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orientação para a criação e assistência técnica

sua essência”, acrescenta Tito de Oliveira Dias,

pós-venda”, afirma Paulo Wickbold Marques,

gerente de rebanho da Casa Branca. “Temos a

diretor da Casa Branca.

certeza de que a idéia será muito bem recebida

O projeto já começou. A equipe da Casa Branca

e um sucesso. Afinal, tem cunho de fomento,

está visitando cooperativas da região e núcleos

valorização das raças e alternativa de renda aos

de criadores para apresentar detalhes do

pecuaristas. Vamos começar por Minas Gerais,

negócio, fazer sua divulgação e esclarecer as

mas os planos prevêem expansão para outras

dúvidas que surjam. “Também promoveremos

regiões do País”, informa Paulo de Castro

dias de campo para apresentar o projeto em

Marques.

medium and small breeders in the south of

the Angus, Brahman and South African

Minas Gerais. “And this with an exceptional

Simmental breeds. The professionalism and

advantage: accessible prices and facility of

acquisition of animals of the highest quality

payment”, affirms Paulo César Pinto,

make Casa Branca synonymous with modern

administrative manager of the Casa Branca

cattle breeding, tirelessly seeking results.

farms.

In the three breeds – chosen with special

“We want to go further. The proposal is to

attention by Paulo Wickbold Marques –,Casa

place these differentiated genetics at the

Branca animals are recognized, winning prizes

disposal of the cattle breeding projects which,

in shows and being valued at sales.

in normal conditions, are not able to make the

Seriousness, technology and innovation are

necessary investments in animals of greater

hallmarks of this work.

productive capacity. And this is with total

In this work of adding value to Brazilian cattle

orientation for breeding and technical

breeding, Casa Branca has made another

assistance post sales”, affirms Paulo Wickbold

consistent step. After reaching the level of

Marques, director of Casa Branca.

excellence in genetics – which is constantly

The project has already begun. The Casa

improved – the farm is working on a new project,

Branca team is visiting cooperatives in the

aimed at disseminating the Simmental and

region and nucleus of breeders to present

Angus breeds among small and medium size

business details, divulging information and

rural properties in Minas Gerais. “These two

clarifying any doubts which arise. “We also

breeds of European origin have extremely good

promote field days to present the project in its

adaptation to the region’s climate, in addition

essence”, adds Tito de Oliveira Dias, manager

to carrying their excellent genetic characteristics

of Casa Branca’s herd. “We are certain that the

to the butcher, and in the case of Simmental,

idea will be very well received and successful.

also to milk. These are the qualities we wish to

After all, it has the seal of patronage, valoriza-

make available to small breeders”, affirms Paulo

tion of breeds and provides alternative income

de Castro Marques.

for cattle breeders. We will start in Minas Gerais,

The project of disseminating Casa Branca’s

but the plans are for expansion to other regions

Simmental and Angus breeds aims at taking

in the country”, says Paulo de Castro Marques.

t

a success story in the genetic improvement of

e

highest genetics to diffuse the breeds to

k

Casa Branca Agropastoril has written

r

advantage of the quality of animals of the

a

ith only five years of investments,

m

W

The best genetics, also for the small producers

Casa Branca Press 2 9

Casa Branca PRESS 03  

Junho de 2006 / ano 2 - número 03

Casa Branca PRESS 03  

Junho de 2006 / ano 2 - número 03

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