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Newspapers & Magazines Corporate publishing Branding Advertising Web design Retail Miscellaneous Drawing & Painting

05 - 25

27 - 55

57 - 85

87 - 113

115 - 121

123 - 135

137 - 167

169 - 203


Newspapers & Magazines Meerkats work together in numbers. So do newspapers and magazines. It’s hard to be less mimetic, to stand out and do the right thing when being gregarious is what society teaches you.


Newspapers & Magazines

01

 Romania Libera [RL]

‘Romania Libera’ is Romania’s oldest broadsheet, with a national circulation and a long tradition. As Art Director, I had the opportunity to rebrand and redesign the newspaper, together with design guru Mario Garcia. Following the redesign, I was responsible for the daily graphic design concept.

06 / 07


Newspapers & Magazines


Newspapers & Magazines

01

 Romania Libera [RL]

08 / 09


Newspapers & Magazines


Newspapers & Magazines

02 UP!



‘Up!’ is a smart tabloid newspaper concept, targeting the young, educated readers of Romania. It was a project I designed in 2010.

10 / 11


Newspapers & Magazines


Newspapers & Magazines

02 UP!

12 / 13




Newspapers & Magazines


Newspapers & Magazines

02 UP!

14 / 15




Newspapers & Magazines


Newspapers & Magazines

03 Banii Nostri



‘Banii Nostri’ was one of Romania’s flagship financial weeklies. As Art Director, I was in charge of the weekly graphic design. Furthermore, various illustrations are my original artwork.

16 / 17


Newspapers & Magazines


Newspapers & Magazines

04

 Shopping Report

Graphic design concept for ‘Shopping Report’, a glossy magazine targeting Romania’s fashion trendsetters.

18 / 19


Newspapers & Magazines


Newspapers & Magazines

04

 Shopping Report

20 / 21


Newspapers & Magazines

vedeta la raport

vedeta la raport ochelari 1000 Record Covers, 70,9 lei.

arta DE a Fii MoDEL paraMoDEL cU Bani in portoFEL Ignim eros aliquat. Uptat dolobore do dit la augiatu? Msandrem quatincininiam vulput wis aut nullaoreet, susto exer senibh elit autat. Ut num velessi. Hisad tie venim autatinis dunt ullummod tem? Piril del do con vel ut laortin ullaore magna faccum il ut loborem quate con ensum ea facin ut am, vulla faci Xerit utat, si bla aciduisci bla conum iuscill uptat, consectem acidunt iniam vulput wis aut nullaoreet. Ignim eros aliquat. Uptat dolobore do dit la augiatu? Msandrem quatincininiam vulput wis aut nullaoreet, susto exer senibh elit autat. Ut num velessi.

ochelari 1000 Record Covers, 70,9 lei.

Hisad tie venim autatinis dunt ullummod tem? Piril del do con vel ut laortin ullaore magna faccum il senm iril del do con vel ut laortin ullaore laortin ullaore magna faccum il ut endre commod tionullutpat prat. Ut ullam, senim vel im. Hisad tie venim autatinis dunt ullummod tem? Piril del do con vel ut laortin ullaore magna faccum faci Xerit utat, si bla aciduisci bla conum iuscill uptat, consectem acidunt iniam vulput wis aut nullaoreet. Ignim eros aliquat. Uptat dolobore do dit la augiatu? Msandrem quatincininiam vulput wis aut nullaoreet, susto exer senibh elit autat. Ut num velessi.

ochelari 1000 Record Covers, 70,9 lei.

Ignim eros aliquat. Uptat dolobore do dit la augiatu? Msandrem quatincininiam ut loborem quate con ensum ea facin ut am, vulla faci vulput wis aut nullaoreet, susto exer senibh elit autat. Ut num velessi. heidiklum.com ochelari 1000 Record Covers, 70,9 lei.

johnny deep

ochelari 1000 Record Covers, 70,9 lei.

42 ani / 2 copii actor / casatorit

018 shopping report

shopping report 009


Newspapers & Magazines

05 Esquire



Graphic design proposals for several special issues of ‘Esquire’ magazine.

22 / 23


Newspapers & Magazines


Newspapers & Magazines

05 Esquire

24 / 25




Newspapers & Magazines


Corporate publishing Male turkeys puff up their bodies to attract a mate. The corporations puff up whatever is needed to attract money. In both cases it’s all about love.


Corporate publishing

01 Styler



Together with graphic designer Iulian Puiu, I was responsibile for the graphic design concept of ‘Styler’, a customer magazine published by Romania’s largest shopping mall, Baneasa Shopping City.

28 / 29


Corporate publishing


Corporate publishing

01 Styler

30 / 31




Corporate publishing


Corporate publishing

02 Oxygen



Graphic design concept and original artwork (illustrations) for ‘Oygen’, the customer magazine of GDF SUEZ Energy Romania.

32 / 33


Corporate publishing


Corporate publishing

01 Oxygen

34 / 35




Corporate publishing


Corporate publishing

03 360



Graphic design concept for ‘360’, the internal magazine of UPC Romania.

36 / 37


Corporate publishing


Corporate publishing

03 360

38 / 39




Corporate publishing


Corporate publishing

04 Colosseum



Graphic design concept for Colosseum’s corporate brochure. Colosseum is a luxury shopping mall being developed in Romania’s capital, Bucharest.

40 / 41


Corporate publishing


Corporate publishing

04 Colosseum

42 / 43




Corporate publishing


Corporate publishing

05 Forward



Graphic design concept proposal for BRD Romania’s internal magazine.

44 / 45


Corporate publishing


Corporate publishing

05 Forward

46 / 47




Corporate publishing


Corporate publishing

06 En Vogue



Graphic design concept proposal for ‘En Vogue’, the customer magazine of Vogue tobacco brand.

48 / 49


Corporate publishing


Corporate publishing

06 En Vogue

50 / 51




Corporate publishing


Corporate publishing

07

 Guinness Times

Graphic design concept for ‘Guinness Times’, a seasonal promotional newspaper (tabloid format) published by Guinness in Romania.

52 / 53


Corporate publishing


Corporate publishing

07

 Guinness Times

54 / 55


Corporate publishing


Branding The chameleon can change colours if needed, look in two directions when needed and has a tongue 2 times the length of its body. A powerful brand has and does all the above even better.


Branding

01

 Vetsmokie

Brand identity concept and design for Vetsmokie, a veterinary clinic in Bucharest: logo, business cards, promotional flyers and posters, as well as the website www.vetsmokie.ro.

58 / 59


Branding

LOGO

BUSINESS CARD


Branding

01

 Vetsmokie

POSTER

60 / 61


Branding

LIGHTBOX

CAR STICKER


Branding

01

 Vetsmokie

ADOPTION CAMPAIGN STICKER

62 / 63


Branding

ADOPTION CAMPAIGN FLYER


Branding

02 Emisar



Brand identity design for Emisar apparel brand.

64 / 65


Branding

ADULT LINE LOGO


Branding

02 Emisar

66 / 67




Branding

MATERNITY LINE LOGO


Branding

02 Emisar

68 / 69




Branding

KIDS LINE LOGO


Branding

03

 Novart Engineering

Brand identity design for Novart Engineering, a construction project management company.

70 / 71


Branding

LOGO PROPOSALS


Branding

03

 Novart Engineering

72 / 73


Branding

CHOSEN LOGO

BUSINESS CARD


Branding

03

 Novart Engineering

74 / 75


Branding

CORPORATE BROCHURE


Branding

04 Unicat



Brand identity design for Unicat, an artistic studio that creates hand painted clothing and footwear.

76 / 77


Branding

LOGO

BRAND LAUNCH CAMPAIGN


Branding

05

 Galati Mall Logo Proposals

Brand identity proposals for the first shopping mall developed in the city of Galati, Romania.

78 / 79


Branding


Branding

06

 Vulcan Mall Logo Proposals

Brand identity proposals for a strip mall being developed in the Vulcan area of Bucharest, Romania.

80 / 81


Branding


Branding

07

 Various Logos

Logo proposals for various companies active in Romania.

82 / 83


Branding


Branding

08 Inspiration



Cannes Lion T-Shirt Competion, 2010. Theme: ‘inspiration’

84 / 85


Branding

I N S P I R A T I O N I S M A K I N G C O N N E C T I O N S


Advertising When the peacock does it, it’s called bragging. When companies do it, it’s called advertising.


Advertising

01

 Galati Shopping City

Graphic design concept for Galati Shopping City’s Christmas Campaign, 2013.

88 / 89


Advertising

CHRISTMAS CAMPAIGN


Advertising

01

 Galati Shopping City

90 / 91


Advertising

CHRISTMAS CAMPAIGN


Advertising

01

 Galati Shopping City

92 / 93


Advertising

CHRISTMAS CAMPAIGN


Advertising

02

 Ploiesti Shopping City

Graphic design concepts for various advertising campaigns of Ploiesti Shopping City, 2013.

94 / 95


Advertising

AUTUMN CAMPAIGN


Advertising

02

 Ploiesti Shopping City

96 / 97


Advertising

VOUCHER CAMPAIGN


Advertising

02

 Ploiesti Shopping City

98 / 99


Advertising

VOUCHER CAMPAIGN


Advertising

02

 Ploiesti Shopping City

100 / 101


Advertising

VOUCHER CAMPAIGN


Advertising

02

 Ploiesti Shopping City

102 / 103


Advertising

VOUCHER CAMPAIGN


Advertising

03 Jacobs



Creative & graphic design proposal for Jacobs coffee brand advertising campaign.

104 / 105


Advertising

JACOBS ALINTAROMA CAMPAIGN


Advertising

04

 Clal Romania

Graphic design concept for Clal Romania’s (insurance company) advertising campaign.

106 / 107


Advertising

CLAL INSURANCE CAMPAIGN


Advertising

05

 Lidl Romania

Creative & graphic design concept for Lidl Romania’s Black Friday advertising campaign.

108 / 109


Advertising

BLACK FRIDAY CAMPAIGN


Advertising

06 Unicat



Creative & graphic design concept for Unicat brand launching campaign.

110 / 111


Advertising

BRAND LAUNCH CAMPAIGN


Advertising

07

 Bucharest Stock Exchange

Creative & graphic design concept for BVB Invest Quest’s teaser campaign. BVB Invest Quest is an educational game organized by the Bucharest Stock Exchange.

112 / 113


Advertising

INVEST QUEST CAMPAIGN / PRINT AD


Web design Would it be possible for you to read this without the click of a mouse? No. But I’ve got news for you: me and you both are trapped by the same click of a mouse.


Web design

01

 www.vetsmokie.ro

116 / 117


Web Advertising design


Web design

01

 www.vetsmokie.ro

118 / 119


Web Advertising design


Web design

02

 Client service website

Creative & graphic design concept proposal for a web platform called ‘The Customer’s Voice’.

120 / 121


Web Advertising design


Retail Foxes use scent as a form of communication. Supermarkets use sales campaigns. But their ultimate goal is the same: to lure you.


Retail

01

 Lidl Romania

As Art Director of Lidl Romania I am responsible for the graphic design concept of the weekly in-store magazine promoting Lidl’s products, as well as various advertising and promotional campaigns.

124 / 125


Advertising Retail

IN-STORE MAGAZINE COVERS


Retail

01

 Lidl Romania

126 / 127


Advertising Retail

IN-STORE MAGAZINE


Retail

01

 Lidl Romania

128 / 129


Advertising Retail

IN-STORE MAGAZINE


Retail

01

 Lidl Romania

130 / 131


Advertising Retail

ADS & BANNERS


Retail

02

 Billa Romania

Graphic design concept proposal for Billa Romania’s customer magazine.

132 / 133


Advertising Retail

CUSTOMER MAGAZINE COVERS


Retail

02

 Billa Romania

134 / 135


Advertising Retail

CUSTOMER MAGAZINE


Miscellaneous You may look like a donkey, but behave like a horse. Or vice-versa. In both cases, it’s a matter of what you choose to be.


Miscellaneous

01

 Queen Mary Album

Graphic design concept proposal for an album dedicated to the life of Romanian Queen Mary.

138 / 139


Miscellaneous

COVER & HARD CASE


Miscellaneous

01

 Queen Mary Album

140 / 141


Miscellaneous

CUSTOMER MAGAZINE COVERS


Miscellaneous

02

 Romanian Wine Book

Graphic design concept for a Romanian Wine Book. Wine photo shooting creative concept.

142 / 143


Miscellaneous

WINE PHOTO SHOOTING CONCEPT


Miscellaneous

02

 Romanian Wine Book

144 / 145


Miscellaneous

WINE PHOTO SHOOTING CONCEPT


Miscellaneous

02

 Romanian Wine Book

146 / 147


Miscellaneous

ROMANIAN WINE BOOK CONCEPT


Miscellaneous

03

 Photographer Portfolio Book

Graphic design for Robert David’s (Romanian wedding photographer) portfolio book.

148 / 149


Miscellaneous

COVERS


Miscellaneous

03

 Photographer Portfolio Book

150 / 151


Miscellaneous


Miscellaneous

04

 Sun Plaza Mall Promotional Item Illustration Creative illustration proposals for Sun Plaza mall’s “Fun in the Sun” summer campaign.

152 / 153


Miscellaneous


Miscellaneous

04

 Sun Plaza Mall Promotional Item Illustration

154 / 155


Miscellaneous


Miscellaneous

05

 T-shirt Illustration

Personal project: unique T-Shirt vector illustrations.

156 / 157


Miscellaneous


Miscellaneous

05

 T-shirt Illustration

158 / 159


Miscellaneous


Miscellaneous

05

 T-shirt Illustration

160 / 161


Miscellaneous


Miscellaneous

05

 T-shirt Illustration

162 / 163


Miscellaneous


Miscellaneous

06

 Illustrations

Illustration & text for a personal essay competition.

164 / 165


Miscellaneous

PERSONAL ESSAY text & illustration


Miscellaneous

06

 Illustrations

166 / 167


Miscellaneous


Drawing & Painting Worker ants are sterile. They cannot lay eggs and create life. But they are the only ones that can use their hands to create the beauty in the life of their colony.


Drawing

01



Seven

Personal project: a series of seven drawings showcasing the seven sins of today’s humanity & society. Permanent ink on canvas.

170 / 171


Drawing


Drawing

02

 Deus Sex Machina

Deus Sex Machina is an ongoing personal art project about the metastatic effect of power throughout human history. My hypothesis: behind the need to hold and preserve power lays mainly the deviant sexual behavior. Permanent ink on canvas.

172 / 173


Drawing


Drawing

02

 Deus Sex Machina

174 / 175


Drawing


Drawing

02

 Deus Sex Machina

176 / 177


Drawing


Drawing

03



Morpheus

Personal project: hand drawing on an iPhone paper case. Permanent ink on paper.

178 / 179


Drawing


Drawing

04

 Reality Check

Personal interpretation of various slices of life in Bucharest.

180 / 181


Drawing


Painting

01 T-shirt



Hand panting of clothing items using a special discoloration technique.

182 / 183


Painting


Painting

01 T-shirt

184 / 185




Painting


Painting

01 T-shirt

186 / 187




Painting


Painting

01 T-shirt

188 / 189




Painting


Painting

01 T-shirt

190 / 191




Painting


Painting

01 T-shirt

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Painting


Painting

01 T-shirt

194 / 195




Painting


Painting

01 T-shirt

196 / 197




Painting


Painting

02 Footwear

198 / 199




Painting


Painting

02 Footwear

200 / 201




Painting


Painting

02 Footwear

202 / 203




Painting


www.roundyellow.com catareply@gmail.com +40 728 41 46 46

Graphic Design Portfolio  

Catalin Dumitru