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Fall 2017 / Winter 2018 – Volume 5 Issue 2

CLADEA Spurs Global Engagement in Southern California Jack H. Brown College of Business and Public Administration |

Fall 2017 / Winter 2018 – Volume 5, Issue 2

EARN MORE THAN A DEGREE AS BROWN COLLEGE BUSINESS PROGRAMS ARE RANKED AMONG THE BEST CEO Magazine Global MBA rankings Brown College among top business schools in the world U.S. News & World Report Part-time MBA program among the top programs in the nation Online MPA program among 50 Best Value Online MPA programs in the nation Diversity in Higher Education Among the top 10 universities conferring degrees to Hispanics in business administration, management and operations

Publisher Jack H. Brown College of Business and Public Administration Managing Editor Jamie K. Ayala Advising Editor Vipin Gupta, Ph.D. Creative Director Angela Gillespie Graphic Designer / Illustrator Ryan Ashburn Photography Corrine McCurdy Robert A. Whitehead Jains P. Lopez Editorial Assistant Christine Hysell Social Media Lisa Gordon Contributors Alexandru V. Roman, Ph.D. Astrid Sheil, Ph.D. Photos, articles, inquiries and requests for magazine copies can be submitted to JHBC reserves the right to accept, deny or edit all copy and photos. IMPACT is published twice a year by the Jack H. Brown College of Business and Public Administration, California State University, San Bernardino Š 2017 All Rights Reserved. Stay connected with us:

Master of Business Administration (MBA) (909) 537-5703 Master of Science in Accountancy (MSA) (909) 537-5704 Master of Public Administration (MPA) (909) 537-5758

@ jhbcImpact

LETTER FROM THE EDITOR A Jack H. Brown College degree is the surest way to social mobility in the US An amazing insight emerges when recent research at Harvard University on the social mobility for those earning a bachelor’s degree at various U.S. campuses, is juxtaposed with the latest data on mid-career compensation by majors. California State University, San Bernardino ranks among the top 100 of about 2,500 higher education institutions in moving graduates from the lowest 20 percent of socioeconomic status to the highest 20 percent within 20 years since first starting the college. Business and public administration majors rank in the top 10 percent among roughly 500 majors, in which provides the early and mid-career compensation information. Student success and timely graduation are the highest priorities today for university and college faculty and leadership. The case for the private and social benefits of student success is starkly evident above. Yet, social conversations often focus on the private and social costs of student success. That includes the need for our students with limited resources to secure high-paying transient jobs or low-paying secure jobs to pay for college; the need for first-generation and Hispanic students to fulfill the social expectations of their family and friends for caring and socializing; and the need for us to provide the courses for which we are unable to find qualified faculty or teaching space that the students need for timely progression. Heightened social sensitivity to social costs of student success becomes a major impediment to our students’ ability to succeed. We need a new Jack H. Brown college culture, guided by social conversations that focus on what really matters in transforming the lives of our students — STUDENT SUCCESS. The Jack H. Brown endowment has infused a new energy in the college. It is becoming a transformative first initial step for helping us address the fundamental challenges. The Center for Global Management has contributed to editorial efforts focused on capturing these momentous times, and the impact they are having on our college, campus, community and most importantly, in the lives of our students. As the co-director for the center, I am delighted to share this issue of Impact Magazine, authored and edited by my colleague at the center, Jamie Ayala. I invite you to enjoy the issue and share your comments with us. We wish you very happy holidays with family and friends, and a healthy and dynamic new year 2018. With sincere appreciation for your support, contributions and engagement with the Jack H. Brown College of Business and Public Administration,

Vipin Gupta, Ph.D. CSUSB Professor, Center for Global Management co-director and Impact Magazine Advising Editor

IN THIS ISSUE 2 Letter from the Dean

4 Spotlight on Public Administration


SUCCESS 5 STUDENT Former faculty member served

COVER STORY Global opportunities expanded through CLADEA’s 2017 international gathering co-hosted by Jack H. Brown College of Business and Public Administration


as beacon of inspiration

STUDENT LEADERSHIP 6 Involvement key to leadership

7 College dedicates name,


new projects funded

STRATEGIC INITIATIVE 9 Dean travels the globe for

new ideas, mentorship

CENTERS OF EXCELLENCE 12 Inaugural Innovation Challenge

winners, Facebook support and more

CENTER FOR GLOBAL MANAGEMENT 14 2017 Inland Empire Global

Innovation winners announced

PALM DESERT CAMPUS 16 Students get business skills

as campus champions

COLLEGE RESEARCH 17 Institute involved in local,

state and federal work

BRIEFS 18 COLLEGE JHBC events and more

20 New Faculty/Staff/Roles

LETTER FROM THE DEAN Greetings! The energy in the Jack H. Brown College (JHBC) is truly palpable. I call it the Jack Brown effect. Jack H. Brown was a renowned business and civic leader, and philanthropist. Before his passing, nearly two years ago, he gave the college a transformation gift of $10 million to help us build programs, support local students and veterans with scholarships, and increase our engagement with the community. The positive effect of the gift is just starting to be realized by faculty, staff and students. This gift has set JHBC on a new trajectory for even greater success. We started the fall quarter with a trifecta of excellent events, which all took place on the same day, Oct. 5. Early in the day under the leadership of Dr. Victoria Seitz, chair of the marketing department, the college sponsored the first joint networking breakfast and workshop on social media and internet security for our seven advisory boards. We received great feedback on the event, and plans are already in the works to make the Advisory Boards Networking Breakfast an annual event. By mid-morning, a crowd of more than 400 friends, family, Stater Brothers executives, dignitaries, representatives and media gathered on the north side of the building for the ribbon cutting and unveiling of the Jack H. Brown College of Business and Public Administration. It was a momentous occasion honoring the spirit of the man who believed in his hometown of San Bernardino and the power of education to change a community. We feel exceptionally honored and blessed to be connected to the name and reputation of one of the Inland Empire’s greatest ever civic leaders. In the evening, the accounting student clubs of Phi Beta Delta and the Accounting Association hosted a tremendous gathering of local and regional accounting firms, government agencies and nonprofit organizations for the annual “Meet the Firms” event. More than 300 students showed up for this premier event, which connects accounting and finance majors to the best regional agencies and firms. Less than two weeks later, JHBC hosted the 52nd annual General Assembly of CLADEA, the largest and most prestigious association of business and administration schools in Latin America. More than 500 deans, faculty, publishers and dignitaries attended the three-day international conference. There is not enough room in this opening letter to tell you about all the great things our alumni, students, faculty and staff are doing. As you read this magazine, I hope you will feel the same energy and forward momentum as we feel every day in the Jack H. Brown College. As always, if you are ever in the neighborhood, please stop by and let me give you a personal tour of our great college. The JHBC is truly helping students define their future by providing more than a degree. Happy reading!

Lawrence C. Rose, Ph.D. Dean

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EARN MORE THAN A DEGREE Advance your career with a Master of Public Administration Degree from Cal State San Bernardino • Nationally Accredited by NASPAA • Committed to Ethical Public Service • Online or On-campus • Optional Concentrations in: – Cyber Security (classes on-campus only) – Leadership – Public Financial Management

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MPA Success Still Going Strong For the seventh time since first accredited in 1983, the Master of Public Administration (MPA) program earned reaccreditation, affirming its continued quality for students. Strong support from community, students and administration was noted by the Network of Schools of Public Policy, Affairs, and Administration accreditation peer review team as top distinction.

With Jonathan Anderson, Ph.D., the MPA program chair, as their university mentor, they spent the summer in Washington, D.C. working on a report on the state of the cybersecurity workforce. “This is a credit to these women and the MPA program, as well as a critical contribution to U.S. Government policy,” says Jonathan.

Around the Public Administration Department Lindsey Polley

Lindsey agrees. The San Bernardino native has already had incredible experiences from studying in Mexico for more than a year and working as an asset manager at CSUSB to getting accepted to the Pardee RAND Graduate School’s policy analysis doctorate program. There, she also works as a defense researcher with focus on areas such as cyber defense/warfare, counter extremism, arms trafficking and the black market.

Recently, MPA graduates Dora Baldwin (’16) and Lindsey Polley (’15) were selected as special consultants to the Department of Commerce to work on a response to a presidential executive order on Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure Cybersecurity.

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“The knowledge I gained as a student has enabled me to become a better public servant; I love knowing that my work on the Executive Order will make a national impact,” she said. “In the MPA program, I learned how to become a problem solver and now I get to put my critical thinking skills to practice.” And she will continue to do so, recently taking a federal government position.

There are more than 200 students in the MPA program, which offers both online and on-campus classes. The program, which graduates 60-70 students each year, supports hundreds of students working in federal, state and local governments in the U.S. and around the world.

Dora Baldwin

Dora says the MPA program prepared her for work in Washington, D.C. by instilling a greater purpose.

“The MPA program exposed me to various subfields, resources and an expansive professional network that I have been drawing from ever since graduation,” she said. Daily work with top-ranking experts and government officials broadened her network. Lindsey acknowledges her valuable hands-on experience on how policy development at the federal level unfolds.

Marc Fudge, Ph.D., president of the National Conference on Minority Public Administrators (COMPA), is working with Alexandru Roman, Ph.D., and Anthony Silard, Ph.D., on planning the annual COMPA conference to be held in Los Angeles. Anthony Silard is working with police departments like Redlands and social service agencies like Reach Out to explore secondary trauma with public servants. Tom McWeeney’s, Ph.D., summer Strategic Planning class worked with the school police in Fontana on a strategic management plan.

STUDENT SUCCESS Tapie started as a faculty member at Cal State San Bernardino in 1972. He helped frame and launch the Business and Public Administration Department and eventually the college. And in 1987, he spearheaded the Information and Decision Sciences Department offerings as the first chair. His work was known both nationally and internationally, and he was a well-recognized educator, philosopher, consultant, author, entrepreneur and businessman. He wrote 14 books, published 75 articles in professional, refereed journals, presented more than 100 professional papers, and published more than 1,538 scholarly works and in 90 different journals.


CSUSB student Selina Palmer drew Dr. Tapie Rohm for a campus Leadership in an Art Poster Competition, requiring students to exemplify their college experience with one of Jack H. Brown’s values.

A Beacon of Inspiration, Hope C.E. “Tapie” Rohm (1947-2017) In celebration of his retirement and 70th birthday, longtime Cal State San Bernardino faculty member C.E. “Tapie” Rohm Jr. spearheaded a donation drive for the campus emergency food program for students as his final goodbye. The humble, yet powerful gesture shortly before his passing captured the essence of his legendary leadership, service and dedication to education and students. The Jack H. Brown College will miss and forever remember the colleague, mentor and dear friend who left us on June 21 after a fight with cancer. Tapie, a professor emeritus of information and decision sciences, had retired after 36 years of service to the university. College officials say his work was a prime example of creating significant learning impact.

“He helped us create strong international partners and was known to deliver lectures to top leaders around the world at all hours in person, and if his first commitment to students kept him from traveling, even from home,” said Vipin Gupta, co-director of the Center for Global Management. Former student Samantha Perez (management ’18) says despite all his degrees and prestigious roles, Tapie’s down-to-earth approach put success within reach for everyone. “Every lecture, he started from the beginning and didn’t look at us like we were any different. Instead, he encouraged us to never give up and that the little decisions we make in life can lead to big things,” Perez said. In his farewell lecture, Tapie shared two parables with students. One was about an eagle that fell out of its nest and never learned to fly because it was raised among farmhouse fowl. The second was on a Winston Churchill speech. “I see you all as eagles. You forget you have a mighty destiny — so stop hanging out with turkeys and chickens,” he said. “Never, never give up.” He is survived by Karen, his wife of 43 years, eight children and 25 grandchildren.

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STUDENT LEADERSHIP “I’ve grown so much by being involved,” said Andrea, who plans to study business law after she graduates this spring. “The college helped prepare me through hands-on learning and professors like Joon Son (Ph.D.) taking the time to guide and allow me to be successful.” As the student body president, Andrea plans to focus on making student resources more accessible, increasing transparency between the university and students, improving campus safety and promoting the student voice. “I want to give back to a campus that has given so much to me and I’d like to see more positive changes among the number of female leaders.”

By the Numbers

Leading through Engagement

A significant gender wage gap still exists in the U.S. — in full-time workers, women earn 80 percent for every dollar a man earns on average. (American Association of University Women)

Being a leader is more than being the head of a project or making final decisions. “It’s about supporting and helping those around you grow to be the leaders of tomorrow,” says Andrea Davalos, the 2017-2018 president of CSUSB’s Associated Students Incorporated and a proud Jack H. Brown College student. Studies show that participation in student organizations, activities and peer roles hone communication and other skills. They also offer opportunities to demonstrate leadership, an important function in business and public administration. Female college leadership is especially important in the U.S. where just 21 percent of women hold senior leadership positions. Andrea, an accounting and cybersecurity double major, says she sees females taking the lead throughout the California State University system, but this is not indicative of the social norm nationwide. During her college career at CSUSB, where 66 percent of students are female, she has held several roles, which include campus health advisory committee member, math tutor, instruction assistant, resident assistant, sorority academic and community services chair, peer adviser and college representative. She also recently held an internship with San Bernardino County.

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About 52 percent of all U.S. management, professional and related occupations were held by women in 2015. (Bureau of Labor Statistics)

Women represent 45 percent of the S&P 500 workforce, but only 5.8 percent of the CEOs. (Catalyst)


From Endowment Gift to Legacy of Impact This past year marked the first being officially named the Jack H. Brown College, a designation approved by the CSU Board of Trustees shortly after the late businessman, philanthropist and executive chairman of Stater Bros. Market gave the college the largest single cash gift in university history. In October, family, friends and colleagues gathered to dedicate the college name, just as the first endowment stewardship plan, including support for new scholarships, programs and faculty, unfolded. The college expects to receive about $400,000 in annual expendable dollars from the endowment, depending on market returns on endowment investments. Like typical college endowments, the funds are expected to boost excellence, engagement and the overall college experience. During the ribbon cutting, attended by more than 300 people, Jack’s wife, Debbie Brown, said that the Jack H. Brown College will inspire thousands of students and influence generations to come.

The Plan The endowment stewardship plan was spearheaded by Center for Global Management co-director Vipin Gupta, in the associate dean role, through a series of conversations and surveys among stakeholders. The plan includes four areas: student support, career support, faculty and staff support, and mindset growth. Jack H. Brown was an inspirational neighborhood hero and considered the most influential resident in San Bernardino, Vipin said. To celebrate Mr. Brown and inspire future generations through his life story, several scholarship opportunities and student assistantships will be launched, he said.

Last spring, the first Jack H. Brown College Inspirational Leader Award was given to Daniel Looker (Finance ’17) for his exemplary leadership on campus and in the community, while achieving excellent academic performance. Looker’s professors raved about how “driven and focused” he was, and how impressed they were with his hard work. He had an admirable 3.8 GPA, but it was especially remarkable considering Looker’s extracurricular activities. The New Zealand student was the captain of CSUSB’s men’s soccer team, which required him to juggle studies and volunteerism with countless hours of soccer team meetings, training, practices and games. The first recipients of a new college Leaders Scholarship aimed at firsttime San Bernardino City residents pursuing a JHBC degree with a fouryear graduation pledge were also recently announced. Alex Huerta and Cynthia Ochoa will receive $4,000 annually for four years as long as they maintain a 3.0 GPA or higher. “I feel a sense of duty and honor as I know my scholarship comes with responsibility – responsibility to well academically, to be engaged with the community, and to contribute to the campus life,”

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Cyber Security Open House

said Alex during the ceremony. “I pledge to do all of these things to the best of my ability, so that when I graduate, I will be the citizen and civic leader that Jack Brown would want me to be.” To continue promoting a leadership spirit, JHBC students will also benefit from funding set aside for a new career academy, student competitions, honor student micro masters credentials and a new summer school course with a study abroad component. A professional volunteer program, where students can learn how to apply knowledge and skills from their major to address real world issues, and to develop a sense of confidence, empathy, collaboration, ownership and leadership in designing innovative solutions, is also in the works. The college’s most prominent volunteer program is the Voluntary Income Tax Assistance (VITA) program, which has been offered for nearly three decades. VITA engages our accounting students in making real impact on our in-need members of the community. JHBC students are also involved as volunteers through the Inland Empire Entrepreneurship, Cybersecurity and Global Management centers. An integrated volunteer program will cut across different disciplines and involve center and faculty mentors, student volunteers and clubs. There are also plans to extend the Jack Brown Hall first floor to offer space for a larger Cybersecurity Center and to add a flexible learning and teaching classroom equipped with Zoom video conferencing. Existing space for the Cybersecurity Center on the second and fifth floors of Jack Brown Hall will be repurposed for other college uses.

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“The plan is a living document, where it will be evaluated every year at the time of budgetary decisions for possible strategic alignment based on broader college priorities, availability of funding and other budgetary conditions,” said Vipin. Visit for further plan details and public feedback.

SNAPSHOT Jack H. Brown Endowment Annual Budget Plan 2018-2025 100 K

Student Support: Inspiring Leaders Scholarship, Professional Leadership Experience

100 K

Career Support: Career Academy, Student Competitions, Professional Volunteer Program, Micro Masters Credentials for Honors Students

100 K

Faculty & Staff Support: New Faculty Hire, Innovation Grant, JHBC Centers / Institute projects

100 K

Growth Mindset: Flexible Learning and Teaching Classroom and Public Speaking Studio, Growth Campus @Oversees $10K, Growth Academy for the Staff, Annual Distinguished Speaker Series

$400K/ year TOTAL


Hanyang University in South Korea Visit

Dean Rose Treks Globe to Bring Status to JHBC From across the U.S. to north and south of the country’s borders and beyond, Dean Lawrence Rose mentors business schools, sits on accreditation review teams and brings the world’s best business education practices back to the Jack H. Brown College. As an accredited member of the world’s largest business education alliance, the Association to Advance Collegiate Schools of Business (AACSB), the dean takes full advantage of resources and networks through the organization. The alliance serves more than 1,500 member organizations and more than 790 accredited institutions across 53 countries and territories in business. “We hope to become a major player, earning a reputation as a quality institution and resource worldwide,” Rose said. Involvement is both passion and strategic effort for the dean as the college prepares for its reaccreditation review in 2019. He said his consultations have allowed him to explore education struggles, solutions and collaborations.

Accreditation in itself is significant for the Jack H. Brown College. Only about five percent of business schools worldwide are accredited, a designation of meeting high standards in business education and commitment to continuous improvement. In early 2017, the college’s Inland Empire Center for Entrepreneurship was one of 35 global business schools recognized by AACSB for commitment to creating and incubating cutting-edge business innovations and fostering entrepreneurship in the next generation of business leaders. “Accreditation distinguishes us and demonstrates to employers that if you hire one of our students, you’re going to get a person of quality,” Rose said. The accreditation process includes rigorous internal focus, engagement with an AACSB assigned mentor and peer-reviewed evaluation. During this multi-year path, schools focus on developing and implementing a plan to align with AACSB’s accreditation standards. These standards require excellence in areas relating to strategic management and innovation; students, faculty and staff as active participants; learning and teaching; and academic and professional engagement. Every five years, accredited universities undergo an evaluation and review to sustain accreditation. The college was first accredited by AACSB in 1994, and has maintained the accreditation continuously since that date.

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The Latin American Council of Administration School – CLADEA is an international organization that brings together higher education institutions and international organizations dedicated to teaching and research in the field of administration.

LO PPO RT U NI TIES EXPANDED CSU Chancellor Timothy White welcomes educators


ccording to Gallup surveys of college graduates, those who take courses that have a “real world” aspect, engage in extended student-led projects and have professors who challenge them, are more likely to be satisfied with their education and long-term success. So when the opportunity to co-host one of the largest educator events in the world presented itself, the Jack H. Brown College not only successfully vied for it, but also spearheaded it, supporting local, state and global collaborations and potential student/faculty projects. More than 500 academic administrators, professors and students from around the world attended the annual CLADEA gathering themed “Breaking Paradigms: Anticipating the Future of Global Education” in October, held for the third time in 52 years in the continental U.S. and for the first time on the West Coast. The program included a dean’s track and a paper/poster/interactive track, besides keynotes, cultural activities and Southern California visits. As a Hispanic-serving institution with more than 60 percent of students identified as Hispanic or Latino, Dean Lawrence Rose said it makes sense to be more involved with the organization that originated in Latin America, which now has connections to more than 230 private and public institutions worldwide.

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There is a three-fold benefit he said, including: • Increasing opportunities for students and faculty • Developing community relations, especially among Inland Empire businesses involved in exporting • Leveraging our reputation as a regional leader and continuing the precedence through a potential new summer program

WRAPPING OUR MINDS AROUND THE WORLD “The next generation is going to have to understand globalization, be more flexible, be able to think critically and out of the box to be able to compete,” said Kimberly Collins, Ph.D., professor and director of the Leonard Transportation Center, as well as chairwoman of the 2017 CLADEA Assembly. “Hosting the Annual Assembly provides our students and faculty the opportunity to interact with faculty and leaders from institutions from all over the world.” Kimberly Collins


THE WORLD CONVENES IN THE IE Over three days, more than 50 CSUSB students, staff, faculty and administrators were able to host, interact or participate in the fall event that attracted professionals from about 20 countries. Timothy White, chancellor of the 23-campus California State University system, helped welcome educators. White urged the attendees to “work together to build partnerships that break the mold.” “When we build partnerships with colleges, governments and organizations beyond our borders, we foster more opportunities for our students to study abroad and experience new cultures while faculty and staff share ideas and develop cutting-edge research,” White said. “And when we build partnerships with the private sector and industry groups, we can gain valuable insight in our curriculum and create more internship and employment opportunities for our students and alumni.” “There’s no doubt that partnerships like these — and many, many others — are absolutely vital to our success today, tomorrow and in the future,” he said. CSUSB President Tomás D. Morales, is hopeful that through the conference CSUSB could build lasting relationships with CLADEA members for many years to come. Kim Wilcox, chancellor of UC Riverside, a Diamond sponsor for the conference, said the gathering was special because all of the Americas were there. “It reminds us that we have so much in common,” he said.

Keynote speaker Lesley Wilson, Ph.D., the secretary general of the European University Association, spoke about network building in higher education and research across borders, and its crucial role for the development of societies, underlining its impact on students, teachers and researchers. She said the last few years have seen the emergence of truly global networks of researchers and have made research universities global hubs, attracting students, researchers and faculty from all corners of the globe, rather than serving a local or regional population and competing within a national labor market.

‘REAL WORLD’ PERSPECTIVES Offering an incredible global learning experience using technology to eliminate distance problems is one change needed to increase student success, said Rob Curtin, director of Higher Education for Worldwide Public Sector at Microsoft and a keynote speaker at the conference. Focusing on students as consumers and using the evolution of consumer services as a roadmap for how higher education will evolve will help educational institutions, he said. “Digital transformation for higher education is to swipe right on learning,” said Curtin. On the flip side, he says the degree to which an individual can create community, learn and utilize electronic networks or systems, the more likely they will be able to keep pace in the world. “Seek learning opportunities and take control over your personal profile because the network still works when it’s working for you,” he says.

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Interested in the 2018 challenge? Start building a team and learn more at:

The Inland Empire Center of Entrepreneurship (IECE)

1st Place – CaseAide Michael Edwards Arturo Concepcion Aracely Munoz Michael Baaske

The first ever all-inclusive CSUSB Innovation Challenge featured six presenting teams comprised of CSUSB staff, administration, students, faculty and alumni.

2nd Place – Hiveband Haptics Raymond Good Adam Ruppert Matthew Atherton 3rd Place TIE – GradCheck app Karina Alvarado Samuel Sudhakar Arturo Concepcion Beatrice Larez Amy Braceros Lenora Rodgers 3rd Place TIE – KYRIOStech: Creative STEM Curriculum Joshua Marshden Drew Allensworth Marlyse Aguirre Megan Isaacs Anastacia Webster Christopher Burk Vincent Nestler 4th Place – Open Spaces Parking app Nathaniel Quinn Ryan Palinawan 5th Place – LTC Driving Simulation Lab Kimberly Collins Arian Magyar Yunfei Huo

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IECE Inaugural Innovation Challenge The Inland Empire Center of Entrepreneurship (IECE) in the Jack H. Brown College organized the challenge to give teams the opportunity to collaborate, present innovative ideas and gain insight on what real-world investors need to know to support work. Teams were industrious in presenting pitches to prestigious professional entrepreneurs Alan Lewis and Michael Samardjiza. Prior to the main event, budding entrepreneurs participated in two “open pitch” nights to present ideas, network, form teams and compete for $15,000 in cash prizes. This year, first place went to CaseAide, an application currently in beta testing that will deliver significant time-saving reporting results to the social workforce at large. William and Barbara Leonard Transportation Center (LTC)

Universities Unite to Tackle Transportation/Mobility Issues California State Polytechnic University, Pomona; California State University, San Bernardino; and the University of California, Riverside recently signed an agreement to address challenges and solutions of mobility and livability in the inland region. Cal Poly Pomona’s Department of Civil Engineering and Department of Urban Planning and Design, UC Riverside’s Center for Environmental Research & Technology (CE-CERT) and Cal State San Bernardino’s William and Barbara Leonard Transportation Center (LTC) are expected to develop new joint interdisciplinary research and education opportunities under the agreement. “This is a great start to help create synergy,” said Kimberly Collins, public administration associate professor and director of the LTC. “We hope to bring forward the next generation of transportation leaders and to work towards a strong, productive and healthy region. Technology is changing how we live and move in our communities. It is critical for multidisciplinary research to help drive decision-making through key scientific findings.”


The Cyber Security Center

Facebook Provides New Educational Opportunities Since 2015, Facebook representatives have participated in CSUSB’s GenCyber camp, inspiring hundreds of middle schoolers to learn more about the cybersecurity field. This year, the social media giant expanded educational support, sponsoring 21 CSUSB students for the Black Hat and DEF CON, two major computer security conventions held in Las Vegas. “I had no idea that I could learn such amazing material without being in school, and it has triggered my interest in game theory,” said cybersecurity student Nick Trezza. “All in all, the learning experience as a student, seeing what professionals and experts are talking about was an unparalleled experience.”

The universities will bring together experts from the hard sciences, such as civil engineering, environmental engineering, chemistry, geology and computer science, along with those who work in the social sciences of global and urban studies; criminal justice; health; supply chain and business; cybersecurity; public administration, planning, public policy, and finance; and art. Learn more at leonard-transportation-center

Facebook is also supporting future learning endeavors for these students and others in the cybersecurity field through a new educational initiative: a 12week course on web security, with students receiving credit and Facebook certification upon completion of the class. CSUSB is one of seven schools to partner with Facebook, a move that could and students plan to visit the Facebook campus in the future. In addition, students hope that this partnership may lead to recruitment for potential jobs and internships.

The Research Institute for Public Management and Governance

Diversity & Innovation Priority The Research Institute for Public Management and Governance continues to actively pursue its research, professional and community outreach agenda. Fitting within the latter, the institute conducted several workshops, research presentations and participated in a number of academic and professional summits over the past year. Training workshops were provided for the CASBO Eastern Section Purchasing Professional Council and the County of Riverside Department of Public Social Services. The institute has also developed several new working partnerships. It participated in the Institute for Public Procurement (NIGP) Academic Summit held in Miami, and the Academic Summit organized by the Ukrainian National Academy of Science and the Ukrainian League of Industrialists and Entrepreneurs, which was held in Kiev, Ukraine. Finally, the institute contributed to the completion of the widely influential NIGP Benchmark Report, which was presented at the NIGP’s summit. At the moment, the institute is engaged in several other exciting projects, such as co-sponsoring and co-organizing the National Conference of Minority Public Administrators and organizing the first Executive Leadership Summit of Southern California. Both events further reinforce the institute’s goals of becoming a regional and national leader in promoting diverse and innovative governance perspectives and solutions.


2017 Global Innovation Awardees LEADERSHIP: Combustion Associates Inc. is recognized for demonstrating significant innovative strategies and achieving international presence. Since 1991, the Corona-based company has found success in creating custom solutions to power everything from industries to towns. Led by alumnus Kusum Kavia (MBA ’12; accounting ’01), the company has supplied its in-house developed line of power generation systems to private companies and government agencies in the U.S. and the African countries of Nigeria, Ghana, Cameroon and Benin. CAI has been recognized by the U.S. Department of Commerce twice and praised by former President Obama at the U.S.-Africa Leaders Summit in 2014. This annual awards program is part of the Center for Global Management’s efforts to advance global engagement, partnerships and opportunities. The IE Global Innovation Awards recognize and celebrate innovative companies in San Bernardino and Riverside counties. Visit for details on 2018 nominations and awards.



Waterstone Faucets, owners Kris & Darcy Kuran

Diana Cuevas, Brian Liabeuf, Domanic Rangel, Giovanna Rodgers

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A New Frontier for Student Success

The majority of student ambassadors are business and education majors, but there are others such as criminal justice.

A new student ambassador program in Palm Desert weaves real-world business elements and community spirit to prepare students for future challenges and success.

Student Ambassador Sergio Parra (management ’18) says the experience has helped him get out of his comfort zone and increase his business savvy. He helped brand the group by developing the logo and brochures. He is now the Associated Students Incorporated representative for the Palm Desert campus.

More than 40 students are participating in the program, which demands three hours per week, a four-year commitment and maintenance of community hours, and a 3.0 GPA. Since it launched in 2016, more than 117 requests for student ambassadors have been made for campus tours and assistance with community events, such as the Palm Springs Film Festival, Christopher’s Clubhouse fundraiser and other organizations throughout the Coachella Valley. “We’re giving them transferrable skills that are realistic and applicable in all walks of life,” said Kathryn Robinson, who oversees the now student-run program. Robinson is assistant to the Palm Desert campus dean, but has more than 20 years of experience as an entrepreneur and business owner.

Many ambassadors say they commit to the program to give back to the campus. Estefania Nunez (international business ’18) says the experience has exceeded her expectations, providing her opportunities to grow and network with community leaders. Stacey Avalos (psychology ’17) agrees, having given campus tours to city leaders and alumni. “It’s so rewarding and a chance to learn soft skills like public speaking,” Stacey said.

She says students are involved in projects from start to finish, which includes organizing volunteers, following up with clients and reporting their work. They are taught analytics, one of the most sought-after business skills, along with accountability and communication.

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PDC Dean Sharon Brown-Welty, Ph.D.


Institute of Applied Research and Policy Analysis

Research Institute Work Wins For All From regional quality of life indicators and water resources to statewide cybersecurity supply chain work and national cybersecurity centers of excellence assistance, there’s never a dull moment for the college’s Institute of Applied Research and Policy Analysis (IAR). For more than 32 years, the institute has analyzed data, developed policy recommendations and provided other consulting work. It also offers student employment and a range of research experience through its work for public agencies, business organizations and individuals. “There’s so much going on, but it’s so much fun,” said co-founder and director Barbara Sirotnik, Ph.D., who analyzes and reports on data collected with the help of operations manager Lori Aldana. Students get paid and have the opportunity to learn about research enterprise, questionnaire construction and sampling. Barbara says projects also allow her to bring new, real-life examples into the classroom as she teaches business analytics and statistics. Barbara says it’s a win for everyone — clients, students and college.

2017 WINS • The institute was selected, along with the Inland Empire Center for Entrepreneurship, to join the California Advanced Supply Chain Analysis and Diversification Effort (CASCADE), a two-year effort including supply chain mapping, labor market and skills gap analysis, cybersecurity provider surveys, cyber physical security workshops and assessments, and a variety of business and workforce development projects. • The institute conducted two studies to support and improve national cybersecurity education centers of excellence through cataloging and reporting. • In summer 2017, the institute wrapped up a statewide survey with Cal State Fullerton of former community college students. For four months, from 9 a.m. to 9 p.m., Monday through Friday, and eight hours on Saturday and Sunday, the institute employed 150 workers to survey 20,000 individuals to try to determine why they were no longer enrolled, including whether they had graduated, transferred, only taken a special interest class or dropped out.

FACULTY RESEARCH HIGHLIGHTS ACCOUNTING & FINANCE An exploration on how a church’s tax-exempt status might be revoked procedurally for opposition to same-sex marriage or be defended as free exercise of religion. John R. Dorocak - Willamette Law Review

MANAGEMENT & MARKETING A study on the effects of student assessment on increased engagement and enhanced learning. K.L. Pelletier - Journal on Excellence in College Teaching Understanding how students at different stages of their college careers have different concerns and, as such, different motivational strategies are needed to respond to concerns. Implications are given to grow and retain enrollment. Victoria Seitz - Scientific Annals of Economic and Business

PUBLIC ADMINISTRATION Conclusions on leader humility and team performance. Specifically exploring the mediating mechanisms of team hope, optimism self-efficacy and resilience, as well as task allocation effectiveness. Anthony Silard Journal of Management

• The institute conducted a needs assessment to determine if there was enough interest for a new campus graduate program on materials science, a discipline focused on understanding how materials are put together, used and how they can be changed to make other things. • The 10th IE Annual Survey, covering a range of quality of life topics, such as finances, crime and economy, was completed. The report serves as a resource that could aid decision-makers as they create priorities for positive actions. Additional proprietary items are also included for sponsoring agencies/ organizations. Read the report at

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Social Media Tips Shared Ninety-three percent of all buying decisions today are influenced by social media. To help professionals, students and others connect with success, the marketing department hosted a Social Media & Security workshop. It featured special guests Chris Suchánek, president of Firm Media in Ontario and expert in social media marketing, and CSUSB alumna Manal Iskander, owner of the Green Shack Marketplace in San Bernardino, with a 750 percent increase in sales using social media. The college cyber hygiene team also presented how to stay safe and secure online. More than 100 IE professionals and students attended the event.

JHBC Faculty Appointed to State CPA Association Kathy Johnson, CPA, adjunct accounting faculty member, was selected as the first black chair of the California Society of CPAs (CalCPA), the nation’s largest state accounting organization and the largest CPA association in California. As the new leader, she said her goals include: • Bringing more minorities into the accounting profession, • Expanding CalCPA’s financial literacy outreach, and • Reaching out to both college and high school students to encourage them to consider accounting as a career. “There are opportunities for everyone in this profession, and I really want to take advantage of this opportunity and platform to communicate that message, as well as be a role model,” said Kathy, who hopes to work with the National Association of Black Accountants and the Association of Latino Professionals. She also wants to see the Campus Ambassador Program, which currently reaches 40 California college campuses, continue to increase student involvement in CalCPA. The society provides scholarships and mentoring for accounting students, and plans to extend outreach to high school students to increase interest in accounting career opportunities. Kathy previously served as CalCPA’s first vice chair. She is a forensic accountant and owner of CPA Forensics Plus in San Bernardino.

State Controller Visits JHBC Earlier this year, the Department of Accounting and Finance hosted a reception for Betty T. Yee, California State Controller. At the reception, more than 70 students attended to listen to her speech about ethics, community service and government job opportunities. Beta Alpha Psi hosted a dinner where Ms. Yee was invited as a guest speaker. More than 50 students, five local CPAs and two CPA prep institutions participated. Funds were raised for VITA and CPA review scholarships.

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Inaugural MBA Alumni Mixer Success As a national and globally recognized program, including “Best for Vets” and “Top 20 MBA programs” by CEO Magazine, the CSUSB Master of Business Administration Program held its inaugural MBA Alumni Mixer in May 2017. The event brought together past and present MBA students to create new connections and professional networks. It included a relaxed atmosphere, gifts, food and raffle for prizes totaling $5,000, including donations from various CSUSB departments and local businesses, such as Massage Envy, The Castaway and KCAL 96.7. Next year’s event and raffle will fund a scholarship for current and future MBA students. Invitations will be sent out soon or stay connected at

Distinguished Alumni

Fulbright Scholar

The Department of Information and Decision Sciences held its first Distinguished Alumni Award event in May 2017 at the Ontario Airport Hotel. Eight distinguished alumni were awarded and approximately 80 alumni, students, faculty, staff, administrators and friends attended the event. Honorees included: Tonia San Nicolas, Ph.D., San Jose State University assistant professor (business administration ’97, MBA ’01); Kyle Sandoval, Federal Reserve Bank (administration ’12); Michelle Skiljan, executive director, Inland Empire and Coachella Valley Women Business Centers (information management, MBA-entrepreneurship); Jesse Felix, executive director, CSUSB Associated Students Inc. (supply chain management ’08, MBA ’09); Mark Mosher, manager, San Bernardino County, Controller/Recorder Department (mathematics ’83, MBA ’95); Amro Albanna, technology entrepreneur (business administration’91); and Tony Coulson, Ph.D., CSUSB professor and Cyber Security Center director ( ’91).

Victoria Seitz, Ph.D., marketing department chair, was recently selected to be part of the prestigious Fulbright Specialist Program in December, hosted by the U.S. Department of State, Bureau of Educational and Cultural Affairs for three weeks in Romania. The international exchange is expected to result in lasting benefits for the University of Bucharest and Bucharest University of Economic Studies, and build new connections between the people and institutions of Romania and those in the United States, especially at CSUSB.

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Meet JHBC’s New Faculty and Staff Welcome these new ‘faces’ to the college as it continues its ongoing goal of bringing highly talented faculty and staff to advance the college and provide a world class education to students.

Marketing Department Melika Kordrostami, Ph.D., assistant professor of marketing, comes to Jack H. Brown College with a diverse background in international marketing, business and analytics. She has previously worked with multi-national companies and, most recently, was a Ph.D. student/instructor at Iowa State University. Her research includes consumer behavior and portrayals of females in advertising, particularly new trends showing women in powerful roles. Melika worked at international Siemens AG and Nestlé in her native country Iran and throughout the Middle East. “She brings new perspectives, as a researcher and faculty member, to contribute to the department and college activities given her experience in academics as well as businesses,” said Victoria Seitz, Ph.D., chair of the marketing department. In addition to her doctorate in marketing from Iowa State, she has a bachelor’s degree in industrial engineering and master’s degree in business administration from Sharif University of Technology. She currently teaches marketing principles and consumer behavior.

Additional New Faces

“When I teach, I want students to learn the fundamentals, relate to the theories that they learn and have fun,” says Melika, who provides real examples, engaging activities and perspectives to help students understand international audiences.

Zhonghui “Hugo” Wang, Ph.D.

Susie Pryor, Ph.D.

Assistant Professor of Management

Associate Director – Inland Empire Center for Entrepreneurship (IECE) and Associate Professor of Entrepreneurship

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Essia Hamouda, Ph.D.

Assistant Professor of Information and Decision Sciences

This event is provided by:

The INNOVATION Challenge is COMING!!! CSUSB students, faculty, staff, and alumni - Get those cutting edge ideas ready! Come SPRING 2018, the Challenge is ON! Embrace the Coyote Spirit of Innovation! Team up, harness your collective genius, & deliver your emerging ideas to WIN 15,000 IN CASH PRIZES!!!





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CSUSB Impact Magazine  

Fall 2017 / Winter 2018

CSUSB Impact Magazine  

Fall 2017 / Winter 2018