development Fund, among others. The International Year of the Youth will run from August 12, 2010 to August 11, 2011 with the theme. “dialogue and mutual

25


understanding.” The Kenyan launch was moved from August 20th to September 24th due to security considerations during the Kenya constitutional referendum held in August 2010. During the youth week events, HFG/K supported build-up activities in Mukuru informal settlement in Nairobi. The activities aimed at mobilizing the local community and partners to prioritize youth-related issues and provide youth with much needed services and products. G-Pange Social Movement begins to take shape The dream of establishing a lasting G-Pange youth social movement for change is fast becoming a reality going by the recent events in Nairobi and Voi. The movement is already seeping into the community where the youth are beginning to get engaged and inspired to be part of the collective identity of the iconic G-Pange lifestyle. In Nairobi, hundreds of youth rushed to register with the movement during the recent launch of the international year of the youth. In Voi the movement is making massive in-roads in the lives of the youth following the launch of G-Pange in the region in the month of August 2010. In Voi and its environs, the youth have initiated networks on the various G-Jue and G- Inue pillars of the G-Pange philosophy. According to William, a member of the G-Jue network, joining the movement after knowing his status has helped him in many ways. “I now have control over my sexual life, I can choose between abstaining or using a condom to protect myself and those I care about … we are fighting to have a HIV free generation” said William. Over 90% of the network members have no jobs and according to Jeniffer, a member of the G-Inue network, a majority of the members have discussed a number of business ideas and are moving forward to initiate them. “I have visited the Youth Enterprise Development Fund in Voi and plan to start a boutique once I get the capital” said Jeniffer. Daniel Mudib,o who is coordinating the G-Pange activities in Voi, is exited that the youth are really inspired and believe they have what they can call their own in the name of G-Pange. Through the movement, the G-fahamishe Challenge Quiz has been initiated where youth compete in a quiz using the „wheel of knowledge‟ to share knowledge on HIV and other health-related issues. According to Mudibo, 294 youth (181 males and 113 females) who have taken HIV test in Voi in the last two months have joined the movement and plans to have the movement leadership structures are under way. The movement received a big boost recently following the Mr and Miss G-Pange beauty contest held at the Voi-based Jomo Kenyatta University of Agriculture and Technology (JKUAT) Taita Taveta campus. During the event, 96 youth from the campus took an HIV test and registered to join the G-Jue network. They will be holding a meeting of the network on 19th October 2010 to elect their officials and plan their activities including how to run youth HIV support groups. The G-Pange network members in Voi plan to have the G-Kinge Road Show dubbed „Welcome to the World,” targeting school graduates with HIV prevention messages.

Through Hope World Wide Kenya and AmericaShare, the project mobilized youth in Mukuru to go for HIV testing and counseling services, receive HIV prevention messages by playing Pamoja Mtaani video, and attend 10 Shuga video screenings with facilitated discussions in video dens throughout Mukuru. In partnership with the Youth Enterprise Development Fund, HFG trained 125 youth entrepreneurs in Mukuru on business development as part of the youth economic empowerment strategy. The Youth Enterprise Development Fund provided trainers as well as the training curriculum and materials. HFG contracted Mondeas, a media agency which provides public relations technical support, to the national planning committee and to revamp the G-Pange website.

26


Mondeas provided support in the development of key messages, media briefs, and talking points. They also facilitated media activations, invited journalists from leading media houses to cover both the build-up and final events and managed the media relations overall. Mondeas mobilized local media houses to attend the Mukuru activities as well as the national celebration. The media attendance during the Mukuru activations included GBS, Iqra FM, Kiss/Classic FM, Ghetto Radio, and Citizen TV, while the national celebration event in held in Ngara/Pangani was covered by Hope FM, NTV, KNA, the Standard group, One FM 97.1, Ghetto Radio, The Star, Radio Jambo and The People Daily. As part of the build-up to the national youth week, the G-Pange website was promoted. In advance of this activity the website was revamped to improve the look and feel, website navigation improved, content enhanced in-line with the G-Pange pillars and youth lifestyles. The site also featured analysis metrics for monitoring access and utilization. The major challenge remains sustained marketing of the site to attract high traffic and improved content management to ensure the site remains fresh and appealing to the dynamic needs of the youth. The plan is to hire a full time ICT officer to administer the website and manage content and interactive tools will be valuable. A group of youth living with HIV/AIDS in Mukuru were mobilized by Hope World Wide Kenya and supported to feature in live radio interviews on KISS FM radio as part of the youth week build-up activities. The youth discussed their experiences and passed HIV prevention messages, as well as called for youth to join the G-Jue 1 million campaign to know their HIV status. The National Youth Week culminated in a large celebration and launch of the International Year of the Youth with a colorful event presided over by the Minister of Youth Affairs and Sports and attended by Government of Kenya officials, the UN community, HFG/K, youth representatives serving various organizations and approximately 1,500 youth. HFG/K provided six tents and 100 chairs, 1,500 G-Pange t-shirts and National Youth Week celebration branded the venue with 22 G-Pange banners. HFG/K partners including ICL and NOPE exhibited at the event and distributed IEC materials including the G-Jue stickers and posters. There was spirited G-Jue messaging and mobilization for HTC through youth volunteers, G-Jue banners and master of ceremony announcements. LVCT and Family Health Options of Kenya provided HIV testing and counseling services to 126 youth during the event.

27


Shuga screening and facilitated discussions were carried out at the event with a total of 122 youth. 300 Shuga DVDs were also distributed at the event to individual youth for home viewing. Given the significant contribution HFG/K made in supporting the event, the Interim HFG/K Executive Director, Tijuana James A. Traore was asked to make remarks at the National youth week celebrations: youth event. She urged all partners discussing after watching Shuga. implementing youth activities to combine efforts, leverage resources and rally behind G-Pange, the iconic unifying lifestyle for youth in Kenya. She also urged youth to register on the G-Pange movement andcelebrations: visit the revamped National youth week youth discussing watching Shuga website for ground-breaking and cutting edge content and after linkages. A total of 236 youth 178 males and 58 females formally registered to the G-Pange movement during the event. These youth will be followed-up with relevant messaging and information on upcoming youth events and opportunities for economic empowerment. HFG/K’s contribution to the planning and implementation of the National Youth Week/launch of the International Year of the Youth was quite significant. The Ministry of Youth Affairs and Sports hailed the support provided by HFG/K and noted that this indeed marked a new chapter of goodwill, strategic engagement and relationship in serving the youth in Kenya. HFG played key role in organizing national youth week – G-Pange integrated in the national youth development fund banner.

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.

Table 2. Component 2: Support development and implementation of a youth HIV prevention media strategy, including prevention with HIV-positive youth Planned Activities

Activities carried out

2.1 Formative assessment for media campaigns

TOR developed TOR circulated

2.2 Message development workshop with key stakeholders 2.3 Development of media strategy

2.4 Development of media campaign products 2.5 Development of radio program

-----

Contract media consultant; Literature review ongoing

Explanation for any variance

Bids from research firm received Process of contracting firm not completed -----

-----

Challenge or otherwise factors facilitating achievement of targets Unanticipated lengthy competitive selection process

-----

-----

-----

-----

-----

-----

Creative brief development initiated

Creative brief is 90% complete

-----

Literature review & analysis of radio programs consumption ongoing

Written radio guidelines not completed

-----

Planning of weekly radio program

Proposals to address challenges on replicate successes

-----

Follow on activity

-Contract research firm -Firm develops assessment design and methodology with HFG input

Media strategy refined and submitted to USAID informed by media research data and literature review –the media strategy will be reviewed again when formative results are available Design selection criteria Solicit proposals from agencies Desk review report to be completed in October Data purchase to be completed in October Guidelines to be completed in October.

29


2.8 Materials and merchandize production and distribution 2.9 G-Pange branding & HFG marketing 2.10 Shuga 1 roll-out and Shuga 2 development, production and rollout

500,000 G-Jue wristbands ordered

----Shuga 1 planning meeting with partners conducted and activity implemented.

Not yet delivered

Late partners’ payments has delayed production

Follow up with partners for the final payment

-----

-----

-----

-----

-----

-----

-----

-----

-----

Order will be delivered during the next quarter

----Project will continue to participate in Shuga 2 planning meetings and mobilizing IPs in the rural areas to support rural screening.

Shuga DVDs distributed to IPs & for viewing by rural youth

2.18 National Youth Events

1 meeting for planning/negotiation for Shuga 2 conducted Supported National youth week.  Planning meetings  Community mobilization for C&T in Mukuru  Training of youth in Mukuru  Shuga screening  Tents and chairs

Look forward to participate in the GOK convened World AIDS Day planning meetings

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Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners 3.1

Develop PPP Implementation Guide The purpose of the guide is to get information on PPP frameworks that have been developed. This would help maintain best practice as we develop a standardized PPP guide. Extensive web-based information on PPPs has been collected and a literature review is ongoing to collect more information regarding PPPs. GBC Nairobi team held a meeting to discuss the PPP implementation guide and agreed on the way forward on information collecting and collation. GBC NY team also met on the same on September 14th to discuss and collate all the relevant information that GBC had on PPP frameworks. Two meetings have been held with the HFG/K implementing team to discuss the current PPPs and establish what PPP guides or contractual obligations were used. HFG/K implementing team shared documentation on file via email and also provided input to the process. At the post award meeting with USAID Kenya on September 7th indicated there are no existing PPP guides. The project initiated consultations with stakeholders which included a meeting with a USAID development specialist to discuss various mechanisms for grants and PPPs and has also referred to an OGAC presentation on PPPs. The consultations provided useful insights into how the project can go about developing both the guide and the grants manual. Drafting of Standardized PPP implementation guide is ongoing.

3.2

Engagement with HFG and select implementing partners to establish gaps and needs to guide future PPPs A key priority is that future PPPs are closely aligned to meet the goals of HFG and are informed by the needs of the youth on the ground. For this reason engaging with HFG implementing partners will be an ongoing process. The aim is to ascertain the status of various projects undertaken by the partners in collaboration with HFG and also to establish gaps in youth prevention programming. During the report period, meetings were held with Hope World Wide Kenya (HWWK) who are hosting the pamoja mtaani video game in Mukuru-kwa-Reuben and also assisting in running the pamoja mtaani video game in Mukuru-kwaNjenga. A similar meeting was held with Micato/AmericaShare project, who also operate a pamoja mtaani video game site in Mukuru-kwa-Reuben and lead the

31


Huru reusable sanitary pads project. The meetings discussed the status of the project and what can be done to keep it running. 3.3

Detailed mapping/assessment of company competencies, interests, HIV records and resources To negotiate effective PPPs with international as well as local companies, it is critical that a thorough mapping of companies' competencies is carried out and companies’ interest in youth health is established. To effectively carry out that assessment, a mapping tool has been designed and is now under review by GBC teams. A list of companies to be surveyed has also been drawn and internal consultations are under way to come up with a final list.

3.4

Development of PPP marketing and communications strategy A meeting has been held with HFG to discuss existing materials that talk about HFG. The M&E Manager and Interim Executive Director are reviewing those documents and will share the appropriate ones with the team. The project is working with communication teams in PATH and GBC NY to develop communication materials for sharing with companies to market opportunities for PPP. In addition, GBC will use all international forums to talk about HFG and discuss possible PPP opportunities.

3.5

Brokering PPPs HFG project is targeting to develop two local and two international PPPs in year 1. The project has therefore started to develop systems of follow-up and recording. An account/project tab has been created on GBC’s company relationship management (CRM) for capturing the recruitment process and activities in Salesforce. Initial discussions on potential PPPs have been held with MTV, SC Johnson, ILO and Kuoni Tour Company. The project also identified several opportunities for negotiating PPPs under component 2 such as the following:  Create a PPP with radio station to air a program that is produced and run by youth.  Create a PPP with an advertising agency or media buying firms to scale-up the number of PSAs, road shows and bill boards. Follow-up meetings will be held with this team to determine the media company and advertising agency to be approached. This is an ongoing activity.

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3.6

Completion plan for ongoing PPPs The project engaged with each of the private sector partners involved in the current PPPs, and discussed completion plans as follows. Pamoja mtaani, Warner Bros.: A meeting was held with the HFG team to discuss the status of the current PPP. The meeting determined that pamoja mtaani video game is complete. However, there are 75 computers to be shipped into the country. Another meeting between GBC team and OGAC was held in Washington DC and confirmed the same. HFG is following the Huru sanitary pads project located at Mukuru-kwanjenga to establish the status. HWWK was experiencing challenges of running cost to service equipment and paying game masters. Shuga 1: A meeting between MTV team and HFG team to discuss Shuga 2 was held at UNICEF, from which it was clarified that Shuga 1 was complete and what is remaining is the deployment by implementing partners. This deployment is ongoing as described in Component 2. Mukuru community assets mapping: The project held a meeting with a team from Emory University and requested Emory University to provide documentation on the mapping methodology and tools, inventory of profiled community assets, and webbased GIS map of Mukuru with profiled assets. It was agreed that the Emory team will provide HFG with the timeframe for completion as soon as possible, alongside a list of deliverables. However, the requested information and documents had not been provided by the close of the report period. HFG/K will continue to liaise with Emory University and OGAC/Cardno, the contract holder, on confirming remaining deliverables for this work.

3.7

Structure successful partnerships using guidelines for PPP implementation Internal meetings and discussions have been held and grey areas discussed with USAID. A meeting was held with Tijuana Traore in DC on September 16th to further clarify the status of current PPPs. Another meeting was held in Nairobi with USAID's Program Development Specialist that discussed the PPP approach in general. This is an on-going activity that runs through the project and each PPP will have its own implementation structure depending on the kind of project, partnerships and needs that are being addressed.

33


Table 3. Component 3: Support HFG/K to coordinate activity planning and funding between one or more international or Kenyan private-sector firms and PEPFAR-implementing partners Planned Activities

Activities carried out

3.1 Work plan meeting

Participated in 5 days work planning meeting. Literature reviewed. Brain storming meeting held.

3.2 Develop PPP implementation guide

3.3 Engage with HFG/K team and select implementing partners to establish gaps and needs to guide future PPPs

3.4 Detailed mapping/assessment of company competencies, interests, HIV records and resources.

Consultation with GBC NY team done. Met with HFG/K

Explanation for any variance

Proposals to address challenges on replicate successes

-----

Challenge or otherwise factors facilitating achievement of targets -----

-----

-----

-----

Drafting of PPP Guide is ongoing.

Gaps and needs were not really established.

The 2 partners wanted to discuss more on the challenges they face while implementing the current PPPs.

A second meeting with the same and other partners will be held.

Meetings with partners will continue.

-----

-----

-----

Companies’ assessment is ongoing.

Met with 2 implementing partners. A mapping tool developed.

-----

Follow on activity

-----

Companies’ assessment initiated. Companies’ engagement tracking tool established.

34


3.5 Develop PPP marketing and communications strategy

A meeting held with HFG team

-----

-----

-----

ongoing

-----

----

----

----

Tracking Engagement with companies initiated.

-----

-----

-----

-----

-----

-----

-----

-----

-----

------

-----

-----

-----

-----

-----

Consultation with GBC CEA team held Consultation with PATH team held

3.6 Convening outreach/marketing meetings to engage companies on HFG. 3.7 Broker PPPs

3.8 Develop a completion plan for ongoing PPPs.

Relationship with 6 potential partners initiated. Meeting held with HFG team.

----

Brokering partnership is ongoing.

A meeting was held with the HFG team to discuss the status of the current PPPs. 

Engagement with each of the private sector partners of current PPPs, and discuss completion plans Engagement with each of the implementing partners of current PPPs, and discuss completion plans

Meetings held with MTV and Micato Safaris’ teams. Meeting held with HWWK and AmericaShare.

35




Desk review of the health asset mapping project, and establish completion plan

Desk review has not been done.



Develop report on completion plan

The report on completion plan for ongoing PPPs is being developed.

3.9 Structure successful partnerships using guidelines for PPP implementation

We expected that by now we would have met the team from Emory for presentation of reports and map but it has not happened. -----

Understanding of USAID role in vetting and approving PPPs and individual companies is yet to happen.

The Emory team is in DC so it was not possible to meet them.

We understand that they have a trip to Nairobi in October and hope to meet them then.

We will engage them using other channels.

We have not seen any of the contracts of the current PPP. For that reason we are not sure what the deliverables were. It is not clear to us what the approval process is.

We have requested HFG team to get the contracts or at least let us know what the deliverables were for each PPP. We have requested for clarity on grey areas from USAID.

Ongoing.

36


Monitoring and Evaluation 4.1

Develop and implement monitoring and evaluation plan for additional geographic areas and the national mass media campaign During the report period, the HFG project started laying foundations for strategic approach for data collection, analysis and reporting as follows:

o

M&E consultative groups: A working group on M&E was started with PATH and HFG M&E staff. This will ensure the development of an effective M&E system that meets the needs of the project. A wider consultative group comprising of M&E persons of partner organizations and stakeholders is also envisaged with the first meeting with USAID M&E staff in the first week of October. Participants in the recent KSC meeting provided input to some of the ongoing M&E processes.

o

Develop data collection tools: The project is reviewing the tools used in collecting data on pamoja mtaani video game, Shuga video shows and youth participation in economic empowerment trainings, especially those taking place during the National Youth Week. A final review of tools is expected to be done during next quarter after development of M&E plan.

o

Defining scope of HFG/K MIS: This will be an ongoing process that will start taking shape in the next quarter.

o

Development of PMP: Work on developing the PMP has already started and will be completed during the next quarter.

4.2

Conduct baseline assessments Planning activities to conduct a comprehensive baseline assessment have started. The terms of reference for a consultant firm to conduct the work were developed by the end of the report period. The project had also started to procure software licensing for M&E work.

4.3

Support specific PPPs M&E activities Discussions and planning for possible M&E activities associated with different PPP interventions was ongoing during the report period.

4.4

Conduct assessment of interventions and customer satisfaction studies The project will seek to provide information to facilitate more focused programming targeting youth 10 to 24 years. This will involve further analysis of existing data to identify trends and gaps and possibly rapid qualitative studies to

37


gain insight into the process and barriers of expansion. These works will be conducted in the subsequent quarters and will involve wide stakeholder consultations. 4.5

Conduct routine monitoring and reporting on project activities The project collected routine data on ongoing activities in Mukuru, the G-Jue 1 million campaign and youth events.

38


Table 4. Monitoring and Evaluation activities Planned Activities

Activities carried out

4.1 Develop and implement monitoring and evaluation plan for additional geographic areas and the national mass media campaign

Consultation with M&E staff ongoing.

Explanation for any variance

-----

Challenge or otherwise factors facilitating achievement of targets -----

Proposals to address challenges on replicate successes

-----

Development of PMP in progress. Project was represented during the PEPFAR SAPR workshop.

Follow on activity

Meeting with M&E team at USAID scheduled for early October. M&E plan will be completed next quarter.

Discussion on M&E at the KSC meeting. 4.2 Conduct baseline assessments 4.3 Support specific PPPs M&E activities 4.4 Conduct assessment of interventions and customer satisfaction studies 4.5 Conduct routine monitoring and reporting on project activities

4.6 Production of printed materials for monitoring and evaluation

TORs for selection of consultant developed. Consultations were initiated.

-----

-----

-----

-----

-----

-----

-----

-----

No activity scheduled for the report period.

-----

-----

-----

-----

Routine monitoring and evaluation of ongoing activities conducted: o Shuga o G-Jue 1 million campaign o Pamoja mtaani video game o National Youth Week activities -----

-----

-----

-----

-----

-----

-----

-----

-----

39


5.

Financial Report The total actual/reported expenditure for the quarter was US$ 41,086. The cumulative actual/reported expenditure from project start date to 30th September, 2010 was US$ 41,086. Total cumulative reported and accrued expenditure was US$ 143,377 representing a burn rate of 0.7% of total estimated project cost and 2.8% of total obligated funds. The balance of US$ 5,052,081 is sufficient to cover activities through the end of the next quarter.

40


Table 5. Financial report

Name of Partner: PATH Name of Project: Partnership for an HIV-Free Generation Agreement Number: GHH-I-00-07-0061-00 Total Estimated Cost: 20,483,981 Obligated Funds: 5,196,081 Future Mortgage: 15,287,900 Project Start Date: August 2, 2010 Project End Date: August 1, 2012 Financial Status for the period ending: September 30, 2010 Date Prepared: October 5, 2010 Funding Source PEPFAR A. Obligated Funds to date:

POP

MALARIA

CHILD SURVIVAL

TB

Avian Fluenza

Cost Share

TOTAL

5,196,081

-

-

-

-

5,196,081

-

-

-

-

-

-

-

-

41,086

-

-

-

-

41,086

-

D. Accruals for current quarter E. Total Accrued Expenditures (B+C+D) From inception to date:

102,290

-

-

-

-

102,290

-

143,377

-

-

-

-

143,377

-

F. Remaining Balance (Pipeline): (A-E) G. Estimated Expenditures for next quarter (ending 12/31/2010): H. Projected Expenditure for next Quarter plus one (ending 03/31/2011): I. Estimated remaining Length of Pipeline (LOP) (After the Quarter in Row H):

5,052,704

-

-

-

-

5,052,704

-

2,685,132

-

-

-

-

2,685,132

-

2,367,572

-

-

-

-

2,367,572

-

-

-

-

-

-

-

B. Cumulative Expenditures (as of 06/30/2010): C. Actual expenditures: 07-01-10 through 8-3110

-

41


Appendixes Appendix 1. G-Jue Poster –- The G-Jue 1 million campaigns benefited from production of three different designs of 21,000 posters developed by PSI bearing G-Jue messages, which were distributed to partners for use in mobilization youth for G-Jue. “Hero School ad 1”

“Bambisha uptown ad 1”

“G-Jue ghetto ad 1”

42


Appendix 2 . G-Jue Stickers – The G-Jue 1 million campaigns benefited from production of two different designs of 21,000 stickers developed by PSI bearing G-Jue messages, which were distributed to partners for use in mobilization youth for G-Jue.

43

Quarter One Report_August - September 2010  

First quarter report under PATH

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