The Army Winter Sports Association (AWSA) enables British soldiers to develop military and technical skills on snow and ice - Alpine, Bobsleigh, Cresta, Luge, Nordic, Skeleton, Snowboard and Telemark. The AWSA magazine serves a threefold purpose for the organisation: to provide a record of the work of the association; to recruit soldiers to try winter sports; and as a tool to generate new sponsorship for all the disciplines. The content aims to promote the military benefits of winter sporting activities.