A steady progression Rocklin-born specialty store grows
on the Cupcake
n today’s economy, nobody would believe that a small cupcake business would become so popular and increasingly successful. With their original recipes and unique designs, Icing on the Cupcake has become well-known and loved by many. The owner, Christee Owens, has been baking cupcakes since a young age. Her past time grew into a strong passion and then, surprisingly, into a business. “We have a large collection of family recipes and it has been very fun to see my childhood favorites being served in our bakeries,” says Owens. The Owens family have been baking cupcakes for about 50 years and, with Christee’s love for entertaining and baking, Icing on the Cupcake made a successful launch. “I had always hoped we would prosper, as every business owner does. By diligently and consistently marketing our quality product, we have been able to garner the respect and repeat business from our amazing customers. Success is all about a quality product, great marketing and treating your customers right!” Owens said. Customers would agree that the employees of Icing on the Cupcake not only give great service but also make sure the customer has full satisfaction. “There’s so many varieties of cupcakes, there are endless possibilities,” says Madi Woods, sophomore at Rocklin High School. Icing on the Cupcake serves at least 40 different flavors, with many more flavors being developed, and speciality cupcakes around the holiday season. The new pumpkin cupcake is in honor of Autumn and Thanksgiving. Other popular flavors include Snickerdoodle, Cookies ‘n Cream, Confetti, PB&J, Death By Chocolate and Caramel Apple. “Their frosting has a buttery, creamy taste. It’s so good!” said Gerilyn Stafford, sophomore. Icing on the Cupcake makes sure the frosting of the cupcake works well with the flavor. An example of this would include the use of a cream-cheese frosting with Caramel Apple and buttermilk frosting with the purely Vanilla cupcake. The frosting and the flavor are designed to
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go hand in hand. “In the beginning we baked about 4,000 cupcakes a month for one store and had only three employees. We now bake 150,000 cupcakes a month for four stores and have 65 staff members. Keeping up with demand while maintaining our high quality standards has been our most important concern and biggest challenge,” Owens says, “We still bake all of our cupcakes from scratch every morning and are committed to maintaining a quality product for our customers.” Although the maintenance may be difficult at times, it is a fact that Christee Owens’ hard work and effort can be tasted in every bite of her cupcakes. “It’s so good, it’s hard to explain,” comments Ashley Deveny, sophomore and a major fan of the Confetti cupcake. “It’s so nice to see a local place doing so well and expanding to different locations. The employees are always so sweet, smiling, and always willing to help you make a decision,” says Sean H. from Yelp.com, a website that specializes on reviews. He, along with several others on Yelp, gave Icing on the Cupcake a five star rating and it’s obvious that this wonderful cupcake shop deserves all the praise that has been given to them. “I think people love the whole experience they get when they come into an Icing on the Cupcake store. It’s not just about the cupcakes, it’s about the whole package. Being surrounded by the fun colors and retro style of the store, getting to choose from so many cupcake flavors and beautiful styles, the great packaging and presentation, and for many it’s the nostalgia of eating a cupcake that reminds them of great childhood memories,” says Owens. This well-loved bakery deserves a visit from everyone. Let your sweet tooth run wild and give the cupcakes a taste, if you haven’t already. Not only will you fall in love with all the flavors, but you may even become a cupcakeaholic. By Ashley Brown November 2011
The feature magazine for Rocklin High School's journalism program is built around "Will It Last."