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LOGOAND SYMBOL DESIGN Casey McKay Spring 2013 FIDM


CR

cherry r e c o Jackson Ultima was my choice for the action sports company. The

Cherry Red Records is a punk label st

company has a sense of esteem in the business, and the lineage deserves

with increasing popularity through the de

a much sleeker, modern, and more elegant logo. The name is the most

logo, give it more of a presence on the bac

important aspect of the company, customers know the blades and boots by

initials can stand alone, and the cherry is

the creator, but being a figure line, something had to convey figure skating

the subordinate text.

and movement. The shape of a figure blade with toe-pick was the inspiration for the monogram. The front shape of a blade lends it self to a perfect “J� and the wings carry the connotation of speed, agility, grace, all which a figure skater strives to be. The script font was chosen to hold true to the creator.


y r ed r d s

tarted in the 1970’s, and has grown

GONDOLA I

talian R estaurant

I decided to bring a modern and sophisticated touch to the Gondola

ecades. I thought to modernize the

logo. Their goal is to be a culinary destination for small dates, and large

ck of a CD packaging. The icon with

family parties alike. The type is written in a more elegant serif font than

echoed in the idea of the red “o” of

previous, one people will more likely associate with Italian, and class. It is fashion to use the Italian flag or a seal, I experimented with the idea of a seal to accompany the type, and created an abstract of a fork with pasta, keeping it modern, but still alluding to the idea of food. The color scheme is Italy’s red, green, white; with the natural color of pasta.


Champignon

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Adobe Devanagari ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


Z

Pantone 5285c

Pantone 7683c


J a c k s o n

U l t i m a

185 Web er St re et S o u n t , W a t e r l o o , O n t a r i o N 2 7 2 B1

K

I M

B

AUE R

C H A I R M A N

/

C E O

185 Web er St re et S o u n t , W a t e r l o o , O n t a r i o N 2 7 2 B1 c e l l : 519-888-6500 f a x : 519-888-6540 kbauer@jacksonultima.com jacksonultima.com

185 Web er St re et S o u n t , W a t e r l o o , O n t a r i o N 2 7 2 B1 jacksonultima.com


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