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Winter 2020 – Volume 7, Issue 1

Jack H. Brown College of Business and Public Administration |


DEAN’S MESSAGE

Dear Friends and Colleagues, In an ever-evolving and competitive job market, we at the Jack H. Brown College of Business and Public Administration are continuously looking to create partnerships and significant learning experiences that directly and immediately impact student success. Integrating such opportunities into our curriculum gives our students the chance to gain essential skills, along with confidence, resiliency and self-direction. But, we don’t do this in isolation. Our faculty, staff, alumni and business partners contribute time, innovation, inspiration and funding to see Coyote success come to fruition in both academic and social communities. In this issue, we are excited to highlight experiential learning such as the student managed investment fund, which has launched numerous finance careers leading to six-figure incomes. This year, public administration professor Montgomery Van Wart received a statewide award for his leadership in improving student success and outcomes in courses with traditionally low success rates or persistent equity gaps. New this issue is CHANGEMAKERS, featuring alumnus David Friedman, a local entrepreneur spurring revitalization discussions in downtown San Bernardino. I hope you enjoy reading. Please share and consider joining me in finding new ways to help our more than 4,000 students define their futures.

Lawrence C. Rose, Ph.D. Dean Jack H. Brown College of Business and Public Administration


LETTER FROM THE DEAN

IN THIS ISSUE

COVER STORY Real Decisions, True Impact: Oversight of a bank’s investment fund gives students an edge over peers, boosting resume-worthy confidence and hands-on experience

Winter 2020 – Volume 7, Issue 1

Publisher Jack H. Brown College of Business and Public Administration Managing Editor Jamie Ayala Advising Editor Vipin Gupta, Ph.D. Editor Creative Director Angela Gillespie Graphic Designer / Illustrator Shaun LaBrie Photography Robert A. Whitehead Corinne McCurdy Eric Anderson Michael Moody Editorial Assistant Marisol Botello Social Media Lisa Gordon

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3 CHANGEMAKERS Alumnus applies spirit of hard

work and determination learned at CSUSB to rejuvenating local community

IMPACT 4 Service learning and study

abroad opportunities

Students are able to experience new cultures, apply innovation and see a country that holds sustainability as a first priority in everything they do. This speaks to the college learning goals, illustrating that a degree from JHBC is more than a degree and at CSUSB, We Define the Future!

ENGAGEMENT 6 Hundreds are exposed to JHBC

Photos, articles, inquiries and requests for magazine copies can be submitted to jhbcimpact@csusb.edu. JHBC reserves the right to accept, deny or edit all copy and photos. IMPACT is published twice a year by the Jack H. Brown College of Business and Public Administration, California State University, San Bernardino © 2019 All Rights Reserved.

programs during summer events

LIFE 11 CAMPUS Public Administration hosts talk

with award-winning journalist Lowell Bergman

CENTERS OF EXCELLENCE 12 Innovative education tools and

Stay connected with us:

jhbc.csusb.edu

@ jhbcImpact

support stimulate transportation solutions

COLLEGE BRIEFS 14 New Hospitality program director,

college research and more

16 MEET OUR FACULTY

17

ALUMNI NOTES


BY THE NUMBERS

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CHANGEMAKERS

David Friedman (marketing/finance ’15)

Viva La Boba café owner and entrepreneur David Friedman beams when he thinks about downtown San Bernardino’s potential. The CSUSB alumnus, who is an Assembly Member Eloise Gómez Reyes 30 Under 30 Award recipient, has a lofty vision for the area, hoping to inspire and attract a community of innovative entrepreneurs. After all, San Bernardino has a history of entrepreneurship where the original Taco Bell and McDonald’s emerged. The CSUSB alumnus says the university’s culture of ambition and energy contributed to his enthusiasm.

“If we’re successful, we want San Bernardino to be successful,” said David, who owns 10 buildings in the area. “We hope to bring in new concepts that make downtown a destination spot.” In his small Boba shop, he pays tribute to the history of the area with photography from CSUSB students and a mural featuring 30 landmarks. He leases a corridor to an art gallery that showcases CSUSB faculty and student art. Nearby, he helped bring in an indoor/outdoor fitness boot camp. “There’s a lot of opportunity,” he says. “If you have some pride from CSUSB or the area, you can certainly carry it out here and do something with it here.”

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IMPACT

JHBC Takes Service Learning International Known for its beaches, volcanoes and biodiversity, Costa Rica is an exciting vacation destination., When JHBC students took on a special service learning project in the small Latin American country, however, they proved they were all business. During an 11-day program focused on social entrepreneurship and sustainability, students spent countless hours developing fresh concepts to improve international outreach and fundraising for Fundación Mujer. The non-government organization serves single mothers and low-income/underprivileged women. This is the second year the MBA program has spearheaded a service-focused trip, but the first time they have gone global. Last year, students went to

New Orleans. Scholarships from President Morales, the JHBC Center for Global Management and the MBA program help fund trips. This one included meetings with Costa Rica’s top manufacturers and corporate leaders along with exposure to the local culture while living with residents and participating in a variety of excursions. Students wrapped up with a formal presentation including a prototype of a suggested fundraising product that paid homage to the country’s pride and sustainability efforts – a bottle cap collage in the shape of Costa Rica.

Jacqueline Grace Padilla, MBA Candidate, Management Focus “The experience has enhanced my awareness of social issues in day to day life. During our trip, we played active roles in identifying issues ranging from acceptance trends of the LGBTQ community to the development of more efficient strategies towards the green initiative. The service trip has allowed me to be more cognizant of issues as well as to enhance my creativity towards opportunities.”

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Lorena Hernandez, Professional MBA Candidate “Costa Rica was beautiful and I loved seeing the rainforest and the animals in their natural habitat. The service trip demonstrated that everyone has challenges and sometimes it’s your own internal processes that are a company’s own barrier to grow.”


New Perspectives, Culture Part of Study Abroad Opportunities

More than three dozen CSUSB students take part annually in study abroad programs created especially for business and public administration students. For the past 15 years, the Center for Global Management has organized short-term, faculty-led experiences to help students gain global perspectives, see how business and government is run in other countries and provide the opportunity for students to immerse themselves in another culture through excursions or other experiences. Students have traveled to 17 countries including China, France, Italy, Spain, Ireland and Costa Rica most recently.

IMPACT

“While in Ireland, Dr. (Victoria) Seitz helped us understand just how marketing applies globally as well as how it’s tailored to various demographics. The entire trip was essentially marketing! We were able to fully absorb cultural differences and at the same time learn something new about ourselves. It truly was an unforgettable experience,” said Ulysses Gerardo, a past participant. The Center has provided nearly $50,000 in scholarships since 2010 to students for these programs. Some have creatively raised funds as well to go on multiple trips. “This is truly a high impact experience that transforms students and helps set them apart in the workforce,” says Center Co-Director Frank Lin, who helped initiate study abroad at CSUSB. | 5


ENGAGEMENT

JHBC’s Summer Exposure While some students take their summer break, JHBC is still abuzz with nearly 600 Girl Scouts, teens, new students and international guests sharing a taste of entrepreneurship, cybersecurity, global management and general college life. Gen Cyber Now in its fifth year, the Cybersecurity Center hosts the weeklong GenCyber Camp to teach Inland Empire girls online safety while being good digital citizens and expose them to cybersecurity careers. Funding is provided jointly by the National Security Agency and the National Science Foundation. This year, Girl Scouts of San Gorgonio Council specifically partnered with underserved schools in the community to recruit campers. The Camp features activities led by faculty and students as well as cyber industry professionals from companies such as Facebook, Google, IBM, Bank of America, Red Hat, Northrop Grumman and the Department of Homeland Security. Participants learn how to fly and hack drones, solve cyber forensic cases, code and network. They also learn online safe practices with social media and participate in the university’s ropes course. The Cybersecurity Center’s vision is for the GenCyber program to be part of the solution to the nation’s shortfall of skilled cybersecurity professionals. Ensuring that enough young people are inspired to direct their talents in this area is critical to the future of our country’s national and economic security as we become even more reliant on cyber-based technology in every aspect of our daily lives.

Kids that Code Proudly launched though our Catalyst Accelerator program by MBA alumni Alfonso Anaya and Jose Navarrete, both also adjunct professors in the Accounting and Finance Department, Kids that Code run exciting week-long summer camps annually. Fourth through eighth graders explore technology through video game, circuit and website design, along with the use of kid favorites like Minecraft, Scratch and Roblox. This summer, they also held a one-day digital portfolio class, working with TRIO-Educational Talent Services high school seniors on web design. “Students are blown away that they are on a college campus taking classes in a college classroom. Just as exciting is the parent’s reaction to entering CSUSB. Many have never stepped foot on a college campus and it inspires them,” says Alfonso of the program that provides a campus tour. “We encourage them to set their sights high. Overall, it’s a great experience for both the parents and the students.” 6 | IMPACT magazine winter 2020


ENGAGEMENT

Upstarters Discovery Camp High school students from Montclair, Palm Desert, Rancho Cucamonga, Bloomington, San Bernardino, Ontario and Murrieta got a taste of JHBC’s globally recognized entrepreneurship program and a distinct college experience during a three-day, two-night camp this year. Upstarters Discovery Camp included topics such as learning the power of customer feedback/validation, choosing the right startup model for entrepreneurial ventures, identifying the right startup resources and avoiding rookie mistakes. Campers also got the chance to live in university housing, meet CSUSB alumni and local entrepreneurs, tour the campus, witness a fast pitch competition and receive certificates of completion.

Global Summer This year’s CSUSB Summer Global Program hosted by the Jack H. Brown College through a collaboration of the College of Extended and Global Education, Center for Global Management and Inland Empire Center of Entrepreneurship featured a taste of entrepreneurship and leadership through interactive workshops, business networking and more. Thirty-seven students and faculty from universities in India, Korea and Bolivia participated, developing “seeker” mindsets, exploring business opportunities and narrowing ideas through experiential learning and advice with local entrepreneurs. Participants also visited some iconic Southern California and cultural spots.

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ENGAGEMENT

Finance students earn valuable investment skills yielding greater career opportunities

Every quarter, a select group of finance students gather around a boardroom table and passionately analyze markets, debating options and ultimately determining actual fund allocations.

launched successful careers in the industry, according to course advisors.

This is not your typical classroom experience, nor are they your typical students.

“This experience is something they can write on their resume, speak to in interviews and have to reflect on in the future,” said Liang “Kevin” Guo, professor of finance and current SMIF advisor.

For a little more than a decade, CSUSB’s Student Managed Investment Fund (SMIF), made possible through a $100,000 seed from Citizens Business Bank, has helped students gain an impressive portfolio of skills. More than 80 percent of these students have

Students are required to allocate up to 60 percent in equities, up to 40 percent in fixed income and up to 10 percent in cash and alternatives. Using sophisticated software, students split into teams, review options and then start pitching suggestions to the group weekly.

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At the end of the quarter, students suit up and present a consensus to senior bank executives at their headquarters in Ontario. The first year, students lost about 12 percent. They were devastated. “But it really wasn’t so bad considering the market fell 35 percent,” said Jim Estes, finance professor and the initial SMIF advisor. “There’s just not the same stress or experience level with play money. With real money, it becomes very personal.” Another time, students made a 22 percent return, beating the market


ENGAGEMENT

More Experiential Learning Opportunities in JHBC: Coyotes of Comedy Fast Pitch Competition Innovation Challenge

by about 7-8 percent, but were told they were fired because they didn’t stick to the client’s investment guidelines. They went back to the drawing board and did even better, earning a standing ovation, reports Estes. This past year, students have been grappling with decisions amid trade wars, uncertain interest rates, tariffs, sanctions, elections and more. The market was not just volatile, but there have been complete changes in fixed income and equity market trends in a short period of time, all amounting to powerful lessons for students.

“We only have a short ten weeks to make long-term decisions on our inherited portfolio,” said Johnathan Gradorf (finance ‘19), one of about 300 students who have participated in SMIF. At a recent client presentation, students shared concerns for the economy, unemployment and the like with confidence. In a late night, last minute peek they discovered their conservative choices proved fruitful, albeit only about a $1,200 profit. “Everything in this business is at the margin,” said Donald E. Evenson, Chief Investment Officer at Citizens

Business Bank. “The whole point and takeaway is the rationale that you come with. It’s important that it’s solid.” And that is just what students have done consistently with the fund, growing it about 70 percent since it was first seeded. Estes and others advocate for students to be able to manage additional funds. “The more funds you manage, the more options. And the more options you have, the more difficult the decisions become, and the more difficult, the more you learn beyond theory,” Estes said.

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CAMPUS LIFE “There is a moral compass that says that’s not good. You should not lie. There is no real excuse for it.” -Lowell Bergman

Public Leadership Forum Focuses on Public Trust Award-winning journalist, news executive and academic Lowell Bergman was invited to campus earlier this year to discuss the state of trust in the United States, its impact and the role the press plays in restoring public ethics and public trust in America.

Bergman said the United States has deteriorated to the point where a large majority are tolerant or numb to lies.

Hosted by the Department of Public Administration in conjunction with Pi Alpha Alpha Honor Society, which awarded Bergman the Pi Alpha Alpha award for Ethical Leadership, the event elicited thoughtful debate and resolutions.

“It’s not new that presidents of the United States, governments, government agencies, the Pentagon for example, has lied to the American people,” he said. “The difference is the standard … There is a moral compass that says that’s not good. You should not lie. There is no real excuse for it, especially when you’re recorded saying it.”

Thomas McWeeney, public administration professor and associate director for the Jack H. Brown College Research Institute for Public Management and Governance, led the discussion. A comment from former U.S. Vice President Joseph Biden made at a public administration conference a number of years ago stuck with him and became the impetus for the event theme.

Lowell Bergman is a distinguished journalist and news producer with more than 50 years of experience in print and broadcast news, including the New York Times, CBS News’ 60 Minutes and PBS’ Frontline. He was awarded a Pulitzer Prize for his reporting on illegal and unethical practices in the tobacco industry. His role was depicted in the highly acclaimed film “The Insider,” in which Al Pacino played Bergman.

“I don’t usually take everything Joe Biden says as gospel,” said McWeeney. “But he raised this point – ‘if it is not governance of public administration to address this issue, whose is it?’” | 11


CENTERS OF EXCELLENCE

Transportation Case Studies & Talks Thinking about future leadership in transportation and innovation for the State of California and the Inland Empire, the Leonard Transportation Center developed a series of case studies and talks from transportation experts on a variety of topics including: • The Transportation and Housing Conundrum; • Air Pollution and Zero Emission Vehicles; • Congestion Pricing; • Data and Security Management; and • Public Finances and Transportation Infrastructure For a full list of all the topics addressed and available, see the education tab on csusb.edu/leonard-transportation-center. These practical teaching cases can stimulate discussions and critical thinking, while our Transportation Talks provide insight into transportation issues impacting the IE, state and the nation from leading experts. They can be used in formal and informal educational spaces to enhance knowledge on important issues impacting the region where we live. Content for both came from

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the LTC’s Regional Mobility Dialogue Series, which continues to address relevant transportation topics with the intention of reducing transportation costs and increasing efficiency. “Bringing experts to the IE region to share their knowledge along with engaging the community on these topics has been the goal of the dialogues,” said LTC Executive Director Kimberly Collins, Ph.D. “These interactive discussions have brought about constructive information that can be used to navigate a variety of challenges facing our region.” The LTC serves as a local think tank and aims to provide future generations with the ability to become innovative thinkers and thought leaders. It is the goal of the Leonard Transportation Center to continue to promote community-led partnerships that address the transportation challenges facing our region. Connect with us: csusb.edu/leonard-transportation-center


CENTERS OF EXCELLENCE

Aspiring Entrepreneurs Team up on Socially Conscious Solution Recently, CSUSB students Carlos Acoeda, Nicole Lundquist and Matthew Rodriguez competed under the venture name of Smart Oxygen Solutions against 55 other universities at Texas Christian University’s Richards Barrentine Values and Ventures® Competition. They pitched O2GO, a smart medical device in its early startup stage, which provides patients using supplemental oxygen with a bolus based on their physiological needs. The project originated off campus, but its originator requested student teamwork including building a plan for deployment and putting together a prototype to keep it commercially viable. “What we are trying to do is give them a chance to apply their in-class learning to real life situations,” says Stephen Abbott, an entrepreneurship lecturer and entrepreneur-in-residence for the Inland Empire Center for Entrepreneurship. “If we can give students a taste of what it is like to actually focus on bringing a solution to a pressing problem to market in a sustainable way, I think we have better prepared our students to contribute to the economic vitality of the region.” While they didn’t make the top, Acoeda, who served as team leader and product developer, said the team became stronger. Lundquist shared her background in business and idea development and Rodriguez, a kinesiology student, contributed his expertise in exercise science and experience in fitness testing. They continue to work on the device and prepare to test it in a well-patient trial to collect further data.

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COLLEGE BRIEFS

College Professor Earns State Innovation & Leadership Award Montgomery (Monty) Van Wart, professor of public administration, was recognized for improving program quality and student outcomes. His leadership in online teaching is exemplified by his course, Human Resource (HR) Management in the Public, which became the first online course on campus to earn a Quality Matters certification. His success and tireless advocacy for online learning inspired numerous faculty to rethink their teaching in the online environment and to engage in meaningful professional development to become better online instructors. Van Wart’s innovative practices also extend to face-to-face teaching. This includes the use of personal response systems in classrooms. Van Wart helped increase attendance and instructor evaluations by initiating use of electronic polling devices in the classroom to engage students. The scholar has written eight textbooks and received the Sage Cornerstone Author award and Best Public Sector HR Book award from the American Society for Public Administration.

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“Monty finds important ways to improve student engagement and outcomes, student accessibility and provide customized resources while increasing the university’s reputation. His examples of innovation provide models that are used by his colleagues to increase the benefits for even more students.” Anna Ni, JHBC associate dean


New Hospitality Management Program Director Selected Joseph Tormey, a 25-year veteran of the hospitality industry and an educational leader with 17 years of administrative and educational experience, was named the new Hospitality Management Program director at the CSUSB Palm Desert Campus. He will help launch the new bachelor’s degree in business with a concentration in hospitality in fall 2020. His professional experience includes having worked in a variety of management and consulting positions in the foodservice, travel and tourism, casino, and lodging sectors in the United States and abroad. Tormey received his bachelor’s degree in finance from Pace University, NYC, his master’s in hospitality management from Fairleigh Dickinson University and doctorate in hotel and tourism management from The Hong Kong Polytechnic University, China. As director, he oversaw the expansion to the Vancouver Campus, increased outreach to colleges in Asia, achieved membership in the United Nations World Tourism Organization and successfully led efforts to achieve hospitality accreditation, a distinction that 70 hospitality programs share worldwide. Tormey has taught hospitality, tourism and culinary arts.

Chair Leads University in Online Quality Jonathan Anderson, public administration chair and professor, recently earned a Quality Learning and Teaching (QLT) certification for his online Public Administration Theory and Practice course. He’s the only professor at CSUSB to receive both Quality Matters and QLT certification for his courses. Jonathan has more than 26 years in higher education and has been teaching with the Jack H. Brown College since 2011. He is a former Foreign Service officer and city/county assembly member in Juneau, Alaska.

Staff Member Draws Support for Marketing Students In an effort to increase financial support for marketing and business students, Lisa Gordon, marketing department coordinator and college social media guru, recently secured a Small Business Development Corporation of Orange County award. This is the second time Gordon has earned the award, which is given annually to a limited number of recipients recognized for quality work.

COLLEGE BRIEFS FACULTY RESEARCH HIGHLIGHTS JHBC faculty is comprised of applied researchers, finance experts, entrepreneurs, thought leaders and internationally respected leaders. Here are just some of the topics and journals involving their work:

ACCOUNTING Non-GAAP reporting following debt covenant violations A review of practices, which show that strong governance, investor demand and previous violations all affect non-GAAP reporting, which involves an alternative accounting method used to measure the earnings of a company. Christensen, T. E., Hang Pei, Pierce, S. R., Tan, L. Review of Accounting Studies

INFORMATION & DECISION SCIENCES The NICE Challenge Project: Providing Workforce Experience Before the Workforce Since 2013, the National Initiative for Cybersecurity Education (NICE) Challenge Project (NCP) allows students to apply their knowledge, skills and abilities to a realistic hands-on virtual scenario similar to what would be expected of them in actual cybersecurity work roles. Vincent J. Nestler, Tony Coulson, James Ashley IEEE Security & Privacy

MANAGEMENT Director Talks Southeast Asia & Business on CNBC News Jeffrey Williamson, director of the California State Trade Expansion Program (STEP) based at the Inland Empire Center for Entrepreneurship (IECE), was recently interviewed while on a trade mission to Hong Kong. Williamson was leading 11 U.S. companies who participated in the California Pavilion at the Hong Kong Food Expos in an effort to create relationships and extend into international markets. During the live televised interview, Williamson noted that U.S. firms are starting to pay more attention to Southeast Asia. Visit entre.csusb.edu for more about the STEP program.

Can “Rational” Intuition be a VRIO for Competitive Advantage? A Strategic Management Decision-Making Perspective In the context of business and military decisions from the vantage point of recognizable cases, rational intuition is recognized as a tool for decision-making by experienced management executives to solve problems and dilemmas. Breena E. Coates American International Journal of Business Management

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MEET OUR FACULTY PUBLIC ADMINISTRATION Pamela S. Medina is an assistant professor of public administration. Her research interests include civic engagement, nonprofits and voluntary action, citizen administrator relations, technology and social equity.

INFORMATION & DECISION SCIENCES Nasrin Mohabbati is an assistant professor of logistics and supply chain management. Her research spans several areas of optimization and data analytics, including decision-making under uncertainty, risk-averse optimization, predictive modeling and reinforcement learning. Her research applications focus primarily on innovative modeling and solution methodologies in closed-loop supply chain management, transportation network design, shared mobility and stochastic routing and scheduling.

ENTREPRENEURSHIP – NEW ADJUNCT PROFESSORS Mitch Morris – brings a varied background to his teaching, having been a part of startup and growth ventures as well as multiple technology leadership roles in various organizations. Having worked equally across a variety of business- and technology-focused roles, his professional passion revolves around applying an entrepreneurial thought process to startup, growth and change oriented organizations. He is also an active angel investor, both on his own and through groups like the Tech Coast Angels.

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Karla Gonzalez is a business consultant for the Inland Empire Small Business Development Center and provides counseling and training services to businesses throughout the IE. She has over 10 years of experience in business management, government certifications, business administration, project management, budget/accounting, customer service, event planning, strategic planning and real estate.


PAGE ALUMNI CONTENT NOTES and hopes to work in program development and/or policy advocacy related to the LGBTQ+ community.

“Jess” Nicole Laird and Lana Kaissi were the first graduates of the Master of Social Work and Master of Public Administration concurrent degree program, the only such program offered in the California State University system created to help students seeking careers that include top administrative roles in social service agencies. They are pursuing careers in social services. The concurrent degree program was launched in fall 2016 by the School of Social Work and the Department of Public Administration. Laird, who worked at the Contra Costa Office of the Public Defender as a forensic social worker and as a discrimination investigator for the city of San Francisco Human Rights Commission, was named the Outstanding JHBC Graduate Student. He wants to advance the rights of the vulnerable

Ezekiel Bonillas, BA – entrepreneurship and Spanish with a business emphasis, MBA – entrepreneurship Coachella Valley native Ezekiel Bonillas founded his first small business at just age 16 and later sold it to pay for his college tuition. After completing his MBA, he sold that business and launched a varied business career which included roles as a loan officer at a community bank and working in local economic development for organizations such as the Coachella Valley Economic Partnership and Twenty-Nine Palms Band of Mission Indians. Bonillas recently began working on his doctorate at Case Western Reserve University and hopes to transition into a career in the field of entrepreneurship education. He has been an adjunct faculty member at CSUSB since 2014, teaching courses in entrepreneurship, finance and management.

“I am continually inspired by the courageous individuals who use their voices to advocate for themselves and others in the face of a frightening time in our nation’s story: the LGBTQ+ activists, those telling their #MeToo stories, the immigrant and refugee community, the disability rights leaders, those speaking out against police violence, the defenders of reproductive rights and those fighting to save our climate and planet,” he said. Kaissi, who was a recipient of the School of Social Work Scholarship for her service contributions, conducted her advanced field work at the Veterans Administration Loma Linda Healthcare System. She said having the concurrent degrees offers her more opportunities. “Both degrees open up the opportunity to influence change; together they can maximize necessary change, advocacy and empowerment in communities,” Kaissi said. “(They) open up greater opportunity to utilize my passion and knowledge to influence change as a public servant.”

We want to hear from and celebrate our alumni! We’d love to share your latest personal and professional accomplishments with the Jack H. Brown College community in an upcoming issue of Impact Magazine. Please share your news via our online survey at jhbc.csusb.edu/alumni.

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Winter 2020

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