PRESIDENT’S MESSAGE Connecting with Millennials Millennials are a force to be reckoned with, making up the largest share of buyers in today’s market – a whopping 37%, according to a recent report from the National Association of REALTORS®. At Coldwell Banker Residential Brokerage, we know how important it is to build personal connections with clients. However, this savvy generation has challenged us to find more effective ways to forge those connections. Here are a few ways in which we are working to better assist millennials in buying and selling homes. Keeping in touch is vital when making connections with millennials, and those connections are key to selling homes. Communication helps keep real estate top of mind as well as build trust and lasting professional relationships. Coldwell Banker affiliated agents do that by texting, messaging and talking with clients so they know agents are at their service and ready to help them buy and sell. Although millennials are known for doing a lot of online research, they may not always be finding accurate information.
President, Southern California Coldwell Banker Residential Brokerage
That’s where agents come into play. It’s their job to provide expertise on real estate markets and use market data to help inform and educate clients so they can make the best possible decisions. It’s also important for agents to be familiar with their audience, including their lifestyle, hobbies, likes and dislikes. Focusing on what drives buyers and what’s important to them provides insights that enable agents to better serve their young clients. Contact your local branch office today to discover the many advantages of working with an agent affiliated with the most established and successful real estate brand in Southern California.