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Moved by barbeque

B

razilians have certain indisputable passions: soccer, samba, beaches... and beef is among them.

With the same enthusiasm that they celebrate the victories of Brazil and team are moved by the rhythm of Carnaval and do not miss an opportunity to get some sun, they love a good barbeque. In the same way that they savor the beef on the plate, Brazilians have learned how to produce it with quality. Investments in genetics, nutrition, handling and management make Brazilian cattle breeding a competitive activity and productive in growth. This national vocation for cattle breeding is proven by recent performance. Starting in 2003, we became the largest global exporters of bovine beef, a position sustained with the occurrence of foot and mouth disease. Similarly, production grew more than 20% in four years and reproduction, an indicator which gives a clear idea of how much of the total herd is being slaughtered, increased considerably and is already close to 30%, the index for Argentina, Australia and the United States. Such competence from Brazil opens some wounds and even motivates somewhat irate manifestations from competitors in the international market. In recent months, for example, at least two publications have spoken poorly of Brazilian cattle breeding, accusing the activity of growing on slave labor and the deforestation of the Amazon. It is clear that the authors of the reports do not know Brazil and its cattle breeding. And more: they don’t have a clue of the intense process of genetic improvement and our level of management. It is for clarification and to give the world more information about Brazilian cattle breeding that we have opened space in this edition of Casa Branca magazine to show the activity’s great numbers. Certainly many will be surprised with the size of our business. But we are well aware of this reality. We hope you all enjoy this edition. Best regards, Paulo de Castro Marques Casa Branca Agropastoril Casa Branca Press

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Casa Branca PRESS 03  

Junho de 2006 / ano 2 - número 03

Casa Branca PRESS 03  

Junho de 2006 / ano 2 - número 03

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