ethnic foods & cooking sauces The company’s further processed range is produced using premium quality chopped and shaped chicken breast meat and includes chicken burgers, nuggets and steaks, and new chicken pops – available in wholesale bulk and cateringsize packs with a four-way cook-from-frozen-in-minutes option. Riverside has an open-door policy regarding its Halal procedures and customers are invited to speak directly with the Mufti and visit the factory.
World food campaign New product development A subsidiary of Grace Foods, Enco Products accounts for almost one-third of all Caribbean food and drink sold in the UK. New product development includes two new variants of Grace Aloe Vera Drink: Strawberry and Mango. In addition, Encona has launched a range of dried seasonings targeting scratch cooks: Hot Pepper Seasoning, Jamaican Jerk Seasoning and Chilli and Garlic Seasoning. “The major focus on new product development underlines our commitment to providing the cash & carry trade with products that will continue to grow the category, with the promise of more to come in 2014,” says Nyree Chambers, head of marketing. Enco Products helped organise Caribbean Food Week 2013, which included cash & carry depot sampling, dedicated consumer advertising, social media activity, outdoor events and a wide range of PoS for display in depots and stores. All data IRI Afro-Caribbean food and drink category, 52 w/e 12 October 2013.
Maggi Liquid Concentrated Fonds are the latest addition to the Maggi range from Nestlé Professional. Available in chicken, beef, mushroom, vegetable and Asian flavours, the fonds have a number of applications and are the perfect base or finishing flavour to boost sauces for all cuisines. The concentrated format of the fonds means they can be added at all stages of the cooking process – whether brushed onto meats before cooking to glaze, or used as a marinade to enhance dressings, dips or mayonnaise. They can also be drizzled onto plates to create a stylish finish. Maggi Liquid Concentrated Fonds are gluten free, free from artificial colours and contain no added MSG. They come in cases of 4 x 1-litre bottles.
Meeting strict requirements Riverside Foods provides premium quality frozen Halal chicken products with traceability right to the source: its own Ross broiler breeder farms and hatcheries. The full production process from slaughter to packaging is managed in one purpose-built state-of-the-art facility, ensuring that all products comply with authentic Halal certification requirements from animal welfare to slaughter. Riverside Food Services’ whole muscle range is produced from pure breast meat and includes breaded, battered or tasty southern fried kievs, goujons, frites, chunks and fillets.
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The ‘Tropicalise Your Food’ campaign for Tropical Sun Foods – from Wanis International Foods – focuses on the brand’s range of versatile table sauces and runs across various popular ethnic TV channels. Outdoor advertising includes billboards in key areas across London, Birmingham and Manchester as well as on London buses and at several London underground stations. The company has also invested in press adverts, PoS, digital marketing and PR, all of which focus primarily on the brand’s range of six square bottle sauces, including Peri Peri, Sweet Mango Chilli and West Indian Hot Pepper Sauce. The TV advert also features the brand’s range of authentic Caribbean sauces which includes the Great Taste Award 2013 winner Crushed Red Chilli Sauce, as well as its Jerk BBQ sauce. Tropical Sun’s portfolio of over 250 products has undergone a packaging redesign to reflect better the brand’s personality, championed by the ‘Tropicalise Your Food’ campaign. Brand manager Jag Singh says: “This integrated marketing campaign is about capitalising on the organic growth we have achieved year on year. It is the first stage in a long-term strategy to continue to invest in innovation and offer high quality world food products and consumer engagement. We want to offer products that excite and inspire consumers to be more adventurous and to ‘Tropicalise Their Food’ with us.”
For further information: All About Food (01695) 556427 Grace Foods (01707) 322332 Mars Foodservice (0800) 952 0011 Nestlé Professional (0800) 742842 Premier Foods 020-8254 5600 Riverside Foods (01691) 839288 Wanis International Foods 020-8988 1100
Cash & Carry Management
• December 2013 • 47