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MARKET ACTION REPORT

September 2010 Coldwell Banker

City: Rancho Santa Fe

Rancho Santa Fe

Price Range: All | Properties: Single Family - Condo - TwnHm

Trending versus*:

Market Profile & Trends Overview Median List Price of all Current Listings Average List Price of all Current Listings September Median Sales Price September Average Sales Price Total Properties Currently for Sale (Inventory) September Number of Properties Sold September Average Days on Market (Solds) Asking Price per Square Foot (based on New Listings) September Sold Price per Square Foot September Month's Supply of Inventory September Sale Price vs List Price Ratio

Month

LM

L3M PYM

$2,899,000 $3,929,287 $2,760,000 $3,071,270 339 7 137 $540 $407 48.4 90.2%

2%

-2%

3%

-2%

Trending versus*: LY

YTD

$1,900,000 $2,234,258

-11%

-9%

-6%

-7%

165 142 $583 $420 22.1 89.6%

53%

51%

44%

38%

32%

59%

50%

39%

28%

-6%

-9%

-42%

-50%

21%

2%

17% -10%

-5% -18% -23% -10% 9%

0%

-6%

61%

58%

83%

40%

-.5% -3.7%

1.4%

-1.6%

-7%

Prior YTD

Prior Year

-1%

-7%

-6%

-3%

-5%

-3%

-43%

-36%

-.1%

.7%

* LM=Last Month / L3M=Last 3 Months / PYM=Same Month Prior Year / LY=Last Year (2009) / YTD = Year-to-date | Arrows indicate if Month / YTD values are higher (up), lower (down) or unchanged (flat)

Number of Properties Sold

26 24 28 27

22

12

16 15 14 12 16 17 12 15 14

6 4

5

5

7

8

17 15

15

13

19 11

10

10 10

15 15

15

11

20

3 Mo Avg

21

25

14 15 14

September Property sales were 7, down 50.0% from 14 in September of 2009 and 41.7% lower than the 12 sales last month. September 2010 sales were at their lowest level compared to September of 2009 and 2008. September YTD sales of 165 are running 52.8% ahead of last year's year-to-date sales of 108.

14

Property Sales

30

0 O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S 07 08 09 10

Prices The Median Sales Price in September was $2,760,000, up 38.3% from $1,995,000 in September of 2009 and up 50.8% from $1,830,000 last month. The Average Sales Price in September was $3,071,270, up 38.6% from $2,215,414 in September of 2009 and up 58.6% from $1,936,833 last month. September 2010 ASP was at the highest level compared to September of 2009 and 2008.

(000's)

4,300

Median Sales Price and Average Sales Price Median means Middle (the same # of properties sold above and below the Median)

3 Mo Avg

3,800 3,300 2,800 2,300 1,800 1,300 O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S 07 08 09 10

Total Inventory & Month's Supply of Inventory (MSI)

A comparatively lower MSI is more beneficial for sellers while a higher MSI is better for buyers. The September 2010 MSI of 48.4 months was at its highest level compared with September of 2009 and 2008.

450 400 350 300 250 200 150 100 50 0

293 293 264 263 280 292 313 337 338 346 343 335 321 323 293 318 357 362 389 399 402 408 412 371 361 340 303 298 310 320 325 337 339 354 362 339

Inventory & MSI The Total Inventory of Properties available for sale as of September was 339, down 6.4% from 362 last month and down 8.6% from 371 in September of last year. September 2010 Inventory was at a mid level compared with September of 2009 and 2008.

MSI is the # of month's needed to sell all of the Inventory at the monthly Sales Pace

O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S 07 08 09 10

Copyright Š Coldwell Banker Residential Brokerage | Price Range: All | Property Types: Single Family - Condo - TwnHm Data is provided courtesy of Sandicor Incorporated and may not reflect all relevant real estate activity. Coldwell Banker Residential Brokerage does not warrant or guarantee the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumer’s real estate transaction.

90 80 70 60 50 40 30 20 10 0


MARKET ACTION REPORT

September 2010 Coldwell Banker

City: Rancho Santa Fe

Rancho Santa Fe

Price Range: All | Properties: Single Family - Condo - TwnHm

Days On Market for Sold Properties

Market Time The average Days On Market (DOM) shows how many days the average Property is on the market before it sells. An upward trend in DOM tends to indicate a move towards more of a Buyer's market, a downward trend a move towards more of a Seller's market. The DOM for September was 137, up 21.2% from 113 days last month and up 17.1% from 117 days in September of last year. The September 2010 DOM was at a mid level compared with September of 2009 and 2008.

Average Days on Market (Listing to Contract) for properties sold during the month

250 230 210 190 170 150 130 110 90 70 50

3 Mo Avg

137 117 87

O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S 07 08 09 10

Selling Price per Square Foot

Selling Price per Square Foot The Selling Price per Square Foot is a great indicator for the direction of Property values. Since Median Sales Price and Average Sales price can be impacted by the 'mix' of high or low end Properties in the market, the selling price per square foot is a more normalized indicator on the direction of Property values. The September 2010 Selling Price per Square Foot of $407 was up 9.2% from $372 last month and down 5.6% from 431 in September of last year.

Average Selling Price per Square Foot for properties that sold during the month

600

3 Mo Avg

550 505

500 431

450

407

400 350 O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S 07 08 09 10

Selling Price versus Listing Price Ratio 95%

Selling Price vs Original Listing Price The Selling Price vs Original Listing Price reveals the average amount that Sellers are agreeing to come down from their original list price. The lower the ratio is below 100% the more of a Buyer's market exists, a ratio at or above 100% indicates more of a Seller's market. The September 2010 Selling Price vs Original List Price of 90.2% was down from 91.7% last month and down from 93.7% in September of last year.

Avg Selling Price divided by Avg Listing Price for sold properties during the month

93.3%

3 Mo Avg

93.7%

93% 90.2%

91% 89% 87% 85%

O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S 07 08 09 10

Inventory / New Listings / Sales This last view of the market combines monthly inventory of Properties for sale along with New Listings and Sales. The graph shows the basic annual seasonality of the market as well as the relationship between these items. The number of New Listings in September 2010 was 35, down 49.3% from 69 last month and down 18.6% from 43 in September of last year.

450 400 350 300 250 200 150 100 50 0

Inventory

New Listings

Sales

293 293 264 263 280 292 313 337 338 346 343 335 321 323 293 318 357 362 389 399 402 408 412 371 361 340 303 298 310 320 325 337 339 354 362 339

Inventory / New Listings / Sales

O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S 07 08 09 10

Copyright Š Coldwell Banker Residential Brokerage | Price Range: All | Property Types: Single Family - Condo - TwnHm Data is provided courtesy of Sandicor Incorporated and may not reflect all relevant real estate activity. Coldwell Banker Residential Brokerage does not warrant or guarantee the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumer’s real estate transaction.


Inventory / Listings / Sales

September 2010 Coldwell Banker Rancho Santa Fe

City: Rancho Santa Fe Price Range: All | Properties: Single Family - Condo - TwnHm

Inventory / New Listings / Sales This last view of the market combines monthly inventory of Properties for sale along with New Listings and Sales. The graph shows the basic annual seasonality of the market as well as the relationship between these items. The number of New Listings in September 2010 was 35, down 49.3% from 69 last month and down 18.6% from 43 in September of last year.

Inventory

New Listings

Sales

339

362

354

339

337

325

320

310

298

303

340

361

412

408

399

371

357 318

323

321

335

343

346

338

337

293

292

280

263

264

293

250

293

300

313

350

362

389

400

402

450

200 150

50

48 11 50 15 20 15 57 10 70 10 64 19 62 15 77 22 55 14 54 21 50 14 51 15 71 14 52 5 34 11 63 4 84 6 61 13 77 17 52 15 50 8 56 16 60 15 43 14 51 12 34 16 22 17 50 12 67 15 68 14 64 26 65 24 66 28 58 27 69 12 35 7

100

0 O 07

N

D J 08 F

M

A

M

J

J

A

S

O

N

D J 09 F

M

A

M

J

J

A

S

Copyright Š Coldwell Banker Residential Brokerage | Price Range: All | Property Types: Single Family - Condo - TwnHm Data is provided courtesy of Sandicor Incorporated and may not reflect all relevant real estate activity. Coldwell Banker Residential Brokerage does not warrant or guarantee the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumer’s real estate transaction.

O

N

D J 10 F

M

A

M

J

J

A

S


City: Rancho Santa Fe Price Range: All | Property Types: Single Family - Condo - TwnHm

Homes Sold 3 Mo. Roll Avg

(000's)

O 07

N

D

J 08

F

M

A

M

J

J

A

S

O

N

D

J 09

F

M

A

M

J

J

A

S

O

N

D

J 10

F

M

A

M

J

J

A

S

11

15

15 14

10 13

10 12

19 13

15 15

22 19

14 17

21 19

14 16

15 17

14 14

5 11

11 10

4 7

6 7

13 8

17 12

15 15

8 13

16 13

15 13

14 15

12 14

16 14

17 15

12 15

15 15

14 14

26 18

24 21

28 26

27 26

12 22

7 15

O 07

N

D

J 08

F

M

A

M

J

J

A

S

O

N

D

J 09

F

M

A

M

J

J

A

S

O

N

D

J 10

F

M

A

M

J

J

A

S

Median Sale Price 3050 2625 2140 2715 2341 2250 2375 2548 2698 2475 2575 2295 2850 2030 3000 3488 1900 2400 2150 2300 1336 2075 2000 1995 1925 1695 1900 2395 2200 2397 2050 1500 1788 1830 1830 2760 3 Mo. Roll Avg 2605 2493 2399 2435 2322 2391 2540 2573 2583 2448 2573 2392 2627 2839 2796 2596 2150 2283 1929 1904 1804 2023 1973 1872 1840 1997 2165 2331 2216 1982 1779 1706 1816 2140

O 07

N

D

J 08

F

M

A

M

J

J

A

S

O

N

D

J 09

F

M

A

M

J

J

A

S

O

N

D

J 10

F

M

A

M

J

J

A

S

Inventory MSI

293 293 264 263 280 292 313 337 338 346 343 335 321 323 293 318 357 362 389 399 402 408 412 371 361 340 303 298 310 320 325 337 339 354 362 339 27 20 18 26 28 15 21 15 24 16 25 22 23 65 27 80 60 28 23 27 50 26 27 27 30 21 18 25 21 23 13 14 12 13 30 48

O 07

N

Days on Market 3 Mo. Roll Avg

123

145

O 07

N

D

J 08

F

M

A

M

J

J

A

S

O

N

D

J 09

F

M

A

M

J

J

A

S

O

N

D

J 10

F

M

A

M

J

J

A

S

Price per Sq Ft 3 Mo. Roll Avg

504

511

522 512

473 502

571 522

515 520

492 526

530 512

526 516

497 518

499 507

505 500

481 495

520 502

547 516

521 529

473 513

465 486

442 460

431 446

432 435

433 432

447 437

431 437

398 425

453 427

375 408

454 427

424 418

456 445

449 443

393 433

427 423

399 406

372 399

407 393

O 07

N

D

J 08

F

M

A

M

J

J

A

S

O

N

D

J 09

F

M

A

M

J

J

A

S

O

N

D

J 10

F

M

A

M

J

J

A

S

Sale to List Price 3 Mo. Roll Avg

0.907 0.924 0.929 0.891 0.924 0.891 0.887 0.924 0.913 0.917 0.918 0.933 0.890 0.931 0.890 0.865 0.926 0.913 0.923 0.920 0.905 0.906 0.943 0.937 0.895 0.912 0.903 0.887 0.909 0.878 0.906 0.935 0.932 0.911 0.917 0.902

D

F

M

A

129 114

100 115

159 129

J

J

A

82 120 114 120

M

121 108

152 131

O

N

D

J 09

F

M

A

M

J

J

A

S

O

N

D

J 10

F

M

A

87 106 120 115

S

164 119

147 139

184 165

111 147

145 147

133 130

117 132

113 121

165 132

203 160

117 162

184 168

126 142

153 154

243 174

207 201

176 209

123 169

J

J

A

S

80 117 126 107

M

159 119

113 130

137 136

0.920 0.915 0.915 0.902 0.901 0.901 0.908 0.918 0.916 0.923 0.914 0.918 0.904 0.895 0.894 0.901 0.921 0.919 0.916 0.910 0.918 0.929 0.925 0.915 0.903 0.901 0.900 0.891 0.898 0.906 0.924 0.926 0.920 0.910

O 07

New Listings Inventory Sales

J 08

98 115 122 119

N

D

J 08

F

M

A

M

J

J

A

S

O

N

D

J 09

F

M

A

M

J

J

A

S

O

N

D

J 10

F

M

A

M

J

J

A

S

48 50 20 57 70 64 62 77 55 54 50 51 71 52 34 63 84 61 77 52 50 56 60 43 51 34 22 50 67 68 64 65 66 58 69 35 293 293 264 263 280 292 313 337 338 346 343 335 321 323 293 318 357 362 389 399 402 408 412 371 361 340 303 298 310 320 325 337 339 354 362 339 11 15 15 10 10 19 15 22 14 21 14 15 14 5 11 4 6 13 17 15 8 16 15 14 12 16 17 12 15 14 26 24 28 27 12 7

(000's)

Avg Sale Price 3 Mo. Roll Avg

O 07

N

D

J 08

F

M

A

M

J

J

A

S

O

N

D

J 09

F

M

A

M

J

J

A

S

O

N

D

J 10

F

M

A

M

J

J

A

S

4365 3234 3818 4155 3036 2892 3164 3137 2654 3147 2650 2870 3457 2121 3582 3975 2066 3146 2780 2322 1475 1949 2131 2215 2616 2008 2194 3242 2604 2435 2411 1787 1988 1875 1937 3071 3806 3736 3670 3361 3030 3064 2985 2979 2817 2889 2992 2816 3053 3226 3207 3062 2664 2749 2192 1915 1852 2099 2321 2280 2273 2481 2680 2760 2483 2211 2062 1883 1933 2294

Copyright Š Coldwell Banker Residential Brokerage | Price Range: All | Property Types: Single Family - Condo - TwnHm Data is provided courtesy of Sandicor Incorporated and may not reflect all relevant real estate activity. Coldwell Banker Residential Brokerage does not warrant or guarantee the accuracy of this information. It is the responsibility of any buyer or seller to verify any and all information relevant to such consumer’s real estate transaction.


Market Action Report September 2010