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CREATIIVE BRIEF

Background

Heavy metal bands have long prided themselves on their logo. Different kinds of logos usually but not always correspond with a sub-genre of metal. For instance precision graphics style logos correspond with trash metal, and bastard gothic with black metal.

Target Audience

Boys and girls ages 13-19 who listen to heavy metal, or frequently shop at hot-topic.

Client

Hot-topic.com

Objectives

To create a fun info-graphic that pokes fun at the metal band logo phenomena, that also attracts the target audience to hot-topic.com

Obstacles

CARMIKLE / INFO-GRAPHIC / 2012

Logo usage laws

Tone

Loud and aggressive


MOOD BOARD

CARMIKLE / INFO-GRAPHIC / 2012


CONCEPT SKETCHES

CARMIKLE / INFO-GRAPHIC / 2012


PROCESS

CARMIKLE / INFO-GRAPHIC / 2012


HOT-TOPIC’S

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DOW K A E R B O G METAL LO

*roll over the icons for more information


METAL-BAND LOGO INFOGRAPHIC