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Open to employees of businesses based in Great Britain who are aged 18 and over only. 2,000 mugs available, limited to one per establishment. Strictly first come first served. The offer will close either on the 31.03.2018 – or once applications for 2,000 mugs have been received, whichever is sooner. Internet access required. No purchase necessary. Full Terms and Conditions apply, see www.since1923.com


WN O SH E TB O N N A S C N T O S EN A M E E R S I L T A R E EG V L D A R O S I F TH


WHY STOCK SUGARFREE ALONGSIDE ENERGY? TO GIVE SHOPPERS WHAT THEY WANT.

250ML RED BULL SUGARFREE NO.1

NO.1

LOW KCAL S&E SKU

NO.1

SINGLE SERVE SOFT DRINK SKU

250ml shoppers are looking to energise their everyday lives. They are the broadest group, typically between 18-35 and 50:50 male to female split.

355ML RED BULL SUGARFREE

355ML RED BULL ENERGY

These shoppers are health conscious who may be new to the Category. Aged between 25-34 and mainly female, this new SKU will encourage them to trial.

355ml shoppers trade up to larger sizes to support their busy lifestyles. They are typically older and mostly male.

NEW 355ML LOW KCAL SKU

NO.2

BIG CAN ENERGY SKU

473ML RED BULL SUGARFREE

473ML RED BULL ENERGY

Target shoppers who are looking for value for money while also looking for a healthier option. Aged between 18-24 and lowmid affluence, this new SKU will encourage them to trial.

473ml appeals to those looking for more value for their money. They are typically younger and mostly male.

NEW BIG CAN LOW KCAL SKU

NO.3

BIG CAN ENERGY SKU

Stock side-by-side in all 3 sizes to offer your shoppers the choice they demand.

SOURCE: IRI TOTAL UK, MAT 18/02/17.

Sugarfree shoppers are the most health-conscious. They are usually a bit older with a 60:40 female to male split.

250ML RED BULL ENERGY


FOODSERVICE

MAXIMISE YOUR TEA SALES THE OPPORTUNITY WITH 3.1 BILLION OUT OF HOME OCCASIONS, THE UK FOODSERVICE TEA MARKET REMAINS BUOYANT, WITH VALUE GROWTH AT 13.6% FROM 2015 TO 2017,1 PRESENTING A KEY OPPORTUNITY FOR WHOLESALERS TO ASSESS AND REVIEW THEIR TEA PRODUCTS IN DEPOT.

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GETTING YOUR BLEND RIGHT

BLACK TEA is responsible for the majority of volume out of home, with Earl Grey and English Breakfast both in growth.

GREEN TEA is a blend that consumers are willing to pay a little more for, with 29% expecting to drink more green tea than this time last year.1

FRUIT & HERBAL TEAS have observed significant segmentation share growth over and above black tea as they grow in popularity.

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1 Tetley Tea Report 2018 2 Salesout Consolidated Tea Category Report MAT 8th Oct 2017


PREMIUMISATION OF TEA CONSUMERS ARE BECOMING MORE ADVENTUROUS IN THEIR FLAVOUR PREFERENCES AND WILLING TO TRADE UP AND PAY MORE FOR A SUPERIOR DRINK. WITHIN TEA SERVICE, EXPERIENCE IS KING AND A KEY TO SUCCESS FOR OPERATORS. 1

FOR TOP TIPS ON DELIVERING THE PERFECT TEA SERVE, ENCOURAGE CUSTOMERS TO SIGN UP TO TEA MASTERS – THE FIRST FREE AND ONLINE TEA TRAINING COURSE TETLEYTEAMASTERS.CO.UK

1. Stock a variety of formats, flavours and sizes to cover your customer’s needs 2. A  llocate adequate shelf space for premium and popular SKUs 3. H  elp customers to shop in depot and maximise sales by using POS to signpost your tea offer

ORGANISING YOUR TEA FIXTURE

ONE CUP

BLACK ENVELOPES

STRING & TAG

GREEN/ FRUIT & HERBAL ENVELOPES

TO GO CUPS

Visit tetleyteaacademy.co.uk today for information, advice and insight on maximising your tea sales. Join the conversation

@TetleyTeaOOH


WN O SH E TB O N N A S C N T O S EN A M E E R S I L T A R E EG V L D A R O S I F TH


WN O SH E TB O N N A S C N T O S EN A M E E R S I L T A R E EG V L D A R O S I F TH


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Free Convenience category advice on your smartphone to maximise your wine sales


WHY WINE?

• Wine is a in Convenience – worth more than Lager, Water, Coffee & Energy Drinks • New World and branded wines – from - are leading the growth

WHAT TO STOCK With limited space it is important to stock a strong core range. Brands stand out to shoppers in convenience stores – shoppers are reassured to pick up No1s and best selling brands they recognise.

Download a list of the category best sellers in every key varietal

HOW TO DISPLAY

1. Avoid having too many different SKUs – it’s better to double or even triple face some of your best-selling lines than ll that space with different products. 2. A lot of Wine is bought to be consumed immediately; therefore we recommend you chill as many of your best-selling white & rosé wines as possible. 3. If you choose to keep a particular wine in the chiller, you don’t need to have it on the main shelf too.

MAXIMISING SALES As multi-channel grows shoppers are visiting convenience stores 4.2x week and spending an average of £6.52 basket (up from £6.05 in 2015!) Taking advantage of Meal for Tonight, Chris Grimes and Amy Peach of Blockley Village Shop upsell wine with prepared meals to increase basket spend and delight shoppers.


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