Cassie Smith Portfolio //
The Worst Mistakes Are Not To Make Any.
Cassie Smith Portfolio //
The Worst Mistakes Are Not To Make Any.
_DEDICATION I dedicate this portfolio to my Instructors, Grandparents,
Family, and the Love of my Life. I wouldn’t be here today if it wasn’t for all of your Support, Inpiration, Love, and Opportunities you have given me.
The Worst Mistakes Are Not To Make Any _ C O N C E P T As in most aspects of life, design is all about trial and
error. I am a believer in the idea that the more mistakes you make, the more you learn, and therefore grow. Mistakes build knowledge and experience and sometimes you need to do the wrong thing to find the right solution. Taking time to live life will only inspire your work.
Personal attributes //
Hard Working, Problem Solving, Team Player & Collaborator, Visual Communicator, Productive & Punctual, Creative & a Fast Learner.
Table Of Contents P R OJ E CT N o .
TITLE
PAG E
001
Sailor Jerry Rum
001
002
Edgar Allan Poe Wine
009
003
Billabong Candles
019
004
Oakley Karrot Collection
031
005
Feelux Lightbulbs
043
006
Gasland
051
007
Fluor
063
008
Inginuiti
081
009
Miscellaneous Logos
101
010
Surfing Stamps
111
011
V for Vendetta
117
012
Molecular Gastronomy
121
013
AIDS Awareness
025
CASSIE SMITH DESIGNER
the w o rst mista k es are n o t t o ma k e an y
Project attributes //
Legacy, Warmth, Sophistication, Spice, Brand Recognition, Culture.
01
P r oj ec T : S a i lo r J e r r y R u m
PROJECT NAME
C L A S S : Packaging 4
I N S T R U C T O R : Tom McNulty
// Sailor Jerry Rum _ O BJ E CT I V E To Create an evolutionary design through new applica-
tion graphics for Sailor Jerry’s Rum as well as a revolutionary design but repositioning it as a premium / upscale image. This bottle will also come with a unique box and/or shipping container. _CONCEPT Sailor Jerry spent half of his life as a sailor and the other
half tattooing sailors. My evolutionary design updated the existing labels and incorporated more hierarchy and readability while still keeping to the price point by incorporated a spot color, gold foils, a custom seal, and unique rope border, and most importantly, keeping his iconic Hula Girl tattoo. My revolutionary design has a ‘Ship in a bottle’ concept to represent Sailor Jerry’s sailing years. I chose a modern, upscale, and sophisticated bottle and design for a more premium price point. For the design i kept the anchor seal, and rope structures. For the gift box I chose a dark stain to make the design pop. When opened, the bottle is framed and sitting forward in the box which is bottom lit by a light so that the ship behind the bottle shows through as if it were a ‘ship in a bottle’. PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Packaging 4
Evolutionary Bottle
5 Weeks
Tom McNulty
Revolutionary Bottle
Fall 2012
Wooden Box Case
02
CASSIE SMITH DESIGNER
01
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : S a i lo r J e r r y R u m
C L A S S : Packaging 4
I N S T R U C T O R : Tom McNulty
02
CASSIE SMITH DESIGNER
03
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : S a i lo r J e r r y R u m
C L A S S : Packaging 4
I N S T R U C T O R : Tom McNulty
04
CASSIE SMITH DESIGNER
05
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : S a i lo r J e r r y R u m
C L A S S : Packaging 4
I N S T R U C T O R : Tom McNulty
06
CASSIE SMITH DESIGNER
07
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : S a i lo r J e r r y R u m
C L A S S : Packaging 4
I N S T R U C T O R : Tom McNulty
08
CASSIE SMITH DESIGNER
Project attributes //
Wax Dipped, Murder, Revenge, Insanity, Guilt, Newsprint.
09
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : E d g a r A l l a n Po e W i n e
PROJECT NAME
I N S T R U C T O R : Paul Kagiwada
C L A S S : Packaging 3
// Edgar Allan Poe Wine _ O BJ E CT I V E To create a new packaging system for a Wine beverage
line based on a book or story. _CONCEPT All wine bottles are hand dipped in food grade wax,
wrapped in newsprint featuring the four themed stories and sealed with a label that represent the 1800 time period in which E.A. Poe lived. The themes, stories and wine types i chose were as followed: Murder- The Tell-Tale Heart (1850) A Murders Guilt // Cabernet Sauvignon: Full-bodied, but firm and gripping when young. With age, rich currant qualities change to that of pencil box. Bell pepper notes remain. Revenge- The Cask of Amontillado (1846) A Story of Revenge // Zinfandel: Often a zesty flavor with berry and pepper. Insanity- The System of Dr. Tarr and Prof. Fether (1856) Inside an Insane Asylum // Syrah: Aromas and flavours of wild black-fruit, with overtones of black pepper spice and roasting meat. The abundance of fruit filled sensations is often complemented by warm alcohol and an insanely gripping tannins. Guilt/Agony- The Raven (1845) Agonized Protagonist’s Memories of a Deceased Woman // Pinot Noir: The structure is delicate and fresh. The aromatics are very fruity often with notes of tea-leaf, damp earth, or worn leather, yet very transparent to the place where it is grown. PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Packaging 3
4 Wine Bottles
5 Weeks
Paul Kagiwada
Custom Newspaper
Spring 2012
Sticker Labels 10
CASSIE SMITH DESIGNER
11
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : E d g a r A l l a n Po e W i n e
C L A S S : Packaging 3
I N S T R U C T O R : Paul Kagiwada
12
CASSIE SMITH DESIGNER
13
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : E d g a r A l l a n Po e W i n e
C L A S S : Packaging 3
I N S T R U C T O R : Paul Kagiwada
14
CASSIE SMITH DESIGNER
15
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : E d g a r A l l a n Po e W i n e
C L A S S : Packaging 3
I N S T R U C T O R : Paul Kagiwada
16
CASSIE SMITH DESIGNER
17
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : E d g a r A l l a n Po e W i n e
C L A S S : Packaging 3
I N S T R U C T O R : Paul Kagiwada
18
CASSIE SMITH DESIGNER
the w o rst mista k es are n o t t o ma k e an y
Project attributes //
Brand Recognition, Fresh, Surfing, Wildlife, Enviornment, Support.
19
P r oj ec T : B i lla b o n g C a n dle s
PROJECT NAME
I N S T R U C T O R : Melanie Halim
C L A S S : Packaging 1
// Billabong Candles _ O BJ E CT I V E To create a candle line from a previous existing brand.
The candle line profits should reflect and support a cause or organization. _CONCEPT I have created a candle line based on the Billabong brand
to help support not just one, but three distinct organizations that their brand would support; Wildlife Programs, Surfing Programs, and Clean Environment Programs. Each organization has a hand drawn, custom graphics that are specific to each individual one. A percentage of all the profits made will be donated to each specific organization depending on the product bought. PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Packaging 1
Tea Light Candles
8 Weeks
Melanie Halim
3 Candles
Fall 2010
3 T-Shirts 3 Necklaces 3 Flip-Flops 3 Gift Bags
20
CASSIE SMITH DESIGNER
21
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : B i lla b o n g C a n dle s
C L A S S : Packaging 1
I N S T R U C T O R : Melanie Halim
22
CASSIE SMITH DESIGNER
23
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : B i lla b o n g C a n dle s
C L A S S : Packaging 1
I N S T R U C T O R : Melanie Halim
24
CASSIE SMITH DESIGNER
25
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : B i lla b o n g C a n dle s
C L A S S : Packaging 1
I N S T R U C T O R : Melanie Halim
26
CASSIE SMITH DESIGNER
27
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : B i lla b o n g C a n dle s
C L A S S : Packaging 1
I N S T R U C T O R : Melanie Halim
28
CASSIE SMITH DESIGNER
29
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : B i lla b o n g C a n dle s
C L A S S : Packaging 1
I N S T R U C T O R : Melanie Halim
30
CASSIE SMITH DESIGNER
the w o rst mista k es are n o t t o ma k e an y
Project attributes //
Tone on Tone, Gloss vs. Matte, Unique Structures, Scientific, High Performance, Eco-friendly.
31
P r oj ec T : O a k ley K a r ro t C o l le c ti o n
PROJECT NAME
I N S T R U C T O R : Paul Kagiwada
C L A S S : Packaging 3
// Oakley Karrot Collection _ O BJ E CT I V E To create a ‘green’ line extension from a previously exist-
ing brand that foes not already have a green extension line. _CONCEPT I have created packaging for a ‘green’ line extension of
Oakley products using an affordable yet high performance biofiber formulated from degraded carrots (Innegra S) offering a low cost, sustainable alternative to Kevlar and Carbon Fiber while providing excellent light weight durability and strength for High-Performance Apparel and accessories to Police and military Protective gear, vests and armor. Fusing art and science once again. PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Packaging 3
Gascan Sunglasses
10 Weeks
Paul Kagiwada
Gearbox Watch
Fall 2012
Technical Outerwear SI Assault Boots Arsenal Backpack
32
CASSIE SMITH DESIGNER
33
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : O a k ley K a r ro t C o l le c ti o n
C L A S S : Packaging 3
I N S T R U C T O R : Paul Kagiwada
34
CASSIE SMITH DESIGNER
35
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : O a k ley K a r ro t C o l le c ti o n
C L A S S : Packaging 3
I N S T R U C T O R : Paul Kagiwada
36
CASSIE SMITH DESIGNER
37
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : O a k ley K a r ro t C o l le c ti o n
C L A S S : Packaging 3
I N S T R U C T O R : Paul Kagiwada
38
CASSIE SMITH DESIGNER
39
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : O a k ley K a r ro t C o l le c ti o n
C L A S S : Packaging 3
I N S T R U C T O R : Paul Kagiwada
40
CASSIE SMITH DESIGNER
41
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : O a k ley K a r ro t C o l le c ti o n
C L A S S : Packaging 3
I N S T R U C T O R : Paul Kagiwada
42
CASSIE SMITH DESIGNER
Project attributes //
Structure, Energy, Illumination, High end, Sophistication, Style.
43
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Feelux L i g h tbu l bs
PROJECT NAME
I N S T R U C T O R : Allen Gaoiran
C L A S S : Packaging 2
// Feelux Lightbulbs _ O BJ E CT I V E Create New Lightbulb Packaging for an existing Brand.
Must make 3 boxes differentiating between 2 different wattages and a combination pack. _CONCEPT Feelux is a high end lighting company known for creating
and complementing a clean modern chic style through there lighting. I brought that chic style through black packaging with a thin line pattern creating a sophisticated look and feel paired with strong bold imagery and typography creating energy within the packaging.
PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Packaging 2
100 watt Pack
7 Weeks
Allen Gaoiran
60 watt Pack
Fall 2011
40, 60, 100 watt Pack
44
CASSIE SMITH DESIGNER
45
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Feelux L i g h tbu l bs
C L A S S : Packaging 2
I N S T R U C T O R : Allen Gaoiran
46
CASSIE SMITH DESIGNER
47
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Feelux L i g h tbu l bs
C L A S S : Packaging 2
I N S T R U C T O R : Allen Gaoiran
48
CASSIE SMITH DESIGNER
the w o rst mista k es are n o t t o ma k e an y
change your light, change your life!
49
h and development, Feelux continues to
P r oj ec T : Feelux L i g h tbu l bs
C L A S S : Packaging 2
I N S T R U C T O R : Allen Gaoiran
50
CASSIE SMITH DESIGNER
Project attributes //
Awareness, Bold, Info graphics Clean, Shock Factor, Topography.
51
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n
PROJECT NAME
I N S T R U C T O R : Jenni Ji
C L A S S : Graphic Design 3
// Gasland Awareness Campaign _ O BJ E CT I V E Create a website and deliverables / advertising to bring
awareness to a cause. _CONCEPT A Campaign bringing Awareness to the devastating affects
of Hydraulic Fracturing affecting and poisoning clean drinking water in our very own backyard, the USA.
PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Graphic Design 3
Website
8 Weeks
Jenni Ji
Billboard
Fall 2011
Water Bottles DVD Case
52
CASSIE SMITH DESIGNER
53
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n
C L A S S : Graphic Design 3
I N S T R U C T O R : Jenni Ji
54
CASSIE SMITH DESIGNER
55
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n
C L A S S : Graphic Design 3
I N S T R U C T O R : Jenni Ji
56
CASSIE SMITH DESIGNER
57
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n
C L A S S : Graphic Design 3
I N S T R U C T O R : Jenni Ji
58
CASSIE SMITH DESIGNER
59
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n
C L A S S : Graphic Design 3
I N S T R U C T O R : Jenni Ji
60
the w o rst mista k es are n o t t o ma k e an y
Everyone deserves access to clean water. You can help at www.gasland.com
CASSIE SMITH DESIGNER
61
P r oj ec T : Ga s la nd Aw a re n e ss C a m pa i g n
C L A S S : Graphic Design 3
I N S T R U C T O R : Jenni Ji
62
CASSIE SMITH DESIGNER
Project attributes //
Strong, Structure, Heritage, Construction, Innovation, Abstraction.
63
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : F luo r Id e n ti ty Sy ste m
PROJECT NAME
I N S T R U C T O R : Andrew Cambouris
C L A S S : Identity 1
// Fluor Identity System _ O BJ E CT I V E Create a logo and system for a fortune 500 company. _CONCEPT Fluor is a FORTUNE 500 company that delivers engineer-
ing, procurement, construction, maintenance (EPCM), and project management to governments and clients in diverse industries around the world. Founded as a construction company in 1912, Fluor quickly built a reputation for applying innovative methods and performing precise engineering and construction work within the emerging petroleum industry. The logo represents the 5 branches within the company as an abstract tree trunk which is how the company got there start utilizing wood to create innovative methods.
PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Identity 1
Revamped Identity
8 Weeks
Andrew Cambouris
Stationary System
Spring 2011
Deliverables
64
CASSIE SMITH DESIGNER
65
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : F luo r Id e n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
66
CASSIE SMITH DESIGNER
67
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : F luo r Id e n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
68
CASSIE SMITH DESIGNER
69
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : F luo r Id e n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
70
CASSIE SMITH DESIGNER
71
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : F luo r Id e n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
72
CASSIE SMITH DESIGNER
73
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : F luo r Id e n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
74
CASSIE SMITH DESIGNER
75
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : F luo r Id e n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
76
CASSIE SMITH DESIGNER
77
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : F luo r Id e n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
78
CASSIE SMITH DESIGNER
79
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : F luo r Id e n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
80
CASSIE SMITH DESIGNER
Project attributes //
Ingenuity, Extreme, Playful, Creativity, Innovation, Energetic.
81
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ing i nui t i I de n ti ty Sy ste m
PROJECT NAME
I N S T R U C T O R : Andrew Cambouris
C L A S S : Identity 2
// Inginuiti Identity System _ O BJ E CT I V E Create a logo, identity system, and standards guide for an
existing or made up store/restaurant/etc. _CONCEPT Inginuity is all about Boardsports! Whether you’re into
one or all of them, we’ve got the news and products and services you’re looking for. I created a new brand identity to make ‘Inginuity’ look sleek and creative. Also to help strengthen its look by reflecting they’re companies services and products within the logo. Not a small mom and pop board shop feeling. There is a spaceman representing the definition of ingenuity and he is standing in front of a shadow made from skateboards, snowboards, and wakeboards which are the three specialties you will find at Inginuity. PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Identity 1
Revamped Identity
5 Weeks
Andrew Cambouris
Stationary System
Spring 2011
Deliverables Standards Guide
82
CASSIE SMITH DESIGNER
83
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ing i nui t i I de n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
84
CASSIE SMITH DESIGNER
85
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ing i nui t i I de n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
86
CASSIE SMITH DESIGNER
87
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ing i nui t i I de n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
88
CASSIE SMITH DESIGNER
89
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ing i nui t i I de n ti ty Sy ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
90
CASSIE SMITH DESIGNER
91
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ing i nui t i I de n ti ty S y ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
92
CASSIE SMITH DESIGNER
93
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : I ng i nui t i I de n ti ty S y ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
94
CASSIE SMITH DESIGNER
95
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : I ng i nui t i I de n ti ty S y ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
96
CASSIE SMITH DESIGNER
97
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : I ng i nui t i I de n ti ty S y ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
98
CASSIE SMITH DESIGNER
99
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : Ing i nui t i I de n ti ty S y ste m
C L A S S : Identity 1
I N S T R U C T O R : Andrew Cambouris
100
CASSIE SMITH DESIGNER
Project attributes //
Logo, Concept, Communication, Creativity, Innovation, Branding.
101
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : M i s cella n e o u s L o g o s
PROJECT NAME
C L A S S : M is ce lla ne ous
I N S T R U C T O R : M is ce l l aneous
// Miscellaneous Logos _ O BJ E CT I V E Creating Logos for miscellaneous things such as restau-
rants, awareness campaigns, and other misc. projects. _CONCEPT To create a recognizable and distinctive graphic design,
stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles.
PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Miscellaneous
Revamped Identity
5-8 Weeks
2009-2012
Stationary System
102
CASSIE SMITH DESIGNER
103
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : M i s cella n e o u s L o g o s
C L A S S : M is ce lla ne ous
I N S T R U C T O R : M is ce l l aneous
104
CASSIE SMITH DESIGNER
105
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : M i s cella n e o u s L o g o s
C L A S S : M is ce lla ne ous
I N S T R U C T O R : M is ce l l aneous
106
CASSIE SMITH DESIGNER
107
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : M i s cella n e o u s L o g o s
C L A S S : M is ce lla ne ous
I N S T R U C T O R : M is ce l l aneous
108
CASSIE SMITH DESIGNER
109
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : M i s cella n e o u s L o g o s
C L A S S : M is ce lla ne ous
I N S T R U C T O R : M is ce l l aneous
110
CASSIE SMITH DESIGNER
the w o rst mista k es are n o t t o ma k e an y
Project attributes //
Hierarchy, Spacing, Small Design, Consistency, Strict Guidelines, Eye Catching.
111
P r oj ec T : S ur fi ng S ta m ps
PROJECT NAME
I N S T R U C T O R : Scott Rankin
C L A S S : Graphic Design 2
// Surfing Stamps _ O BJ E CT I V E Create a set of stamps using all official stamp guidelines. _CONCEPT To create a set of Surfing Stamps showing the most
popular styles with unique custom artwork that is naturally seen in the surfing world today. Also to use a typeface and create a type style that also reflects that of a surfboard and the environment in which you surf.
PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Scott Rankin
Set of 4 Stamps
8 Weeks
Graphic Design 2
Stamp Sheet of 20
2009 Spring
Poster
112
CASSIE SMITH DESIGNER
113
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : S ur fi ng S ta m ps
C L A S S : Graphic Design 2
I N S T R U C T O R : Scott Rankin
114
CASSIE SMITH DESIGNER
115
the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : S ur fi ng S ta m ps
C L A S S : Graphic Design 2
I N S T R U C T O R : Scott Rankin
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CASSIE SMITH DESIGNER
the w o rst mista k es are n o t t o ma k e an y
Project attributes //
Impact, Impending Danger, Mysterious, Strong, Rebellion, Asymmetry.
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P r oj ec T : V fo r Ven de tta M ov i e Po ste r
PROJECT NAME
I N S T R U C T O R : Rowland Young
C L A S S : Print 2
// V for Vendetta Movie Poster _ O BJ E CT I V E Watch a movie and create a Poster. _CONCEPT V for Vendetta takes place in an alternate vision of Britain
in which a corrupt and abusive totalitarian government has risen to complete power. V is a caped figure both articulate and skilled in combat. V embodies the principles of rebellion from an authoritarian state, donning a mask of vilified would-be terrorist of British history Guy Fawkes and leading a revolution sparked by assassination and destruction. PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Print 2
Poster
3 Weeks
Rowland Young Fall 2011
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CASSIE SMITH DESIGNER
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the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : V fo r Ven de tta M ov i e Po ste r
C L A S S : Print 2
I N S T R U C T O R : Rowland Young
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CASSIE SMITH DESIGNER
Project attributes //
Technicality, Scientific, Clean, Dictionary, Appetizing, Break Down.
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the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : M o lecula r G a stro n o m y Po ste r Se r i e s
PROJECT NAME
I N S T R U C T O R : Rowland Young
C L A S S : Print 2
// Molecular Gastronomy Poster _ O BJ E CT I V E To Create anything from something that inspires you. _CONCEPT I created a poster series breaking down the meaning of
Molecular Gastronomy which fuses food with science. I took inspiration from a dictionary to break down each method, explain what it is, give examples, and show what products you use to accomplish each method. I also created a Logo for the series.
PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Print 2
Poster
3 Weeks
Rowland Young Fall 2011
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CASSIE SMITH DESIGNER
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the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : M o lecula r G a stro n o m y Po ste r Se r i e s
C L A S S : Print 2
I N S T R U C T O R : Rowland Young
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CASSIE SMITH DESIGNER
Project attributes //
Awareness, Prevention, Bold, Message, Reality, Impact.
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the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : A ID S Aw a re n e ss Po ste r
PROJECT NAME
I N S T R U C T O R : Troy Alders
C L A S S : Print 1
// AIDS Awareness Poster _ O BJ E CT I V E The objective for this project was to make a poster to
create awareness or get protection against AIDS. _CONCEPT I created a poster bringing awareness to the fact that AIDS
has no face and anyone could be infected. Meaning protect yourself, get tested, and have safe sex.
PROJECT INFORMATION _COURSE
_DELIVERABLES
_ D U R AT I O N
Print 1
Poster
3 Weeks
Troy Alders Fall 2010
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CASSIE SMITH DESIGNER
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the w o rst mista k es are n o t t o ma k e an y
P r oj ec T : A ID S Aw a re n e ss Po ste r
C L A S S : Print 2
I N S T R U C T O R : Troy Alders
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_ACKNOWLEDGEMENTS I would like to express my fullest form of gratitude
and appreciation to all my instructors who helped guide me through this journey and prepared my for what lies ahead.
Colophon SCHOOL // Academy of Art University COURSE // Senior Portfolio INSTRUCTOR // Mary Scott STUDENT // Cassie Smith TELEPHONE // 925.209.8733 ADDRESS // 300 Maude Court
Oakley, CA 94561 EMAIL // famousstars106@yahoo.com WEBSITE // cargocollective.com/cassiesmithdesigns BOOK BINDERY // Blurb Books PHOTOGRAPHY // Rose Hodges TITLE OF BOOK // The Worst Mistakes is Not to Make Any COVER STOCK // Hardcover Image wrap TEXT STOCK // Mohawk Premium Matte 100# FONTS // Din Light & Regular SOFTWARE // Adobe Creative Suite 6
Š 2013 All rights reserved. No part of this publication can be reproduced without express permission from Cassie Smith.