Cassie Smith Portfolio

Page 1

Cassie Smith Portfolio //

The Worst Mistakes Are Not To Make Any.





Cassie Smith Portfolio //

The Worst Mistakes Are Not To Make Any.



_DEDICATION I dedicate this portfolio to my Instructors, Grandparents,

Family, and the Love of my Life. I wouldn’t be here today if it wasn’t for all of your Support, Inpiration, Love, and Opportunities you have given me.



The Worst Mistakes Are Not To Make Any _ C O N C E P T As in most aspects of life, design is all about trial and

error. I am a believer in the idea that the more mistakes you make, the more you learn, and therefore grow. Mistakes build knowledge and experience and sometimes you need to do the wrong thing to find the right solution. Taking time to live life will only inspire your work.


Personal attributes //

Hard Working, Problem Solving, Team Player & Collaborator, Visual Communicator, Productive & Punctual, Creative & a Fast Learner.


Table Of Contents P R OJ E CT N o .

TITLE

PAG E

001

Sailor Jerry Rum

001

002

Edgar Allan Poe Wine

009

003

Billabong Candles

019

004

Oakley Karrot Collection

031

005

Feelux Lightbulbs

043

006

Gasland

051

007

Fluor

063

008

Inginuiti

081

009

Miscellaneous Logos

101

010

Surfing Stamps

111

011

V for Vendetta

117

012

Molecular Gastronomy

121

013

AIDS Awareness

025




CASSIE SMITH DESIGNER

the w o rst mista k es are n o t t o ma k e an y

Project attributes //

Legacy, Warmth, Sophistication, Spice, Brand Recognition, Culture.

01


P r oj ec T : S a i lo r J e r r y R u m

PROJECT NAME

C L A S S : Packaging 4

I N S T R U C T O R : Tom McNulty

// Sailor Jerry Rum _ O BJ E CT I V E To Create an evolutionary design through new applica-

tion graphics for Sailor Jerry’s Rum as well as a revolutionary design but repositioning it as a premium / upscale image. This bottle will also come with a unique box and/or shipping container. _CONCEPT Sailor Jerry spent half of his life as a sailor and the other

half tattooing sailors. My evolutionary design updated the existing labels and incorporated more hierarchy and readability while still keeping to the price point by incorporated a spot color, gold foils, a custom seal, and unique rope border, and most importantly, keeping his iconic Hula Girl tattoo. My revolutionary design has a ‘Ship in a bottle’ concept to represent Sailor Jerry’s sailing years. I chose a modern, upscale, and sophisticated bottle and design for a more premium price point. For the design i kept the anchor seal, and rope structures. For the gift box I chose a dark stain to make the design pop. When opened, the bottle is framed and sitting forward in the box which is bottom lit by a light so that the ship behind the bottle shows through as if it were a ‘ship in a bottle’. PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Packaging 4

Evolutionary Bottle

5 Weeks

Tom McNulty

Revolutionary Bottle

Fall 2012

Wooden Box Case

02


CASSIE SMITH DESIGNER

01

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : S a i lo r J e r r y R u m

C L A S S : Packaging 4

I N S T R U C T O R : Tom McNulty

02


CASSIE SMITH DESIGNER

03

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : S a i lo r J e r r y R u m

C L A S S : Packaging 4

I N S T R U C T O R : Tom McNulty

04


CASSIE SMITH DESIGNER

05

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : S a i lo r J e r r y R u m

C L A S S : Packaging 4

I N S T R U C T O R : Tom McNulty

06


CASSIE SMITH DESIGNER

07

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : S a i lo r J e r r y R u m

C L A S S : Packaging 4

I N S T R U C T O R : Tom McNulty

08


CASSIE SMITH DESIGNER

Project attributes //

Wax Dipped, Murder, Revenge, Insanity, Guilt, Newsprint.

09

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : E d g a r A l l a n Po e W i n e

PROJECT NAME

I N S T R U C T O R : Paul Kagiwada

C L A S S : Packaging 3

// Edgar Allan Poe Wine _ O BJ E CT I V E To create a new packaging system for a Wine beverage

line based on a book or story. _CONCEPT All wine bottles are hand dipped in food grade wax,

wrapped in newsprint featuring the four themed stories and sealed with a label that represent the 1800 time period in which E.A. Poe lived. The themes, stories and wine types i chose were as followed: Murder- The Tell-Tale Heart (1850) A Murders Guilt // Cabernet Sauvignon: Full-bodied, but firm and gripping when young. With age, rich currant qualities change to that of pencil box. Bell pepper notes remain. Revenge- The Cask of Amontillado (1846) A Story of Revenge // Zinfandel: Often a zesty flavor with berry and pepper. Insanity- The System of Dr. Tarr and Prof. Fether (1856) Inside an Insane Asylum // Syrah: Aromas and flavours of wild black-fruit, with overtones of black pepper spice and roasting meat. The abundance of fruit filled sensations is often complemented by warm alcohol and an insanely gripping tannins. Guilt/Agony- The Raven (1845) Agonized Protagonist’s Memories of a Deceased Woman // Pinot Noir: The structure is delicate and fresh. The aromatics are very fruity often with notes of tea-leaf, damp earth, or worn leather, yet very transparent to the place where it is grown. PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Packaging 3

4 Wine Bottles

5 Weeks

Paul Kagiwada

Custom Newspaper

Spring 2012

Sticker Labels 10


CASSIE SMITH DESIGNER

11

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : E d g a r A l l a n Po e W i n e

C L A S S : Packaging 3

I N S T R U C T O R : Paul Kagiwada

12


CASSIE SMITH DESIGNER

13

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : E d g a r A l l a n Po e W i n e

C L A S S : Packaging 3

I N S T R U C T O R : Paul Kagiwada

14


CASSIE SMITH DESIGNER

15

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : E d g a r A l l a n Po e W i n e

C L A S S : Packaging 3

I N S T R U C T O R : Paul Kagiwada

16


CASSIE SMITH DESIGNER

17

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : E d g a r A l l a n Po e W i n e

C L A S S : Packaging 3

I N S T R U C T O R : Paul Kagiwada

18


CASSIE SMITH DESIGNER

the w o rst mista k es are n o t t o ma k e an y

Project attributes //

Brand Recognition, Fresh, Surfing, Wildlife, Enviornment, Support.

19


P r oj ec T : B i lla b o n g C a n dle s

PROJECT NAME

I N S T R U C T O R : Melanie Halim

C L A S S : Packaging 1

// Billabong Candles _ O BJ E CT I V E To create a candle line from a previous existing brand.

The candle line profits should reflect and support a cause or organization. _CONCEPT I have created a candle line based on the Billabong brand

to help support not just one, but three distinct organizations that their brand would support; Wildlife Programs, Surfing Programs, and Clean Environment Programs. Each organization has a hand drawn, custom graphics that are specific to each individual one. A percentage of all the profits made will be donated to each specific organization depending on the product bought. PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Packaging 1

Tea Light Candles

8 Weeks

Melanie Halim

3 Candles

Fall 2010

3 T-Shirts 3 Necklaces 3 Flip-Flops 3 Gift Bags

20


CASSIE SMITH DESIGNER

21

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : B i lla b o n g C a n dle s

C L A S S : Packaging 1

I N S T R U C T O R : Melanie Halim

22


CASSIE SMITH DESIGNER

23

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : B i lla b o n g C a n dle s

C L A S S : Packaging 1

I N S T R U C T O R : Melanie Halim

24


CASSIE SMITH DESIGNER

25

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : B i lla b o n g C a n dle s

C L A S S : Packaging 1

I N S T R U C T O R : Melanie Halim

26


CASSIE SMITH DESIGNER

27

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : B i lla b o n g C a n dle s

C L A S S : Packaging 1

I N S T R U C T O R : Melanie Halim

28


CASSIE SMITH DESIGNER

29

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : B i lla b o n g C a n dle s

C L A S S : Packaging 1

I N S T R U C T O R : Melanie Halim

30


CASSIE SMITH DESIGNER

the w o rst mista k es are n o t t o ma k e an y

Project attributes //

Tone on Tone, Gloss vs. Matte, Unique Structures, Scientific, High Performance, Eco-friendly.

31


P r oj ec T : O a k ley K a r ro t C o l le c ti o n

PROJECT NAME

I N S T R U C T O R : Paul Kagiwada

C L A S S : Packaging 3

// Oakley Karrot Collection _ O BJ E CT I V E To create a ‘green’ line extension from a previously exist-

ing brand that foes not already have a green extension line. _CONCEPT I have created packaging for a ‘green’ line extension of

Oakley products using an affordable yet high performance biofiber formulated from degraded carrots (Innegra S) offering a low cost, sustainable alternative to Kevlar and Carbon Fiber while providing excellent light weight durability and strength for High-Performance Apparel and accessories to Police and military Protective gear, vests and armor. Fusing art and science once again. PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Packaging 3

Gascan Sunglasses

10 Weeks

Paul Kagiwada

Gearbox Watch

Fall 2012

Technical Outerwear SI Assault Boots Arsenal Backpack

32


CASSIE SMITH DESIGNER

33

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : O a k ley K a r ro t C o l le c ti o n

C L A S S : Packaging 3

I N S T R U C T O R : Paul Kagiwada

34


CASSIE SMITH DESIGNER

35

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : O a k ley K a r ro t C o l le c ti o n

C L A S S : Packaging 3

I N S T R U C T O R : Paul Kagiwada

36


CASSIE SMITH DESIGNER

37

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : O a k ley K a r ro t C o l le c ti o n

C L A S S : Packaging 3

I N S T R U C T O R : Paul Kagiwada

38


CASSIE SMITH DESIGNER

39

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : O a k ley K a r ro t C o l le c ti o n

C L A S S : Packaging 3

I N S T R U C T O R : Paul Kagiwada

40


CASSIE SMITH DESIGNER

41

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : O a k ley K a r ro t C o l le c ti o n

C L A S S : Packaging 3

I N S T R U C T O R : Paul Kagiwada

42


CASSIE SMITH DESIGNER

Project attributes //

Structure, Energy, Illumination, High end, Sophistication, Style.

43

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Feelux L i g h tbu l bs

PROJECT NAME

I N S T R U C T O R : Allen Gaoiran

C L A S S : Packaging 2

// Feelux Lightbulbs _ O BJ E CT I V E Create New Lightbulb Packaging for an existing Brand.

Must make 3 boxes differentiating between 2 different wattages and a combination pack. _CONCEPT Feelux is a high end lighting company known for creating

and complementing a clean modern chic style through there lighting. I brought that chic style through black packaging with a thin line pattern creating a sophisticated look and feel paired with strong bold imagery and typography creating energy within the packaging.

PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Packaging 2

100 watt Pack

7 Weeks

Allen Gaoiran

60 watt Pack

Fall 2011

40, 60, 100 watt Pack

44


CASSIE SMITH DESIGNER

45

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Feelux L i g h tbu l bs

C L A S S : Packaging 2

I N S T R U C T O R : Allen Gaoiran

46


CASSIE SMITH DESIGNER

47

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Feelux L i g h tbu l bs

C L A S S : Packaging 2

I N S T R U C T O R : Allen Gaoiran

48


CASSIE SMITH DESIGNER

the w o rst mista k es are n o t t o ma k e an y

change your light, change your life!

49

h and development, Feelux continues to


P r oj ec T : Feelux L i g h tbu l bs

C L A S S : Packaging 2

I N S T R U C T O R : Allen Gaoiran

50


CASSIE SMITH DESIGNER

Project attributes //

Awareness, Bold, Info graphics Clean, Shock Factor, Topography.

51

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n

PROJECT NAME

I N S T R U C T O R : Jenni Ji

C L A S S : Graphic Design 3

// Gasland Awareness Campaign _ O BJ E CT I V E Create a website and deliverables / advertising to bring

awareness to a cause. _CONCEPT A Campaign bringing Awareness to the devastating affects

of Hydraulic Fracturing affecting and poisoning clean drinking water in our very own backyard, the USA.

PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Graphic Design 3

Website

8 Weeks

Jenni Ji

Billboard

Fall 2011

Water Bottles DVD Case

52


CASSIE SMITH DESIGNER

53

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n

C L A S S : Graphic Design 3

I N S T R U C T O R : Jenni Ji

54


CASSIE SMITH DESIGNER

55

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n

C L A S S : Graphic Design 3

I N S T R U C T O R : Jenni Ji

56


CASSIE SMITH DESIGNER

57

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n

C L A S S : Graphic Design 3

I N S T R U C T O R : Jenni Ji

58


CASSIE SMITH DESIGNER

59

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n

C L A S S : Graphic Design 3

I N S T R U C T O R : Jenni Ji

60


the w o rst mista k es are n o t t o ma k e an y

Everyone deserves access to clean water. You can help at www.gasland.com

CASSIE SMITH DESIGNER

61


P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n

C L A S S : Graphic Design 3

I N S T R U C T O R : Jenni Ji

62


CASSIE SMITH DESIGNER

Project attributes //

Strong, Structure, Heritage, Construction, Innovation, Abstraction.

63

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : F luo r Id e n ti ty Sy ste m

PROJECT NAME

I N S T R U C T O R : Andrew Cambouris

C L A S S : Identity 1

// Fluor Identity System _ O BJ E CT I V E Create a logo and system for a fortune 500 company. _CONCEPT Fluor is a FORTUNE 500 company that delivers engineer-

ing, procurement, construction, maintenance (EPCM), and project management to governments and clients in diverse industries around the world. Founded as a construction company in 1912, Fluor quickly built a reputation for applying innovative methods and performing precise engineering and construction work within the emerging petroleum industry. The logo represents the 5 branches within the company as an abstract tree trunk which is how the company got there start utilizing wood to create innovative methods.

PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Identity 1

Revamped Identity

8 Weeks

Andrew Cambouris

Stationary System

Spring 2011

Deliverables

64


CASSIE SMITH DESIGNER

65

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : F luo r Id e n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

66


CASSIE SMITH DESIGNER

67

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : F luo r Id e n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

68


CASSIE SMITH DESIGNER

69

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : F luo r Id e n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

70


CASSIE SMITH DESIGNER

71

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : F luo r Id e n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

72


CASSIE SMITH DESIGNER

73

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : F luo r Id e n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

74


CASSIE SMITH DESIGNER

75

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : F luo r Id e n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

76


CASSIE SMITH DESIGNER

77

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : F luo r Id e n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

78


CASSIE SMITH DESIGNER

79

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : F luo r Id e n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

80


CASSIE SMITH DESIGNER

Project attributes //

Ingenuity, Extreme, Playful, Creativity, Innovation, Energetic.

81

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ing i nui t i I de n ti ty Sy ste m

PROJECT NAME

I N S T R U C T O R : Andrew Cambouris

C L A S S : Identity 2

// Inginuiti Identity System _ O BJ E CT I V E Create a logo, identity system, and standards guide for an

existing or made up store/restaurant/etc. _CONCEPT Inginuity is all about Boardsports! Whether you’re into

one or all of them, we’ve got the news and products and services you’re looking for. I created a new brand identity to make ‘Inginuity’ look sleek and creative. Also to help strengthen its look by reflecting they’re companies services and products within the logo. Not a small mom and pop board shop feeling. There is a spaceman representing the definition of ingenuity and he is standing in front of a shadow made from skateboards, snowboards, and wakeboards which are the three specialties you will find at Inginuity. PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Identity 1

Revamped Identity

5 Weeks

Andrew Cambouris

Stationary System

Spring 2011

Deliverables Standards Guide

82


CASSIE SMITH DESIGNER

83

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ing i nui t i I de n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

84


CASSIE SMITH DESIGNER

85

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ing i nui t i I de n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

86


CASSIE SMITH DESIGNER

87

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ing i nui t i I de n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

88


CASSIE SMITH DESIGNER

89

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ing i nui t i I de n ti ty Sy ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

90


CASSIE SMITH DESIGNER

91

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ing i nui t i I de n ti ty S y ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

92


CASSIE SMITH DESIGNER

93

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : I ng i nui t i I de n ti ty S y ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

94


CASSIE SMITH DESIGNER

95

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : I ng i nui t i I de n ti ty S y ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

96


CASSIE SMITH DESIGNER

97

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : I ng i nui t i I de n ti ty S y ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

98


CASSIE SMITH DESIGNER

99

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : Ing i nui t i I de n ti ty S y ste m

C L A S S : Identity 1

I N S T R U C T O R : Andrew Cambouris

100


CASSIE SMITH DESIGNER

Project attributes //

Logo, Concept, Communication, Creativity, Innovation, Branding.

101

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : M i s cella n e o u s L o g o s

PROJECT NAME

C L A S S : M is ce lla ne ous

I N S T R U C T O R : M is ce l l aneous

// Miscellaneous Logos _ O BJ E CT I V E Creating Logos for miscellaneous things such as restau-

rants, awareness campaigns, and other misc. projects. _CONCEPT To create a recognizable and distinctive graphic design,

stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles.

PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Miscellaneous

Revamped Identity

5-8 Weeks

2009-2012

Stationary System

102


CASSIE SMITH DESIGNER

103

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : M i s cella n e o u s L o g o s

C L A S S : M is ce lla ne ous

I N S T R U C T O R : M is ce l l aneous

104


CASSIE SMITH DESIGNER

105

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : M i s cella n e o u s L o g o s

C L A S S : M is ce lla ne ous

I N S T R U C T O R : M is ce l l aneous

106


CASSIE SMITH DESIGNER

107

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : M i s cella n e o u s L o g o s

C L A S S : M is ce lla ne ous

I N S T R U C T O R : M is ce l l aneous

108


CASSIE SMITH DESIGNER

109

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : M i s cella n e o u s L o g o s

C L A S S : M is ce lla ne ous

I N S T R U C T O R : M is ce l l aneous

110


CASSIE SMITH DESIGNER

the w o rst mista k es are n o t t o ma k e an y

Project attributes //

Hierarchy, Spacing, Small Design, Consistency, Strict Guidelines, Eye Catching.

111


P r oj ec T : S ur fi ng S ta m ps

PROJECT NAME

I N S T R U C T O R : Scott Rankin

C L A S S : Graphic Design 2

// Surfing Stamps _ O BJ E CT I V E Create a set of stamps using all official stamp guidelines. _CONCEPT To create a set of Surfing Stamps showing the most

popular styles with unique custom artwork that is naturally seen in the surfing world today. Also to use a typeface and create a type style that also reflects that of a surfboard and the environment in which you surf.

PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Scott Rankin

Set of 4 Stamps

8 Weeks

Graphic Design 2

Stamp Sheet of 20

2009 Spring

Poster

112


CASSIE SMITH DESIGNER

113

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : S ur fi ng S ta m ps

C L A S S : Graphic Design 2

I N S T R U C T O R : Scott Rankin

114


CASSIE SMITH DESIGNER

115

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : S ur fi ng S ta m ps

C L A S S : Graphic Design 2

I N S T R U C T O R : Scott Rankin

116


CASSIE SMITH DESIGNER

the w o rst mista k es are n o t t o ma k e an y

Project attributes //

Impact, Impending Danger, Mysterious, Strong, Rebellion, Asymmetry.

117


P r oj ec T : V fo r Ven de tta M ov i e Po ste r

PROJECT NAME

I N S T R U C T O R : Rowland Young

C L A S S : Print 2

// V for Vendetta Movie Poster _ O BJ E CT I V E Watch a movie and create a Poster. _CONCEPT V for Vendetta takes place in an alternate vision of Britain

in which a corrupt and abusive totalitarian government has risen to complete power. V is a caped figure both articulate and skilled in combat. V embodies the principles of rebellion from an authoritarian state, donning a mask of vilified would-be terrorist of British history Guy Fawkes and leading a revolution sparked by assassination and destruction. PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Print 2

Poster

3 Weeks

Rowland Young Fall 2011

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CASSIE SMITH DESIGNER

119

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : V fo r Ven de tta M ov i e Po ste r

C L A S S : Print 2

I N S T R U C T O R : Rowland Young

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CASSIE SMITH DESIGNER

Project attributes //

Technicality, Scientific, Clean, Dictionary, Appetizing, Break Down.

121

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : M o lecula r G a stro n o m y Po ste r Se r i e s

PROJECT NAME

I N S T R U C T O R : Rowland Young

C L A S S : Print 2

// Molecular Gastronomy Poster _ O BJ E CT I V E To Create anything from something that inspires you. _CONCEPT I created a poster series breaking down the meaning of

Molecular Gastronomy which fuses food with science. I took inspiration from a dictionary to break down each method, explain what it is, give examples, and show what products you use to accomplish each method. I also created a Logo for the series.

PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Print 2

Poster

3 Weeks

Rowland Young Fall 2011

122


CASSIE SMITH DESIGNER

123

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : M o lecula r G a stro n o m y Po ste r Se r i e s

C L A S S : Print 2

I N S T R U C T O R : Rowland Young

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CASSIE SMITH DESIGNER

Project attributes //

Awareness, Prevention, Bold, Message, Reality, Impact.

125

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : A ID S Aw a re n e ss Po ste r

PROJECT NAME

I N S T R U C T O R : Troy Alders

C L A S S : Print 1

// AIDS Awareness Poster _ O BJ E CT I V E The objective for this project was to make a poster to

create awareness or get protection against AIDS. _CONCEPT I created a poster bringing awareness to the fact that AIDS

has no face and anyone could be infected. Meaning protect yourself, get tested, and have safe sex.

PROJECT INFORMATION _COURSE

_DELIVERABLES

_ D U R AT I O N

Print 1

Poster

3 Weeks

Troy Alders Fall 2010

126


CASSIE SMITH DESIGNER

127

the w o rst mista k es are n o t t o ma k e an y


P r oj ec T : A ID S Aw a re n e ss Po ste r

C L A S S : Print 2

I N S T R U C T O R : Troy Alders

128



_ACKNOWLEDGEMENTS I would like to express my fullest form of gratitude

and appreciation to all my instructors who helped guide me through this journey and prepared my for what lies ahead.


Colophon SCHOOL // Academy of Art University COURSE // Senior Portfolio INSTRUCTOR // Mary Scott STUDENT // Cassie Smith TELEPHONE // 925.209.8733 ADDRESS // 300 Maude Court

Oakley, CA 94561 EMAIL // famousstars106@yahoo.com WEBSITE // cargocollective.com/cassiesmithdesigns BOOK BINDERY // Blurb Books PHOTOGRAPHY // Rose Hodges TITLE OF BOOK // The Worst Mistakes is Not to Make Any COVER STOCK // Hardcover Image wrap TEXT STOCK // Mohawk Premium Matte 100# FONTS // Din Light & Regular SOFTWARE // Adobe Creative Suite 6

Š 2013 All rights reserved. No part of this publication can be reproduced without express permission from Cassie Smith.


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