Market WORLD LIVESTOCK
BRAZILIAN LIVESTOCK
Year 1994
Herd 1.1 billion head
Production 48.6 million t
Year 1994
Herd 155.6 million head
Production 6.1 million t
2000 2009
1.07 billion head 1.15 billion head
50.3 million t 55.0 million t
2000 2009
160.8 million head 170.0 million head
6.6 million t 9.5 million t
that are fertile, that have sexual precociousness and which provide beef in quantity and especially in quality to meet the needs of the most demanding consumers on the planet. Yes, it is to the consumer who goes to the supermarket to whom we have to prove that we are doing our job properly. He is the one who has to look, find, appreciate and compliment the beef available in the market. The consumer may not have a clue about the beef productive chain. He may not even imagine our concern in making the best matches, in choosing the most adequate breeds to increase productivity and the efficiency of our projects. But it is he who has the last word and it is he whom we must serve well. In the last three decades, the livestock market has witnessed with certain resignation the market growth of white meats. Poultry, swine and even fish have been gaining space in the global market at the expense of red protein. The figures show that we have stopped in time, trusting the statistics favorable to our business. The 1990s was particularly important for livestock. In many countries – including Brazil – poultry consumption surpassed that of bovine beef. Naturalists celebrated, emphasizing the health benefits of white meat. The years proved that the equation was not that
simple and red protein was (and is) an essential food for the human body. It is, for example, extremely rich in iron, fundamental element to avoid anemia. There are thousands and thousands of studies around the world that state the nutritious benefits of beef. This “counter-attack” by livestock caused a global turnaround. Never in the world did anyone see a more positive scenario for beef. In the most dif-
“
In the last three
decades, the livestock market has witnessed
with certain resignation the market growth of white meats. It’S TIME TO REACT
”
ferent parts of the globe, projects were developed to increase productivity and thus the supply of cattle for slaughtering. The per capita figures stopped dropping and in many nations – Brazil and the Americas are in this universe – started to increase again, renewing the consumer’s trust in the protein that we supply. Research by the United Nations Food and Agriculture Organization shows another fundamental factor for strengthening bovine meat in the diets of world consumers: the growth of the global economy. Yes, because it has been
statistically proved that the increase in income per capita pushes up the demand for beef. Since the last two decades have been of solid growth in the world economy, pulled by the Asian countries at first and then by the BRIC countries (Brazil, Russia, India and China), there was also an unprecedented growth in the consumption of beef. The statistics corroborate it. The volume of world exchange for beef has never been so intense. Fifteen years ago, global exports of beef (excluding the negotiations inside the European Union) reached 5.6 million tons per year. In 2008, there were about 7.5 million tons exchanged between the countries. This means that the world wants beef and likes beef, which renews our challenge of working with professionalism and competence not only to meet demand, but also to anticipate needs and to always look for something extra to surpass the greatest of expectations and keep red protein in the place it deserves. WORLD EXPORTS 1994
5.6 million t
2000
6.0 million t
2009
7.5 million t
BRAZIL EXPORTS 1994
376.000 t
2000
929.000 t
2009
2.2 million t C
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