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PRESIDENT’S MESSAGE Building on Excellence The Coldwell Banker Global Luxury® program is focused on delivering excellence to luxury real estate clients, whether it’s five-star service or innovative digital products that enable Luxury Property Specialists to reach the wealthiest individuals around the world. We are already a global luxury real estate leader, but we never stop working to improve and better serve our clients. I’m excited to share a couple of examples of how we’re building on excellence to help find buyers for luxury listings. Our exclusive partnership with WealthEngine continues to yield results for Luxury Property Specialists around the world, and it keeps getting better. Recently, WealthEngine launched a new enhancement that allows agents to further pinpoint the right audience for their luxury listings. Additionally, our CBx technology suite has seen significan expansion this year. CBx, an innovative app developed exclusively for the Coldwell Banker® network, uses big data to give agents insights they can use to determine the right listing price and present them with a profile of the most likely buyer for a home. Our predictive capabilities will continue to improve over time because CBx Seller Leads will analyze the

Jamie Duran

President, Southern California Coldwell Banker Residential Brokerage

accuracy of its past predictions and make changes to them in the future. Leads generated through CBx Seller Leads are already seeing a 6.5% conversion rate – nearly three times the industry average. Marrying big data with the expertise of an agent offers a winning combination, improving the entire transaction process for consumers and enabling the agent to find a buyer for your property sooner. If you’re looking to sell or buy a home, contact your local Coldwell Banker Residential Brokerage office today

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August 24 - September 6, 2019

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August 24 - September 6, 2019

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