Issuu on Google+

portfolio graphic design two university of iowa • school of art & art history

Bradley Coulter Fall Semester 2010


table of contents bradley coulter portfolio • fall semester 2010

3. introduction—graphic design two overview 4. hierarchy 8. compact disc packaging and collateral 32. symbolicon 36. postage stamp 42. magazine 56. beverage bottle and packaging


3

introduction “Graphic Design II is the continuation of Graphic Design I and Typography with a major emphasis on specific design problems and applications. Utilizing experience, knowledge and skills previously gained, students will explore in more detail the core principles of graphic design as a problem solving tool of visual communication by synthesizing, combining, and emphasizing particular pictorial and typographical elements.�

Excerpt Course Syllabus Graphic Design 2 | Fall Semester 2010

graphic design two course overview


4

hierarchy 5. exercise objective 6. horizontal hierarchy design 7. vertical hierarchy design


5

exercise objective hierarchy “This assignment deals with the use of typography to create an organized visual informational hierarchy. Graphic design involves communicating and presenting conceptual or practical information in visual form. This requires, in part, an understanding of the information in order to present it in an organized and understandable manner. One way to do this is to build a hierarchy of the material in order of importance. One can delineate these different kinds of information typographically with the use of layout, graphic elements, font choices and variation, point size, placement and spacing. For this project, you will be given a text that has been typed with no variation in presentation and design a onepage piece for it. Your job is to figure out the different kinds of information in the text, build a hierarchy in terms of both content and importance, and create a typographic layout that allows the viewer to easily read and utilize the information.”

Excerpt Project Handout “Information Hierarchy”

Hierarchy Designs One and Two » 11" x 17" Design two rotated 90º counter-clockwise


8

compact disc packaging and collateral 9. exercise objective 10. completed packaging and disc designs 16. disc and packaging design details 22. lyric booklet and booklet details 26. band poster 27. concert ticket design 28. concert ticket envelope design


9

exercise objective “In this project, you will be taking the first step in integrating typography, imagery and composition principles by designing a CD for an artist/group of your choice. Another learning objective of this assignment is to prepare you to design a multi-page piece in a small size and scale within the limitations the size and the shape of the layout will impose. To complement the CD, you will design a poster, an event ticket and an envelope for the ticket for the same artist/ group of your choice.”

Excerpt Project Handouts “Compact Disc, Packaging, Poster, and Ticket Design”

compact disc packaging and collateral


10

CD Package Front

CD Package Back


11

CD Package 1/3 open


12

CD Package 2/3 open


13

CD Package Fully open

Lyric Booklet Partially removed from pocket


14

CD Package Fully open

Lyric Booklet Removed from pocket


15

Lyric Booklet 1/3 open

CD Package Front


16

CD Label Dieline, actual size

CD Package (detail) Front, actual size


17

CD Package (detail) Back and spine, actual size

CD Package (detail) Interior panel, actual size


18

CD Package (detail) Interior panel and booklet pocket spread, actual size


19

CD Package (detail) Interior panel, actual size

CD Package (detail) Interior panel, actual size


20

CD Package Exterior dieline, 65% actual size (white line indicates trim and fold)


21

CD Package Interior dieline, 65% actual size (white line indicates trim and fold)


22

Lyric Booklet Exterior (unfolded), 71% actual size


23

Lyric Booklet Interior (unfolded), 71% actual size


24

Lyric Booklet (detail) First interior spread, actual size


25

Lyric Booklet (detail) Final two panels, actual size

Band Poster Design Âť 22" x 34" 50% actual size, rotated 90Âş counter-clockwise


27

Sec/Aisle:FLR BB | Row/Box:28 | Seat:30

Concert Ticket Obverse, actual size

Concert Ticket Reverse, actual size


28

Concert Ticket Envelope (detail) Front, closed, actual size

Concert Ticket Envelope (detail) Back, closed, actual size


29

Concert Ticket Envelope Exterior spread, actual size

Concert Ticket Envelope Interior spread, actual size (without ticket)


30

Concert Ticket Envelope Interior spread, actual size (with ticket)

Concert Ticket Envelope (detail) Interior spread with ticket, actual size (ticket-reveal demonstration)


31

Concert Ticket Envelope Exterior dieline, actual size (grey line indicates trim and fold)

Concert Ticket Envelope Interior dieline, actual size (grey line indicates trim and fold)


32

symbolicon 3. exercise objective 3 34. sample preliminary studies 35. final design


33

exercise objective “For this project you will design a symbolicon using the design/artistic approach of a particular design/artistic designer that features their name. The purpose here is to familiarize yourself with the style and theories of a particular period in art/design history in order to make a piece that combines in a single-page design elements that translate the aesthetics of the chosen creative thinker in a extremely clear way.”

Excerpt Project Handout “Symbolicon”

symbolicon el lissitzky


34

,

Sample Color, Form, and Type Studies El Lissitzky Symbolicon

Final Symbolicon Design Âť El Lissitzky


36

postage stamp 37. exercise objective 38. stamps—enlarged and actual size 39. stamp in context—envelope 40. 20-stamp retail sheets


37

exercise objective “For this project you will be design a stamp for the designer you designed the symbolicon for. The purpose here is twofold: to further familiarize yourself with the style and theories of a particular period in graphic design history—in order to make a piece in the same style—and to begin to see how scale affects design. Working with the stamp format requires careful attention to scale. Similar to issues involved in designing a mark or logo, the final image is small. How does one create a powerful design with limited graphic elements that will work on a small scale?”

Excerpt Project Handout “Postage Stamp”

postage stamp el lissitzky


38

Postage Stamps El Lissitzky-based variations (enlarged 186% and actual size, left to right)


39

Stamp in Context Cancelled on standard business-size envelope


40

Retail Design (Single Stamp) United States Post Office 20-Stamp Retail Sheet


41

Retail Design (Multiple Stamps) United States Post Office 20-Stamp Convertible Book


42

magazine 3. exercise objective 4 44. magazine logo design 45. grid structure and wireframes 47. cover option one 48. cover option two 49. cover comparison 50. layout pages and spreads


43

exercise objective “Publication design is a major area of print design and includes books, journals, magazines, annual reports, catalogs, etc. For this project you will design several components of a magazine focused on Graphic and 3D Design, named 2D/3D design.

magazine tschichold and van der rohe

By focusing on a magazine, you can look at elements that are specific to publication design, including multiple pages, page spreads (as opposed to single image design such as posters, flyers, etc.) building a sense of unity across material that differs and yet is contained in the same graphic piece through integration of logo, text, and illustration or photography, and designing cover and interior materials that are integrated.”

Excerpt Project Handout “Editorial Design”


44

Logo Design 2D/3D Magazine Logo can be any color to suit a design (black/white are standard colors)


45

Wireframe and Grid Structure Masthead, cover and single page layouts A3-size magazine


46

Wireframe and Grid Structure Two-page spread layouts A3-size magazine

Cover Designs (next two pages) Âť A3-size magazine 59% actual size, rotated 90Âş counter-clockwise


49

Cover Comparison 42% actual size A3-size magazine


50

Masthead and Contents Page 42% actual size A3-size magazine


51

Spread One, Article One, Pages 1–2 42% actual size A3-size magazine


52

Spread Two, Article One, Pages 3–4 42% actual size A3-size magazine


53

Spread Three, Article One, Page 5; Article Two, Page 1 42% actual size A3-size magazine


54

Spread Four, Article Two, Pages 2–3 42% actual size A3-size magazine


55

Article Two, Page 4 42% actual size A3-size magazine


56

beverage bottle and packaging 57. exercise objective 58. label, type designs and illustrations 60. packaging dieline 61. final package and bottle designs


57

exercise objective beverage bottle and packaging single-serving saké “The final project for the course will be the design of the graphic pieces for an alcoholic beverage of your choice. You must come up with a name for your beverage and design the pieces for it accordingly. The graphic pieces that are part of this project are: the label/ cap of the bottle (if applicable), and a package for it. The packaging will vary depending upon the type of beverage you choose to design. If designing for wine, whisky or vodka, a box is more suitable. If beer, a 4 or 6-pack is more fitting. The packaging is often the best and last chance to attract a viewer/consumer. When designing the packaging for your product, think of all the items mentioned above and how you can use your design expertise to pair technical aspects with conceptual ones. Consider shapes that can be suitable for your project.”

Excerpt Project Handout “Beverage and Package Design”


58

Typography (detail) SakĂŠ name and classification Musoken, Futsu-shu sakĂŠ

Typography (detail) Brand name and brewery name Haiiro no Ronin, Gekkikan

Typography Actual size as printed on packaging

Typography (detail) Bottle label (grey line indicates trim)

Typography Bottle label, actual size (grey line indicates trim)


59

Illustration (detail) bottle top (grey line indicates trim)

Illustration bottle top, actual size (grey line indicates trim)

Illustration (detail) Samurai and sakura blossoms bottle top and box


SakĂŠ Package Exterior dieline, 80% actual size (grey line indicates trim and fold)


61

Bottle and Packaging System

Bottle and Packaging System Alternate view


62

Packaging Side-by-side arrangement

Packaging Alternate side-by-side arrangement


63

Packaging with Bottle Inside Open

Packaging with Bottle Inside (detail) Open


64

Packaging (detail) Overhead view of closures

Packaging (detail) Underside view of closures

Packaging (detail) Type and illustration


65

End


Layout, Design, and Contents © 2010 Bradley Justin Coulter With the exception of course handout excerpts which are © Vinicius Rebello Lima, University of Iowa School of art and Art History


Graphic Design II 2010 Portfolio