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The Plan Moises Cazal Advanced Visual Media Product Redesign Plan Ms. Gold Product to Redesign:
Bonne Maman jam products.
Bonne Maman already has a loyal constituency of consumers, but they could be obtaining more clientele through well planned advertising. The jams offered by Bonne Maman surpass the quality of any other in a supermarket aisle.
The redesigned product will be much more appealing to the eye and to the consumer. I think that using more advertising in mainstream magazines and television channels will help the product expand its clientele. By advertising this way, brand recognition can be obtained. Bonne Mamanâ€™s clientele will grow from loyal customers to every day jam users.
Target Group: With this redesign, I plan to target middle class mothers and children who love to eat jam. The current label is boring, unappealing, and too simple. Brief History: Bonne Maman began to make jams and preserves in France. Bonne Maman drew a large scale of consumers in France and then began making their products available to the world. Bonne Maman exported to a variety of countries around the world. Bonne Maman prides itself in their products containing all natural ingredients and no artificial colorings, preservatives or additives.
First of all, Bonne Maman needs a modern, consistent look to their products. I think that if we add more color and design to their labels, it would brighten up the product. Bonne Maman jams are imported from France, and therefore, are not inexpensive. The labels should reflect this inexpensiveness. I think that including light, calm colors and sans serif fonts will help give the product a modern/opulent look.
Colors & Fonts colors
Pantone 165 C #ff6418
Pantone 172 C #fa1f0b
Pantone 2727 C #3a7dda
Pantone 375 C #8fd400
C: M: Y: K:
C: M: Y: K:
C: M: Y: K:
C: M: Y: K:
0 75 99 0
R : 225 G : 100 B : 24
0 86 97 0
R : 254 G : 72 B : 25
75 49 0 0
R : 58 G : 125 B : 218
48 R : 143 0 G : 212 100 B : 0 0
The orange and red colours are to be used for main artwork. These attract the eye and complement the product color. The beige color is to be used for some background purposes. Green reserved for small touches.
Headlines: Twentieth Century MT
Body Copy: Garamond
The Twentieth Century font family contains many variations and provides a crisp, modern look to any design. Avoid using the â€œcondensedâ€? variations. Combining Tw Cen MT with Garamond helps highlight the contrast between the fonts and their qualities. Garamond transforms the body copy into a clean layout. Continued on next page
Fonts (cont.) & Logo fonts
Headline Headline Headline
For headlines, Twentieth Century should only be bolded occasionally, otherwise, it should be used with a ‘Medium’ weight or ‘Normal.’
The body copy is very important. Garamond will help the body copy look crips and clean. Use Garamond with a ‘Normal’ weight and it should be 8-9 points. This is good enough for the small layout so it does not feel crowded.
Headlines should be from 1214 points since the layout is very small and space is limited.
This is an example body copy for Garamond. This body Copy helps the text look clean and crisp. What do yo uthink of this font? Do not judge it.
logo Original Logo The new proposed logo helps the product move from the last century into the new one. I think that the new logo, especially in color, helps the products appeal to the new generation. The logo exemplifies simplicity. The logo is very flexible to its placement and usage, but it should have at least one pica of space around it.
New Proposed Logo The logo can stand by itself without the brand name underneath it. With succesful marketing and advetisement, the logo can be branded. Until such point, there should always be the name undereath. At least one pica of space should be placed between the logo and the brand name. The name can switch positions, it can be placed to the right side of the logo or underneath where it is being shown. Vector graphic of outlined strawberry. Simple curved single line with red drop shadow.
This sans-serif font, Futura, helps the logo leave behind the Old Style logo and bring the company into the new century.
At least three picas of space should be placed between the logo and the rest of the design.
B O N N E M A M A N
Orange Marmalade product of France
Bonne Maman began to make jams and preserves in France. Bonne Maman drew a large scale of consumers in France and then began making their products available to the world. Bonne
Maman exported to a variety of countries around the world.
Bonne Maman prides itself in their products containing all natural ingredients and no artificial colorings, preservatives or additives.
Nutrition Facts Serving Size 1 tbsp (20g), Servings: about 18, Amount per seving: Calories 50, Total Fat 0g (0%DV*), Sodium 0mg (0%DV), Total Carb 13g (4%DV), Sugars 13g, Protein 0g. *Percent Daily Values (DV) are based on a 2000 Calorie diet.
Packaged Product & Comparison Original Bonne Maman product.
Second shot of original product.
Improved product package design.
Side by side comparison of original product against the improved design.
Advertisement we squeeze healthy fresh natural delicious into one jar. B O N N E M A M A N
we squeeze healthy fresh natural delicious into one jar.
B O N N E M A M A N
dark background example