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Green Retail: Developing Energy Efficient Retail


Executive Summary Global warming and other environmental concerns are changing the way people live and do business. Consumers worldwide are increasingly showing their preference for companies who practice social and environmental responsibility. Seeing opportunities to differentiate themselves and build customer loyalty, retailers are implementing ‘green’ initiatives that improve brand image and involves lower spending. Retailers face a challenging marketplace, where margins are constantly under pressure. Fortunately, some of the latest technologies and ecologically-driven advances are enabling win-win strategies for both ‘going green’ and reducing total cost of ownership (TCO). This white paper reviews some of the latest initiatives esp. lighting and air conditioning solutions and features addressing conservation, reliability, manageability and serviceability. Green retail solutions are helping retailers protect the environment and save money by making their operations more efficient.

Contents Retail and Energy Consumption International Case Studies Retail Industry in India Energy Consumption in India – Commercial Sector Implementation of Energy Efficient Solutions About Philips Lighting About Technopak


Retail and Energy Consumption Shopping is no longer just about buying the necessities: it has evolved into a multi-faceted mass leisure activity. It’s about browsing and socializing. As every retailer knows, a store’s success depends on projecting the right image. Lighting can play a major role in helping you to do this by creating an ambience that puts the customers in a buying mood and by showing off your merchandise to the best effect.

The greatest energy-saving opportunities include:

Consumers are demanding more action from manufacturers and retailers to protect the environment. As customer loyalty is increasingly linked to companies practicing greater social responsibility, retailers understand how eco-friendly solutions can positively impact customer perception and satisfaction. In response, retailers are taking a closer look at greener solutions that are not only good for the environment, but also reduce the total cost of ownership (TCO).

• Installation of energy efficient lighting including T8 and T5 triphosphor lamps, compact fluorescent lamps and metal halide lamps. Lighting technology today produces greater lux levels utilizing lower wattage lamps.

Among retail operating costs, energy is one of the most controllable and energy management can reduce operating costs. In most cases, a successful energy efficiency program will require retail facilities to make some basic changes in the way they use technology, in the way staff act and how they set internal procedures. For example, a simple change in procedures such as switching off lighting in staff lunchrooms and locker rooms when they are not in use.

• Installation of Building Management Control Systems (BMCS) to control both air conditioning and lighting. BMCS systems allow time schedules and control strategies to be programmed providing control to large plant such as chillers and boilers.

• Installation of efficient lighting devices such as energy save units, passive infrared sensors, photoelectric cells and timers. Heating, Ventilation and Air Conditioning (HVAC) accounts for some of your highest energy expenses. One can realize savings of between 20 and 70 per cent of operating costs by using and maintaining your system effectively (Consider the efficient use of cooling towers, air to air heat exchangers, air-handling units (AHUs), heat pumps, scheduling or shutting down HVAC equipment for short periods throughout the day • POS innovations addressing conservation, reliability, manageability and serviceability. POS solutions making use of multi-core processors not only improves the processor performance but may also reduce average energy usage as much as 35-40 percent. • Installation of energy efficient devices to air conditioning systems such as electronic expansion valves, variable speed drives and optimizers. Variable-speed drives (VSDs) regulate motor speeds according to the amount of work required. Reducing motor speed by 10 per cent can cut power consumption by 27 per cent • In addition, it is crucial to have a proper maintenance program in place, particularly for cooling towers, which are subject to scale deposits, clogged nozzles, poor airflow and poor pump performance. These factors can diminish performance and raise operating costs by 10 to 25 per cent.

Energy efficient lighting and HVAC solutions

25%-70%

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savings

and proper maintenance can provide in operating costs |

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International Case Studies Retailers emphasizing on green retail have witnessed common results in different aspects of their strategy, reporting, visibility and technology. According to a report by research and market intelligence company, Aberdeen, green initiatives of the best in the class retailers have resulted in a 20 percent decrease in energy costs, an 8 percent decrease in their overall logistics and transport costs and a decrease of 5 percent in merchandise costs. They could also muster a 17 percent increase in customer acquisition, 31 percent increase in customer retention and a whopping 69 percent raise in customer satisfaction. They have stated that their practices had helped improve their customer loyalty. To further emphasize on the need to create an increased awareness about corporate social responsibly of the alarming environmental concerns facing the world, this paper covers case studies of some of the excellent green retail initiatives in the international retail arena, with a special focus on energy efficiency measures with respect to lighting, air conditioning, cooling and refrigeration.

to have 100% renewable energy supply, create zero waste , sell products that sustain global resources and environment and reduce GHG ( Green House Gas) emissions from its stores, clubs and distribution centers. Lighting was one of the first avenues of environmental change which Wal-Mart pursued. LED lighting system was installed in the refrigerated cases in more than 450 stores in 2007. Switching from fluorescent lighting to LED’s in the cases, use of motion sensors was made possible. As a result, light gets automatically turned off after a customer leaves an area within the store. The total energy savings for the test installations were significant because LEDs not only use less power than the fluorescents but also generate significantly less heat. The overall energy savings that resulted after switching from uncontrolled T8 fluorescent lighting to occupancy sensor-controlled LED lighting was 92 percent. The savings represent close to three percent of the total-energy usage of the supercentre.

J C Penney – Winning with Energy Management JC Penney was the first retailer to receive the Energy Star Partner award for Energy Management. Over the past five years, JC Penney has invested more than $75 million to install energy management technology, lighting retrofits and high-efficiency HVAC systems in stores nationwide. In 2006, these efforts resulted in elimination of close to 31,000 tons in greenhouse gas emissions by reducing energy use compared with the prior year, even as store operating hours increased by 5 percent and net store square footage increased 2.3 percent.

Macy’s – Demand Response

Wal-Mart – Giant’s Green Initiatives

Macy’s West, which operates 258 premier department stores, chose EnergyConnect’s Share the Power demand response as part of their long term energy innovation plans. EnergyConnect created a tailor-made curtailment plan to reduce energy costs, control the facility and create revenue. As a part of the demand response program, Macy’s reduced electricity consumption (35% of the total energy usage) by dimming accent lights during high energy periods. Accent lighting when dimmed, cools the stores which also helped in lowering the HVAC use.

Global retail giant, Wal-Mart, has set the best practices standard in employing a variety of initiatives to minimize its environmental footprint. In 2007, Wal-Mart unveiled ‘Sustainability 360’ - a company-wide emphasis on taking sustainability beyond reducing the company’s direct environmental footprint to engaging associates, suppliers, communities, and customers. With its green initiatives, Wal-Mart aims

Energy management initiatives have already World’s largest retailers like 3

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saved millions for the Walmart and JC Penny

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Retail Industry in India The Indian retail market is expected to be about US $ 590 Billion by 2014. With an anticipated US$ 30 Billion in fresh investments over next 5 years, modern retail will show impressive CAGR > 40%. Year 2009 brought interesting yet challenging times for the Global Retail industry; and the Indian retail industry was no exception. Exhibit 1: 587

600 435

• Entry & very steady growth of many international retailers including Wal-Mart, Tesco, Marks & Spencer, Metro, IKEA among others

400 294

300

• Built-for-India formats likely to do very well (e.g. Fabindia, Landmark, Tanishq, The Mobile Store, Reliance’s Delight, Mahindra’s Mom & Me, Mother Dairy, Shopper’s Stop, Big Bazaar, Bharti Easy Day etc.)

200 100 0

66

21

9 2005

The next five years are expected to witness some key changes in the Indian retail industry. Some of them are: • Emergence of several local giants and super-stars

All Figs in US$ billion

500

Most savings will be generated through simple actions such as upgrading lighting and air-conditioning, optimizing controls for refrigeration, and fine tuning Building Management Systems (BMS) to ensure equipment is only turned on when it is needed. The replacement of lighting with energy efficient compact fluorescent and triphosphor lamps and lower voltage lamps throughout the centre will significantly reduce energy usage without affecting lighting levels.

2005

2014(P) Modern Retail

Retail

Source: Technopak Analysis

• Many successful retailers will be multi-channel (regular stores, shops-in-shop, multi-level marketing, internet, others) and will be unbundling / bundling many categories depending upon on the availability of retail channel options • Most of the successful retailers – whether at the premium end of the market or at the value end - will be offering very high quality in-store shopping experience, exceptional service, home delivery, and many other value-adding features

As a controlling measure, the retail companies are increasingly concentrating on strengthening existing operations and assessing options for growth, while continuing to innovate. Some of the strategies being adopted by retailers to cope with the economic downturn are: • Optimizing costs and resources e.g. Energy efficient lighting, air conditioning solutions, inventory management, renegotiation of rentals, manpower/labour productivity • Optimize technology usage esp. in the area of manpower training, supply chain and logistics and operations • Efficient store management through streamlined store processes, increased store visibility, changes in layout and merchandise/pricing • Relooking at expansion plans and evaluating viability of existing stores • Investing in consumer research and focusing on delivering value to the consumer

Modern retail in India is expected to grow at 5

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over 40%

CAGR during 2009-2014 |

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Energy Consumption in India-Commercial Sector The consumption of electricity in commercial sector is exploding and thus needs immediate attention and participative conservation approach from all the stakeholders: government, builders, retailers, customers, consumers etc. Exhibit 2: 35000 30000 25000 20000

ECBC encourage energy efficient design or retrofit of buildings so that it does not constrain the building function, comfort, health or the productivity of the occupants and also minimizes the lifecycle costs (construction + energy costs).

15000 10000 5000 0

1990

1992

Source: Bureau of Energy Efficiency

1994

1996

1998

2000

2002

2004

2006

Annual Electricity Consumption in Commercial Sector(GWh)

Most commercial buildings have energy performance index (EPI1) of 200-400 KWh/sqm/year in India while similar buildings in developed world like North America and Europe have EPI of less than 150 KWh/ sqm/year. Energy conscious building design has been shown to reduce EPI to 100-150 KWh/sqm/year in India. Average energy consumption for a typical commercial building could be bifurcated into the following: √√ HVAC – 55% √√ Lighting – 14% √√ Electronics – 27% √√ Others – 4% EPI - A number quantifying the total metered energy input to the building from all sources over one full year of simulated use, converted to common units of KWh and expressed per sq m of gross interior floor space.

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Environmentally sensitive building design can 7

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Energy Conservation Building Code (ECBC2) sets minimum energy efficiency standards for design and construction of buildings covering: √√ Building Envelope (Walls, Roofs, Windows) √√ Lighting (Indoor and Outdoor) √√ Heating Ventilation and Air Conditioning (HVAC) System √√ Solar Hot Water Heating √√ Electrical Systems

Exhibit 3:

Case Study: Triburg Office, Gurgaon

Base building

EPI= 186 kWh/m2 Per annum Envelope Optimisation EPI= 165 kWh/m2 Per annum Lighting Optimisation EPI= 120 kWh/m2 Per annum HVAC Optimisation EPI= 98 kWh/m2 Per annum

ECBC compliant Triburg building, Gurgaon

HVAC Controls EPI= 92 kWh/m2 Per annum Day light integration EPI= 86 kWh/m2 Per annum

Source: Bureau of Energy Efficiency

Environmentally sensitive design can make energy savings of the order of 50%. The initial cost increases by 10 – 15%, but payback is obtained in 5 to 7 years. The most effective way to meet the ECBC requirement is to design buildings with appropriate regard to climate and sun. A design not sensitive to sun and climate will have to invest more to meet the minimum ECBC standard. Energy efficiency measures bring about energy savings due to reduced energy consumptions. Exhibit 4: Retail industry shows one of the highest EPI in the above table. If we look at lighting and HVAC (which accounts for nearly 70% of the energy consumption) consumption and costs associated with the same for various retail formats, we can easily appreciate the enormous amount of savings possible through the use of latest technology in lighting and airconditioning in modern retail vis-à-vis traditional options.

Typical EPI observed for different building types are:

Building Type

Energy Performance Index (EPI)

Hotel

241

Retail

213

Office

170

Hospital

162

Institutions/Misc

50-65

Source: USAID, Bureau of Energy

ECBC - has been developed by the International Institute for Energy Conservation (IIEC) under contract with the United States Agency for International Development (USAID) as a part of the Energy Conservation and Commercialization (ECO) Project providing support to the Bureau of Energy Efficiency (BEE) to provide minimum requirements for the energy-efficient design and construction of buildings.

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make energy savings of the order of 50%. |

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Implementation of Energy Efficient Solutions In this section, we will touch upon the energy savings solutions possible for traditional and modern retail and the associated savings potential.

Traditional retail and the potential to save energy If we consider the energy saving potential for the below mentioned retail options by replacing traditional lighting with green lighting solutions, we can make savings of over 6.5 million KWH (Kilo Watt Hour) in a day amounting to approx. Rs 40 million a day. Exhibit 6: Exhibit 5:

Retail Options

Approx. number of stores in India

Kirana/ Neighbourhood

9,230,000

Specialty stores

2,658,000

Paan & Cigarettes

1,810,000

Eateries

120,000

Pharmacy

600,000

Supermarkets

40,000

Restaurants/ Eateries

2,700

Over 90% of the savings can be done by focusing solely on specialty stores and kirana/neighborhood stores because of their absolute number of stores in India. Per store savings are maximum in supermarket, followed by specialty stores, restaurant/eateries, pharmacy, kirana/neighbourhood, eateries and paan & cigarettes. Exhibit 7:

Total (India level) '000 KWH/Per Day for Traditional Lighting 72 3594

189

86393

12 173 Paan & Cigarettes Eateries Pharmacy Kirana/Neighbourhood Restaurants/ Eateries Specialty stores Supermarkets

2215 3828

2

Total (India level) '000 KWH/Per Day for Traditional Lighting 261 461 3686 6912

449 6739

Total (India level)'000 KWH/Per Day savings via Green Lighting 92

Exhibit 8:

149273 91

Paan & Cigarettes Eateries Pharmacy Kirana/Neighbourhood Restaurants/ Eateries Specialty stores Supermarkets

88608 153101 93

Paan & Cigarettes Eateries Pharmacy Kirana/Neighbourhood Restaurants/ Eateries Specialty stores Supermarkets

Modern retail and energy efficient solutions For any retail format mentioned above viz. hypermarket, department stores, supermarket, convenience store etc., there are some key areas common to all kind of retail formats, where energy efficient solutions for lighting can be implemented to achieve significant savings. Supermarket Good store design and attractive presentation of merchandise are increasingly becoming factors in competitiveness. How lighting is used in a shop plays a decisive role in making the store an attractive destination. However there also exists a growing need to take a radical approach to sustainability, to create a truly green supermarket. To address this challenge confronting the modern supermarkets, selecting the most appropriate lighting for each area of the supermarket can have immediate benefits like customer satisfaction and long-lasting benefits like cost reduction & sustainability. Technological innovations in designing efficient optics, performance lamps, luminaries & gears and sophisticated LED

Exhibit 9:

Energy Savings possible through Green Lighting solutions Aisle 61% Promotional Goods 49% Fruits and Vegetables 42% Fish 45% Cheese 45% Meat 45% Bread and Pastries 45% Wine 38% Check Out 23% Warehouse and Cold 58% Storage Super Market Area/ Category

Approx. Rs 40million a day can be saved by switching to green lighting solutions vis-Ă -vis traditional lighting 9

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solutions are specially crafted to address these challenges and increase the energy efficiency by replacing the conventional lighting solution with the most suitable green lighting. Exhibit 10:

100000 10000

Energy Load (KWH/year) for Green Vs Conventional Lighting 48412 18746

Conventional Green

Super Market Zones and Categories 6336

3234

6102 3542

1000

4397 2433

1646 903

3284 1795

3291 1806

3560 2310

3724 2834

9310

3605

The emergence of sophisticated LED technology brings new levels of adaptability, flexibility, controllability and energy-savings. A lighting system combining both static CDM lighting for general lighting and dynamic LED lighting to trigger interest and emotion, can put an almost limitless range of effects and moods at your finger-tips for different areas of the retail store and can help generate 25% to even 80% energy savings over traditional lighting solutions:

Retail Shop Area

10 Aisle

Promotional Fruit and Goods Vegetables

Fish

Cheese

Meat

Bread and Pastries

Wine

Possible Solutions

Light can be directed exactly where you want it, to offer highlights and texture. By applying higher lighting levels to your display and avoiding dark rear walls in the back ground, you can avoid your window turning into a mirror. Dynamic lighting can create stopping power, support seasonal themes, make shoppers curious, and make them want to enter

100

1

Usage

Check Out Wharehouse and Cold Storage

Spots, pendants and uplights with efficient, compact HID or high power sustainable LEDs for high lighting levels. The choice of beams ensures perfect modeling and contrast

Shop Window The matrix below compares the conventional lighting technology with its modern green replacement and subsequent benefits in terms of efficiency and energy conservation. For green supermarket design, the most energy efficient accent lighting solution is realized using CDM elite lamps and LED systems which can be combined with either of the two general lighting solutions: TLF Eco lamps in light lines and one with CDM Elite lamps in point sources.

UnicOne

Light level during lifetime: MASTER Colour CDM Elite 35W and CDM 70W

Relative Light Level

eW Graze Powercore

Shoppers should not only be enticed in – with, for example, highlighted focal points, such as a new product or a seasonal ad campaign – but also feel comfortable when they enter and want to explore further. They should understand the layout of the shop and be able to locate the areas that interest them. Lighting can be used to provide each zone with its own distinct character, while ensuring a cohesive ambiance that reinforces your brand

Exhibit 11:

100%

ArcTone

Master Colour CDM Elite 35 W Other CDM 70 W

Fiorenza

• Spot LED – full range of recessed adjustable, surface and track mounted solutions • Unobtrusive, recessed round luminaries with a wide range of optics for optimum flexibility in creating general and accent lighting

Entrance 80%

Spot LED

60%

Fugato mini

An ingenious use of dynamic lighting can provide a visual distraction, keeping the shoppers entertained while they wait

40% 0

2000

4000

8000

Attractive pendants, innovative lamps, spots and uplights providing excellent task lighting while enforcing the brand. High lighting levels can be achieved with efficient and compact HID

12000

Comparable light levels after 2000 burning hours

Retail A shop that attracts customers, entertains them, engages them with the product, and - most importantlygenerates sales and repeat customers, must offer a visual promise for a unique shopping experience.

Counter & Cashiers Desk Rotaris

Plenty of Green, flexible lighting solutions unique-whether for a small, trendy 11

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Daywave

UnicOne Pendant

exist which can help create something truly boutique or a major department store |

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Retail Shop Area

Usage

Possible Solutions

Careful use of vertical lighting on walls can make your shop look more spacious. Or use more contrast by narrow beams to create a more intimate experience

• High efficiency sustainable LED for creating a uniform level for general lighting • Compact linear units offering flexible color changing possibilities

Changing Rooms

Providing a flattering light, with as little shadow as possible, will make your customer look and feel attractive. Choosing the correct light color temperature can also help show the product off to its best. Subtle use of dynamic lighting allows the atmosphere to change with the season and collection.

• Compact, linear units offering flexible colorchanging possibilities

• Modular system, integrating both spot and diffused lighting for general and accent lighting with maximum integration into store architecture

Selling Floor

ToBE Touched

LuxSpace

Racks, Shelves & Displays

• Unobtrusive, recessed round luminaries, with a wide range of diffusers for optimum flexibility in creating soft patterns on the ceiling and for providing soft modeling of the customer.

iColor Cove

Careful balance of accent and contrast can prove invaluable to focusing the shoppers’ attention. Racks and shelves can be lit from lighting in the ceiling or by lighting directly on the shelves. And the use of the correct color temperature – warm light for, say, leather goods, and cool tones for jeans or suits – ensures that your merchandise is always shown in the very best light.

Spot LED

• Spot LED – full range of recessed adjustable, surface and track mounted solutions • Compact and cleanly designed light source is perfect for scene setting

iW Cove Powercore

Air Conditioning System Energy saving of approx. 30% can be achieved for an air conditioning system via two routes: • Investment in new equipment/technologies • Maintaining and operating the air conditioning system efficiently Investing in new technologies and higher/highest star rated equipments (which uses 10 to 50 percent less energy than conventional models) may lead to initial cost of investment goes up by 25-30% in going for higher rated high efficiency equipments but in the long run, significant savings can be achieved.

eW Profile Powercore

Shops often have interesting architectural features – interesting wall structures, an exposed girder, a column. By picking these out with careful lighting, you can make the stage more interesting for the shopper. It is all about creating the shopping experience.

Scene On

Fugato

iW Profile g2

• Compact, linear units offering flexible colorchanging possibilities and versatile enough to fit into most architectural spaces for indirect lighting

Store Architecture

In retail outlets, which generally have an average occupancy that is low relative to their peak occupancy, demand-controlled ventilation (DCV) systems provide a cost-effective way to reduce outdoor air flows and the associated energy consumption during periods of low occupancy. Installing high-efficiency roof top unit s (RTUs) rather than standard efficiency models can provide attractive savings. Economizers can be added to many systems, though in humid areas they should be used with differential enthalpy controllers. Ceiling fans can also be added to reduce the need for air conditioning. Humidity control in stores with refrigeration systems can help to prevent condensation and frost buildup. Desiccant dehumidification and heat-recovery systems can provide efficient and effective strategies for handling large humidity loads. Central energy management systems can generate savings by enabling the easy control of multiple RTUs to establish appropriate temperature set points, by turning off equipment at night, and by tracking energy use.

iColor Accent

iColor Flex SLX

iColor Cove

Key measures which can help operate the air-conditioning system energy efficiently: Maintaining your air-conditioning system Regular maintenance checks will help ensure your air conditioning system is operating as efficiently as possible. Energy consumption can increase by as much as 60 per cent as a result of poor maintenance and dirty components.

Energy consumption can increase by as much as air conditioning system 13

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60% as a result of poor maintenance of your and dirty components

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Your maintenance checklist should include: √√Condensers: Check condensers are unobstructed and always ensure condensing and evaporating devices are clean and well maintained √√Refrigerant charge and leakage: Check the refrigerant charge for air conditioning and comfort cooling plant regularly and examine joints etc for signs of leakage √√Pipe work insulation: Damaged insulation on refrigerant pipe work will consume more energy maintaining the required temperature. Replace any damaged sections and pay specific attention to pipe work located outside a building √√Fans, filters and air ducts. Blocked filters lead to reduced airflow and increased operating costs. Check and clean fans, filters and air ducts and consider fitting gauges that indicate when the replacement of filters is required √√Thermostat calibration: Calibrate thermostats annually to ensure they respond correctly to actual temperatures √√Stay safe: Keep heat exchangers and cooling towers clean and treated to save energy Operating air conditioning system efficiently √√Setting controls correctly and reducing the need for cooling will reduce the operating cost of your air conditioning system √√Turn cooling thermostats up. Set the temperature ‘switch on’ to around 25–27°C and ensure heating switches off at around 19°C so that the two systems do not operate simultaneously √√Match air flow rates to demand. Excessive draughts can cause joint stiffness, headaches and a dry nose and throat. Ask your maintenance technician for options to improve the internal environment √√Switch off unnecessary electrical equipment. Switch off computers and lights when not required √√Let the building cool overnight. Ensure blinds are down at the end of the working day and open secure vents overnight, where possible √√Place heat-emitting equipment in a separate, naturally ventilated area. Colder areas on the north side of buildings are ideal √√Service computer server rooms separately from the main system and cool only to the maximum temperature at which the equipment can operate effectively. Building occupants should be able to override these temperatures but controls should be reset when the area is vacated √√Keep windows closed when air conditioning is on. Blinds can be angled to reduce solar heat gains whilst reflecting light on to walls and ceilings to reduce demand for electric lighting √√Use external shading to reduce the amount of light/heat entering a space. ‘Louvres’ can be retrofitted to buildings to provide shade during summer whilst allowing lower winter sun to penetrate the area

About Philips Lighting Philips is No.1 in the global lighting market, a position supported by leadership in innovation combined with a systematic approach to seeking out new market opportunities. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. Royal Philips Electronics Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Philips Electronics India Limited Philips Electronics India Limited, a subsidiary of the Netherlands-based Royal Philips Electronics, is the leading Health and Wellbeing company. Today, Philips is a simpler and more focused company with global leadership positions in key markets of Healthcare, Lighting and Consumer Lifestyle. Philips has been operating in India for over 75 years and employs over 4,500 employees around the country. The company has an excellent pan India distribution and after-sales service network Philips Electronics India Businesses Lighting A leader in lighting in India, Philips Electronics India operates in the business areas of Lamps, Luminaries, Lighting Electronics, Automotive and Special Lighting. Today, as global leader in Lighting, Philips is driving the switch to energy-efficient solutions. Philips India has been consistently working with industry bodies such as ELCOMA, Bureau of energy efficiency and NGOs towards addressing India’s power crisis through promotion of energy efficient lighting in India. Philips provides advanced energy-efficient solutions for all segments: home, office, shop, hospitality, industrial, road, urban and heritage. Philips is also a leader in shaping the future with exciting new lighting applications and technologies such as LED technology, which, besides energy efficiency, provides attractive benefits and endless new ‘never-before-possible’ lighting solutions. Healthcare Philips is a leader in healthcare and focuses on three key areas -diagnostic imaging and patient monitoring, out-ofhospital and home healthcare. In India, Philips is growing its healthcare business in both urban and rural areas. A concerted effort has been made to provide healthcare solutions from the high end magnetic resonance imaging equipment to general X-rays in the economy segment. By combining human insights and clinical expertise, Philips aims to improve patient outcomes while lowering the burden on the healthcare system. Philips is committed to developing tools that deliver value throughout the complete cycle of care - from disease prevention to screening and diagnosis, through to treatment, health management and monitoring. Consumer Lifestyle Guided by the brand promise of “sense and simplicity” and the consumer insights, Philips Consumer Lifestyle offers rich, new consumer experiences that meet consumers’ desire for relaxation and improving their state of mind. Philips also responds to the consumer’s desire for wellness and pleasure by introducing products that meet the individual’s interests in terms of their mind, space, body and appearance. The Consumer Lifestyle arm in India operates in the business areas of Home Entertainment solutions and Personal Infotainment with product categories such as TVs, home theatre systems, music systems, DVD players, personal entertainment solutions, sound accessories, Domestic Appliances and Personal care.

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Services we offer through our Group Companies

About Technopak We are a management consulting firm with a difference. Founded in 1992 on the principle of “concept” to “commissioning”, we are in the top 5 consulting firms in India by revenues. We are strategic advisors to our clients during the ideation phase, implementation guides through start-up phase, and trusted advisors overall. The industries we serve include Retail, Consumer Products, Fashion (Textiles & Apparel), Healthcare, Hospitality & Tourism, Leisure & Entertainment, Food & Agriculture and Education. Our clients are leading Indian and international businesses, entrepreneurs, investment houses, multilateral development bodies and governments. Our 600+ clients include Aditya Birla Group, Apollo Hospitals, Arvind Limited, Asian Development Bank, Asian Paints, Temasek Holdings, Essar, GMR Group, Godrej Group, Gujarat Government, Hospital Corporation of America, ICICI Limited, Hindustan Unilever Limited, International Finance Corporation, Lenovo International, Mahindra Group, Marks & Spencer, Mother Dairy Foods, Ministries of Food Processing, Textiles & Commerce, Raymond, Reliance Industries, Samsung, Sequoia Capital, Starwood (Sheraton), Tata Group, United Nations Development Program, Walt Disney, Warburg Pincus and many other Indian and international leaders.

Insights and innovation led product, packaging, space and strategic design, including design research, concepts, engineering and prototyping. A blend of unique, contemporary and relevant concepts and solutions. www.foleydesigns.com

Holistic consumer understanding applied to offer implementable business solutions revolving around shopper insights, trend insights, design and innovation insights, marketing communication and measuring customer delight. www.indiamindscape.com

Strategizing, planning and managing creation, development and growth of brands through a scientific, transparent and process-driven methodology. www.vertebrand.com

Engineering Planning, implementation and project management of plants, warehouses and entertainment centres with a focus on modernization, process improvement, technical valuation, power & water audit and environmental engineering. www.technopak.com/engineering

Services we offer in Management Consulting At Technopak, we foster innovation and creativity which challenge conventional thinking and generate practical and far reaching solutions for our clients. In 2009, we worked with over 130 clients across 180+ projects, in 20 countries besides India, across 5 continents. Our key services are: Business Strategy. Assistance in developing value creating strategies based on consumer insights, competition mapping, international benchmarking and client capabilities.

Financial Advisory Services Technopak Financial Advisory Services (TFAS) is the financial and transaction advisory services arm of Technopak . With its team of experienced transaction professionals located in India and across US and Europe; TFAS offers its clients a global transaction ability, deep understanding of its industries of focus, and an efficient negotiating platform for stakeholders. www.technopak.com/tfas

Services we offer through our Strategic Partnerships

Start-Up Assistance. Leveraging operations and industry expertise to ‘commission the concept’ on turnkey basis. Performance Enhancement. Operations, industry & management of change expertise to enhance the performance and value of client operations and businesses.

World’s largest privately held real estate services firm. We offer, through them, comprehensive retail real estate solutions to our clients.

www.cushwake.com

Capital Advisory. Supporting business strategy and execution with comprehensive capital advisory in our industries of focus. Consumer Insights. Holistic consumer & shopper understanding applied to offer implementable business solutions.

UK’s leading design consultancy for developing brand environments. We offer, through them, design solution for retail environments.

www.dalziel-pow.co.uk

Global research and consulting firm specializing in the study of human behavior in retail, service, home, and online environments. We offer consumer and shopper insights.

www.envirosell.com DEVEREUX

A R C H I T E C T S

Partners with Technopak for delivering Projects in India. They are one of the top architectural practices in the UK with extensive experience in architectural and urban design projects in UK and internationally. The practice has major specialism’s in Healthcare Architecture

www.devereuxarchitects.com


About Retail Practice Retail Segments We Serve Indian and International Retailers • Cash & Carry • Department Stores • Hypermarkets • Non-Store • Specialty Retail • Supermarkets Consumer Product Companies • Food and Grocery • FMCG • Electronics, Durables, IT, Communications • Apparel, Footwear and Accessories • Furniture & Furnishings • Health and Beauty • QSRs and Fine-Dining Restaurants • Others Real Estate Companies • Shopping Mall Developers • SEZ Developers • Mixed-Use Developers Retail Service Providers • Information Technology • Logistics Companies • Products/ Services Suppliers • Warehouse Companies Government Organizations Developmental Bodies and Public Sector Units Financial Institutions/ Private Equity / Venture Capital Funds

Services We Offer - In Alliance with Our Partners World’s leading retail real estate services provider Shopping Mall Planning Assistance in developing specific value proposition based on consumer insights, competition mapping, local trade characteristics and clients objectives • Market Feasibility and Site Selection • Concept and Business Proposition • Tenant and Trade Mix Planning • Guidance on Statutory and Legal Compliance • Business Planning and Valuation

Start-up Assistance Leveraging market understanding and industry expertise to help setting up of business • Architectural Design Assistance • Facilities Planning • Leasing and Transaction Assistance • Construction and Project Management • Retail Fit-Out Management • Mall Management Services • Capital Advisory Services

World’s leading Design Firm Branding Services • Brand identity • Competitor and Consumer Analysis • Brand Implementation and Guidelines • Name Generation Graphic Design • POS and In-store Communications • Signage, Wayfinding and Environmental • Art Direction • Packaging • Website Design

Interior Design • Branded Environments • Concept Design and Development • Design Detailing Project Management


Technopak Advisors Pvt. Ltd. Gurgaon

4th Floor, Tower A, Building 8, DLF Cyber City, Phase II, Gurgaon 122 002, (National Capital Region of Delhi) (India) T: +91-124-454 1111, F: +91-124-454 1199

Bangalore

Prestige Solitaire, Ground Floor, 6 Brunton Road, Off MG Road, Bangalore 560 025 (India)

Saloni Nangia

Vice President, Retail saloni.nangia@technopak.com T: +91-9818598626

Zahir Abbas

Associate Director, Retail zahir.abbas@technopak.com T: +91-9818798414

Amrish Kumar Garg

T: +91-80-4034 8600, F: +91-80-4034 8699

Principal Consultant, Retail amrish.garg@technopak.com

Mumbai

T: +91-9818032169

101-105, 2nd Floor, Sunjana Tower, Sun Magnetica Service Road, Luis Wadi, Thane West, Mumbai 400 602 (India)

Nishitosh Nand

Senior Consultant, Retail nishitosh.nand@technopak.com T: +91-9769241078

T: +91-22-2583 2222, F: +91-22-2583 8408

www.technopak.com

www.philips.com


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