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CBA’s Strategic Investment ‘Cutting Edge’ What’s the best way to inspire, encourage and extend a large number of mainstream media professionals, who happen to be Christians, and who are already excelling in their field? That’s the task (and the great opportunity) we have through our newly formed ‘Salt’ network, a CBA initiative which has brought together Christians working in mainstream radio, television, film, print and electronic media. CBA has been investing in the future of NZ’s media by running Salt gatherings – an example of which was an event in the style of the Dragons’ Den. The Dragons’ Den is a TV show in which hopeful entrepreneurs pitch their business ideas to a panel of ‘dragons’ made up of successful business men and women who then decide whether or not to invest. Over two recent evenings, Salt members pitched their media project ideas to a panel of four highly qualified media professionals with a wide range of expertise; Rob Harley, Tash McGill, Jozsef Fityus and John Fellet. In front of an audience of 70 other salt members, these ‘dragons’ gave practical advice and shared their wisdom regarding faith and media. They encouraged everyone present to more effectively communicate aspects of the gospel through mainstream media. Our panel of dragons jointly decided on one winner who, thanks to a very generous media-minded philanthropist, walked away with a $20,000 package* (including $10,000 cash) to get their project up and running. [*No CBA funds were used for the prize package.] One attendee summed it up when she said ‘this is the cutting edge’. It’s this sort of creative and strategic investment in highly competent young Christian media professionals that gives us good cause for optimism about CBA’s future capacity to provide intelligent and contemporary faith-based programming for a secular marketplace. The winners on the night… were Brook Turner and Bryan Hudkins with their media project, ‘Zeal – Voice’. Their goal is to create a music video, starring well known NZ musicians, designed to discourage teenage binge drinking. They’ll also produce a behind-thescenes documentary about the stories of the artists involved, which will be used as an educational resource within NZ high schools.

Phone: +64 9 525 2730

Email: info@cba.org.nz

Website: www.cba.org.nz

WINTER2011


Easter Broadcast ‘Outstanding’

More than 300,000 listeners tuned in to CBA’s 12-hour Good Friday programme simulcast nationwide on NewstalkZB and Radio Sport. We packed it with thought-provoking interviews, relevant topics and noteworthy personalities, such as the world-famous neurosurgeon Dr Ben Carson and leading New Testament scholar N.T. ‘Tom’ Wright, described by TIME n magazine as one of the ‘most formidable figures in the world of Christia by e possibl thought’. Thank you to all of you who made the programme your generous giving.

Extraordinary Response Bodes Well for Future of NZ Media We received a staggering 36 applications for CBA’s Broadcasting Scholarships. The scholarships boost CBA’s mission by encouraging young Christians into a broadcasting career, thereby multiplying our capacity to be salt and light within NZ’s mass media. The exceptionally high standard of the applicants made it difficult selecting our top three. It has been a privilege to read of the competence, mature insights and passion of these young people and we are quite certain they will have enormous influence for good as they pursue their broadcasting careers. We’ll announce the winners in the next edition of the CBA NEWS.

Kevin Rudd talks about God on ‘Real Life’ Our Sunday night show Real Life continues to rate Number One nationwide, with John Cowan interviewing a different highprofile guest each week. Over the last 12-months we’ve had guests as diverse as Gin Wigmore and Sir Ray Avery, Trelise Cooper and John Kirwan, Annabelle White and Graham Henry. Several of John’s guests have been committed Christians, who’ve discussed their faith openly… one of these was former Australian Prime Minister the Hon Kevin Rudd. You can hear the interview at www.reallife.net.nz. Thanks to KiwiConcern.co.nz Medical Alarms for their support of Real Life.

YES!

I want to help CBA reach thousands with a positive Christian message.

Join Us In Prayer Prayer underpins all that we do at CBA. If you’d like to join our Prayer Task Force, we’d love to have you on board. We’ll send you four updates per year, by post or email (or both if you prefer). The letter suggests items for prayer and thanksgiving, and it never solicits funds.

Did You know? We also create programming for Waitangi Day, Anzac Day, Mothers’ and Fathers’ Day, and in response to current events, such as the Pike River tragedy and the Christchurch earthquakes. These are used by radio stations throughout NZ. Visit www.cba.org.nz to hear samples.

Please Invest CBA is making a positive Christian impact on the secular airwaves, communicating the faith in creative ways to huge audiences who have no connection with church. This is genuine market-place outreach, connecting with tens of thousands of listeners every week. We rely on your generous financial gifts to fund CBA’s ministry. Please partner with us, by sending a donation or give by regular autopayment. Thank you! To donate online, please use our account number 12 3110 0014706 00 and include your donor number in the reference details, or visit www.cba.org.nz to donate by credit card, or phone 0900 80 222 to make a $20 gift. Thanks to NZ On Air for helping to fund Easter, Real Life and Scrubcutter.

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CBA News - Winter 2011