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Reebok has around 30 factories where their products are made this is spread over 15 different countries. Some of these 15 countries include China, Vietnam, Indonesia, and Thailand which produce Reebok footwear. The apparel factories are located in Canada, El Salvador, Korea, Taiwan, Thailand, and in the United States. In China there are 5 – 6 factories, in Indonesia there are around 4 factories, in Thailand there are 5 and Vietnam has 1. The other factories out of the 15 countries are apparel factories are located In Canada, El Salvador, Korea and Thailand.

= Location of the products that are sold = Location of the products are produced = Location of the Head Offices


Reebok is an American inspired brand that creates footwear, apparel and accessories for men and women all around the world; they also produce footwear and accessories for children. Reebok is dedicated to creating products to provide for the needs of professional athletes like their ZigActivate footwear or ZigTech running shorts. If you are just looking for footwear and clothing to work out in their SlimTone Edge footwear and their ZigTech Run Shorts Sleeve Top would work perfectly. If you are just looking for something for kids to train in RealFlex Transition is ideal, especially with a ZigTech Training Backpack.

ZigActivate Footwear

ZigTech Run Shorts Sleeve Top

ZigTech Training Backpack

Reebok uses many methods of advertising to get their product around and known to the people in the world. Reebok uses methods ranging from TV advertisements to sponsoring athletes, billboards and newspaper articles. Reebok uses many famous athletes and sport players to sponsor their products, in ways as such on their jerseys or their shoes they use during their worldwide televised games. For example Ryan Giggs, a soccer player for Manchester United is sponsored by Reebok, Reebok is written on his jersey and his soccer boots. (Picture below, to the left)


Reebok has many products and names that they advertise on billboards, one of their series the ‘Reezig’ A new shoe wear product that reduces less wear and tear on key leg muscles by up to 20%, it does this by allowing your leg muscles to do less so that you have more energy to train longer, which is why it is ‘the energy drink for feet’. This is their billboard advertisement in the US (picture above, to the right). They use many methods to move their new products around and they do catch people’s eye as the TV series are usually colorful and use eye catching shapes and such.

Reebok changes their products to suit the needs of different countries. For example developing countries such as China are sold products that don’t use as advanced technology in their footwear and apparel compared to a country like Australia. The footwear sold to countries like China is sold by Reebok for look and style rather than for a serious athlete to train in. In developed countries like Australia, products are sold for both casual wear but also for training and sporting activities. Australia produces both types of footwear

Type of footwear Reebok mainly produces in China

Reebok has changed their working ways and has attempted to improve their workplace; Reebok says $0.5m of improvements in working conditions have been carried out as a result of the study. Correspondent Jane Hughes in New York says the unusual move appears to have successfully headed off criticism from human rights groups, "The knowledge we have gained ... will improve conditions for all the footwear factories we use," said Reebok official Doug Cahn. "By sharing the report broadly, we hope it can have a positive impact for the entire athletic footwear manufacturing industry," he said. The American labour rights organisation, Global Exchange, has welcomed it and called on other companies to be equally honest about working conditions. In 1992, Reebok adopted and began implementing the first code of workplace standards in the athletic footwear industry. They are now incorporated into all contracts the company has with factories that produce its footwear.

However there are also a negative side to the Reebok production. This includes inhumane practices where Reebok has taken advantage of defenceless developing countries by setting up sweatshops with child labour, pay that is well below minimum wage and unpaid, forced overtime. In some of these sweatshops there have been cases of discrimination For example in 2010 Reebok was caught selling $80 NFL jerseys, meanwhile were paying the workers who had sown it for 10 cents in a Salvadoran sweatshop. These workers worked between to 61 – 65 hours per week, this includes 12 – 15 hours of forced overtime, which is unpaid. This is less than a


quarter of a family’s basic needs for food, housing, health and clothing. "We always knew they were cheating us,’ one Salvadoran woman told the NLC. ‘We knew they weren't paying overtime, but we don't have any other choice ...many of us were trapped without any alternatives." Writes an online newspaper The Examiner. Reebok is a subsidiary of Adidas Group that all follow the same code of conduct, where harassment (workers will not be hassled or abused), discrimination (workers will not be discriminated against), child labour (workers aged 14 or the legal minimum for that country), forced overtime (being forced to work more hours than usual), compulsory labour (being forced to work), and retaliation (workers can approach and talk to staff without fear of retaliation) are forbidden. Also, safe and healthy work environments (workers will not be exposed to any hazardous conditions) and fair wages (workers wage must not be paid any less than minimum wage) that are compulsory. In 2001 Chinese Labour Watch has released information on six Chinese Factories that produce Reebok products. Reebok is not only violating its own code of conduct but China’s law as well. Reebok’s discrimination policy has been breeched, as these factories do not recruit male workers, as they believe it is easier to manage female workers rather than male workers. This makes it hard for those with husbands, as they see them for approximately ten days in the entire year as well as those who have to leave their children behind. Some workers haven’t seen their children in three years and for those who occasionally do, they are unrecognizable to their own children. The Chinese law specifies no more than 40 hours per workweek and a maximum of 36 hours overtime each month, which must be voluntary. The average of the six factories is 86 hours of forced overtime and payment is below minimum wage on average is 30 cents per hour. Workers at one of the factories have been exposed to toxic air and at another factory they are forced to work at least ten hours in extremely high temperatures. At these factories their have been complaint boxes been set up, and some workers have filed complaints but management just finds out who issued the complaint and later fires them. This has lost workers trust in it and is hardly ever used. In 2011 a factory in El Salvador called Ocean Sky, which produces Reebok products along with others was also discovered violating the Adidas Group code of conduct. The workers there are often sworn at and humiliated if for not working fast enough. The drinking water at the factory is undrinkable. After testing. Results showed that it contained ‘faecal coli’ which causes diarrhoea, intestinal illnesses and serious infections when consumed. It is evident that factories that are producing Reebok products are violating the Adidas Group code of conduct. This must only be to calm consumers so that they will continue buying Reebok products as this has been going on for a long time. Reebok only denies at first and then solves it with short-term solutions to get out of the spotlight. If Reebok was serious about solving these issues than rather than spending its money on expensive and unnecessary advertising it could use it to abolish all sweatshops and sweatshop conditions.

Business Today Magazine - Reebok  

The positive and negative impacts of reebok

Business Today Magazine - Reebok  

The positive and negative impacts of reebok

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