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CRANIUM FITTEDS WEBSITE PROPOSAL By: Simon Legaspi & Christoph Carmikle


CREATIVE BRIEF

COMPANY Craniumfitteds.com was established in New Jersey in late 2009 in order to provide their customers with a huge selection of hats that in their own words “you wont find in your local mom and pop shop or at the big chains at the mall. Craniumfitteds.com wanted to provide a pleasant shopping experience and also build relationships with likeminded individuals in the process in order to build a steady clientele.

PROBLEM Craniumfitteds.com has a look and feel of a typical sports merchandise website. In their own words they do not want to be a typical hat shop at the mall. The products Craniumfitteds.com carry are more of a street-wear style while their while their website appears it would carry only sports gear.

OPPORTUNITY To rebrand Craniumfitted.com with a more younger and hipper logo, and re-design their website to match this new brand and reinforce its new image.

SOLUTION We will redesign Craniumfitteds.com with a new look and feel so as to appeal to its typical shoppers. We intended to give the website more of a boutique feel in order to distinguish it from the typical sports websites and of course the “the mom and pop shops.”


MOOD BOARD


LOGO SKETCHES


FINAL LOGO


STYLE GUIDE


SITE MAP


SKETCHES


LO-FI HOMEPAGE


LO-FI PRODUCT PAGE


FIRST DRAFT HOMEPAGE


iPad RESPONSIVE DESIGN FREE SHIPPING

SEARCH

on orders $100 or more

(0) MY CART

FREE SHIPPING

SEARCH

on orders $100 or more

(0) MY CART

10 DEEP The Diamond Hoodie in Burgundy

S

M

L

XL XXL

Color:

Quantity: 1

SHIPPING INFO First Name Last Name Street Address

ADD TO CART

City State Zip Country

PAYMENT INFO Credit Card Number Expires Card Code

Click the box if Shipping info matches Billing Info.

RESET

SUBMIT


iPad RESPONSIVE DESIGN

SEARCH

SEARCH

(0) MY CART

SHIPPING INFO 10 DEEP The Diamond Hoodie in Burgundy S M L XL XXL Color: Quantity: 1

First Name Last Name Street Address

ADD TO CART City

10 DEEP The Diamond Sweat in Camo S M L XL XXL Color: Quantity: 1 ADD TO CART 10 DEEP Stupid Striped Hoodie S M L XL XXL Color: Quantity: 1

State Zip Country

Credit Card Number

Expires

ADD TO CART Card Code

10 DEEP Stupid Striped Hoodie S M L XL XXL Color: Quantity: 1 ADD TO CART 10 DEEP Stupid Striped Hoodie S M L Color: Quantity:

XL XXL

1

ADD TO CART

Click the box if Shipping info matches Billing Info.

RESET

SUBMIT


SIMON AND CHRIS P2 CASE STUDY  

E-commerce project with repsonsive design included.

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