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My Monthly PPC (Google AdWords + Bing Ads) Checklist Test, test, and test – at the Crest


Test If You Want To Be The Best Monitor » Analysis » Action Plan * This is just a personal note and I’m not Harry Potter – so don’t read further if you’re looking for any PPC magic formulae!


PPC » Monitoring: The Goods (Search Network) 1. 2. 3. 4. 5.

Review the search query report Check for ad performance Find out the bids and budgets CTR – data Quality score – data


PPC Âť Analyzing: The Bads (Display Network) 1. 2. 3. 4. 5.

Placements reports Data related to Reach and frequency Check for targeting options Keyword research (incl. review of negative keywords list) Look for goals and conversions


PPC Âť Performing: The Ugliest (Search + Content Network) 1. 2. 3. 4. 5.

Landing page optimization Apply changes based on performing networks/keywords Necessary adjustments into the ad-copies Conversion funnel optimization Google Analytics / Webmaster data acquisition


PPC » Test, Test, and Test Keep on testing until you reach at the optimum level. Study new techniques and apply those to your campaign. Taking calculative risk on data-driven analysis is always appreciable. Remember “if you don't stand for something you fall for everything.”


Monthly ppc checklist from a novice account manager