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Seller’s Agenda We looking forward to the opportunity to meet you and learn more about your goals. It’s our job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers. Please know that our mission is to get you where you want to go on time! This booklet is for your review and it’s designed to help you better understand the process of marketing and selling your home. It has some disclosure forms that you can review and fill out along with information about me, Coldwell Banker Vanguard and our services. It will also help you determine what questions to ask when we meet. We will pick the completed booklet up then. Our appointment should take about 1 hour, during which time we should accomplish the following:

• • • •

Tour your home to discover its most marketable features Review your needs, goals and any concerns you may have Discuss current market conditions and how they affect you Discuss marketing strategies, as well as my unique approach to reach today’s buyers • Answer any questions you have about hiring me to represent you in the sale of your home

If you have any questions about something not covered here, please let me know so that we may customize this appointment to meet your needs...


John & Traci Smith As real estate professionals we enjoy helping people with all of their real estate needs. As lifelong Jacksonville natives, we truly know the communities throughout Jacksonville and the surrounding areas. We are dedicated to our real estate sales business as we devote ourselves to each customer as if he or she is our ONLY customer. We met in 11th grade at Sandalwood High School in Jacksonville, and then married 4 years later. We have been blessed with 2 beautiful children, Quinton and Regan. Our home and family is what we treasure the most in our lives. God is always first in our lives and he has blessed us as a couple and family for many years and we are so thankful. So many of our customers have become good friends and that is a big part of the reason we love this business. We love helping people, so real estate is a perfect fit for us! In our years together we have bought and sold many homes. Real Estate was fascinating to us and we entered the real estate profession as real estate appraisers. We have gained valuable experience over past years and we apply them in our sales profession today. We offer a view and understanding of the market, actions, and reactions to the market and the ability to walk you through the buying and/or selling which is a rare combination to find in a realtor. With our passion for real estate, extensive knowledge of the market and have lived in the Jacksonville area for all of our lives, we feel an exceptional pride of Northeast Florida. Please remember that we will always work very professionally and diligently with you and your referrals to help each situation accomplish the intended goal, be it as a buyer or a seller. We take each opportunity as a privilege and we treat each situation with full attention and sincere commitment. We will never let you down and hope you will give us the opportunity to assist you! Sincerely,

John Smith & Traci Smith “Ordinary Name-Extraordinary Results� Your LOCAL real estate experts!


Meet Our Marketing Team Our team of marketing specialists will help us achieve maximum exposure. From flyers to buyers!

Brenda Taylor Team Leader Program Designs

Cathy Agoris

CBV Social Media Market Maker Property Marketing

Amanda DiGregorio Social Media Programs Market Maker Property Marketing

Eddy Litchfield Previews Team Video Specialist Graphic Design

Lisa Ackerman

Customer Care Programs Seasonal Products Postcard Campaigns

Ryann Alwood, Gabby Nicholson & Dave Tercha Property Photography


Call Center Is OPEN 7 days a week.

All agent showing requests and customer contact calls are managed through the CBV call center. Valuable information about your home is quickly routed directly to your agent.

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Our Commitment To You •

I will hold your interest paramount at all times and pledge honesty and truthfulness in all dealings.

The service you receive from me will be caring, compassionate and timely. I will listen to your needs and concerns and treat them as if they were my own.

I will advise you regarding your sale, provide information about price and make marketing suggestions.

I will be positive and enthusiastic about your property and promote it vigorously through personal networking sources.

I will keep you informed on a weekly basis, provide updates of current market activities, provide feedback reports of other agent’s showings, and review the status of our marketing efforts.

I will answer your phone calls the same day and answer your questions to the best of my ability.

I will negotiate with potential buyers on your behalf to secure the best selling price.

I will stay with you and follow through from listing through closing---and beyond. I’ll be there for you every step of the way in this process.

I want the experience of selling your home to be as smooth and pleasant as possible. I promise to make every effort to keep it that way.

Many real estate agents are unwilling to offer this level of service. I offer this commitment to you as a real estate professional and look forward to working with you again, as well as working with family, friend and co-workers you refer to me. I am a real estate professional ~ for you.


Getting Your Home On The Market Step 1: Home Staging

First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create pretty model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, beautifullydecorated homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)

Step 2: Schedule Photography Remember, your first showing is online, so photographs are extremely important. The National Association of Realtors stated in a 2010 study that 84% of homebuyers said photos and detailed property descriptions are the features they consider most important in their online search. When you’re selling your house, pictures really are worth more than a thousand words – (think dollars!)

Step 3: Confirm Homeowners Association Information Step 4: Research Covenants & Restrictions Step 5: Coordinate Showing Instructions Step 6: Test Key on Door and Place Lockbox Step 7: Place Sign in Yard Step 8: Enter Listing into Multiple Listing System (MLS) Confirm geo-tag for address mapping Confirm all details and features (over 100 fields) Create an enticing description of the property Confirm tax records and attach to listing Confirm directions to property Upload documents – HOA Disclosure, Survey, Floorplan, Seller’s Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)

Step 9: Edit and Upload Professional Photos

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Step 10: Syndicate Listing to Over 500 Websites




Marketing: A thru Z Step 11: The Marketing Checklist

A. Send listing documents to corporate office B. Send hard copy of listing documents to seller C. Prepare 30-Day letter to seller D. Create and send new seller contact info to coordinator and add to agent database E. Add to customer servicing call list F. Set up listing on Coldwell Banker Vanguard site G. Distribute listings to many websites H. Add YouTube video to partner sites I. Enhance listing on J. Set up listing on Trulia to be featured K. Set up Seller to receive Trulia reports L. Enhance listing on M. Add listing to other personal website(s) (when available) N. Create virtual tour O. Create flyers for inside brochure & mailing P. Create Neighborhood mailings Q. Upload documents to MLS R. Upload community pictures to MLS and partner sites S. Keep property marketing information updated (changing prices, etc.) T. Prepare additional printed or electronic marketing (when necessary) U. Create a seller account on Listingbook & send notification email V. Send Listingbook Brochure & Letter to seller W. Make calls to active buyer’s agents in the area X. Create Announce My Listing Y. Take calls regarding property Z. SELL!


The Power Of A Brand ~Global presence in 49 countries and 3,300 offices worldwide - generates over 730,000 inquiries per month ~Over 100 years of Real Estate experience

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Real Trends Top 500 Report Coldwell Banker boasts the highest sales volume of any national real estate franchise.

169% higher than the nearest competitor!


Your Home’s First Showing Is Online Make It Count!*

Professional photography should detail every area of your property. From entry to exit, loft to lanai, bed to’s all there for the prospective buyer to enjoy.

88% 91%

of buyers begin their home search online. of those buyers use a Realtor®

*Check out our guide for preparing your home for sale. 12

The Best Marketing for your home is the Internet.


Buyers are more likely to find the home they eventually purchase on the Internet than in a newspaper.


Buyers are more likely to find the home they eventually purchase on the Internet than in a homebook.


Leaders In Mobile Coverage

50% of all searches

Our multi-screen approach reaches a new generation of buyers. We are; • The first national real estate brand to customize our site for smart phone screens such as the iPhone, Android and Blackberry. • The first to have listings on GPS. • The first to offer apps that use GPS technology, allowing for searches of recently sold homes & available homes in the area.

Our listing distribution strategy: • Delivers listings to sites such as Google, Yahoo, & more. • Is compatible with iPhone, iPad, Android & Blackberry.

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are from mobile devices

51% – Read general home information 48% – Get directions to available homes 44% – Compare prices 35% – Compare features


Internet Distribution List your home with me & it will be accessible from

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dozens of real estate search sites.


Internet Marketing Internet exposure is KEY to getting your home SOLD. With Coldwell Banker Vanguard, your home will be exhibited on sites all over the world. We are everywhere you want to be!

Top Rated Real Estate Websites

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Your Home Becomes Part of the Premium Listing Program on

Ad Space

Direct Contact To Me has more than 23 million visitors to their site every month. 42% of those visitors are pre-qualified for a mortgage ~ that means buyers! 19

Typical Exposure Provided By Many Of Our Competitors

Limited Photos Large ads not relevant to your property Basic listing on Realtor.com速

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We Provide Showcase Superiority That Looks Like This Your home will be more visible to buyers, which increases our odds of selling more quickly & for top $$. Customer leads are sent directly to me, for fast, personal response. We showcase your home’s best features. More exposure for your property 25+ Jumbo photos

This is my direct contact information ~ not an ad

Listing video tours Promote open houses


Approximately 9 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow! Marketing for your home includes: • Multiple photos

• Creative home description

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• Pricing information • Open house details


We follow current consumer trends. We put your property where the customers are looking.



Worldwide Exposure For Your Home Coldwell Banker Vanguard houses over 400 property videos daily on its own channel

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Additional helpful videos can be found at




Coldwell Banker On Location The first dedicated real estate video channel

Innovation for today’s tech-savvy consumer. Search detailed maps, listings and more...


My Premier Marketing Provides:

Professional Local Marketing Presenting 11370 Silver Key Drive 1892 Buccaneer Drive

this home has over 2,600 square feet of living space on one level, space is not a problem here! It has 3 bedrooms, but can easily be converted to a 4 or 5 bedroom. Great floor plan with a huge family room, separate playroom, PlUS an office/ living room. open floor plan with kitchen that overlooks eating area and family room. Featuring brand new laminate flooring in main living areas of home, brand new carpet in master bedroom, brand new marble tile entry and brand new ceramic tile in laundry room. Spacious master suite has a garden bath with dual sinks, separate shower and HUGe master closet. this home is located in a cul-de-sac and it’s ready and waiting for its new family!

3 BR | 2 Ba | approx. 2 603 SF MlS 687215

smith Smith

John & Traci SmiTh, RealtoRS





Real Estate LLC. A Realogy are happy to work with them and cooperate fully. ©2013 Coldwell Banker not our intention to solicit the offerings of other real estate brokers. We Banker Logo If your property is listed with a real estate broker, please disregard. It is Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell principles of the Fair Housing Act and the Equal Opportunity Act. Each All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the Company. All information deemed reliable but not guaranteed. Official Real Estate Company Of The are registered service marks owned by Coldwell Banker Real Estate LLC. and “We Never Stop Moving”

John & Traci SmiTh, Realto


If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings Company. All Rights Reserved. Coldwell of other real estate brokers. We are Banker Real Estate LLC fully supports happy to work with them and cooperate the principles of the Fair Housing and “We Never Stop Moving” are fully. ©2013 Coldwell Banker Real Act and the Equal Opportunity Act. registered service marks owned by Estate LLC. A Realogy Each Office Is Independently Owned Coldwell Banker Real Estate LLC. And Operated. Coldwell Banker, the All information deemed reliable but Coldwell Banker Logo not guaranteed.

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Total Internet Exposure

Instant Buyer Response


Connecting You To The World Of Buyers Coldwell Banker Vanguard Realty is affiliated with Cartus速, the market leader in Relocation Services. That means I have the ability to bring buyers from all over the globe right to your front door.

Coldwell Banker Vanguard Realty conducted $104,000,000 worth of relocation sales in 2012!

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Previews速 A legacy of upscale real estate. Coldwell Banker International Home Luxury Program

We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview速 International handles an average of $153 million dollars in luxury home sales every day. Innovator, Henderson Talbot founded the Previews速 program in 1933.


Showing Feedback

You need to know what potential buyers are saying about your home. We will provide you with showing feedback weekly.


Pricing Your Home Factors that don’t affect the value of your property • What You Paid

• What Another Associate Says

• What You Need

• What It Would Cost To Rebuild Today

• What You Want • What Your Neighbor Says

History of an over-priced listing 215K





Final sales price was lower than if the home would have been positioned properly in the beginning. Price Reductions Competitive Range Seller Chooses Initial Market Position


Five Critical Elements Of A Sale Asking Price

This is the number one factor in the sale of your home. Our sales and marketing programs provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.

Property Location

Where your property is located is extremely important to Buyers. Close proximity to schools, shopping, dining & area amenities are typically a concern. Also, street traffic, commute times, location of expressways and public transportation are considerations.

Property Condition

Buyers look closely at the upkeep and cosmetic appeal of a property. Neutral dĂŠcor, clean counters, floors, fixtures and appliances offer the broadest appeal to potential buyers. Also of concern are the structural and mechanical integrity of the home.

Market Condition

Interest rates, competition, the economy & consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so we must respond with the appropriate marketing and price considerations.

Contract Terms

House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be determined first in order to avoid any confusion that could affect the sale.

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I Will Help You Price Your Home Effectively Proper Pricing is a range Don’t believe there is one Right Price Our objective is to sell at the top of the Range Higher Prices Attract Fewer Buyers Higher Price

Fair Market Value

Fair Market Price

Lower Price

Lower Prices Attract Many Buyers


These People Will Price Your Home: Whose opinion counts least? • The Seller (you) • The Buyer • Your Agent • The Appraiser

smith Smith

We know the formula for pricing successfully!




There Are Two Important Issues To Remember About Price It’s easier to come down than to go up. The Seller sets the price

The market will tell us if the price is right. The Buyer determines the value


As Your Agent Our Duties Are To: • Report to you

• Listen to what the market tells us • Expose your house to the entire market • Overcome objections

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Your Duties Are To:

• Be the employer • Be comfortable with the initial price • Set the initial price based on market trends • Control the condition of the property • Allow the availability for your property to be shown


Get Ready To Show... Before your home is shown to any potential buyer, we’ll go through your entire house to finish the staging process. Meanwhile, here are some quick tips to help you start. Following these general tips will ensure that your home looks better than the competition. Staged Homes typically sell faster and for more money. $$$ INSIDE • Clear all unnecessary objects and personal items throughout the house. Restrict decorative objects to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer to mentally “move in” with their own things. • Remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. Thinning out an overcrowded room makes the room appear larger. • Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc. • In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only. • Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary. • Review the house interior room by room and; 1. Paint any room needing paint. 2. Clean carpet and draperies that need it. 3. Clean windows. • If you need room to store extra possessions use the garage or rent a storage unit. • Leave on certain lights during the day (your agent will show you which ones). During showings turn on ALL lights and lamps.


Get Ready To Go...

OUTSIDE • Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc. to the garage or, if applicable, take them to the dump. • Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned. • Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.” • Remove any dead plants, weed all planting areas and put down fresh mulching material. • Keep your lawn freshly cut, edged and fertilized during the growing season. • Clear patios or decks of all small items, such as little planters, flower pots, charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front door. The first impression, or “curb appeal” is very important. IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Anything invested on the above items will usually make you more money & bring a quicker sale.


Let’s Get Started!

smith Smith

So You Can Get Packing.




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John Smith, Realtor 904-704-8948

extraodinary Results Traci Smith, Realtor


3168 U.S. Hwy., 17, South, Fleming Island, FL 32003

Ordinary Name

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “I Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.

The Smith's Listing Presentation  

The Smith's + Coldwell Banker Vanguard = A Winning Team

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