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he World World

$2.5 $2.0

Revenue

$1.5

MOBILE SOCIAL GAMES

$1.0 $0.5 0.0

Europe (billions)North America revenues by Asia individual market

Latin Am

$2.5

revenues - worldwide (billions) Revenues - Worldwide Revenues - Worldwide

$1.83 $2.72 $7.50 $4.55 $6.62 $5.54

$2.0

Revenues Revenues - Worldwide Revenues 2011 2012E 2013E 2014E 2015E Revenues2010E - Worldwide TOTAL2010E $1.832011 $2.722012E $4.552013E $5.542014E $6.622015E $7.50 TOTAL $1.83 $2.72 $4.55 $5.54 $6.62 $7.50 Revenues - By Region ($, billions) 2010E 2011 2012E 2013E 2014E 2015E Revenues - By Region $1.012010E $1.472011 $2.272012E $2.662013E $2.982014E $3.232015E ($,Asia billions) Europe$1.01 $0.27 $1.47 $0.41 $2.27 $0.63 $2.66 $0.89 $2.98 $1.13 $3.23 $1.31 Asia North $0.27 America $0.49 $0.89 $0.76 $1.13 $1.16 $1.31 $1.72 $2.12 $2.48 Europe $0.41 $0.63 LatinAmerica America $0.04 $0.49 $0.05 $0.76 $0.10 $1.16 $0.17 $1.72 $0.22 $2.12 $0.30 $2.48 North RestAmerica of World $0.04 $0.02 $0.05 $0.03 $0.10 $0.05 $0.17 $0.09 $0.22 $0.13 $0.30 $0.19 Latin TOTAL $1.83 $0.02 $2.72 $0.03 $4.55 $0.05 $5.54 $0.09 $6.62 $0.13 $7.50 $0.19 Rest of World TOTAL $1.83 $2.72 $4.55 $5.54 $6.62 $7.50

$1.5 $1.0

revenues - mobile social (billions) Revenues - Mobile Social Revenues - Mobile Social

$0.55

Revenues - Individual Markets ($, billions) 2010EMarkets 2011 2012E 2013E 2014E 2015E Revenues - Individual $0.442010E $0.682011 $1.042012E $1.552013E $1.912014E $2.232015E ($,US billions) $0.073$0.68 $1.04 $0.122$1.55 $1.91 $0.227$2.23 $0.277 USChina $0.44 Japan $0.073 $0.64 $0.95 $0.122 $1.73 $1.77 $0.227 $2.05 $2.25 $0.277 China Japan $0.64 $0.95 $1.73 $1.77 $2.05 $2.25

$0.364 $0.364

$0.413 $0.413

$1.09 $3.37

$2.05

$0.5

Revenues - Mobile Social ($, billions) 2010 2011 2012E 2013E 2014E Revenues - Mobile Social $0.552010 $1.092011 $2.052012E $2.772013E $3.372014E ($,TOTAL billions) TOTAL $0.55 $1.09 $2.05 $2.77 $3.37

0.0

$2.77

US

China

Japan

revenues by region (billions) $3.5

2010 2011 2012e 2013e 2014e 2015e

$3.0 $2.5 $2.0 $1.5 $1.0 $0.5 0.0

$2.5

Asia

Europe

North America

Latin America

Rest of the World

Mobile Gaming Report 2012  CA S UA L G A M E S A S S O C I AT I O N

Mobile Gaming: Casual Games Sector Report 2012  

What makes mobile games special? 1. Mobile games can integrate GPS, camera, microphone, position sensors and video. 2. Mobile devices are al...

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