3.0 Sales management using CatMan®Solution with a field force focus
3.15.3 The Store Event Report The Store Event Report gives the sales management team an effective way to monitor the effect and the value of most kind of innovations. Below is a case, where a supplier and a banner decides to develop a new and better category “set up” – new adjusted assortment, new space, new in store placement, new price positioning. Before just launching the concept in 400 stores, the concept was tested in 5 representative stores. The Store Event Report and ongoing monitoring was set up in less than 5 minutes, making the analysis and needed facts follow-up a quick and easy to perform task.
54