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et . he lm rd e ga tan av n n, a de sig al ic ra d ,a nc ep t co qu e un i A #12

Fitted for Enduro, All Mountain, Hard XC, Single speed and City use.


•CE1078 Certification •In Mould construction (unmatched ratio Protection / Lightweight) •Internal Venturi Effect •Stylish and flexible, anti crash visor •Featuring Gangsta pad, anti sweat system •Available in 2 sizes (S/M, L/XL) •Weight: 319 g

Inspired by DH and Enduro riding but suitable for all disciplines, featuring an optimized surface of protection, with «in mould» technology. 8 round vents (30mm diameter) are positioned in order to create a Venturi effect. Air flow is regulated by internal channels. The weight of the visor is close to 0 grams and its material is flexible, which helps prevent injuries in the event of a crash. Its design contributes to create the internal Venturi effect by guiding air into the vents. Comfort is guaranteed by soft, removable and washable pads. The frontal pad features a very simple and unique innovation: the «Gangsta pad» Passing just under the mould (around15MM) and being in contact with the air while riding, this part of the pad remains dry and absorbs sweat. Fitted for Enduro, All Mountain, Hard XC, Single speed and City use.

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In short, the Endur-o-matic is the new standard, unique in several ways. This is the helmet you ought to ride with. With its smart shape, the only thing you still have to do is create the style that goes with it! 2 shell sizes: S/M (54/57cm) and L/XL (58/60cm), delivered with pads of different thickness in the box to fit your head perfectly.


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Fitted for Enduro, All Mountain, Hard XC, Single speed and City use.

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The Urge Cabo Verde limited edition is part of the «Urge FOR Cabo Verde» program. For each helmet sold, a 10% share is donated to a NGO.


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Fitted for Enduro race, Super D or Megavalanche.


•CE1078/ CPSC Certification •Fiberglass or Linen/fiber construction (Veggie model) •Special Enduro front and neck shape •Special EVA foam mouth piece •Removable and washable pads •ABS visor with vent •Available in 2 sizes (S/M, L/XL) •Weight: 820 g

There are an increasing number of Enduro, All Mountain or Super D riders worldwide, specific disciplines that require dedicated equipment. The helmet is one of these. We created the Archi Enduro by following the ideas and feelings of some of the best Enduro riders of the planet like Mark Weir, Florian Golay, Théo Gally and Jason Moeschler. The Archi Enduro offers the same protection as our DH helmet, the Down O matic. But the Archi also offers an optimal level of comfort thanks to its reduced weight, high breathability and shorter back, allowing the rider to comfortably wear a backpack. The Archi Enduro is revolution in itself: it is simply the first and the only Enduro-race helmet available on the market. Not only it is a unique helmet, it is now also available in the Veggie version, made from natural linen fiber.

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Archi -

And like for the entire 2012 range, the straps are made from recycled PET. 2 shell sizes: S/M (54/57cm) and L/XL (58/60cm), delivered with pads of different thickness in the box to fit your head perfectly.


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Fitted for Enduro race, Super D or Megavalanche.

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#20 Fitted for DH, Bikeparks, Free Ride, BMX & extreme disciplines

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•CE1078/ CPSC Certification •Fiberglass or Linen/fiber construction (Veggie model) •Stylish and flexible anticrash visor •Internal venturi effect •Removable and washable pads •Grilled vents •Available in 2 sizes (S/M 54/57, L/XL 58/60) •Weight: 966 g

Its reasonable volume and its pure design are reminiscent of the Endur-o-matic. The big vents at the front are round, in order to allow a maximum of fresh air to reach the pilot. The vents are equipped with grids. Proportions, visibility and protection are optimal. The composite fiber construction allows an unmatched weight / protection ratio. The interior is made of super comfortable soft, removable and washable pads. As featured by its little brother, the ABS visor is super light and vented. The helmet is lighter as a result and it also helps prevent injuries in the event of a crash. Its unique design makes the air go into the vents. Every feature on the Down-o-matic has been studied for a maximum performance while riding a bicycle. Around the world, or in your neighboring playground, the Down-o-matic will allow you to surpass your performances with style & optimal security.

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#22 Fitted for DH, Bikeparks, Free Ride, BMX & extreme disciplines

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You’ve heard of Veggie-burgers? At Urge Bikeproducts, we have the Veggie-helmets!!! Some of our models carry this strange name… It is actually both a simple and audacious idea. For our Veggie models, we replace a part of the glass fibre generally used to manufacture full-face helmets by a 100% natural and vegetal fibre: the linen fibre. Linen (Linum usitatissimum) is a plant that produces really pretty blue flowers and grows in fields with low water needs, without fertilizer or chemical products. From this plant, we can extract oil but also fibre. This (long) fibre is weaved using highly

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technical processes and enables us to manufacture fabrics that, once molded a certain way and adding our expert knowledge, have very close characteristics to glass or carbon fabrics. But unlike these two fabrics, the linen fibre is natural, requires low energy to be produced and its waste is compostable with no danger to the environment. Plus, it is non-allergic and is safe for our employees to use. The end result is very eye-catching (from the fields to our helmets), very strong and good for the Earth and human kind. That’s why, even if this fibre is extremely difficult to work with and it costs as much time and money as carbon, we think that it’s the right decision for a better future and we will do our best to use it even more.

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Instigator of the 1% project, Yvon Chouinard is an example and an everyday inspiration for South Shore Bicycles

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«So let’s lead the way to the South Shore, Fred» this is a nice chat, not without a certain sense of humor, between Yvon Chouinard, the wellknown owner of Patagonia and Fred Glo, partner in SSB, during the french 1% meeting in Paris in july 2011.

This year we decided to use recycled PET to manufacture our helmet straps. Why that? Simply to keep following the direction we’re aiming which is to progressively manufacture «clean» helmets. Using recycled PET is another step towards this goal. To produce these straps, our supplier «Recyclepet®» uses old plastic bottles (polyethylene: PET) that are reworked to make, after several operations, a thread... This thread is then weaved according to our technical characteristics to manufacture the straps for our helmets. This fabric is of course tested and passed the strictest certification tests. The other advantage of using recycled PET is to reduce the use of fossil raw materials (petrol) to create new fabrics, but also to valorize waste that usually finish in a bin or too often in the nature... You won’t consider a plastic bottle the same way anymore, will you?


uc ts Bi ke pr od Ur ge by ne d sig re de et , he lm ou s m fa A #26

Fitted for Dirt, Street, Slope style, BMX and alternative disciplines .


•CE1078 Certification •Superlight •Optimal protection •Stylish and removable anti crash visor •One size fits all

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Skate style helmet. The shape is well known already and we decided to add the «plus»: the small visor, cap style. The visor is clipped to an insert in the mold. This adds style without any compromise to security. This is a very comfortable helmet with its vents and its soft, removable and washable internal pads. Its amazing weight makes you feel like you’re wearing a cap !!! This helmet is mainly fitted for alternative disciplines like Dirt, Street, Slope style, BMX... The Dirt-o-matic is a famous helmet, redesigned by Urge Bikeproducts. One size fits all.

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so on m in g co #28

Fitted for real All-Moutain riding.


•CE1078 Certification •Unique Urge design •In Mould construction (unmatched ratio Protection / Lightweight) •Large shaped vents •Alloy renforced vents and structure •X straps on neck •Stylish and flexible, anti crash visor •Featuring Gangsta pad, anti sweat system •Available in 2 sizes (S/M, L/XL) •Weight: 305 g

As its name suggests, this helmet is designed for… well, All-Moutain riding. For this, it combines the advanced protection of an enduro helmet with the efficient air venting closed to a XC helmet. These vents being very large to optimize air circulation, the general structure of the helmet has been reinforced with alloy tubes in order to pass the high security and homologation tests. The design is 100% brand new in fineness and details: we can all recognize this is an Urge helmet from every angle. The “Urge” look of the All-M brings a new standard of balance, fluidness and dynamism in a restrained volume. Flexible and superlight visor, “Gangsta pad” front pad to absorb sweat, the Urge Bikeproducts trademarks, are all here.

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Our legendary comfort is also present and the ultra easy strap system crossed on the back of the neck offers a support as good as other “concepts” without adding extra weight or potential mechanical problems… Like all the other models of this 2012 range, the straps are made from recycled PET. The lightness of this model (300g), its innovative look, its crisp details and its superior safety features, make of the All-M the helmet your head will want!


#30 Fitted for real All-Moutain riding.

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Catalogue Urge 2012