2018 Annual Report-Castle Rock Chamber of Commerce

Page 1

2018 Annual Report

2018 Highlights U.S. Chamber of Commerce 4 Star Accreditation

Researched Dream Big Douglas County/TRC

Rebranding Campaign, New Logo Image

Hired Grant Writer for Victoria/Carriage House Improvements

Upgraded Computers, Software & Improved Processes Transferred Chamber Building Ownership to Chamber Foundation

2018 Annual Report

Talent Pipeline Douglas County Formed

Letter from the Chairman — -







2018 Annual Report

2018 Board of Directors EXECUTIVE COMMITTEE Chairman: Mark Michael Versatility Creative Group

BOARD OF DIRECTORS: Jill Dustman White Construction Group

Chair-Elect: Mike McNairy Creative Colors International

Brandon Nudd Castle Rock Adventist Health Campus

Treasurer: Aaron Fort The Fort CPA Group Treasurer-elect: Abby Tardiff ANB Bank Immediate Past Chairman Bernard Greenberg Kokish & Goldmanis, P.C. EX OFFICIO Frank Gray, Castle Rock Economic Development Council Pamela Ridler, Castle Rock Chamber Dave Corliss, Town Manager Town of Castle Rock Councilmen: James Townsend & George Teal Town of Castle Rock

2018 Annual Report

Michelle Peck TMMC Property Management DJ Tedesco Guaranty Bank & Trust

Hayley Monteferrante Jill Garber FirstBank of Douglas County Colorado State University (Collaboration Campus) Julie Voorhees Brock Goodwin Keller Williams Action Realty Futurity First Linda Watson Kolstad Dave Hickey Sky Ridge Medical Center Fidelity National Title Company Nadine Kirk RE/MAX Alliance – The Kirk Team Nick Lucey NickLucey.com Jennifer Simpson Outlets at Castle Rock

2018 Ambassadors Joe Blakely Friday Health Plans

Bryan Mullinax Postal Annex

Patrick Brannan Radix Advisors

Michael Paczosa Paczosa and Associates, P.C.

Melanie Calhoun Sydney Strausheim Calhoun Team, Keller Williams Action Re- Allstate Insurance - Sydney Strausheim alty, LLC Abby Tardiff Alicia Early ANB Bank Castle Rock Chamber of Commerce Paula Thielen Brock Goodwin Farmers Insurance Futurity First - Brock Goodwin Joe Thielen Farmers Agency Betty Graf Candy Vandenberg Nadine Kirk Ent Credit Union RE/MAX Alliance - Nadine Kirk Jonathan Wells Michael Likens Home Care Assistance gopixel design studios, inc. Jonathan Mangino Farmers Insurance - Jonathan Mangino Kevin McHugh Footprints Floors

2018 Annual Report

Jenny Young Castle Rock Craniosacral & Lymphatic Massage Gretchen Ptacek Inspired Living At Keller Williams Action Realty, LLC

Letter from the CEO A Message From Chamber President/CEO -


Pam Ridler, CCE President & CEO Melissa Mares Director of Communications Alicia Early VP of Development Sue Turner Office Administrator


Danielle Odil Event Manager


David Uekert Program Coordinator Pam Ridler CCE President/CEO, Castle Rock Chamber

Carrie Buchan Program Director, Leadership Douglas County

2018 Annual Report

The Voice of Business Since 1955 The Purpose of the Castle Rock Chamber of Commerce is to: Support, encourage and promote member businesses in our community;

ACCOUNTABILITY To provide transparent & responsive leadership; acting as good stewards of funds, time and resources INNOVATION To inspire new ideas, solutions and opportunities

Be a “voice” for businesses to local and regional government;

INTEGRITY To do things right and always do the right thing

Foster a livable, vital community where quality of life and positive growth are both possible

RESPECT To earn trust, To hold others in high esteem

Educate businesses, government entities, youth and individuals regarding business acumen, leadership and entrepreneurial development

TEAMWORK To motivate and empower one another to do great things RELATIONSHIPS To build enduring connections and partnerships founded upon honesty, gratitude and commitment DIVERSITY To honor and value varied ideas, beliefs and practices

2018 Annual Report

Igniting Passion for Business Success and Community Prosperity

· · · · ·

Strengthen Our Local Economy Promote the Community Create Business Relationships Represent Business to Government Advocate Political Action

Chamber Breakdown of Numbers CHAMBER BUDGETED REVENUE: $887,000 TOWN CONTRACT USE OF FUNDING: $99,720

2018 Annual Report

Chamber Membership Composition Membership Dollars by Level of Investment

82% Member Retention Rate 503 Total Members

2018 Annual Report

Membership By Profession

Small Business Assistance BUSINESS RELATIONSHIPS



The Chamber facilitates activities which offers local businesses opportunity to interact and develop strategic relationships.

Welcomed 231 new businesses to the community informing them of local resources available to help them grow their business. 3-5 additional touches are made in their 1st yr.)

In 2018, the Chamber held 1 community job fair where 35 businesses participated and 300 job seekers attended.

· · · · · · · · · · · ·

Ambassador Program Annual Banquet Business Over Breakfast/After Hours Business of the Month Candidate Forums Chamber Golf Tournament Horizon Series Leads Groups Membership Appreciation Day Membership Orientations Ribbon Cuttings / Grand Openings Women of Influence Luncheons

BUSINESS SERVICES Weekly one-on-one FREE business consultation services are available to any established and/or start-up business in Douglas County. In 2018, 23 businesses took advantage of our professional business consultations.

2018 Annual Report



Castle Rock Chamber’s eXcelerate Business Development program provides small businesses with the resources used by best-in-class firms, thereby enhancing their competitiveness in the local, state ELECTRONIC JOB BOARD and global marketplaces. Learn more The Chamber’s Job Board is a public job at: castlerock.org/excelerate-business/ board for our members to post their employment opportunities. 102 jobs were posted in 2018. 546 individuals participated in monthly business trainings in 2018.

Promoting the Community In 2018, the Chamber facilitated or partnered with the following events: DOUGLAS COUNTY JOB FAIR– 2/1/18 35 businesses participated, 300 job seekers attended. [JAN 15, 2019] DOUGLAS COUNTY LIFESTYLE EXPO- 2/3/18 The goal is to promote a strong local economy by showcasing local and regional business products/services to County-wide residents. 76 vendors, 5,500 attendees. +343% due to Zack Parrish 5k [JAN 15, 2019] Talent Pipeline Expo ELEPHANT ROCK RIDE-6/2 & 6/3/18 The Chamber partners with the ERock promoter by recruiting 32 non-profit organizations with aid station volunteers during this up to 100 mile bike ride with more than 4,400 riders in 2018. [31st Annual—JUNE 2, 2019]

DOUGLAS COUNTY FAIR PARADE-7/28/18 A western styled parade which launched the creation of the Chamber of Commerce in 1955. 86 entries, 2,107 parade participants & 12,828 spectators. +9% Increase [JULY 27, 2019] COLORADO ARTFEST AT CASTLE ROCK-9/8 & 9/9/18 Juried fine arts show is an end of summer tradition for residents and art enthusiasts alike. Interactive family activities, live main stage/strolling entertainment in addition to the beautiful original art created by 121 artists from around the country. We had 165 volunteers and 12,000 people in attendance at this 2 day event. In 2019, the Artfest will be moving back to Downtown Castle Rock. [30th Annual— SEPT 7 & 8, 2019]

STARLIGHTING - 11/17/18 Premier signature event, a local commuCASTLE ROCK WINEFEST- 7/21/18 nity tradition and heritage which kicks off Colorado’s eastern slope premier wine the holiday season and the lighting of The tasting event attracts wine lovers from the Star. This event provides exposure to the Front Range, which increases the ecolocal business community. 48 non profits nomic impact to Castle Rock’s local represented and 6-7,000 people in ateconomy and marketing exposure. tendance in 2018. Low attendance was 2,474 attendees and 87 Volunteers. due to extremely frigid temperatures that Increase of 4%. progressively worsen during the day. [16th Annual—JULY 20, 2019 ] [NOV 23, 2019]

2018 Annual Report

Creating Community Leaders POLITICAL ADVOCACY



The Chamber has continued to seek and maintain strategic relationships and alliances throughout the Denver Metro area and the Southern Colorado region.

The Chamber's GIC group provides our business community with a proactive voice and advocate regarding local issues and promotes economic interests, which contributes to the quality of life of Castle Rock. In 2018, the Chamber hosted 2 Horizon Series events to inform the community on hot topics/town council candidates and other town information. · State of the Town – 51 attendees · Meet Town Council Candidates Forum – 63 attendees New in 2018: The Chamber live streamed the Town Council Candidate Forum on facebook, more than 2,500 views. DOUGLAS COUNTY BUSINESS ALLIANCE (DCBA) Founded by the Castle Rock Chamber, DCBA and the GIC advise our Chamber Board of issues affecting our business community. 4 public issue forums and 9 committee interactions were conducted in 2018. These partnerships worked to influence decisions on legislative and local issues that affect business in Douglas County. Learn more at douglascountybusinessalliance.com

2018 Annual Report


LEADERSHIP DOUGLAS COUNTY One of Castle Rock Chamber’s most successful training programs, LDC develops strong community leaders— civic, business, service, religious and non-profit disciplines. LDC provides the opportunity for diverse participants to broaden their knowledge of the community and learn from each other, while enhancing their leadership skills. LDC boasts 357 graduates and 22 current class participants. The longevity of this program speaks to the continuing importance people place on leadership development. Learn more at leadershipdouglascounty.org

Promoting the Community RELIABLE RESOURCES


Business directories, online resources, magazines, and area maps of Castle Rock/ Douglas County assist visitors to our community. Our resources encourage loyalty by Castle Rock residents to be their “first choice” shopping destination through advertising and partnership with local media. The Chamber educates through social media the importance of shopping local by distributing promo materials.

(Source: Website Google Analytics + Chamber Master SEOModules)


Welcome Packet mailers to new residents (includes demographics, local magazines, directories, maps, and local business advertisements) continue showcasing Castle Rock as a destination spot for shopping, dining and outdoor fun. 2926 mailers were distributed in 2018. The Chamber, Town, DDA & County partners in a Community Events Mailer utilizing VisitCastleRock.org/Events as the 'official’ Community Events Calendar– Estimate of 65,000 calendars were distributed in 2018.

The VisitCastleRock.org website has increased awareness of local Castle Rock amenities for both residents and visitors by promoting community events and hospitality businesses. VISITCASTLEROCK.ORG PGVIEWS: 678,674, +13% Increase CASTLEROCK.ORG PGVIEWS: 610,990, +8.6% Increase


Ranked #7 on Trip Advisors: Things to do in Castle Rock list, the Visitors Center welcomed over 8,000 visitors in 2018. Extended summer hours (13 Saturdays-June/Aug). Castle Rock boasts superior customer service that emanates from the hometown friendliness that comes naturally to folks in the area. The Chamber’s Visitors Center acts as the Town’s one-stop shop for all things Castle Rock as well as a friendly, helpful face ready to assist their needs.


Partnerships continued with Journal Communications (Castle Rock Livability magazine) and Colorado Community Media (monthly full pg ad) promoting the Chamber programs, our members, news and community events. Publications are distributed throughout town and mailed to new residents/ visitors. Both have a tremendous online presence that helps promote community.


The Castle Rock community continues to gather majority of information via social media. In 2018 we merged multiple event pages to simplified messaging. We now have a total of 3 pgs: Chamber, Tourism, Events with 13,328 followers.

2018 Annual Report

Partnerships, Together We Can Do More! OUR PARTNERS

The Castle Rock Chamber of Commerce enjoys effective and meaningful partnerships with a diverse number of organizations.


CREP continues to be an effective and award-winning alliance between the Town of Castle Rock, Castle Rock Chamber of Commerce, Castle Rock EDC, and the Downtown Alliance. CREP is a coordinated multi-entity, public/private partnership, team approach to community economic development projects. This partnership is a platform for exchanging ideas and improving our work product and existing programs. BROAD AREAS OF RESPONSIBILITY (by organization) TOWN OF CASTLE ROCK · Quality development systems /processes. · Overall positive business climate CASTLE ROCK CHAMBER OF COMMERCE · Community marketing/tourism. · Business support services · Community Events · Workforce Collaborative CASTLE ROCK ECONOMIC DEVELOPMENT COUNCIL · Attraction, retention and expansion of primary employment, retail, entertainment and recreation. · Commercial Database Management DOWNTOWN ALLIANCE · Downtown development, redevelopment, marketing and programs

2018 Annual Report

We Salute Our 2018 Business Champions PRESIDENT’S LEVEL




2018 Annual Report

The Voice of Business Since 1955

2018 Annual Report