cultural brands 2015

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GERMANY

Karneval der Kulturen – Carnival of Cultures Berlin presents itself as an European metropolis with the festival “Carnival of Cultures”. With approximately 1.35 million visitors and more than 5,800 active participants it is one of the biggest summer festivals in Europe. The “Carnival of Cultures” is a unique urban festival in the world due to its significant cultural diversity. Each year, the Kreuzberg-Blücherplatz is transformed into a space of music, dance and performance. Berliners and artists from around the world perform on four stages and one off-stage area, four days long.

www.karneval-berlin.de location: tourism magnet/ area district Kreuzberg in Berlin, the capital of Germany legal form: N.P.O. (Werkstatt der Kulturen)

More than 350 booths with culinary delicacies and handicrafts expand the artistic programme of the various stages, so the street festival meets everyone’s taste. Highlight every year is the one-day street parade on Whitsunday, which crosses the Berlin district Kreuzberg. Whether Brazilian samba, urban beats or angels on stilts - over 5,000 different participants rehearse for months and prepare costumes and decorations for the floats well in advance. The parade takes place over a distance of four kilometre and is a transcultural spectacle with 750,000 spectators.

year of foundation: 1993 catchment area: local, regional, national, international number of employees: 20 (Werkstatt der Kulturen) during Carnival of Cultures various associated companies and over 300 freelancers

Berlin reports a rising number of visitors and overnight stays during the past 10 years. With 2.8 million overnight stays each year, the district Friedrichshain-Kreuzberg holds 11.2% of the total 24,900.000 Berlin-nights. Friedrichshain-Kreuzberg alone represent an increase of 80 percent since 2005. This is due to the variety of subjects related to tourism offers. From the idyllic stroll along the “Landwehr Canal” with the family to the party scene on Orange road, visitors can do everything here. Kreuzberg offers families, singles, young and old enough space to unfold. Above all, artistic diversity is the hallmark of Kreuzberg: the art space “Kreuzberg/Bethanien” presents works by contemporary artists, in the three venues of the theater “Hebbel am Ufer” are experimental forms of theater performed and at the Martin-Gropius-Bau and the world famous Jewish Museum exhibitions of international standing take place year round.

visitors & participants per year: around 1,35 million visitors and over 5,800 active participants events per year: once a year next event: 22. until 25. May 2015 in Berlin-Kreuzberg expected visitors: 1,350.000, 750,000 visitors from those present at the street-parade

Karneval der Kulturen © Daniela Incoronato

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