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the helena norden team

the helena norden team


Sellers Agenda I am looking forward to the opportunity to meet you and learn more about your goals. It is my job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers. Please know that my mission is to get you where you want to go on time! This booklet is for your review. I will pick it up when we meet. It has some disclosure forms that you can review and fill out along with information about me and our service. This prelisting presentation is designed to help you better understand me, my company and the process of marketing and selling your home. Reviewing this information, in advance, will help you to know what questions to ask and what needs to be clarified when I arrive. Our appointment should be about 1 hour, during which time we should accomplish the following: • Tour your home to discover the most marketable features • Review your needs, goals and any concerns you may have • Discuss current market conditions and how they may affect you • Discuss traditional marketing as well as my unique strategies to reach today’s buyers • Answer any questions you have about hiring me to represent you in the sale of your home If this time frame does not work for you, or if you have other thoughts on the agenda, please let me know so that I may customize this appointment to meet your needs...


Helena Norden Helena Norden has been a Jacksonville Beaches area resident for almost 20 years and a Realtor for over 10 years. A native of Sweden, she helps both sellers and buyers in the Jacksonville area enjoy the benefits of home ownership and real estate investments. Helena Norden participates in the fast growing Jacksonville through her volunteer work in the community; she serves on the Executive Board for the Multi-Cultural Network and has also organized fundraisers for non-profit organizations like the Make-A-Wish Foundation. She is a member of the National Association of Realtors and the Northeast Florida Association of Realtors. She specializes in beach property, waterfront property, country club communities, vacation and second homes. Her customers includes sellers, buyers, investors and people relocating to Jacksonville. Her goal is to provide all of her customers and their families with the very best real estate representation when buying or selling a home. Helena Norden is licensed in the State of Florida. My Client-First Philosophy There are many qualities and skills that go into being an excellent real estate professional, integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how I work. That said, in my experience as a Ponte Vedra Beach real estate professional, I’ve also found that providing the very best service is essentially about putting my clients first. This means keeping myself accessible, being a good listener as well as a good communicator, and responding quickly to your needs. This “client first” philosophy has always been my approach and it requires me to continually improve my skills and ways of doing business. In addition, I’ve found that the latest technologies are enabling me to do everything I’ve always done, only much more quickly and efficiently. They’ve also helped me to extend the range of services I provide to my clients.


Meet My Marketing Team My team of marketing specialists will help us achieve maximum exposure. From flyers to buyers!

Brenda Taylor Team Leader Program Designs

Cathy Agoris

CBV Social Media Market Maker Property Marketing

Amanda DiGregorio Social Media Programs Market Maker Property Marketing

Eddy Litchfield Previews Team Video Specialist Graphic Design

Lisa Ackerman

Customer Care Programs Seasonal Products Postcard Campaigns

Ryann Alwood, Gabby Nicholson & Dave Tercha Property Photography

the helena norden team


Call Center Is OPEN 7 days a week.

All agent showing requests as well as customer contacts are managed through the CBV call center. Valuable information about your home is quickly routed directly to your agent.

the helena norden team


My Commitment To My Sellers I help my seller market their property by sitting down as a team to come up with the best marketing plan for their home. After all, they are the experts on their property and the features they have enjoyed the most about their home, is probably features that the next owner will love. My job is to make sure those features will be highlighted and marketed in the best possible way to capture buyers and ensure the best possible selling price. There are many aspects to coming up with this marketing plan, depending on the location, features and price range of the house. With my experience with working with buyers, I can focus in on the most likely buyer and direct my marketing to target that specific group of buyers. I ensure my sellers get the highest price with the help of two very important factors. It’s crucial to price the house right from the beginning. I show the sellers the current market trends and we look at what comparable homes are selling for and how long they were on the market. We discuss the seller needs on time frame to determine on what price range we want to list the house within. We also need to show off the best features of the house. Sometimes that can include getting a professional stager to come in and make the house show great and sometimes I might suggest a repair or some smaller project gets done to increase the value and appearance of the home. Having your house on the market can be a stressful time for any family. I help my seller to make sure their selling experience and process is a smooth as possible to get prepared for showings and offers. I will walk the house with the seller and give them ideas on changes they can make to keep the house organized and ready to be shown. Sometimes we have buyers that want to see the property on short notice, and having the house available and ready for showings, will minimize lost opportunities for showings that could have turned into an offer. Also, I will also sit down and explain some expectations on the selling process in addition to listed to the seller expectations and any previous bad or good experiences when selling a home. This way the sellers and I are prepared to meet any challenges that can come along. I’m a problem solver and enjoy finding solutions to make all parties satisfied.


The Road To Getting Your Home On The Market Step 1: Home Staging

First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create beautiful model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, well-decorated and well-maintained homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)

Step 2: Schedule Photography Remember, the first “showing” of your home will likely be on-line so photographs mean everything! The National Association of Realtors stated in a 2010 study that 84% of homebuyers said that photos and detailed property descriptions are the most important feature when searching for homes on-line. Everyday buyers make decisions about which homes to see and - which to skip – If you can’t get them in the house then you can’t sell the house… In this case, pictures are worth a lot more than a thousand words – (think dollars!)

Step 3: Confirm Homeowners Association Information Step 4: Research Covenants & Restrictions Step 5: Coordinate Showing Instructions Step 6: Test Key on Door and Place Lockbox Step 7: Place Sign in Yard Step 8: Enter Listing into Multiple Listings System (MLS) Confirm geo-tag for address mapping Confirm all details and features (over 100 fields) Create description that sells Confirm tax records and attach to listing Confirm directions to property Upload documents – HOA Disclosure, Survey, Floorplan, Sellers Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)

Step 9: Edit and Upload Professional Photos Step 10: Syndicate Listing to Over 500 Websites


Marketing: A thru Z Step 11: The Marketing Checklist

A. Send listing documents to corporate office B. Send hard copy of listing documents to seller C. Prepare 30 Day Letter to seller D. Create and send new seller contact info to coordinator and add to agent database E. Add to customer servicing call list F. Set up listing on Coldwell Banker Vanguard site G. Distribution of listings to many websites H. Add YouTube video to partner sites I. Enhance listing on J. Set up listing on Trulia to be featured K. Set up Seller to receive Trulia reports L. Enhance listing on M. Add listing to other personal website(s) (when available) N. Create virtual tour O. Create flyers for inside brochure & mailing P. Create Neighborhood mailings Q. Upload documents to MLS R. Upload community pictures to MLS and partner sites S. Prepare property marketing T. Prepare additional printed or electronic marketing (when necessary) U. Set up seller on Listingbook & send notification email V. Send seller Listingbook Brochure & Letter W. Customer Care Coordinator to make calls to active buyers agents in the area and price range X. Create Announce My Listing Y. “Y”… Z. …It’s all about You! the helena norden team


Leverage The Power Of The Brand

Global presence in 49 countries and 3,300 offices worldwide. Over 100 years of Real Estate experience. generates over 730,000 inquires per month!

the helena norden team


Real Trends Top 500 Report Coldwell Banker boasts the highest sales volume of any national real estate franchise.

176% higher than the nearest competitor!


Your Homes First Showing Is Online Make It Count!*

I give your home a voice with professional photography detailing every area of your property. From entry to exit, loft to lanai, bed to’s all there for the prospective buyer to enjoy.

88% 91%

of buyers begin their home search on-line. of those buyers use a RealtorÂŽ

*Check out our guide for preparing your home for sale. 12

The Best Marketing for your home is the Internet.


Buyers are more likely to find the home they purchase on the Internet than in a newspaper.


Buyers are more likely to find the home they purchase on the Internet than in a homebook.

the helena norden team


Leaders In Mobile Coverage

50% of all searches

Multi-screen approach to reach the new generation of buyers; • The first national real estate brand to customize our site for smart phone screens such as the Blackberry and iPhone allowing search for home values. • The first to have listings on GPS. • Offers apps that uses GPS technology to search for recently sold homes, homes for sale in their area or users can initiate a search.

A listing distribution strategy: • Delivers listings to sites such as Google, Yahoo, Real Estate and more. • Is compatible on iPhone, iPad, Android & Blackberry

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happen on a mobile device

51% – Read general home information

48% – Get directions in order to visit a home

44% – Compare prices

35% – Compare features

35% – Search a listing company’s inventory


Internet Distribution Work with me and I will have your property placed

the helena norden team


on dozens of real estate search sites.


Internet Marketing Internet exposure is KEY these days to selling your home. I will exposes your home all over the world. We are everywhere you want to be when you are selling your home.

Top Rated Real Estate Websites

the helena norden team


Your Home Becomes Part of the Premium Listing Program on

Ad Space

Direct Contact To Me has more than 23 million visitors to their site every month. Of those 42% are prequalified for a mortgage – That means buyers! 19

Exposure That Is Provided By Many Of My Competitors

Limited Photos Large ads not relevant to your property Basic listing on Realtor.com速 The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. the helena norden team


I Will Provide Showcase Superiority That Looks Like This Your home will be more visible to buyers. I receive customer leads directly so I can personally respond to buyers. There are additiona l enhancements I can add to your listing to show off the best features. More exposure for your property 25+ Jumbo photos

My contact information not a competitors advertisement

Listing video tours Promote open houses


Approximately 9 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow! Marketing for your home includes: • Multiple photos

• Creative home description

• Pricing information • Open house details

the helena norden team



We follow today’s consumer trends. We will put your property where the customers are looking.



Worldwide Exposure For Your Home Coldwell Banker Vanguard houses over 400 property videos daily on its own channel

Additional helpful videos can be found at the helena norden team


Also Included Exposure From Coldwell Banker On Location The first dedicated real estate video channel

Innovation for today’s tech-savey consumer. Search Detailed maps, listings and more...


My Premier Marketing Provides:

Professional Local Marketing the helena norden team P reSentS

8561 Walden Glen e n a t h e h e lDrive

PreSentS norden team

1358 Challen Avenue


JUST REDUCED TO ONLY $245,000 IN POPULAR WALDEN CHASE! NEW ROOF FOR BUYER! This light and bright brick house is located in popular neighborhood of Hampton Glen. Enjoy entertaining in the elegant dining room. The living room has a tile fireplace and mantle. Kitchen offers a breakfast nook and plenty of cabinet space. Come home and relax in the spacious master suite with double vanity sinks, a garden tub and separate shower. Other features include termite bond, upgraded Trane AC unit replaced 1.5 years ago, water softener, and more. Backyard backs up to the preserve. A great place to call home!

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3 Bedrooms | 2 Baths | Approx. 1,581 Sq.Ft.


MLS 677206


r e a lt o r

helena norden 904-868-8219

Updated Avondale Home! with detached 1 car garage is located This beautiful renovated Avondale home and up! One of the best streets amongst larger homes selling in the $300,000’s with new cabinets and counter of Avondale. Kitchen is recently renovated of restored to keep the historic charm tops. Original wood floors have been include, tank less water heater, separate this home. Other modern upgrades high ceilings. features bedroom Master dryer. laundry room with washer and great place to call home! Beautiful backyard with nice deck. A

Sq.Ft. 3 Bedrooms | 2 Baths | Approx. 1,477 MLS 686184

InI helena


r e a lt o r

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Company. All Rights Reserved. Coldwell Banker Real Estate LLC Banker Real Estate LLC. A Realogy fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. and “We Never Stop Moving” are registered service marks owned Coldwell Banker, the Coldwell Banker Logo by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.

hele na nord en 904-868-8219

Banker Real Estate LLC. A Realogy and cooperate fully. ©2013 Coldwell the Coldwell Banker Logo We are happy to work with them And Operated. Coldwell Banker, offerings of other real estate brokers. Each Office Is Independently Owned It is not our intention to solicit the Act and the Equal Opportunity Act. estate broker, please disregard. the principles of the Fair Housing If your property is listed with a real not guaranteed. Banker Real Estate LLC fully supports All information deemed reliable but Company. All Rights Reserved. Coldwell by Coldwell Banker Real Estate LLC. registered service marks owned and “We Never Stop Moving” are

the helena norden team


Total Internet Exposure

Instant Buyer Response


Connecting You To The World Of Buyers Coldwell Banker Vanguard Realty is affiliated with the market leader in Relocation Services, Cartus速. That means I have the ability to bring buyers from all over the globe right to your front door.

Coldwell Banker Vanguard Realty $104 million in relocation sales in 2012!

the helena norden team


Previews速 A legacy of upscale real estate. Coldwell Banker International Home Luxury Program

We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview速 International handles an average of one hundred and fifty three million dollars in luxury home sales every day. Innovator, Henderson Talbot founded the Previews速 program in 1933.


Showing Feedback

You need to know what potential buyers are saying about your home. I will provide you with showing feedback weekly.


Pricing Your Home Factors that don’t affect the value of your property • What You Paid

• What Another Associate Says

• What You Need

• What It Would Cost To Rebuild Today

• What You Want • What Your Neighbor Says

History of an over-priced listing 215K





Ultimately selling price was lower than if the home would have been positioned properly in the beginning. Price Reductions Competitive Range Seller Chooses initial market position the helena norden team


Five Critical Elements Of A Sale Asking Price

This is the number one factor in the sale of your home. Our sales and marketing program provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.

Property Location

The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.

Property Condition

Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral dĂŠcor, including floor and wall covering, appliances and fixtures offer the broadest appeal to potential buyers.

Market Condition

Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so, we must respond to these conditions with the appropriate marketing and price considerations.

Contract Terms

The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale. the helena norden team


I Will Help You Price Your Home Effectively Price is a range Don’t believe anyone who has the Right Price The objective is to get to the top of the Range Higher Prices Attract Few Buyers Higher Price

Fair Market Value

Fair Market Price

Lower Price

Lower Prices Attract Many Buyers


These People Will Price Your Home: Whose opinion counts least? • The Seller (you) • The Buyer • Your Agent • The Appraiser

I know the formula for pricing successfully! the helena norden team


There Are Two Important Issues To Remember About Price It is easier to come down than to go up. The Seller sets the price

The market will tell us if the price is right. The Buyer determines the value


As Your Agent My Duties Are: • Report to you.

• Listen to what the market tells us. • Expose your house to the entire market. • Overcome objections.

the helena norden team


As Your Agent Your Duties Are:

• Be the employer. • Be comfortable with the initial price. • Set the initial price based on market trends. • Control the condition of the property. • Control the properties availability to be shown.


Get Ready To Show... Before you show your home to any potential buyer be sure to go through your entire house with your agent to finish the staging process. Meanwhile, here are some quick tips to help you start. Follow these general tips and your home will look better than the completion. Staged Homes sell faster and /or for more money! INSIDE • Clear all unnecessary objects from furniture throughout the house. Keep decorative objects on the furniture restricted to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer mentally “move in” with their own things. • Rearrange or remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. When it comes to selling your home, thin out overcrowded rooms to make the rooms appear larger. • Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc. • In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only. • Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary. • Review the house interior, room by room, and 1. Paint any room needing paint. 2. Clean carpet and draperies that need it. 3. Clean windows. 38

Get Ready To Go...

OUTSIDE • Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc., to the garage or, if applicable, take them to the dump. • Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned. • Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.” • Remove any dead plants, weed all planting areas and put down fresh mulching material. • Keep your lawn freshly cut, edged and fertilized during the growing season. • Clear patios or decks of all small items, such as little planters, flower pots, charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front door. The first impression, or “curb appeal” is very important. IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Any time and money invested on these items will usually bring you the return of more money and a quicker sale. the helena norden team


My Service Speaks For Itself H

elena was very efficient when it came to marketing - most importantly, she was a terrific resource for businesses and individuals that I used to improve the home to make it more saleable. I counted on Helena to research the market and recommend our sales strategy and she came through magnificently. In a tough sales market, I feel we were able to move my home as quickly as possible.


- Judy Devries

elena Norden was a delight to work with. She helped my husband and I in our house hunting endeavors when we relocated from Utah to Jacksonville, Florida. We flew to Jacksonville for a quick house hunting trip to meet with Helena prior to our final move to Florida. Helena showed us various locations in the city to help us narrow down what areas we were truly interested in living. Then, prior to our move, Helena provided us consistent communications in the way of properties that met our specifications. Thus, we were able to quickly eliminate those properties we weren’t interested in. Once we moved to the area, we were able to quickly look at a few properties on our short list because of the due diligence Helena did in providing us property statistics. In the end we ended up putting a contract down for a new construction in a newer development in an area of Jacksonville we absolutely love. Helena was able to help us secure a fantastic buyer incentive with the builder just before it expired. Now, a year later, we are in our new home. We would highly recommend Helena’s professionalism and attention to detail to anyone seeking property in her service areas.


- Dawn & Tim Carter

his is the third time that I have worked with Helena and I am very impressed with her in all areas. I’ve worked with other agents in the past and none have the same drive as Helena. Whether it’s promptly answering my questions, explaining complicated processes, or ensuring the agencies are doing what they need to be doing in a timely fashion, she’s on top of it and I don’t need to ask...EVER! I would recommend her HIGHLY to anyone who is moving to the Jacksonville area. When the opportunity arises again for me to purchase property in Jacksonville, she will be the only agent I go to. Forget about agents who send cute cards and flowery e-mails, Helena Norden is bar none, THE REAL DEAL!!!


- Chris Wampler elena is wonderful! She helped us buy our house and then helped us sell it 3 years later. She was always very fast at responding and was very professional. - Jammie Barsamian

elena has been absolutely the best agent for me and has always been there 100% for all of my real estate needs. She has gone far above and beyond that asked of an agent and it is truly appreciated. 24/7, I knew I could always count on Helena. I will use no other in Jacksonville and will always recommend her to anyone looking in the area. Thank you soo much Helena for everything!


- Christian Mack the helena norden team


elena helped us sell our home at the right price in less than one month! She takes excellent pictures and is fantastic at staging. Her marketing campaign is fast and effective! Highly recommended! - Amber O’Neill

e have been working with Helena from day one during our relocation move from Denver, Colorado, to Jacksonville. She has been so helpful with every aspect of our home search and extremely fast with any request we have made. We decided to rent initially while we searched for the perfect home that met all our needs. She helped us with that as well. We recently made an offer on a short sale home and this is our first experience with this type of sale. Helena was kind enough to sit down and walk us through the entire process and knew the answer to every question we asked. We feel very fortunate to have found a realtor who knows this market so well and would highly recommend working with Helena to anyone. She is fantastic!!!


- Suzanne and Clark Robertson

elena is both extremely professional and personable. In addition, she is very responsive to our questions and inquiries. Her sense of urgency is high and regardless of time of day/night she delivers on what is needed. She also seems to know many of the local realtors which is helpful as you negotiate the buying or selling of a home.


- Brian Lester and Lisa Finnerty

y husband, John Turpie, works for Norfolk Southern Railroad and has periodic promotions which requires us to move a lot. Moving can be a wonderful experience when you have someone like Helena Norden who has knowledge and the patience in dealing with people like me, who are usually on an emotional roller coaster ride during the relocation. Finding the right location for us was something I could tell Mrs. Norden really cared about. We connected with her right from the start. Mrs. Norden was always professional and very responsive to our needs and she return our calls in a timely manner. In reference to making an offer on our home, John and I feel her negotiation skills were excellent. We both highly recommend Helena Norden. Her expertise in this field is amazing.


- John and Donna Turpie

elena has been absolutely the best agent for me and has always been there 100% for all of my real estate needs. She has gone far above and beyond that asked of an agent and it is truly appreciated. 24/7, I knew I could always count on Helena. I will use no other in Jacksonville and will always recommend her to anyone looking in the area. Thank you soo much Helena for everything!


- Christian Mack

elena was instrumental in selling our house. During a bad economy she priced the house right and marketed it well. We had a contract within 2 months and it sold in 3 months. We valued her expertise so much we are repeat customers. We commissioned her to sell my mother’s house. Once again she came through and sold it in a short time during a buyer’s market. I would highly recommend Helena as a realtor.

- Splinter and Artwin Vermeulen


Let’s Get Started!

So You Can Get Packing. the helena norden team



elite REALTOR®

Each Office Is Independently Owned And Operated.


h e l e n a NORDEN , P.A .

904-868-8219 240 Ponte Vedra Park Dr., Suite 201 Ponte Vedra Beach, FL 32082

the helena norden team

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. I are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “I Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.

Norden Listing Presentation  
Norden Listing Presentation