Caucasus Business Week #171

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November 28, 2016 #171

November 28, 2016, Issue 171 -

Education Private Sector Will Fund San Diego State University Georgia Scholarships Pg. 9

Bank Terabank Grows Capital by 10 million GEL Pg. 10

Why Hotel Suites are Expensive in Georgia

PR Success of Project depends on PR company’s Expertise

Pg. 8

Grants and External Loans Plan Fail in 2016 State Budget Fulfillment of external loans and grants plan in the 2016 state budget cannot withstand criticism. The state treasury has published the January-October report for the 2016 budget fulfillment. According to the report, the state budget has received only 1.5% of budget-support grants and credits from international finance institutions. These indicators signify that the plan fulfillment is expected to fail even by the end of 2016 too. Regretfully, problems with attracting foreign credits and grants started in not only 2016, but this issue has acquired traditional character, to a certain degree. According to January-October report, annual fulfillment of total grants plan exceeds 60%. However, the amount of budgetsupport external grants made up 7.7 million USD in JanuarySeptember period, that is 6.2% of annual plan. At the same time, fulfillment of budget-support credits plan failed to 0%, while the country was to receive 395 million GEL. Pg. 4

Will Meat Prices Increase or not? Starting January 1, 2017, entrepreneurs will be obliged to fix labels onto meat products indicating expiry date, content and place of production. Ignoring this requirement will be punished by fines. Technical regulations will be applicable to all stages of production, processing and distribution of meat products and retail trade. The mentioned regulations refer to organizations and public food outlets, canteens at plants, restaurants, wholesale stores and supermarkets. The Caucasus Business Week (CBW) has inquired whether something may change for consumers and whether the mentioned regulations will make meat products more expensive. Ana Gemazashvili, deputy head of Food Products Department of National Food Agency: Government’s draft resolution has been prepared to determine labeling regulations. The resolution determines regulations for labeling meat products and, at the same time, enables to determine connection between meat products and live cattle. Pg. 6


NEWSROOM The Government to Pass a New Law About Investments Investments protection legislative frame will strengthen –a new law will be passed which will support local and foreign investors to implement investments in Georgia to match modern standards and challenges.

Georgia-EU Association Objectives The conference aims to promote the involvement of civil society in the implementation of Georgia’s Association Agreement with the EU, focusing on the policy documents prepared by the Georgian National Platform of the Eastern Partnership Civil Society Forum.


IMF to Decrease Forecast of Economic Growth in Georgia Realistic growth of GDP equals to 2.7% whereas inflation equals to 2%. Next year, economy will increase with 4% and inflation will decrease with 3%.

Biggest Trade Partners of Georgia in JanuaryOctober According to National Statistics Office of Georgia, 69% of foreign trade came from 10 biggest trade partners. The biggest trade partner was Canada (1830 mln USD), Turkey (1270 mln USD), and Russia (687 mln USD).


November 28, 2016 #171

Commercial Banks Net Profit Amounted to GEL 532 Mln in JanuaryOctober According to the National Bank of Georgia in October commercial banks net profit amounted to GEL 48 million, which is 26 million more than in October of last year.

Georgia’s economic team reveals four-year development plan


eorgia’s future Cabinet have today introduced their agenda for the next four years, with the main goal to improve the welfare of the country. Georgian lawmakers listened to members of Georgia’s economic team - six acting ministers of Georgia - about the future plans for the country. The acting ministers were nominated for Cabinet positions but must be voted and approved by Parliament before being confirmed. The six acting ministers spoke about their various ministries and what they planned to achieve in the next four years. Georgia’s former Minister of Economy and now Acting Minister of Finance Dimitry Kumsishvili spoke about the 2017 state budget and highlighted where the money will go next year. The 2017 state budget will be distributed across various sectors in the following way; 29.4 percent for social expenditures, 19.8 percent for infrastructural projects, 14.6 percent for law enforcement, defence and security and legal agencies, 8.6 percent for education

and science, and 1.2 percent for tourism and entrepreneurship,” said Kumsishvili. Next Georgia’s Acting Minister of Economy Giorgi Gakharia said the new Cabinet would focus on external and internal factors that affect economic development. The Georgian economy is developing in a very difficult situation, and what I mean is the external environment. We have a small, open economy and it is impossible for the current developments in our trade partner countries not to affect our economy. However we also need to understand that we should not only blame the external factors but also consider internal factors as a hindrance of economic development,” Gakharia said. Meanwhile Georgia’s Acting Minister of Infrastructure Zurab Alavidze promised during the next four years his office would implement an “unprecedentedly large number of infrastructural projects” worth $3 billion in Georgia. Alavidze said these projects will be carried out within the Spatial Arrangement Plan and the Government’s four-point reform agenda. Within these state programs, the

Government of Georgia promised to build and reconstruct 1,000km of roads. Additionally, 550km of highway will be built and about 800km of roads will be rehabilitated, while an extra 300 bridges and 50 tunnels will also be built making it easier to drive through Georgia. The estimated cost of this was $3.5 billion. Georgia’s Acting Minister of Environment Gigla Agulashvili said his office was working on new methods to calculate the rate and risks of environmental damage and would create a law that would force everyone to compensate the damage “in different ways”. Georgia’s Acting Minister of Energy Kakha Kaladze promised he would continue implementing projects that support the country’s energy independence. And finally, Georgia’s Acting Minister of Agriculture Levan Davitashvili said during the next four years his team would further develop the country’s agricultural sector. Georgia’s Parliament will vote and decide whether or not to support the country’s new Cabinet on Saturday, November 26.

8.5 million Plastic Cards in Circulation in Georgia According to the NBG statistics, the number of credit cards in October totaled 750 872 units, the number of debit cards for payment reached 8 717 700.


An Average Tourist Spends 1059 GEL in 3 Days in Achara It includes food, accommodation, entertainment and other activities. International transport which the tourists use is also included in this data.

Nut Export Growth is Conditioned due to the Opening of last Year’s Reserves Georgia is in the top – 10 of the world’s rating by nut production and several hundred ha nut gardens are grown in Samegreo and Kakheti regions through the last 2-3 years.


Magticom Acquired 100 Percent of Deltacom Shares GNCC has examined details of this deal and concluded that there are no obstacles for giving advance consent to Magticom to buy 10% stake in Deltacom.

The Second Official Ceremony of the Welcome to Georgia! National Tourism Awards


n December 2nd at The Biltmore Hotel Tbilisi will be held Welcome to Georgia! National Tourism Awards Second Official Ceremony. Award Ceremony is closed and there will be attended _ General Managers and owners of the best hotels, restaurants, wineries of the country, the market leading developers, the main businesses of the country, Government officials, national and local authorities, representatives of the largest hotel operators, travel agencies and tour operators, mass media and industry press. More than 300 Nominees participate on the Award this year. Registration for participants was open from 15 June till 20 September on the project’s official web-site and there could register all players working in the Georgian tourism and hospitality industry form all regions: hotels; Travel


The Editorial Board Follows Press Freedom Principles Publisher: LLC Caucasian Business Week - CBW Address: Aleksidze Street 3 Director: Levan Beglarishvili; Mob: +995 591 013936 Sales: Mob: +995 558 36 61 07 WWW.CBW.GE Email:

agencies and tour operators; Festivals and events; Restaurants, food spots and wineries; Travel photographer; Business and entertainment venue; After a registration each nominee must answer Internationally approved questionnaire strictly. The process of assessment was divided in two parts: the first part of the assessment was – ONLINE VOTING on the projects official website; the second part of the assessment – by the professional Jury Board. Members of Jury Board consist of the experts of the world and local travel, culture and hospitality market. All assessment processes by jury board via online cabinet was provided review by an Independent Auditor of the Award BDO Georgia. And at the end Independent Auditor calculated the number of points awarded to each nominee (points awarded by the Jury Expert Board plus the number

of votes from the online voting) and determined the finalists and the winners in each nomination. The main mission of the Welcome to Georgia! National Tourism Awards is to encourage tourism and hospitality industry in Georgia and also to promote the awareness of the high-achieving tourism business and brands that create a positive image of the country worldwide. The Awards Project has big support from the side of government and from the side of private business. Georgian National Tourism Administration is Coorganizer of the project. Tbilisi City Hall and The Ministry of Economy and Sustainable Developments of Georgia are Officially Supporters; Official Host of the Ceremony_ the Biltmore Hotel Tbilisi. General Sponsor - Alliance Group; Official Partner - Bank of Georgia.

Editor: Nutsa Galumashvili. Mobile phone: 595 380382 Reporters: Medea Samkharadze; Mariam Kopaliani; Merab Janiashvili; Maria Bakh. Designer illustrator: Ilia Chrelashvili. Technical Assistant: Giorgi Kheladze


November 28, 2016 #171





November 28, 2016 #171

Grants and External Loans Plan Fail in 2016 State Budget Only 1.5% of Planned Grants and Credits Mobilized to January-October Budget

The election period is over and the World Bank (WB) suggests government of Georgia to carry out structural policy. First of all, WB makes focus on the 2017 state budget. WB has revised Georgia’s economic growth forecast. The organization forecasts 3.4% economic upturn in 2016, while in 2017 the figure is set under 5%. WB considers high deficit of current account to be a major challenge, as well as poverty level and unemployment. Education system reformation is one of the recommendations for unemployment level reduction. As to available growth in budget deficit, the bank has not made forecast for 2017, but amid planned tax reforms, it suggests the government to balance expenditures and revenues. “Election period is over in Georgia and now we should resume our working process. First of all, it is necessary to correctly plan the 2017 budget, fiscal policy must be steady, Georgia should make focus on structural policy and reforms to ensure economic upturn. We have revised economic growth prognosis. The 2017 growth will be under 5%. We expect economic growth to advance thanks to better external factors and the ongoing reforms. In doing business rating Georgia has recorded very good positions close to Germany. Georgia plans to reform tax system and we are waiting for outcomes. It is important to balance expenditures and revenues, create equal conditions for everybody and Georgian society should have perception of this equality. Stable exchange rate is particularly important, because the country greatly depends on external relations, while external situation is weak and unforeseeable. We say inflation is maintained at low benchmark and this signifies good steps are made for halting exchange rate devaluation”, WB senior economist Genevieve Boyreau said.

Merab Janiashvili Economic Analyst

It is interesting whether, without GEL exchange rate depreciation, the government would plan quick economic growth in the budget of the next years?! And whether the economic team of our country had any other objectives previously.


ulfillment of external loans and grants plan in the 2016 state budget cannot withstand criticism. The state treasury has published the January-October report for the 2016 budget fulfillment. According to the report, the state budget has received only 1.5% of budget-support grants and credits from international finance institutions. These indicators signify that the plan fulfillment is expected to fail even by the end of 2016 too. Regretfully, problems with attracting foreign credits and grants started in not only 2016, but this issue has acquired traditional character, to a certain degree. According to January-October report, annual fulfillment of total grants plan exceeds 60%. However, the amount of budget-support external grants made up 7.7 million USD in January-September period, that is 6.2% of annual plan. At the same time, fulfillment of budget-support credits plan failed to 0%, while the country was to receive 395 million GEL. In whole, the state budget has received only 1.5% of planned support grants and credits. As to donors’ financial component for investment projects, in January to October period only 60% of allocated grants and 86% of allotted credits have been used. Only two reporting months remain before the New Year and 93% of total planned grants and credits have not been reflected in state budget. As a result, the state budget will lack for about 200 million GEL foreign currency and this is significant deficiency amid the national currency exchange rate depreciation. Naturally, the mentioned amount of grants and credits could not prevent GEL exchange rate devaluation, but positive effect would be reflected on the exchange rate anyway. “The funds that we will not receive this year will move to the next year and in 2017 we will receive 285 million GEL”, expectant Minister of Finance Dimitri Kumsishvili noted in relation to unused grants and credits for budget support. The country expects to receive about 340 million GEL international financial component by the end of 2016, Dimitri Kumsishvili noted. “We will receive 340 million GEL grants, including 240 million GEL from Asian Development Bank and I hope this agreement will be submitted to parliament’s plenary session for ratification, because all other procedures have been completed and we will also have to receive EU grant of 100 million. All other funds will move to the next year and in 2017 we will receive 285 million”, Kumsishvili said.


World Bank: Georgia should Make Focus on Economic Growth Promoting Reforms


Genevieve Boyreau WB senior economist

If expectations of Dimitri Kumsishvili are justified and the plan is fulfilled by even 50-70% at the end of the year, we will only welcome this fact. But the 10-month budget fulfillment shows that Ministry of Finance has compensated deficiency of foreign grants and credits through excessive fulfillment of internal debts. In January-September internal debts annual plan was fulfilled by 150%. For example, In 2016 the government planned to take 200 million GEL internal debts, while 301 million GEL was taken under September indicators. Despite this fact expectant Minister of Finance Dimitri Kumsishvili says that internal debts should increase. “We will try to cover taken and used loans ourselves. Currently, our total debts in relation to GDP is 41.2%. It should be also noted that external debts make up 39%. The structure is interesting in itself. Today the ratio of external debt is 78%, while internal debt is 22%. The ratio of multilateral external debt is 55%, bilateral loans are 13%, while Eurobonds totaled 2.1% and maturity period exceeds 10 years, starting today. Internal debt should increase. We will discuss this issue jointly with you when discussing state debt strategy. There are many positive and negative aspects of both external and internal debts. Balance should be found always and the country should have correct proportion for currency reserves replenishment, on the one hand, and currency risks minimization, on the other hand”, Kumsishvili said. It is unclear why does Dimitri Kumsishvili gives priority to internal debts. As to internal debts, first of all, it should be noted that it is more expensive than external debt. Secondly, when taking internal debts, the government borrows money from commercial banks and naturally, commercial banks prefer to lend money to the state for guaranteed annual 1012% than to another bank or citizens, where there are higher insolvency risks. As a result, finances that commercial banks were to direct real sector of economy, goes to state budget. Thirdly, external debts draw foreign currency to the country, that is foreign credits is one of the forms of investments. Therefore, revenues from foreign debts would made positive influence on GEL exchange rate stability, while the Georgian national currency continues declining for two years on. Therefore, it is unclear why Kumsishvili wants to increase internal debt, from where state economy cannot receive much benefit, not to mention that it does not have purpose and it is spent on any direction.

“Key challenges are evident: quick economic growth, upturn in employment and trade deficit reduction. Tackling these challenges will transform Georgia from Challenging Economy into Economy of Opportunities. Government has developed a 4-clause plan to respond to the mentioned challenges”.

Giorgi Gakharia Expectant Minister of Economy

November 28, 2016 #171





Starting January 1, 2017, entrepreneurs will be obliged to fix labels onto meat products indicating expiry date, content and place of production. Ignoring this requirement will be punished by fines. Technical regulations will be applicable to all stages of production, processing and distribution of meat products and retail trade. The mentioned regulations refer to organizations and public food outlets, canteens at plants, restaurants, wholesale stores and supermarkets. The Caucasus Business Week (CBW) has inquired whether something may change for consumers and whether the mentioned regulations will make meat products more expensive.


National Food Agency Ana Gemazashvili, deputy head of Food Products Department of National Food Agency: Government’s draft resolution has been prepared to determine labeling regulations. The resolution determines regulations for labeling meat products and, at the same time, enables to determine connection between meat products and live cattle. “This resolution determines that an identification sign should be conferred to slaughtered animal. If cow without an ear mark is delivered to slaughterhouse, in this case the slaughterhouse must confer an unique number. Recognition number added by slaughterhouse must be also indicated. This additional component enables us to control food chain starting from live cattle up to consumer market”, Gamazashvili said. These regulations will refer to all sorts of cattle and poultry meat. These measures are less expected to raise final prices of meat products, Gemazashvili said. “I do not expect these regulations to be reflected on final price of meat products. This is a certain kind of protection of a business operator so as their image and market niche be protected. This is an unique mean for establishing products on the market”, Gemazashvili pointed out. National Food Agency reports that violation of labeling regulations will be punished by fine: 400 GEL for the first case. The fine amount triples for repeated violation of regulations.

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MEAT INDUSTRY TO FACE REGULATIONS FROM 2017 Will Meat Prices Increase or not? Poultry Development Association Zurab Uchumbegashvili, director for Poultry Development Association, noted that this process will not affect chicken meat products, because the manufacturer used to label the product previously too. Nothing will change on the market if speculations are prevented, he added. BiuBiu Poultry Company Revaz Vashakidze, head of BiuBiu poultry company, welcomes introduction of the mentioned practice, but casts doubts on its fulfillment. The mentioned regulations were introduced in our production process long ago and nothing will change for BiuBiu company, including in terms of prices, he said. Verdzi Meat Products Manufacturer Erekle Natroshvili, one of the founders of Verdzi meat products manufacturing company, says that the mentioned regulations will be less reflected on price of meat and meat products. Meat products will rise in price, but insignificantly, he noted. “These costs are less reflected on major companies, while considerable influence is expected in small companies. If we want to move to European standards, we should establish these norms. There is no other way. At this stage, our company is getting ready for new regulations”, Natroshvili said. Blauenstein Georgia Meat Products Manufacturing Company Nino Lomidze, representative of Blauenstein Georgia meat products manufacturing company and store manager, noted that the mentioned regulations will make no influence on the company, because the company introduced European standards from the very foundation, including labeling regulations. Consequently, the new regulations will not effect the production prices, she said. “Place of origin is indicated on our product, as well as the product number. It is labeled. In case of production process, we also indicate meat content, as well as expiry date and storage conditions, date of production”, Lomidze said. Additional costs are required for labeling, but these costs have been already reflected in the prime cost of Blauenstein Georgia products, while companies, which have not introduced these standards, will have to significantly increase prime costs of their products, Lomidze pointed out. “this is considerable money. This factor should be analyzed. Place of origin, conferring the number and similar technical issues are related to expenditures”, Lomidze noted. LLC Matador Slaughterhouse Ioseb Kokhtashvili, director of LLC Matador, Kakheti-based slaughterhouse, says that today there are a great volume of unexamined and unregistered meat products on the market. Consequently, introduction of labeling regulations is timely. Manufacturers slaughter cattle without slaughterhouses and sell similar meat without any control, he said. The control will enable the market to regulate prices. Tariffs may increase, but insignificantly. Extreme growth will make product not salable”, Kokhtashvili said. As reported, Georgia’s agreement with EU on association calls for enforcing regulations for labeling meat and meat products in the country.

Labels must indicate the following information: Reference number that is conferred to the animal by a business operator on entering slaughterhouse: recognition number of the slaughterhouse, where the animal was slaughtered. If the meat is cut at the slaughterhouse, recognition number of the business operator, who has cut the meat, must be affixed; If the meat is received from the cattle, that was born, raised and slaughtered in Georgia, personal number of deliverer of the animal to the slaughterhouse must be indicated on the label; If places of birth, feeding, growth and slaughter differs from each other, the label must contain information on each of them. At the same time, if meat is imported or produced in Georgia from imported live cattle, the label must indicate: «Import of Live Cattle» and name of country of origin. If meat is not cut at slaughterhouse, label must be placed on the whole body of meat, while if the meat is cut at slaughterhouse, the label must be placed at all slabs and the label must be easily removable. Under technical regulations, the business operator that produces cut meat must shape the consignment of meat received from the same slaughterhouse. As an exception, it is allowed to shape consignment of cut meat from three various slaughterhouses; For cut and unpacked meat, the size of the consignment may exceed daily output of cutting plant. Meat received from cattle from various countries must be placed by business operator separately at retail network. Information must be placed near slabs of meat so as consumers could differ meat products of various origin from each other. Business operator in retail sector must register recognition number of slaughterhouse and meat cutting company on daily basis and transmit them to consumer upon request. Under technical regulations, business operator that carries out production and sales of meat, besides labeling, is obliged to introduce the tracking system that enables to determine connection between meat and distinct animal or/and animals. Control over fulfillment of technical regulations will be carried out by National Food Agency.



November 28, 2016 #171

Why Hotel Suites are Expensive in Georgia Georgia, as the best tourism destination country, is able to offer many opportunities to visitors, including picturesque nature, diverse landscape, Caucasus ranges, Black Sea subtropical zone, rivers and waterfalls, underground cities, resorts and mineral waters, historical monuments, cities and settlements, traditional Georgia hospitality and distinguished Georgian cuisine – all these factors make Georgia a genuinely tourism country.


urrently, tourism sector remains in a germ condition and the development process proceeds heavily and slowly amid the ongoing reforms. With its natural resources Georgia is able to compete with France, China, Spain, Italy and many other developed countries and become most attractive country for tourists in the Caucasus. Along with tourism sector development, there are many other problems that are concealed frequently, even by state structures, while it is their direct obligation to provide overall preconditions to duly develop the sector. The state receives huge financial support from donors, but problems remain unresolved anyway. This signifies that either assistance is insufficient or the process is carried out too slowly. We will name several problems and discuss one of them. In this respect international organizations and donors should enhance support. Tourism Sector Problems and Recommendations: - Absence of Law on Tourism - Absence of Tourism Registration System - Unsatisfactory Safety Level in Country - Heavy sanitary-hygienic condition at accommodation places, tourism places and resorts - Disordered road and transportation system - Undeveloped network of hotels and agencies - Problems with water supply and sewage systems in regions - Absence of perfect information database on Georgia’s tourism potential - Lack of competent staff in tourism sector

Tourism Infrastructure: - Inappropriate equipment of Food Outlets - Insufficient tourism-information desks and signs; - Problem with diversity of tourism products - Quality Monitoring Absence of tourism registration system is one of the major problems in Georgia, because, currently, it is impossible to register revenues from tourism sector. Lack of due infrastructure and registration system makes it impossible to register revenues of private houses in resorts. All these factors precondition that state budget revenues from tourism sector are very low. At the same time, high rate taxes, including utility expenses, VAT and income tax and profits tax significantly complicate condition of hotel business. This is one of the reasons why hotel suites are expensive in Georgia. Tax system should be reformed and seasonal taxation mechanism should be introduced temporarily so as hotels have smoother tax rates in off-season period. Similar decisions will develop this business in regions and revenues will be registered accurately. All these tendencies receive chaotic and massive character. You cannot see even 10 hotels of 100 ones in highland regions, which would be registered as taxpayers with cash register or bank account and they are right. It is unimaginable that owners of small houses transform their property into guest-houses, pay 2-3 times expensive utility expenses and pay the mentioned high taxes in off-season period. Even those hotels that are registered in taxation system frequently are

Absence of tourism registration system is one of the major problems in Georgia, because, currently, it is impossible to register revenues from tourism sector

forced by this problem to hide revenues and this problem is relevant in not only regions. Even a part of Tbilisi-based hotels face the same problem and they frequently have to choose whether to commit financial crime. For example, several visitors entered one of the hotels in the center of Tbilisi in the evening and asked for free suites, paid cash, but they were not given any bill or document proving that specific persons had stayed at the hotel. This is an usual practice in many hotels. Similar problems create difficulties to tourism companies too that cannot accommodate visitors to hotels with similar violations, as similar facilities cannot issue any documents proving that tourism company has taken costs and, consequently, has to pay higher profits tax. Today, Georgia lacks for suites and beds and all these factors frustrate public involvement in the tourism sector. It is impossible to develop guesthouse business in regions if Government does not revise taxation strategy. The mentioned problem may be resolved by active involvement of specialists, tax and economic experts, government officials in tourism sector. This is not a new problem and there are many other obstacles in tourism sector. Absence of law on tourism is a major challenge. This law was prepared in 1997 and terms were revised in 1998. Today we assert tourism is a priority direction, but it requires constitutional protection. Problem with toilets. No special decree is are required to remove this awkward inconvenience. Parking problems, certification of guides, licensing of travel companies. Heavy sanitation-hygienic condition in underground walkway, disordered road and transport system, lack of competent staff in tourism field, lack of perfect information database about Georgia’s tourism potential – the list is really impressive.

Tax system should be reformed and seasonal taxation mechanism should be introduced temporarily so as hotels have smoother tax rates in off-season period. Similar decisions will develop this business in regions and revenues will be registered accurately

Political will+active participation of NGO sector will enable to resolve problems in a short period. It is not difficult to determine relevant problems for coming 1, 2, 3 years and even to write a new tourism law in 2017. To this end, we should definitely ask international organizations to provide due consultations to harmonize Georgian legislation with European system and legislation of all peculiar tourism countries. Toilets and sanitary-hygienic norms in municipalities and capital city may be resolved in a simple way. Qualification tests may be also held for guides once a year. It is also easy to explore full potential of Georgia and popularize it. Tourism sector comprises much employment potential and even one project may employ 10 000 citizens. The main thing is an idea and specific project to achieve the objective. Tourism field is not a separate direction and it derives from travel of ancient people. It involves everything that Georgia offers to the world: cuisine, eco, ski, extreme tourism and so on. This is huge potential for our country and all of us. And population of Georgia and all lovers of Georgia should jointly develop this direction. We will defeat unemployment problem only in this way.

Giorgi Kvezereli JSC “ Tourism Development Initiative Community “ WWW.TRAVELINGEORGIA.GE



November 28, 2016 #171

“You should work for not money, but you should treat business in interesting and enthusiastic way and success will come only in this case. I follow this principle all my life. You should treat all orders like your personal business”

Success of Project depends on PR company’s Expertise Interview with Comshi PR Agency Director Lela Tsikhiseli


- Who are you by profession? - I am a marketing and PR specialist, but my primary profession in philology. I am a specialist of Georgian language and literature. - Your first job place. - I have been working in this business for 23 years. I took first steps in 1992-93. I found my first job place at Kedi TV advertising company. In that period advertising business was an innovative field in the country. Therefore, this field was interesting from the very beginning, despite in that period education was not a priority direction. Consequently, initially I found job place and later I started additional studies of all directions of advertising business. I was taking part in all innovative projects and new directions. This field turned out very interesting for me and I started advancement in my career with much enthusiasm and pleasure. It found out that after many years this business became very important for me. - Current job and position. - Comshi PR agency founder and director. By the way, we are frequently asked: why Comshi (Quince)? - company name is a main representation component and our business implies circulation around communication issues. Consequently, company name in Georgian interpretation sounds as Com-Shi (In Com). And this name has justified as a special creative name of the organization. - Your first success, business, project that you are proud of even today.

-When I graduated PR school, I decided to make a students project. In that period, the issue of traffic lights, crossroads and traffic regulations were not relevant. Therefore, I choose the theme - Stop for Life. According to this project, halting vehicle at red light was to become necessary condition for safe road traffic. Despite this was first and students project, it turned out very successful. I did not expect such success, but many media agencies were interested in that project. Even traffic safety ministry also reacted to our undertaking. This was the first successful project. However, my main successful project is Comshi PR-communication agency, because if you want to make customer’s project successful, you must make your own project successful, first of all. - What makes a person successful in your field? Besides knowledge, what special features are required? - Knowledge is necessary, naturally, but you should love your business and make it a part of your nature if you want to attain real success. You should grasp essence of all themes. In this case success will come. You should work for not money, but you should treat business in interesting and enthusiastic way and success will come only in this case. I follow this principle all my life. You should treat all orders like your personal business. And naturally, experience and deep knowledge of your business is also very important.

- Is it possible today in Georgia to study PR very well or international knowledge and experience are necessary? - Currently, international knowledge and experience are very important. These directions are less developed in Georgia and these standards are not satisfactory for PR. I hope this factor will be improved in the course of time and PR field in Georgia will reach highest standards. - Is PR perceived and understood in Georgia in its classical nature? -I would not dramatize the reality, but PR concept is a little diminished in our country and PR is considered to be a simple field. However, PR requires reception, analysis of huge information, going into details. Graduation of certain courses and PR positions at this or that organization does not mean perfect knowledge of this field. PR cannot be studied at once. Superficial knowledge is useless in this profession. It requires much time and energy in the form investments, on our personal level, first of all. Comprehensive working process and tireless learning process are required in this field. Therefore, I see necessity of my PR agency, because it is impossible for one person to grasp all details, not because he/she is not professional, but if an organization wants to have a good PR, this implies a whole team that will work on details of all directions that a specific project needs. - What makes major discomfort in working process? - It takes much time and energy to correctly plan the very first minutes of working process, to analyze customer’s directions. Frequently, customer wants one specific direction, but another issue is what is necessary for them, in reality. But this process cannot be called discomfort. On the contrary, this is comfort, when you explain all these factors to customers and they follow you. At the same time,

unhealthy competitive environment makes major discomfort. Therefore, I adhere to one simple rule: working on the projects, where both I and customers are sure we need each other. - What benefit do you receive from your company? What makes it interesting? - First of all, I am interested that the company be strong and just. Any company consists of people. The more professionals work in a company, the higher their interest in making a company more qualified and professional, the more successful and distinguished the company is. Therefore, degree of company success is in direct relation with quality of company staff professionalism. - If not this profession, which field would you work in? - Writing is my hobby. Therefore I would take efforts in literature. At the same time, from current positions, this business is so diverse, important and interesting that I am where I should be.... - Field where you would never work. - I would not work in the business that contradicts moral principles me and my company. - Interesting episode from your life (business) that has changed your life. - It was important when I decided to occupy the existing niche on the market and to have my own agency. This was very interesting for me and I thought I was to take my efforts in this field. Therefore, this step was very important for me. Collected knowledge has persuaded me to more comprehensively and scrupulously do my favorite business. At the same time, I think this is only commencement. - Where do you see yourself after 20-30 years? - In the same place where I am today, but in wider and more successful business, much more qualified and healthier environment.

I would not dramatize the reality, but PR concept is a little diminished in our country and PR is considered to be a simple field. However, PR requires reception, analysis of huge information, going into details. Graduation of certain courses and PR positions at this or that organization does not mean perfect knowledge of this field.


November 28, 2016 #171

San Diego State University (SDSU) Georgia presented its Public-Private Partnership Fund (PPF) at the Tbilisi Marriot last Wednesday. The primary goal of the PPF is to use public-private partnership to finance the higher educations of gifted and successful Georgian students in the science and technology fields and to fund innovative student research projects and exchange visits to the SDSU main campus in San Diego, California, USA.

Private Sector Will Fund San Diego State University Georgia Scholarships Organizations involved in the partnership fund will offer internship and employment opportunities to these talented young people, while SDSU will coordinate training, recruitment, cooperation with American businesses, and other opportunities for its partner organizations. The names of the students who have received full and partial scholarships from the companies already involved in partnership were announced during the presentation. First Deputy General Director of TBC Bank Paata Ghadzadze and CEO of Adjaristsqali Georgia LLC (AGL) Ronny Solberg awarded these students scholarship certificates. Speakers at the event included SDSU President Steve Webber, SDSU Georgia Dean Ken Walsh, US Ambassador to Georgia Ian C. Kelly, Deputy Minister of Economy and Sustainable Development Ketevan

Bochorishvili, Deputy Minister of Education and Science Ketevan Natriashvili, Director of the Millennium Challenge Corporation in Georgia Jenner Edelman, Deputy Resident Country Director of the Millennium Challenge Corporation in Georgia Magda Maghradze, and other representatives from the public and private sectors. AGL considers it a priority to support students from the Adjara region, and the company plans to continue cooperating with San Diego State University to support these students. Promoting education is a major part of AGL’s corporate social responsibility strategy. The company’s education projects in Adjara include scholarships to local universities, an internship program, teacher training, student contests, after school English and exam preparation programs, and school library and playground renovations.

AGL is implementing one of the largest infrastructure investments in Georgia, the Shuakhevi Hydro Power Plant (HPP) project. AGL is a joint venture between India’s Tata Power (40 percent), Norway’s Clean Energy Invest (40 percent), and IFC, a member of the World Bank Group (20 percent). AGL is investing a total of USD 416 million and employing 730 Georgian citizens on this project. The company holds itself to high standards of social responsibility by supporting the economic and social development of the Adjara region and by improving the living standards of those living within the project area. One of the company’s

primary social responsibility priorities is to improve the quality of education and to raise of awareness in highland Adjara. In addition to the construction of the Shuakhevi HPP, the company is implementing more than 70 social projects focusing on the long-term development of Adjara. One of the main priorities of these projects is education and awareness raising in the Khulo and Shuakhevi municipalities. These educational projects are planned based on socioeconomic research into the needs of the region and carried out in cooperation with the Ministry of Education of Adjara, local government, and residents of affected areas.

Philips and Aversi Clinic Team up to Improve Patient Care in Georgia NUTSA GALUMASHVILI


versi Clinic in partnership with Philips are jointly showcasing the newly opened Hybrid Operation and Diagnostic Rooms which were equipped in accordance with the best international quality standards. Dimitri Jorbenadze, General Director and Kakha Kuntelia, Vascular Surgeon at Aversi Clinic presented innovative healthcare solutions to the representatives of media and healthcare industry. Minimally invasive and interventional surgery in Philips Hybrid Operation Room and Philips MRI diagnostic room with Ambient Experience patient inbore solution will deliver the highest possible level of quality in imaging, care and service. Such innovative medical technologies were installed in several leading healthcare organizations over the world. Innovative Hybrid Operations at Aversi Clinic provide the advantages of minimally invasive procedures, which include shorter patient recovery time, greater patient comfort and faster patient throughput. The Philips / MAQUET equipment is customized to the needs of patients and clinicians. This operation room combines the equipment needed for both minimally invasive and open surgical procedures. The best-in-class Philips Allura Clarity angiographic system is able to achieve a 75 per cent reduction in X-ray dose while maintaining the excellent image quality needed during image-guided

interventions. Diagnostic Room is equipped with a wide range of Philips healthcare solutions, including Philips Ingenia MRI and Ambient Experience patient in-bore solution. MRI is one of the most important diagnostic tools in clinical practice. Philips Ingenia 3.0T digital MRI system provides clinicians with detailed high-quality images needed to help diagnose many different anatomical and structural problems—including brain and nervous system disorders, cardiovascular and organ diseases. The scanner enables imaging with fewer coils and reduces patient set up time. To obtain the highest quality MRI images, patients are required to remain still during the scanning process, which can last for approximately one hour. Remaining still under these conditions can prove challenging and stressful. To provide patients of Aversi Clinic with relaxing atmosphere during magnetic resonance imaging (MRI) examinations Philips installed Ambient Experience in-bore solution. It integrates dynamic lighting, projection, sound, spatial design and workflow improvements to reduce patient anxiety and movement and enable clinic to create engaging and comfortable environment. “This highly-flexible hybrid operation room is optimal for minimally invasive and open surgical procedures. We are delighted to work closely with Philips to improve patient experience and deliver a whole new standard of care in Georgia” – Aversi representative told us. – “One of the most important challenges for hybrid operations rooms is the integration of the following compo-

nents: X-Ray, working space, anesthesia and others. What is most important, all equipment are from Philips, which cooperated with MAQUET for more than 10 years.” Caucasus Business Week talked with ALEXANDER TOURLYCHKIN, Regional Director, Philips Caucasus and Central Asia. - Please tell us about the level of customization to the needs of customers of Philips/MAQUET hybrid operations room (comfort, less time needed for the diagnosis) - Philips is providing a customized integrated approach to deliver enhanced workflow for the entire clinical team. We focus on operational and clinical processes in addition to resource optimization to improve the overall operational effectiveness and financial stability of the healthcare enterprise. Philips Ingenia 3.0T digital MRI system with Ambient Experience In-Bore Solution provides clinicians with detailed high-quality images needed to help diagnose many different anatomical and structural problems—including brain and nervous system disorders, cardiovascular and organ diseases. The scanner enables imaging with fewer coils and reduces patient set up time. - In which countries Philips is working in this direction and have you any other plans in Georgia? - Innovative Philips medical technologies were installed in several leading healthcare organizations in the U.S., European countries, Russia, Ukraine, Belarus, South Caucasus and Central Asia. University Hospital Zurich (Switzerland), St. Johannes Hospital in Dortmund (Germany), Russian Cardiology Research and Production Complex (Russia) were equipped with technologies in the Hybrid Operation Room. Innovative Ambient Experience In-Bore Solutions were installed in Herlev Gentofte University Hospital (Denmark), Research Institute of Children’s Infections in St. Petersburg (Russia), Alexandria VA Health Care System (U.S.). New hybrid operating room, which also features other Philips technology innovations, is the first of its kind in the South Caucasus. We are delighted to work closely with Aversi to improve patient experience and deliver an entirely new standard of care across the health continuum in Georgia.



November 28, 2016 #171

First Corn Oil Factory to be Opened at the Beginning of Next Year First corn oil factory will be opened in Georgia at the beginning of next year. The project is implemented by company “Kolkha” together with Partnership Fund. The factory was build in Khobi and it will receive raw materials from locals. According to the head of “Kolkha”, Giorgi Bukia, half a million investment has already been implemented and partnership fund is going to add more investment to it. The factory will process 50 tones of corn and therefore produces 1-1,5 tones of oil. The production will be named “Karva”. “Considering the quality, we are going to export our product. After we produce the oil, we will find out what we will do”-declares Giorgi Bukia. There will be another factory built in Khobi, which will produce combined food.



New REM Research Results: TBILISI SNAPSHOT

Samgori (USD 555). SPI (sale price index) for residential property grew by 1.4% MoM and fell 2.4% YoY in September 2016. During last months SPI increased from 1.020 to 1.036. For September 2016, most expensive and cheapest districts of Tbilisi by ARP (average rent price per sq.m) are: Mtatsminda (USD 8.06) and Gldani (USD 4.31). ARP for residential property in JulySeptember 2016 varied from USD

New research results under the joint project of TBC Bank, ISET Policy Institute and Jumpstart Georgia Real Estate Market Laboratory (REM lab) were published a few days ago. REM lab team collected and processed data about 15 000 real estate transactions for the period of July-September 2016. According to survey, ASP (average sale price per sq.m) for residential property in July-

September 2016 varied from USD 859 to USD 868. For July-September 2016 TOP 3 districts by sales in Tbilisi are: Vake (average 529 units, 20.1%) Saburtalo (average 406 units, 15.4%) Samgori (average 292 units, 11.1%) For September 2016, most expensive and cheapest districts of Tbilisi by ASP are: Mtatsminda (USD 991) and



Georgia Made Paint “Kakadu” to Occupy 20% of the Market

Business Café meets up for a seventh time

Paint “Kakadu” which is made in Georgia plans to occupy 20% of the market. “WAMGROUP” company received a non-agricultural land and building in Kaspi, in the frame of the program “Produce in Georgia”. Company has already invested 125 000 GEL in it. The founder of “Kakadu”, Mirian Gvelesiani declares that the paint is produced with German materials.

Strawberry Greenhouse Complex Opens in Nojikhevi MagniCo fellowship has arranged a strawberry greenhouse complex in village of Nojiskhevi, Khobi Municipality, as part of State Project for Promotion of Small and Micro Entrepreneurship. The project was implemented by active involvement of Khobi information-consulting service of Ministry of Agriculture of Georgia. According to Khobi municipality board, the fellowship unites two entrepreneurs and it has obtained 10 000 GEL co-financing component as part of state project.

On November 24th Business Café met up for a seventh time. The special guest for of the meeting was Ms. Tinatin Rukhadze, Co-founder and General Director at research and consulting company ACT. The topic discussed was “Who is the leader of the future?” Business Café is a project initiated by consulting company “Insource” in October, 2015 and since then it is exclusively supported by PASHA Bank. The meetings are regularly attended by the representatives from top management of the large and medium-sized enterprises in Georgia. Choosing the right presenter for the event is of major importance; among the speakers and presented topics of the previous Business Café meetings were: Lado Gurgenidze, former Prime Minister of Georgia, an executive chairman of the supervisory board of Liberty Bank with the topic “Thoughts about management and leadership”; Giorgi Kadagidze, former president of National Bank of Georgia, with the topic “Innovation management”; David Gogichaishvili, general manager of Night Show Studio „Management of human resources”; Alexander Jejelava (Minister of Education of Georgia) - „Organizational corporate culture“; Andro Dgebuadze, business advisor – ”Management 3.0 or MBA books in mirror” and Papuna Toliashvili, founder and managing partner of Synergy Group - „Circular Organizational Structures“. Business Café meetings are planned to continue during the following year as well. “Being the exclusive partners of the project we are very happy to see its success that we believe is based on the format of the meetings, especially the speakers and the topics presented. Participants keenly get involved in the discussion process and try to thoroughly understand the particular topics that are offered to them. Ms. Tinatin Rukhadze’s presentation was not an exception either and we received utterly positive feedback from the guests about the experience she so kindly shared. And again we would like to thank Insource for initiating and suggesting such an interesting project,” - said Anano Korkia, Head of PR and Marketing Department at PASHA Bank.

6.88 to USD 7.13. RPI (rent price index) for residential property grew by 0.01% MoM and decreased 15.6% YoY in September 2016. During last months RPI increased from 0.933 to 0.955. As for Commercial Real Estate , SPI grew (+30.4% MoM & +12.2% YoY) in September 2016, while ASP varied from USD 1 016 to USD 1 075 in July-September 2016. ARP for commercial property in July-September 2016 varied from USD 9.52 to USD 10.58 and RPI for commercial property fell (-17.1% MoM & -33.6% YoY) in September 2016. As it seems, Tbilisi real property market continues growth: sales grew to 3331 units (+14.0% MoM & +47.1% YoY) in September 2016 to hit a new monthly record. Market rose also in July 2016 (+4.3% MoM) followed by slight decrease in August 2016 (-0.3% MoM). Share of Tbilisi in Georgia sales reached 42.1% (highest-ever share) in September 2016 (39.2% in July, 36.2% in August).

Terabank Grows Capital by 10 million GEL On November 22 the ahead of schedule meeting of Terabank stakeholders took decision to increase the bank’s stock capital by 10 372 000 GEL. The stakeholders’ decision on increasing investment volume proves that they have long-term business plans in Georgia and are interested in deepening business relations with our country. We welcome the stakeholders’ decision, because we deeply appreciate their trust towards our activities. Growth in capital volume, naturally, will make positive effect on Terabank clients. Increased capital will enable us to enlarge crediting volume, especially for small and medium business companies and this is our strategic direction», Terabank director general Tea Lortkipanidze said. Currently, Terabank’s total capital is 121 372 000 GEL. Terabank has been successfully operating in Georgia for 17 years. The bank makes focus on developing small and medium business companies. It is united in Dhabi Group Arab investment company, which owns multi-profile businesses in tourism industry, real estate, development, banking and financial fields.



November 28, 2016 #171

The program CiDA offers to the ecomigrants consists of three components: 1. Supporting women eco-migrants for small business startups 2. Rehabilitation of infrastructure 3. Advocacy.

CiDA Funds EcoMigrant Women to Haul Samtatskaro Out of Despair In 1986, disaster struck Adjara- the Southwest region of Georgia lying on the coast of the Black Sea. Savage landslides and floods devoured the homes and livelihoods of Adjarians, forcing thousands to abandon the region and disperse to various parts of Georgia. These regions included the villages of Samtatskaro and Heretiskari


The Civil Development Agency (CiDA) organized an adventurous, two-day media tour to give journalists the opportunity to meet the eco-migrants who built new homes for themselves while combatting a large share of hardships. However, building new lives from scratch would, nearly, be impossible without the generous support from the CiDA. This organization aims to implement programs to aid in the improvement of economic conditions of suffering eco-migrants. The project we studied was the “Raising the Economical and Infrastructural Capabilities of Eco-Migrants in Managing the Migration Process”. The European Union funds the project. Along with CiDA, the project is administered by the Regional Development Center (RDC) and the Georgian Association for Educational Initiatives (SIQA). CiDA cooperated with the Dedoplistskaro municipality in aiding the people of Samtatskaro. The allocated budget was GEL 33,800. According to Nicoloz Janiashvili, the governor of Dedoplistskaro municipal board, the meeting with CiDA was held in Spring. This led to the agreement for the municipality to coinvest into CiDA’s projects. Additionally, Janiashvili claims that the municipality is experienced in working with NGOs. Moreover, it has collaborated with USAID to provide solar panels in the village of Shiraki, in South-East Georgia. This incentive generated electricity into households lacking this basic requirement for over 25 years. The program CiDA offers to the eco-migrants consists of three components: 1. Supporting women eco-migrants for small business start-ups 2. Rehabilitation of infrastructure 3. Advocacy. Therefore, in our trip, we studied the various business established by women of Samtatskaro. TRACTORS At our arrival in the village of Samtatskaro, with open arms, we were invited into the yard of a family’s house harboring

their precious tractors. As we spoke with the locals, they revealed their hardships of working in the fields and the relief the four CiDA-funded tractors has blessed them with. In addition to the motor block tractors, CiDA has provided the rejoicing villagers with complementary tractor attachments. However, the tractors are solely capable of maneuvering on soft and moist soil. This proves suitable for fields near the Alazani river- the main source of irrigation water of the Samtatskaro village. The villagers access the water through pumps supplied, once again, by CiDA. These fields are where farmers operate the tractors in addition to small pieces of farmland located by the river banks. However, other fields located further from the river are the most problematic. This is because of the non-existent irrigation system to carry the water further away from the river banks and into the remaining fields. The seeding on the fields commences in March. During the month, the farmers utilize the fertile soils to grow vegetables, such as tomatoes, cucumbers, cabbages, onions, garlic, and potatoes. Proudly, the farmers admitted to the new tractors increasing their yield and the opportunity to harvest up to twice a year. Moreover, the new machinery reduces and alleviates their working hours. “Before, our working day began at 7 am and ended at 7 pm. All day, in the hot sun, we worked the fields by hand,” said Darejan Jaini, an Adjarian eco-migrant. Jaini admitted that the arid climate of the village challenged the eco-migrant families in adapting to their new environment. “I would like to thank CiDA and everyone who has helped organize this great help. We can, now, provide our families and children,” she added, tearfully. The harvested products are transported and sold in Georgia’s capital city, Tbilisi. This becomes the farmers’ chief source of income and nourishment. Additionally, the owners rent the tractors to neighbors in need of a helping hand- or, more accurately, a helping plow. There are no fixed prices set on the rent as it all depends on the amicable relation-

ships and negotiating skills between the leaser and the lessee. Previously, the farmers relied on Mechanisatory LLC- a company providing them with necessary farming tools and vehicles. However, according to the farmers, the organization constantly delayed the arrival of the vehicles and the company’s services grew into enervating waiting games. Although four tractors are insufficient to serve the 420 villagers residing in Samtatskaro, “at least we don’t need to wait so long for LLC tractors,” says Alexander Jaini, an Adjarian eco-migrant living in Samtatskaro since 1986. As our first visit neared the end, the operators began packing their cumbersome equipment and we began scurrying back into the comfort of our luxurious minivan. However, not before the family forcefully, but lovingly, dragged us back into the house for a generously set table of delicious Georgian food. WATER TANKS After the feast, we resumed our journey. Our next stop were the water tanks. At our arrival, we were shown two large water tanks supplying clean drinking water to 300 families of Samtatskaro. CiDA’s investment of GEL 12,560 and the GEL 53,577 investment of the Municipality of Dedoplistskaro of the Kakheti region, supplied approximately 300 families with drinking water. However, the arid climate of the village creates a problematic water debt. This means that there is a deficit in the water supply to the system, leaving families without water and fields with insufficient irrigation water. Consequently, the inconvenience has driven many youngsters out of the village. SEWING SHOP Following the visit to the water tanks, we piled back into the minivan and drove to visit the tailor shop. Natia Mikeladze, the owner of the tailor shop, welcomed us into her home. Mikeladze led us into her newly renovated basement where she has stationed her workshop. As we entered, my eyes darted to the table laid with fizzy drinks, colorful fruits, and irresistible confectionery. However, attempting to stay professional, I sorrowfully ripped my gaze away and onto the three sewing machines further down the basement. Two women working the machines curiously eyed the bustling operators setting up their cameras and the journalists crowding around Mikeladze. “To be frank, I had no hope in winning this grant. But, luckily, it happened and we have successfully established this business,” Mikeladze said. Previously, sewing was solely a hobby and friendly deliveries to neighbors. However, CiDA’s grant offer urged her into applying to receive financing. Following her victory in receiving the funds, she transformed her basement into her

workshop. Mikeladze revealed that two of the employees were her relatives who, along with her, produce bed linen and female clothing. Her husband manages the delivery of the raw materials and the supply of the finished products. The merchandise is sold on the Tbilisi markets and, even, to the suppliers themselves. MEN’S SALON Our final stop was at the house maintaining the newly established men’s hair salon. And although we could not get free haircuts, the owner’s adorable puppies were the perfect substitution. This specific grant was admitted to Nino Mikeladze who had arrived at Samtatskaro in 1990 from Adjara. This led her to establish the only men’s hair salon in the entire village. Therefore, it is safe to say that the entire village is her one big customer- or, rather, her husband’s as he is the only employee. Mikeladze has no knowledge of hairdressing. Thus, she delegated the art to her husband and, instead, adopted the managerial position. CiDA supplied the couple with all the necessary equipment involving a shampoo bowl, a barber chair, a hair dryer, a sterilizer and cutting tools. The family contributed by purchasing the mirror. As her services stretch specifically to men, Mikeladze said, “Regarding the enlargement of the business, in the future, I’m planning to grow into providing haircuts to women.” With that, we wished them luck and crowded out of the small doorway and into the minivan. We drove back onto the dirt paths and out of Samtatskaro leaving the rejoicing people with their treasured possessions. As we left the village, we entered the dangerously narrow mountain roads unprotected by guardrails. However, before I knew it I was peacefully, yet very uncomfortably, asleep. How? Because I knew a Georgian driver is the most skillful. This does not stem from a place of patriotism but from the first-hand experience of the Georgian drivers unapologetically breaching every traffic rule in the roads of Tbilisi. And yet, somehow, they survive.

This organization aims to implement programs to aid in the improvement of economic conditions of suffering ecomigrants. The project we studied was the “Raising the Economical and Infrastructural Capabilities of Eco-Migrants in Managing the Migration Process”. The European Union funds the project.



November 28, 2016 #171


November 28, 2016 #171



“ There is a “Azerbaijan and Italy had constructive talks concerning bilateral issues, economic, cultural relations, as well as international issues”

greater group we belong to: the human family

Moriya Rosenberg

‘Southern Gas Corridor one of key factors of Azerbaijan’s future’


he Southern Gas Corridor is a very important factor of Azerbaijani economy’s development, it is a huge project with huge investments, Italian Ambassador to Azerbaijan Giampaolo Cutillo told Trend Nov. 23. After big investment, Azerbaijan will have revenues coming back, so this will create an important partnership between Europe, Italy and Azerbaijan, he said. “I believe it is one of the key factors of Azerbaijan’s future,” Cutillo noted. The Southern Gas Corridor is one of the priority energy projects for the EU. It envisages the transportation of 10 billion cubic meters of Azerbaijani gas from the Caspian region to the European countries through Georgia and Turkey. The Italian ambassador mentioned very friendly relations between Azerbaijan and Italy, as well as the recent visit by Italian Minister of Foreign Affairs and International Cooperation Paolo Gentiloni, who came with representatives of many Italian companies to Azerbaijan Nov. 7. Azerbaijan and Italy had constructive talks concerning bilateral issues, economic, cultural relations,

as well as international issues, Cutillo said. It is a continuous process of meetings, which take place every two or three months, Cutillo noted, adding that Azerbaijan and Italy carry out high level meetings within the two governments. Italy will take over the presidency in the OSCE in 2018, so it is an important role for the country, because the OSCE also deals with frozen conflicts, including the Nagorno-Karabakh conflict, which will be one of priorities for Italy, he added. The conflict between the two South Caucasus countries began in 1988 when Armenia made territorial claims against Azerbaijan. As a result of the ensuing war, in 1992 Armenian armed forces occupied 20 percent of Azerbaijan, including the Nagorno-Karabakh region and seven surrounding districts. The 1994 ceasefire agreement was followed by peace negotiations. Armenia has not yet implemented four UN Security Council resolutions on withdrawal of its armed forces from the NagornoKarabakh and the surrounding districts.

Chief of Turkey’s beer giant Anadolu Efes resigns


urkey’s largest beer maker Anadolu Efes has announced that Robin Michael Goetzsche, who has been serving as its president and CEO since November 2015, will be leaving his position as of Dec. 31. A statement to the Public Disclosure Platform (KAP) on Nov. 21 said Goetzsche will be leaving due to personal reasons. Effective as of Jan. 1, 2017, John Gavin Hudson, who has been working as the managing director of Efes Russia, will replace him and will report directly to Anadolu Efes’ Board of Directors, said the statement.

Efes Russia’s CFO Roy Alan Cornish will be appointed as acting managing director of Efes Russia, in addition to resuming his current position. Hudson joined SABMiller South Africa in 1992, according to the statement. He has served in several executive positions in marketing, sales, distribution and general management roles within SABMiller. Hudson was appointed as the Sales Vice President of SABMiller operations in Colombia in 2011 and resumed this role until January 2016, when he was appointed as Managing Director of Efes Russia, added the statement.

SOCAR Drilling New Well at Oldest Oil field in Caspian Sea Azerbaijan’s state oil company SOCAR will additionally produce about 3,650 tons of oil annually, thanks to the commissioning of a new well that is being drilled at the Oil Rocks offshore field, SOCAR said in a message posted on its website Nov. 24. The well’s projected depth is 1,700 meters and its daily yield is expected at the level of 10 tons. In January-October 2016, SOCAR produced 6.32 million tons of oil at Azerbaijan’s offshore and onshore fields, as compared to 6.91 million tons in the same period of 2015. SOCAR produced 8.16 million tons of oil at those fields in 2015, as compared to 8.32 million tons in 2014. Along with SOCAR, foreign companies also extract oil in Azerbaijan. In total, 41.59 million tons of oil were produced in Azerbaijan in 2015, as compared to 42.02 million tons in 2014, according to SOCAR.

China, Russia to Push for Free-Trade Area in Asia-Pacific China and Russia will push for a free-trade area in the Asia-Pacific region, China’s foreign ministry said in a statement after the leaders of the two nations met Saturday in Lima, Peru. President Xi Jinping and Russia’s Vladimir Putin met during the Asia-Pacific Economic Cooperation summit in the South American city. Leaders of both the countries should communicate frequently, according to the statement on Sunday. The call for free trade in the region comes amid a protectionist mood in the U.S. following the election victory of Donald Trump, which is threatening to derail a transPacific commerce agreement that excludes the world’s secondbiggest economy. In a speech Saturday at the APEC summit, Xi pledged to boost global trade and cooperation by opening up further and giving greater access to foreign investors.

“Businesses shouldn’t be obstructed’’ by corrupt officials seeking payments for administrative decisions or by dominant rivals using political ties to restrict competition”

Armenian Economy in Crisis Needs Rapid Change, New Premier Warns


rmenia’s new prime minister has what he believes is a vote-winning message before parliamentary elections in May: The economy’s in terrible shape and he’s the man to fix it. The impoverished ex-Soviet republic needs “profound change,’’ Karen Karapetyan, who took office in September, said in an interview in the capital, Yerevan, on Saturday. “We’re proposing the most rapid change that’s possible,” including measures to combat corruption by streamlining bureaucracy and a government fund to support enterprise, he said. “Businesses shouldn’t be obstructed’’ by corrupt officials seeking payments for administrative decisions or by dominant rivals using political ties to restrict competition, said Karapetyan, a former mayor of Yerevan who took office after returning from Russia, where he worked in Moscow since 2012 for a subsidiary of Gazprom PJSC, the world’s largest naturalgas exporter. “We will create an even, competitive, level playing field.’’ Armenian President Serzh Sargsyan called the new premier a “symbol of change’’ when he named him to replace Hovik Abrahamyan. The economy’s in an “extremely bad” state and needs “structural” overhaul, Karapetyan told lawmakers next day. Sargsyan made the change after thousands joined street protests in July in support of armed men who took hostages at a Yerevan police station and demanded the president’s resignation. The Caucasus nation of three million people is reeling from the impact of the recession in Russia, its main export market, as well as a slump in remittances from Armenians working in that country. Fiscal Rule Karapetyan, 53, is seeking to expand the economy even as he must slash state spending next year to halve a budget deficit now running at 5.9 percent. A self-imposed fiscal rule obliges the government to limit the deficit to no more than 3 percent when foreign debt exceeds 50 percent of gross domestic product. Armenia’s foreign debt is $5.8 billion with GDP at $10 billion, while growth of 3.2 percent in 2017 won’t be enough to raise living standards significantly, Karapetyan said. “We also have external debt growing faster than the GDP growth and growing faster than revenues,’’ he said. While Armenians are desperate for change amid rising poverty, Karapetyan won’t be able to break the economic grip of a few wealthy oligarchs, particularly on imported goods, with support from powerful politicians, according to Hayk Gevorgyan, economic commentator at the Armenia Times newspaper. “Monopolies and corruption are Armenia’s biggest problems because of the connections between business and politicians,’’ Gevorgyan said in an interview. “He can’t resolve this.’’

No Privileges Changes in the leadership of the customs service and in the tax code are improving transparency, and he won’t allow dominant players to use “administrative support that isn’t available to others’’ to suppress competition, Karapetyan said. “No one is immune and no one is privileged,’’ he said. While he’s focused on immediate improvements, Karapetyan said he’ll also form an advisory group including foreign specialists to “brainstorm how we can develop the country’’ for the long term, including with tax changes and support for businesses in areas such as health care, education and agriculture. Armenia rejected a trade pact with the European Union to enter the Russian-led Eurasian Economic Union of former Soviet states in January last year. While critics say there’s been no economic benefit so far, nobody knows what would have happened if Armenia hadn’t joined and “the negative impact could have been much greater,’’ while membership doesn’t stop Armenia developing EU trade, Karapetyan said. Armenia’s also seeking to bolster trade with Iran following the lifting of international sanctions over the Islamic Republic’s nuclear program. Karapetyan said he’s ordered plans developed by December 25 to implement a free economic zone near Armenia’s southern border to boost ties in areas including agriculture and food production. ‘Credibility’ Issue Armenia’s in a “challenging’’ position after absorbing “tremendous shocks’’ when Russia’s ruble devalued following the fall in oil prices, Teresa Daban Sanchez, the International Monetary Fund’s resident representative in Yerevan, said in an interview. While the economy’s been more resilient than the IMF forecast, “the external environment is not going to improve,’’ domestic demand is subdued and price deflation has emerged, she said. “There’s an issue of credibility’’ for the government in implementing its debt rule for the first time and “drastic’’ budget cuts are being made, mainly by rescheduling capital expenditure, she said. “We clearly understand that reduced public spending may have a downside effect,’’ while businesses are delaying investment until after the elections, Karapetyan said. Amid speculation he’s a short-term appointment to improve the ruling Republican party’s prospects, it’s “inappropriate’’ to say if he’ll be prime minister after the vote because nobody can predict the outcome, he said. Even so, he’s seeking to develop clear longterm plans over the next six months so that “from 2018 we’ll have sustainable year-onyear growth,’’ Karapetyan said.


November 28, 2016 #171

New Studio Space For Discovering New Talents A new studio space, Spotlight unveiled in Tbilisi couple of days ago, aiming to discover new talents in Art, Singing, dancing, Photography and acting technique. Founder of the studio is a young singer IA ORJONIKIDZE, who spoke with CBW about her new studio in more details. - Tell us about you, what you do, when did you start and etc.; - Spotlight studio is the place for young talents. This studio unites almost all field in which adolescents are interested: dance, song, the art of acting, photo art, musical instruments…The studio was officially unveiled on November 17. At this stage, we started receiving students. Very good reaction emerged at social networks and many students have expressed intention to participate in our projects. Therefore, we will start academic year soon. - How did you come up with the idea of creating this space? - I got familiar to show business in my childhood. I ascend the stage for the first time at 4 years old. Therefore, I had to frequently visit various locations to learn songs, dances, musical instruments. I had to find a separate repetition space for live performance so as I could work professionally with myself and all these efforts, naturally, were related to certain difficulties, time and expenditures. Therefore, I always wanted to have similar studio near my house. Another reason was that nothing similar was made for young people in the district where this studio is located (IsaniSamgori District), while a number of talented young people live here and I have listened to many of them, saw them and I believe that they deserve to have environment, where they would go and learn favorite directions. - How many people are employed at your studio? At this stage, our team unites 7 persons. As noted, there is quite wide option of subjects. Pupils are able to choose one or several subjects for studies. To be more precise, adolescents are able to learn dance (hip-hop, plastic

art, scenic movement), songs, the art of acting (culture of speech, dramatic art), musical instruments (optional), photo art…. - As I know you have quite a long experience in working at major studios such as GDS, how would you share and use this experience with your students? - Actually, I have taken part in many projects, but GDS label and 1 year spent there was genuinely fantastic and most special period in my life. After casting, 18 adolescents were selected. We have worked with choreographs and vocalists invited from Hollywood. Each lesson and each hour was a great fest. Additionally, we were studying theory and history of music and playing musical instruments. I will take all efforts to share collected experience to my studio teachers and then to jointly transmit all this knowledge to pupils. - What kind of events and activities you plan in the future and what are opportunities you offer to your students? Our educational formula aims to create a refined, modern, free, creative and self-confident young person. We plan many interesting events: exhibitions, final concerts, flashmobs, summer camps and so on. Meetings and master classes with famous and successful persons. Succeeded members of studio will participate in competitions and festivals, in not only Georgia, but also abroad. We have been already cooperating with various culture centers in Spain, Cyprus, Ukraine, Italy, Armenia and so on… One of the main objectives is to create due environment and place for adolescents that will become most favorite and interesting compared to all social networks. We will try to regain young people from virtual space to real world.

November 28, 2016 #171

Embassy United States of America Embassy 11 Balanchivadze St., Dighomi Dstr., Tbilisi Tel: 27-70-00, 53-23-34 E-mail:; United Kingdom of Great Britain and Northern Ireland Embassy 51 Krtsanisi Str., Tbilisi, Tel: 227-47-47 E-mail: Republic of France Embassy 49, Krtsanisi Str. Tbilisi, Tel: 272 14 90 E-mail: Web-site: Federal Republic of Germany Embassy 20 Telavi St. Tbilisi Tel: 44 73 00, Fax: 44 73 64 Italian RepublicEmbassy 3a Chitadze St, Tbilisi, Tel: 299-64-18, 292-14-62, 292-18-54 E-mail: Republic of Estonia Embassy 4 Likhauri St., Tbilisi, Tel: 236-51-40 E-mail: Republic of Lithuania Embassy 25 Tengiz Abuladze St, Tbilisi Tel: 291-29-33 E-mail: Republic of Latvia Embassy 16 Akhmeta Str., Avlabari, 0144 Tbilisi. E-mail: Greece Republic Embassy 37. Tabidze St. Tbilisi Tel: 91 49 70, 91 49 71, 91 49 72 Czech RepublicEmbassy 37 Chavchavadze St. Tbilisi ;Tel: 291-67-40/41/42 E-mail: Web-sait: Japan Embassy 7 Krtsanisi St. Tbilisi Tel: +995 32 2 75 21 11, Fax: +995 32 2 75 21 20 Kingdom of Sweden Embassy 15 Kipshidze St. Tbilisi Tel: +995 32 2 55 03 20 , Fax: +995 32 2 22 48 90 Kingdom of the Netherlands Embassy 20 Telavi St. Tbilisi Tel: 27 62 00, Fax: 27 62 32 People’s Republic of China Embassy 52 Barnov St. Tbilisi Tel: 225-22-86, 225-21-75, 225-26-70 E-mail: Republic of Bulgaria Embassy 15 Gorgasali Exit, 0105 Tbilisi, Georgia Tel: +995 32 291 01 94; +995 32 291 01 95 Fax: +99 532 291 02 70 Republic of Hungary Embassy 83 Lvovi Street, Tbilisi Tel: 39 90 08; E-mail: State of Israel Embassy 61 Agmashenebeli Ave. Tbilisi Tel: 95 17 09, 94 27 05 Embassy of Swiss Confederation’s Russian Federation Interests Section Embassy 51 Chavchavadze Av., Tbilisi Tel: 291-26-45, 291-24-06, 225-28-03 E-mail: Ukraine Embassy 75, Oniashvili St., Tbilisi Tel: 231-11-61, 231-12-02, 231-14-54 E-mail:; Consular Agency: 71, Melikishvili St., Batumi Tel: (8-88-222) 3-16-00/ 3-14-78 Republic of Turkey Embassy 35 Chavchavadze Ave., Tbilisi Tel: 225-20-72/73/74/76 Consulate General in Batumi 9 Ninoshvili Street, Batumi Tel: 422 25 58 00 Republic of Azerbaijan Embassy Kipshidze II-bl . N1., Tbilisi Tel: 225-26-39, 225-35-26/27/28 E-mail: Address: Dumbadze str. 14, Batumi Tel: 222-7-67-00; Fax: 222-7-34-43 Republic of Armenia Embassy 4 Tetelashvili St. Tbilisi Tel: 95-94-43, 95-17-23, 95-44-08 E-mail: Web: Consulate General, Batumi Address: Batumi, Gogebashvili str. 32, Apt. 16 Kingdom of Spain Embassy Rustaveli Ave. 24, I floor, Tbilisi Tel: 230-54-64 E-mail: emb.tiflis@maec.esRomania Embassy


TBILISI GUIDE 7 Kushitashvili St., Tbilisi Tel: 38-53-10; 25-00-98/97 E-mail: Republic of Poland Embassy 19 Brothers Zubalashvili St., Tbilisi Tel: 292-03-98 Web-site: Republic of Iraq Embassy Kobuleti str. 16, Tbilisi Tel: 291 35 96; 229 07 93 E-mail: Federative Republic of Brazil Embassy Chanturia street 6/2, Tbilisi Tel.: +995-32-293-2419 Fax.: +995-32-293-2416 Islamic Republic of Iran Embassy 80, I.Chavchavadze St. Tbilisi, Tel: 291-36-56, 291-36-58, 291-36-59, 291-36-60; Fax: 291-36-28 E-mail: United Nations Office Address: 9 Eristavi St. Tbilisi Tel: 225-11-26/28, 225-11-29/31 Fax: 225-02-71/72 E-mail: Web-site: International Monetary Fund Office Address : 4 Freedom Sq., GMT Plaza, Tbilisi Tel: 292-04-32/33/34 E-mail: Web-site: Asian Development Bank Georgian Resident Mission Address: 1, G. Tabidze Street

Freedom Square 0114 Tbilisi, Georgia Tel: +995 32 225 06 19 E-mail:; Web-site: World Bank Office Address : 5a Chavchavadze Av., lane-I, Tbilisi, Georgia ; Tel: 291-30-96, 291-26-89/59 Web-site: Regional Office of European Bank for Reconstruction and Development Address: 6 Marjanishvili St. Tbilisi Tel: 244 74 00, 292 05 13, 292 05 14 Web-site: Representation of the Council of Europe in Georgia Address : 26 Br. Kakabadze, Tbilisi Tel: 995 32 291 38 70/71/72/73 Fax: 995 32 291 38 74 Web-site: Embassy of the Slovak Republic Address: Chancery: 85 Irakli Abashidze St. Tbilisi, 0162 Georgia Consular Office: 38 Nino Chkheidze St. Tbilisi, 0102 Georgia Phone: 2 222 4437, 2 296 1913 e-mail:

Hotels in Georgia TBILISI MARRIOTT Tbilisi , 13 Rustaveli Ave. Tel: 77 92 00, COURTYARD MARRIOTT Tbilisi , 4 Freedom Sq. Tel: 77 91 00 RADISSON BLU HOTEL, TBILISI Rose Revolution Square 1 0108, Tbilisi Tel: +995 32 402200 RADISSON BLU HOTEL, BATUMI Ninoshvili Str. 1, 6000 Bat’umi, Georgia Tel: 8 422255555 SHERATON METECHI PALACE Tbilisi , 20 Telavi St. Tel: 77 20 20, SHERATON BATUMI 28 Rustaveli Street • Batumi Tel: (995)(422) 229000 HOLIDAY INN TBILISI Business hotel Addr: 1, 26 May Square Tel: +995 32 230 00 99 E-mail: Website: BETSY’S HOTEL With Marvellous Tbilisi Views Addr: 32/34 Makashvili St. Tbilisi Tel: +995 32 293 14 04; +995 32 292 39 96 Fax: +995 32 99 93 11 E-mail: Website:

Restaurants CORNER HOUSE Tbilisi, I. Chavchavadze ave. 10, Tel: 0322 47 00 49; Email: RESTAURANT BARAKONI Restaurant with healthy food. Georgian-European Cuisine Agmashenebeli Alley 13th Phone: 555 77 33 77 CHARDIN 12 Tbilisi , 12 Chardin St. , Tel: 92 32 38 CAFE 78 Best of the East and the West Lado Asatiani 33, SOLOLAKI 032 2305785; 574736290 BREAD HOUSE Tbilisi , 7 Gorgasali St. , Tel: 30 30 30 BUFETTI - ITALIAN RESTAURANT Tbilisi , 31 I. Abashidze St. , Tel: 22 49 61 DZVELI SAKHLI Tbilisi , 3 Right embankment , Tel: 92 34 97, 36 53 65, Fax: 98 27 81 IN THE SHADOW OF METEKHI Tbilisi , 29a Tsamebuli Ave. , Tel: 77 93 83, Fax: 77 93 83 SAKURA - JAPANESE RESTAURANT Tbilisi , 29 I. Abashidze St. , Tel: 29 31 08, Fax: 29 31 08 SIANGAN - CHINESE RESTAURANT Tbilisi , 41 Peking St , Tel: 37 96 88 VERA STEAK HOUSE Tbilisi , 37a Kostava St , Tel: 98 37 67 BELLE DE JOUR 29 I. Abashidze str, Tbilisi; Tel: (+995 32) 230 30 30 VONG 31 I. Abashidze str, Tbilisi Tel: (+995 32) 230 30 30 BRASSERIE L’EXPRESS 14 Chardin str, Tbilisi Tel: (+995 32) 230 30 30 TWO SIDE PARTY CLUB 7 Bambis Rigi, Tbilisi Tel: (+995 32) 230 30 30

SH. RUSTAVELI STATE THEATRE Tbilisi. 17 Rustaveli Ave. Tel: 93 65 83, Fax: 99 63 73 TBILISI STATE MARIONETTE THEATRE Tbilisi. 26 Shavteli St. Tel: 98 65 89, Fax: 98 65 89 Z. PALIASHVILI TBILISI STATE THEATRE OF OPERA AND BALLET Tbilisi. 25 Rustaveli Ave. Tel: 98 32 49, Fax: 98 32 50

Galleries ART GALLERY LINE Tbilisi. 44 Leselidze St. BAIA GALLERY Tbilisi. 10 Chardin St. Tel: 75 45 10 GALLERY Tbilisi. 12 Erekle II St. Tel: 93 12 89

Real Estate International Real Estate Company (IREC) Tbilisi. 9 P. Aslanidi St. Tel: +995 32 238 058 Mob: 599 95 76 71 Email:

GSS Car rental offers a convenient service for those who are interested in renting car in Georgia. Rental fleet mainly consist of Japanese made SUV’s, the company has various models of cars including sedans and minivans which are in good technical condition. Contact information: Email: Address: Shalva Dadiani 10

Cinemas AKHMETELI Tbilisi. “Akhmeteli” Subway Station Tel: 58 66 69 AMIRANI Tbilisi. 36 Kostava St. Tel: 99 99 55, RUSTAVELI Tbilisi. 5 Rustaveli Ave. Tel: 92 03 57, 92 02 85, SAKARTVELO Tbilisi. 2/9 Guramishvili Ave. Tel: 8 322308080,

LIMELIGHTTRAVELINFOCENTER Address: 13 Sioni Street, 0105, Tbilisi (at the end of Shardeni Street) Phone: +995 322 999 123 E-mail: Web-page: Facebook page:

Theatres A. GRIBOEDOV RUSSIAN STATE DRAMA THEATRE Tbilisi. 2 Rustaveli Ave. Tel: 93 58 11, Fax: 93 31 15 INDEPENDENT THEATRE Tbilisi. 2 Rustaveli Ave. Tel: 98 58 21, Fax: 93 31 15 K. MARJANISHVILI STATE ACADEMIC THEATRE Tbilisi. 8 Marjanishvili St. Tel: 95 35 82, Fax: 95 40 01 M. TUMANISHVILI CINEMA ACTORS THEATRE Tbilisi. 164 Agmashenebeli Ave. Tel: 35 31 52, 34 28 99, Fax: 35 01 94 METEKHI – THEATRE OF GEORGIAN NATIONAL BALLET Tbilisi. 69 Balanchivadze St. Tel: (99) 20 22 10 MUSIC AND DRAMATIC STATE THEATRE Tbilisi. 182 Agmashenebeli Ave. Tel: 34 80 90, Fax: 34 80 90 NABADI - GEORGIAN FOLKLORE THEATRE Tbilisi. 19 Rustaveli Ave. Tel: 98 99 91 S. AKHMETELI STATE DRAMATIC THEATRE Tbilisi. 8 I. Vekua St. Tel: 62 59 73




November 28, 2016 #171