3.0 Do we have regional and/or local performance differences and growth opportunities?
3.0 D o we have regional and/or local performance differences and growth opportunities? Evaluating brands, banners and channels.
Key Question 3 To answer key question 3 and to come up with relevant and actionable conclusions, we recommend to use: 1. The Promo Development report and click on Promotion Evaluation by Store focusing on:
a.
Store performance, below and above average
b.
Regions and municipalities
c.
Sales reps
2. The Promo Development report and click on Promotion Evaluation by Store focusing on:
a.
Promotion potential
3. The Promo Development report and click on Promo Sales Detail (Single Promo) focusing on issues and opportunities:
a.
Promotion sales issues, zero sales days by store
b.
Regional split compared to local potential
Below you see an example of Promo Evaluation by Store focusing on store performance.
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