Page 1


The world is becoming increasingly interconnected and open. Radically open manifesting itself in open borders, open culture, open-source, open data, open science, open world, open minds. With the loss of privacy that it implies, openness carries its own dangers. But it breeds transparency, authenticity, creativity and collaboration. At TEDGlobal 2012 we will explore the idea of Radical Openness. All bets are off as to what openness and collaboration in an ultraconnected world will mean for human potential. Traditional top-down models of organization no longer reflect reality. Social capital and influence are becoming stronger currencies than hierarchy and formal power. New, collaborative ways of creating meaning and things are developing at fast pace. Only one thing appears certain: Secrecy is no longer bankable: impact is. The future will be built on great ideas, and for that, great ideas need to circulate freely, broadly and openly. -- the truth about talent -- the shaping of Western and Eastern thought -- new ways to think about and produce energy -- new materials and design -- the real impacts of interconnectivity -- how to make technology more human -- how to reshape the global system -- the links between fear and imagination -- the meaning of consciousness -- new organizational model -- cutting-edge scientific explorations -- what we need to un-learn -- radical thinking about conflict resolution -- life past 100


Cyborg Anthropologist and tech consultant researching prosthetic culture. She studies the interaction between humans and computers and how our relationship with information is changing the way we think, act, and understand the world around us. She co-founded GeoLoqi, an open source private location sharing platform, and founded CyborgCamp, an unconference on the future of humans and computers. She previously wrote for Discovery Channel’s Nerdabout.com and currently works at Wieden+Kennedy, a global advertising agency based in Portland, Oregon. She received her degree in Sociology / Anthropology from Lewis & Clark College and her new book “A Dictionary of Cyborg Anthropology - a field guide to interface culture” will be available on May.

His novels and short stories have won the Nebula, Locus, Sturgeon and James Tiptree Jr awards, and have been nominated for the Hugo and World Fantasy awards. He has co-edited the books Feeling Very Strange: the Slipstream Anthology, Rewired: The Post-Cyberpunk anthology and The Secret History of Science Fiction. He co-founded the Sycamore Hill Writer’s Workshop and is a professor of creative writing at the NC State University. In 2007, his short story “A Clean Escape” was adapted for ABC’s Masters of Science Fiction, hosted by Stephen Hawking, and his most recent short story, “Clean,” -- published in the March issue of Asimov’s -- is optioned for a TV series.


Augmented Reality specialist, interactive artist and international speaker from London, UK. He is also the founder and MD of the Augmented Reality company Augmatic. Outside of work James investigates new technology with a view to creating innovative interactive artwork. His main tool of choice is the open source arts based programming language openFrameworks but he also works with Processing and Flash. He builds installations and iPhone applications that employ a wide variety of computer vision and image.

Deputy director of the Norman Lear Center. Based at the University of Southern California, she performs research on a wide variety of topics, including global entertainment, cultural diplomacy, celebrity culture, digital media and intellectual law. She received a PhD in English from the University of California, Santa Barbara, where she taught courses on popular culture and literature. She has held a variety of positions within the high-tech industry.

She’s a winner of the World Fantasy Award, the Nebula Award, the Theodore A. Sturgeon Award, and the Crawford Award. She has written the novels The Fox Woman and Fudoki, set in Heian-era Japan, and a Star Trek: The Next Generation novel. Her stories, which have been published in magazines like Amazing Stories, Asimov’s, F&SF and Analog, are frequently selected for Best of the Year anthologies.


Designers of all kinds are key players in the game of change that so typifies the opening decades of the 21st century. Called on to imagine, build, guide, demystify, explain, provoke, enable and inspire, we deal daily in the currency of transformation—of places, practices and perspectives. For this designer, play has become a key strategy in developing a design practice that is agile enough to entertain a constant need for transformative thinking but substantive enough to throw its strategic weight around when needed. and play to challenge expectations, retool one’s practice, and amplify design’s potential as drivers of innovation and change in some rather unusual places.


From aesthetics and utility to sustainability and value, the intentions of most designers are too often distorted through the presumptions they hold around what they’re supposed to be providing and to whom they’re providing it. Rather than a group of practitioners in the service of industry, designers need to see themselves as connective tissue— translating between stakeholders, reframing problems, revealing opportunities and championing change. It is through scale that they wield their might and earn their keep, and that’s what makes them both powerful and dangerous. Design is now seen as a strategic global resource, enabling innovative brands and companies to compete.

What does design look like next? We are experiencing unprecedented, global change in economics, cultures and priorities. Natural catastrophes, social unrest and financial turmoil have created the perfect storm where the notion of returning to “business as usual” is not only improbable but impossible.


8:00 am - 8:50 am 9:00 am - 10:00 am 10:15 am - 11:15 am

Breakfast Roundtables Designing for Icons Designing Holistically

11:30 am - 12:00 pm 12:15 pm - 12:45 pm 12:45 pm - 2:15 pm

Freeing the Siren How Designers Solve Real Problems Lunch on your own

1:30 pm - 3:00 pm 2:15 pm - 3:15 pm 3:30 pm - 4:30 pm

To Plan or Not to Plan? Design Thinking? Unlikely Inspiration

3:30 pm - 5:00 pm Being a 24/7 Creative Pro 4:45 pm - 5:45 pm Challenging the Future of Food 5:00 pm - 6:30 pm Happy Hour 6:30 pm - 7:30 pm In the Trenches


Breakfast Roundtables InHOWse Networking Breakfast Design + Email Marketing The Future Wants From a Designer Revelations to Spark Inspiration Lunch on your own Growing in a Design Business Creating Ideas That Matter Color Management for Designers Disadvantages of Chargeback Googley Fonts Happy Hour How eBooks Save Book Design

8:00 am - 8:50 am 9:00 am - 10:00 am 10:15 am - 11:15 am 11:30 am - 12:00 pm 12:15 pm - 12:45 pm 12:45 pm - 2:15 pm 1:30 pm - 3:00 pm 2:15 pm - 3:15 pm 3:30 pm - 4:30 pm 3:30 pm - 5:00 pm 4:45 pm - 5:45 pm 5:00 pm - 6:30 pm 6:30 pm - 7:30 pm

8:00 am - 8:50 am 9:00 am - 10:00 am 10:15 am - 11:15 am Breakfast Roundtables From Fringe to Mass Market How to Build a Better Business

11:30 am - 12:00 pm 12:15 pm - 12:45 pm 12:45 pm - 2:15 pm Decoding the Meaning of Design Color Strategy and Expressions Lunch on your own

1:30 pm - 3:00 pm 2:15 pm - 3:15 pm 3:30 pm - 4:30 pm Lessons from Packaging’s Past How Design Live Networking Being Available in the Moment


Brochure Tierra de perfumes.  

Brochure realizado para un evento llamado "tierra de perfumes" por motivos universitarios.