Page 1

MILLER COORS 2014


IDEAONE

THE

MILLER MINUTE ON FOX DEPORTES


I D E A O N E

MEET

MATEO


I D E A O N E

28 BUT FEELS 21 HISPANIC GUY ALWAYS CASUAL SOCIAL BLOGGER NATURALLY “TOO SOCIAL” ALL SPORTS FACT MASTER THE GO-TO-GUY

MATEO IS A

KBD


I D E A O N E

HE HANGS WITH GIRLS MEET MARTA

25 AND DETERMINED HISPANIC WOMAN POSTS ON FB/IG/TW WAY TOO OFTEN DRINKS BEER WHEN SPORTS ARE INVLOVED HOLDS RESPECTABLE SPORTS INSIGHTS


I D E A O N E

MATEO WILL OWN HIS OWN SHOW AND BE HIMSELF


I D E A O N E

THE

MILLER MINUTE ON FOX DEPORTES

ANYTHING BUT TYPICAL


I D E A O N E

WE LOSE THE DESK THE

WHAT IT’S NOT

MILLER MINUTE

FOXD WILL BUILD A PLACE FOR MATEO TO HANG HE WOULD PREFER TO DO THE SHOW FROM A FERRARI, BUT WE CAN‘T AFFORD IT THE SET MAY HAVE A COUCH, TABLE, MC SIGNAGE, CASUAL ATMOSHPHERE, & AN HD TV MONITOR BETTER THAN GOOD ENOUGH FOR SOME CASUAL TALK &BEERS

WHAT IT IS


THE

MILLER MINUTE

HE WILL BE FUNNY. HE WILL BE CASUAL. HE JUMPS ON ALL THE LATEST, WEIRDEST, TRENDING SPORTS NEWS. THEN….HE’LL GET TO THE STATS.

IT’S HOW HE REPORTS IT THAT WILL DIFFERENTIATE HIM FROM NEWS EVERYWHERE ELSE


I D E A O N E

THE

MILLER MINUTE

E X A M P L E

MATEO HERE. WATCH OUT. BOSTON RED SOX PLAYERS ARE SELLING THEIR BEARD HAIR. NOW YOU CAN HAVE WHAT WAS ONCE ON THEIR FACES…. IS IT JUST ME OR IS THIS A TAD BIT ON THE CREEPSTER LEVEL? WOULD YOU EVER BUY YOUR FAVORITE ATHLETES FACIAL AIR? IF SO, WHICH ATHLETE’S HAIR WOULD GET THE HONOR OF BEING ON DISPLAY IN YOUR HOME? BRING IT AT @FOXDEPORTES #THEMILLERMINUTE AND GO TO FOXDEPORTES.COM TO SEE THESE ABSURD FANS SPEAK THE TRUTH!

“MATEO OUT.” THE MILLER MINUTE ON FOX D.


I D E A O N E

THE

MILLER MINUTE

LOGISTICS

1A ON AIR segment, which in fact is more like a casual, yet opinionated sit down with your buddy.  :60  ON-AIR  SOCIAL FOCUS

1B While on air, Mateo excitingly TEMPTS A REACTION from the viewers by asking them controversial follow up questions.

2 Mateo finishes up the convo by downloading the viewers on the received responses. Exclusively in the digital realm on foxdeportes.com – sharing is highly encouraged.  :60  DIGITAL  STAT FOCUS


I D E A O N E

THE

MILLER MINUTE

SPECIFICS

2x :60 WEEKLY 2 PART SHOW -ON AIR & ONLINE IN STUDIO –CUSTOM SET PURE CONTENT C A S U A L


OR


IDEATWO

THE MILLER MOVEMENT ON FOX DEPORTES


I D E A T W O

YOU ALREADY KNOW MATEO. HE IS YOUR GUY & NOW HE’S ON THE ROAD.


WE INTRODUCE TO YOU…

THE MILLER MOVEMENT HE GOES BEYOND THE NEWS ON FOX DEPORTES


HE IS RESTLESS

TRAVELS TO EVENTS & POSTS TO:

TAKES DARES FROM FANS (WHEN HE IS FEELIN’ BRAVE) ATTEMPTS ENTERING FORBIDDEN TERRITORY…

-

Breaking into a locker room Flirting with a cheerleader Hopping the fence of the LA Dodgers Sitting on the “wrong” side of the stadium wearing the opponents colors


MATEO IS TRANSPARENT. IF FOXD DOES NOT HAVE ACCESS…THAT WORKS. THE

MILLER MOVEMENT E X A M P L E

HEY GUYS. MATEO HERE. I’M AT THE ALL STAR GAME AND… THEY WON’T LET ME IN. DARE ME TO HOP THE PLAYERS PARKING LOT? FROM THERE I GOTTA BE ABLE TO GET IN. DON’T MAKE THIS EASY. EXCITE ME. SEND ME YOUR CHALLENGES NOW @FOXDEPORTES #THEMILLERMOVEMENT GO ONLINE TO SEE THIS RIDICULOUS OUTCOME.

“MATEO OUT.” THE MILLER MOVEMENT ON FOXD. **Miller Coors to pay any applicable bail money 


I D E A O N E

THE

MILLER MOVEMENT

LOGISTICS

1A Mateo TAKES CHALLENGES from viewers through all social platforms, which will prompt his next move.

1B ON AIR segment, traveling to big games while causing a polite raucous. Mateo will mostly talk sports, leave the viewers on edge by disclosing the challenge, though not yet completing it.  :60  ON-AIR  SOCIAL FOCUS

2 Mateo will razzle the viewers by choosing the best challenge (or not) to publically air and complete online at foxdeportes.com.  :60  DIGITAL  STAT FOCUS


I D E A O N E

THE

MILLER MOVEMENT

SPECIFICS

2x :60 12 TRAVELS TO HUGE GAMES 2 PART SHOW ON AIR & ONLINE SHAREABLE CONTENT


#wedone #youlike

MC14  
Read more
Read more
Similar to
Popular now
Just for you