WN O SH E TB O N N A S C N T O S EN A M E E R S I L T A R E EG V L D A R O S I F TH
Our new look will give you
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[ PRODUCTS & PROMOTIONS ]
Pladis extends sweet and savoury brands PRODUCT OF THE MONTH
Pladis is extending its Jacob’s Mini Cheddars range with three new flavours. Red Leicester, Stilton and Smoked Applewood variants are launched this month with a £4 million media campaign incorporating advertising, PR and digital activity, in-store activity and sampling, and a TV advert airing in July. The three new flavours are available in multipacks with an rsp of £1.88.
The supplier is also bringing out NPD in the biscuit category, with the launch of Banoffee Caramel and Coffee Caramel variants in the McVitie’s Digestives Caramel range. The packs have an rsp of £1.50 and target the evening treat category, which currently makes up 7% of snacking occasions. The range has also undergone a packaging upgrade to give the products a more premium look and feel. The new flavours are backed by a PR and social media campaign, and have a forecasted retail sales value of £7 million. Pladis 020-8234 5000
Chocolate twist Mars Chocolate UK has unveiled a new variation of the Mars bar – the Mars Choc Brownie (rsp 61p). The NPD brings together the cake and chocolate categories. “We know cakes and pastry snacking is the most in category growth amongst millennials, and by combining this trend with Mars chocolate, we’re confident we’ve created an innovative product that can help boost singles sales across the grocery and convenience channels,” says trade communications manager Bep Dhaliwal. Available in singles, four-packs and four-packs snacksize from 22 May, the Mars Choc Brownie will benefit from a comprehensive launch package and display solutions. Mars Chocolate UK (01753) 550055
Go to the fridge
Ferrero has partnered with Universal for the summer. Kinder, the fastestgrowing children’s confectionery brand, has launched Kinder Surprise eggs containing Minion characters. The partnership with the Despicable Me 3 movie is backed by in-store activation, with PoS material available, and the Despicable Me eggs (rsp 92p) will be available until August. “We’re confident that this new partnership will be popular with parents looking to purchase a relevant treat for their children,” says Levi Boorer, customer development director. Ferrero (01923) 690300
Grace Foods has launched one of its biggest-ever campaigns for Nurishment. Running until October, #CanDo is targeting students and young adults. A branded fridge is sited in high footfall areas such as university campuses. Consumers can open the fridge with a #CanDo passcode, a camera records people’s reactions and participants are incentivised to post online what they do with their #CanDo Nurishment. A sales drive will target convenience stores in each catchment area, offering retailers free stock, prize draw kits and branded merchandising.
Seabrook Crisps has redesigned the packaging for its Crinkle range. The new look features striking colours and a wavy pattern to mirror the crisp profile, and it highlights the brand promise ‘Bags of Flavour, Made with Pride’. New outer cases also reflect the changes and ensure stronger stand-out. The new designs cover individual bags sized at 31.8g, 50g, and new 100g £1 PMPs for the independent retail and foodservice sectors. They also feature on multipacks in 6s, 12s, 16s, 24s and 30s as a mixture of individual flavours and variety packs across the range.
Grace Foods (01707) 326555
Seabrook Crisps (01274) 546405
[ PRODUCTS & PROMOTIONS ]
Mondelez International has announced that Dairylea, the UK’s number one snacking cheese brand, has a new addition in its Dunkers range. Dairylea Dunkers Nachos features tomato salsa-flavoured mini tortilla chips along with Dairylea cheese. The 180g packs come in cases of six and have an rsp of £2.42. The launch of Dairylea Dunkers Nachos is supported by a £1.4 million marketing campaign including TV advertising. The NPD will build on the performance of the brand in kids’ snacks. Dairylea Dunkers is worth £47 million and showed 16% growth last year. Mondelez (08702) 400861
Thatchers has launched its 2016 Vintage Cider, which is pressed, blended and bottled at Myrtle Farm. The 7.4% medium dry cider has premium packaging focusing on the family story behind Thatchers and is matured in the company’s oak vats. “The traditional premium cider category has a loyal and strong consumer base,” says fourth-generation cidermaker Martin Thatcher. “It’s a growing category and is playing an increasingly important role for retailers to help unlock value in their cider sales.” The vintage cider category is growing at 14.1% in value in the off-trade. Thatchers (01934) 822862
Burton’s Biscuit Company has unveiled a design refresh for its savoury biscuit brand, Cathedral City Baked Bites, which is made by Burton’s under licence from Dairy Crest. The new look features on both the 35g grab bag (rsp 59p) and six-pack (rsp £1.89). “By aligning our pack designs with the Cathedral City masterbrand, we’re giving retailers a unique opportunity to drive growth within the savoury snacking category with the nation’s favourite cheese,” says David Costello, head of category and shopper management at Burton’s. Burton’s Biscuits (01727) 899700
Ready to drink
Diageo has relaunched its ready-todrink (RTD) range with six new pricemarked packs to help retailers take advantage of a £38 million sales opportunity provided by premix. The range features Gordon’s Gin & Tonic, Smirnoff & Cola, Smirnoff & Cranberry, Gordon’s & Slimline Tonic, Captain Morgan & Cola and Pimm’s No.1 & Lemonade. The new PMPs are priced at £1.50, replacing the original multibuy ‘two for £3’ promotion. Premix sales are currently growing faster than beer, wine and cider in impulse, with a year-on-year increase of 14%. Diageo 020-8978 6000
Rombouts has introduced a range of 10 organic teas and infusions. The premium teas are made from organic ingredients and come in biodegradable pyramid bags. There are two packaging formats – flow wraps and mini boxes – and the teas can be displayed in premium wooden boxes for a high-end look in the out-of-home market. The range expansion marks a move by Rombouts to position itself as a complete hot beverage solution for wholesalers, as consumers opt for speciality teas in the out-of-home sector – with sales up 2.8% year on year.
Kettle Foods has launched a limitededition flavour for the summer months. The new Goats’ Cheese & Balsamic Onion variant has been created to capture the spirit of summer food and will replace the winter seasonal Baked Camembert & Oak Smoked Garlic. The purple packaging has been designed to create on-shelf stand-out and the 150g bags have an rsp of £1.99. “The seasonal editions play a key role in delivering flavour innovation in the category and generating consumer excitement,” says Andy Verney, Kettle Foods’ head of impulse. Kettle Foods (0800) 616996
Rombouts (0845) 604 0188