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mobile gaming

The Players players split : per gender age and device

North America 146M

48% Female

10%

25%

27% 38%

52% Male

10-20 20-35 35-50 50+

EU 212M

46% Female

8%

24%

27% 41%

Korea / Japan / China 224M

54% Male

10-20 20-35 35-50 50+

43% Female

24%

27%

49%

57% Male

10-20 20-35 35-50

Share of mobile gamers playing on a tablet or smartphone Tablet

38%

Smartphone

71%

Tablet

28%

Smartphone

70%

Tablet

45%

Smartphone

86%

Source: 2013 Newzoo Data Explorer

YoY Growth of mobile player base in US and EU : mid 2012 vs mid 2013

Source: 2013 Newzoo Data Explorer Mobile Gaming Report 2013  Ca s ua l G a m e s A s s o c i at i o n   5


Games Market Sector Report: Smartphone & Tablet Gaming 2013