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Glasses USA: 50 Shades of Glasses


Glasses USA - Case Study Showcasing Glasses USA’s diverse range of frames

Social Chain was tasked by Glasses USA to devise a way to showcase the variety of styles in their eclectic range. With this in mind, Social Chain created a short piece of video content, which challenged a team of makeup artists and stylists to create 10 glasses styles in under two minutes. Social Chain controlled the whole production process, filming the activation in our in-house studio.

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Glasses USA - Case Study Showcasing Glasses USA’s diverse range of frames

To further support the activation, we built a landing page which housed all of the styles featured in the video, offering a unique discount to the styles showcased. The video was distributed across our US fashion and beauty network, with the focus on Facebook.

Results Views - 2,211,233 30 Second Views - 700,301 Complete Views - 477,420 Comments - 2552 Impressions - 5,642873 Shares - 1,311

50 Shades of glasses  
50 Shades of glasses  
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