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A lot of people put their website link on their business cards and that may help to some extent. However, there are three sharp tactics that are overlooked by most. Consider a local PR, marketing company: Most of them are operated by highly skilled agents and they may very well be in your price range. We know that running your business lean and cost effective is smart. A local agent, many times, has a handle on local resources and knows what's buzzing around town. A savvy businessman or businesswoman knows that they should focus their energy on their core competencies. While this is happening, the PR company can take care of the promotional needs. Local Television: TV is definitely something that is looked at with trust and credibility. Consider this and check out your local TV station because it can be more affordable than you think. It can be an excellent way to increase your visibility and possibly make you a local celebrity. Celebrity status does help promote a business and your local newspapers will be more inclined to cover a story on you if they've seen you on TV. A press release recently stated that Google is now allowed to act as an advertising agent between local television and NBC. Some of the details of the deal state that Google has permission to buy ads from six cable stations owned by NBC. For the first time, Google is brokering ads for television. Conduct a workshop at your local community college: This is a little less exciting than your very own television ad or utilizing professional PR people, but this is a way to generate website traffic, possibly for the long-term. You simply need to put a proposal together and get in touch with the right person. This is similar to what you do online most days. You will have to stretch your creative ability a little and you may or may not get clients right away, but it will give you visibility and be useful to your niche.
Remember that you are doing this to increase web traffic as well as have a good reason to contact local newspapers with a press release. The same holds true for contacting online news services like PR Web. At the end of the day, all of your efforts will surely pay off and the return on investment will be greater internet visibility, complemented by local exposure. Done in a targeted-intelligent manner, business growth will be a side effect.
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