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art direction contextual research design strategies fine art graphic design marketing strategies photography resume Margaret Milan Shoe Bar

An Ethnographic Study of American Legion Post 135 Recruitment

23 The Napking Holder 31 NESTL 39 CORE - Your Space, Defined

79 Project MENTOUR 113 JCPenney

139 The Four Elements


Art Direction Margaret Milan Shoe Bar Client: Kristen Harris Business Owner June - September 2011

Space Redefinition Before Barren walls

As an intern for an upcoming small business in the city of Mobile, AL, I offered creative direction and assistance to reinforce the establishment of the Margaret Milan Shoe Bar. Responsibilities included designing and marketing visual material reflective of Milan, Italy to cultivate the business’s vision, while providing design solutions consisting of a space analysis and redefinition, hand painted storefront sign and open/closed sign, wall stencil, fashion-inspired artwork and photo edits to be featured on the business’s website: http://www.mmshoebar.com.

Excessive floor space

Wall partition installation

After

Hand painted stencil art Fashion-inspired original art

6


Hand Painted Signage

Storefront Sign Development Phase I Phase II

Phase III

Final

Storefront Sign Latex Paint on fiberglass 3’x9’

Store Hours Latex Paint on glass

Open/Closed Sign Mixed Media & Oil Paint on canvas

7


Art Direction Margaret Milan Shoe Bar

Photo Photo Retouch Retouch

8


Flyer Design Art Director: Cary Robinson Model: Kiera Wagner Make-up Artists: Julie Causey Kristen Harris Photographer: MJ “The Photography Company

Ideation

Final Concept

9


American Legion Post #135 Research

12

Field Site || Location


transition.

growth of member base.

The American Legion was founded in 1919 by Congress to benefit veterans who served during a time of conflict. The Legion offers a variety of services and events, though the primary focus is in organizing commemorative events, offers volunteer veteran support activities, and remains active in U.S. politics.

•Services, technology, and lifestyle leading to a direct advertising and marketing plan, consequently modernizing American Legion as a brand

The local American Legion Post 135 located in historic downtown Savannah provides an opportunity-rich research site because it exists not only as an organization for fellowship and benefit of military veterans , but is a community environment for interaction, outreach, and support.

•Benefit and grant opportunities offered for support programs that providing better and broader-reaching services for more veterans.

Focus Setting

Veteran Outreach

•Organization events and third-party revenue resulting in increased revenue opportunities

provide support network government benefits volunteer veteran activities

national structure support programs

member prospective member bar patron local community political activism commemorative events

marketing technology lifestyle American Legion as a brand

third party events bar cafeteria ballroom meeting space offices

community relations recruitment events revenue opportunites

Internal

Social Interaction

External

Environment

rental properties

03

13


American Legion Post #135 Research

14

Observations

Rese


earch Findings || Research Models || Interaction Flow Model

Interaction Flow Model

respondent interaction point bartender artifact 3

2

billiards

1

deck

15


American Legion Post #135 Research

16

Cultural Probes


Ethnographic Interviews

17


American Legion Post #135 Research

18

Survey


Personas

19


American Legion Post #135 Research

20

Research Conclusions


Opportunity Map

21


The Napkin Holder Theme Extraction Process || Themes

24


Research

25


The Napkin Holder Theme Extraction Process || Patterns

26


Themes

27


The Napkin Holder Theme Extraction Process || Concepts

28


NESTL Secondary Research Research NESTL Secondary

Opportunity Statement

An opportunity lies in consolidating comfortable seating, workspace and storage into one, multifunctional unit, creating a complete home office terminal with supreme performance and stability.

Market Analysis - American - European - Australian

Secondary Research - Photo Observations

Area of Opportunity

32

2


NESTL Research Primary

Primary Research

Survey & Cultural Probe Analysis

333


NESTL Synthesis&&Analysis Analysis NESTL Synthesis

Moving into our synthesis and analysis phase, we decided to reframe the idea of the office chair by comparing it to other seating systems that exist outside of the home office domain. We also compared the corporate office space with the home office space.

34

4


Ideation NESTL

Ideation

535


NESTL Finalized Concepts || Interface

36


NESTL Prototypes

Finalized Concepts || Prototypes

737


CORE - Your Space, Defined

40

Business Plan


SWOT Analysis

41


CORE - Your Space, Defined

42

Persona #1


Persona #2

43


CORE - Your Space, Defined

44

Persona #3


Retail Space LayoutSWOT Analysis

45


CORE - Your Space, Defined

46

Modeling Software


Sensory Experience

47


CORE - Your Space, Defined

48

Materials and Finishes


SWOT Analysis

49


CORE - Your Space, Defined

50

Store Model


Vignettes

52


Fine Art Art

Watercolor WatercolorPaintings Paintings

A Habitat Harmed

“Environmental Effects of Global Warming” January 2008 18” x 24” Watercolor Paint sFinal

Methodology

Concept

Contextualization

After collecting and arranging an assortment of magazine clippings, internet prints and personal illustrations, I began to integrate them by composing several sketches. My first sketch was a horizontal composition. This draft satisfied my intent, but I felt that included too much negative space.

I decided to refine my original idea in a second draft. This vertical arrangement contained less negative space, and allowed room for me to collage all my intended ideas into one seamless composition. Together, the separate but similar scenarios included in the painting form a collage that displays several drastic effects of global warming, as it pertains to the various habitats of current endangered species.

53

A Habitat Harmed (2008) was selected to be featured on the front cover of the 2009 Excelsior Fine Arts Department student art calendar. It was also on display in the Celebrate Black History exhibition at the Character and Heritage Institute (Tallahassee, FL) in February of 2009 and was featured in the VISIONS VIII Graduating Senior Exhibition at the Foster Tanner Fine Arts Gallery from November 13 through December 12, 2009.

2


Fine Art Research

Watercolor Paintings

Disruptive College Students Book Cover Illustration May 2008 8� x 10� Watercolor Paint

Research & Ideation

Refined Sketch

Final Concept

The final sketch included a full image of the professor with the exception of her lower waist. This sketch was chosen by the author because she felt that it best satisfied the idea for her book.

The final concept was rendered in watercolor paint and serves as a vivid depiction of inattentive college students in a classroom setting.

Before any preliminary sketches of this proposed book cover illustration was made, several individual photos of coworkers and classmates portraying inattentive roles were taken and analyzed, as well as lecture-style classrooms, which are one of the most common types of college classrooms. My first sketch collaged these students, but only displayed the silhouette of the professor in order to solve the issue with race identity.

The next sketch followed this same idea, displaying only a portion of her upper-body, below the neck.

354


Fine Art Art

Mixed MixedMedia MediaDrawing Drawings

Ebony Reality

A Black History Tribute February 2008 18” x 24” Mixed Media Drawing

Inspired by the initiative of “Black History Month”, Ebony Reality pays homage to African American inventors. This mixed media composition serves as a response to the question “What would this country be like without the contributions of Blacks as African Americans?”, and functions as a depiction of how the basic inventions of African Americans led to a more simplistic way of life.

Introduction

Final Concept

Ideation The 1-point perspective view proved not to be the best angle. The second sketch, rendered in 2-point perspective, proved to be the most effective for space maximization.

In this picture, a linear perspective drawing of the “common household” is displayed in shades of black and white, emphasizing value to suggest light and space. Highlighted in various colors are the innovations of African Americans, and towards the central portion of the composition is a rug displaying the faces of six noteworthy inventors embedded in its pattern. In the foreground and right corner of the print is a typewriting machine (invented by Lee Burridge) that contains a piece of paper with a typed quote that reads “By the time we leave for work, Americans have depended on the inventions from the minds of Blacks.” In my opinion, this quote ties the overall idea of the composition together. Located above the typewriter and mounted on the wall of the hallway is a portrait of Dr. Martin Luther King Jr., the author of the quote himself

Also in this series... (a) Ebony Awareness A Breast Cancer Month Awareness Initiative February 2008 18” x 24” Mixed Media Drawing

4

(b) Ebony Beauty A Breast Cancer Month Awareness Initiative February 2008 18” x 24” Mixed Media Drawing

a

55

b1

b2

4


Fine Art PrintsResearch Silkscreen Prints Silkscreen X-Series

X-Stasy, X-Rated, X-Otic 2007, 2009 18” x 24” Silkscreen Printing Ink

Because the letter “X” is a signifier of many things, I decided to use this letter in conjunction with the following terms: “ecstasy” – a state of being carried away by overwhelming emotion “x-rated” - relating to or characterized by explicit sexual material or activity “exotic” - intriguingly unusual or different; excitingly strange

Introduction

Ideation

The preliminary layout for these designs were rendered in photoshop, then converted into layers using the “filter gallery” operation.

Final Concepts

The final designs were rendered using silkscreen printing inks.

X-Stasy

X-Otic

X-Rated

X-Rated

X-Stasy

X-Otic

Contextualization

X-Stasy was featured in the October 2009 issue of CaKe: Art & Poetry magazine, and both X-Stasy and X-Rated were featured in the VISIONS VIII Graduating Senior Exhibition at the Foster Tanner Fine Arts Gallery from November 13 through December 12, 2009.

556


Fine Art Art

Oil OilPaintings Paintings

Good Morning Series Sunrise July 2009 30” x 30” Oil Paint

Butterfly Kisses November 2009 44” x 56” Oil Paint

Inspired from the songs Good Morning by R&B singer John Legend, and Knock You Down by R&B sensation Keri Hilson, the woman in this composition takes the form of a beautiful and highly respected monarch butterfly. Emerging from her cocoon, she now has wings to fly away from the harsh life she once had to “pull” herself through in her past relationships while in her caterpillar form. A “promise ring” wraps around her index finger which expresses commitment to her significant other and a “promise” for a future together. The two lovers both lie in a garden of tulips, with their flowers imparting a sense of grace and elegance and their meaning being perfect love (Red tulips = declaration of love, Yellow = joy and happiness). Surrounding this union are other butterflies which represent wisdom and everlasting knowledge. Hovering above is a single white dove, which symbolizes harmony, happiness, inner peace and God, who oversees and protects their companionship.

Introduction

Ideation

Digitally constructed in Adobe Photoshop using collaged photographs and pictures. In Phase I: Sunrise, the woman’s face shines bright like the sun, which radiates from the sky behind her as she gazes into her lover’s concealed eyes. Phase II: Butterfly Kisses is a more maximized view. The final designs were both rendered in oil paint and glitter glue.

57

Final Concepts

Both Sunrise and Butterfly Kisses (2009) were featured in the VISIONS VIII Graduating Senior Exhibition at the Foster Tanner Fine Arts Gallery from November 13 through December 12, 2009.

Contextualization

6


Fine Art Research Future Perfect

A Series of Couples Portraits April - November 2009 30” x 40” Oil Paint

Oil Paintings While interning at the Mary Brogan Museum of Art and Science as a graphic designer, I became deeply influenced by Bernard and Shirley Kinsey’s life story while researching and preparing for The Kinsey Collection exhibition. The Kinsey’s live their lives according to two principles: “To whom much is given, much is required”, and to “live a life of no regrets”. Greatly inspired by these quotations, I felt that it was necessary for me to utilize my artistic ability and decided to give back to two wonderful leaders whom have both given back so much. The oil painting Portrait of Bernard and Shirley Kinsey (2009) is 1 of 3 paintings that was included in the Future Perfect oil painting series. This series also contains of a portrait of my mother and father and current Florida A & M University President James Ammons and wife Judy Ammons.

Introduction

Original

Final Concepts

Contextualization

This series was featured in the VISIONS VIII Graduating Senior Exhibition at the Foster Tanner Fine Arts Gallery at Florida A & M University from November 13 through December 12, 2009. After the closing of the exhibition, the artwork Portrait of Bernard and Shirley Kinsey was donated to the couple on March 19, 2010 and will be included in the Kinsey Collection’s permanent collection. In addition, the artwork Portrait of President James and Mrs. Judy Ammons was donated to President Ammons on December 18, 2010.

758


Fine Art Art Étreinte

December 2008 4’4” x 2’8” Mixed Media Sculpture

Mixed MixedMedia MediaSculpture Sculptures

Étreinte was the product of a project that challenged my approach for three-dimensional design. This abstract form functions as a visual expression of the term “embrace”, and appears as two figures clasping each other.

Introduction

Final Concept

Ideation To begin my process of creation, I developed a detailed sketch of my proposed plan. I transferred this sketch onto a large block of styrofoam, and sculpted its shape using a hot knife. After using sandpaper to smoothen the texture of its surface, I covered the entire figure in hydrocal plaster. Since the bottom neck of this piece was thin in comparison to its upper-most portion, I deposited additional layers of plaster at its base to give it durability. When the plaster set, I added a coating of textured spray paint to give the figure a “concrete” appeal. Finishing this form, I added three heliumfilled spheres coated in a metallic silver spray paint. This material was chosen for the spheres because they were light in mass and were able to be supported by the weight of the base.

The completed work of art is a free-standing sculpture, but has a mysterious lean, which greatly contributes to its unique form.

4

59

8


Fine Art Research

Mixed Media Sculpture

Stitch

December 2008 2’3” x 3’8” Watercolor Paint

Methodology

sFinal

Concept

Contextualization

Following a detailed sketch with slight modifications, I was able to bring this artwork to life

This abstract figure focuses on the use of aesthetics and fundamental design principles. With a hollow and narrow shaft extending from the base of the form, I was able to control its equilibrium by packing its “legs” and “head” of its base with thick layers of Georgia red clay.

Stitch was featured in the Visions of the FAMU Fine Arts Society exhibition at the Mary Brogan Museum of Art and Science from February 2 through March 10, 2009. It was also featured in the VISIONS VIII Graduating Senior Exhibition at the Foster Tanner Fine Arts Gallery from November 13 through December 12, 2009, and was on display at The Painter’s Daughter art studio in The Lollipop Tree located in Semmes, AL from March 2010 to December 2010.

960


Fine Art Art Fine

61

Miscellaneous African Tribal Mask April 2007 30” x 40” Watercolor Crayon

Mermaid March 2009 26.25” x 37.5” Oil Paint on Canvas

Portrait of President James and Mrs. Judy Ammons November 2009 30” x 40” Oil Paint on Canvas

Vase & Face April 2007 22” x 28” Watercolor Crayon

Disastrous Drive February 2008 22” x 28” Watercolor Paint

Untitled (Still Life) March 2009 22” x 28” Oil Paint on Canvas

Mallard Duck April 2007 22” x 28” Watercolor Crayon

Tri-Slit Feather July 2009 72” x 48” Oil and Acrylic Paint on Canvas

Feather II August 2009 26” x 52” Oil and Acrylic Paint on Canvas


Graphic Design Designs Designs Flyer Designs Client: Fly Society Entertainment Group Mobile, AL

Labor Day Edition of the Birthday Bash August 2011 3.5” x 4.5” Adobe Illustrator + Photoshop

66

Moss Point Tigers All-Class Reunion Caberet September 2011 3.5” x 4.5” Adobe Illustrator + Photoshop


Client: Big Brothers Big Sisters of the Coastal Empire Savannah, GA

Project MENTOUR Recruitment Workshop October 2011 11” x 17” Adobe Illustrator + Photoshop

Project MENTOUR Recruitment Workshop October 2011 3.5” x 4.5” Adobe Illustrator + Photoshop

3 67


Identities Logo Designs Client: FAMU Foster Tanner Arts Gallery Gallery Logo October 2009 5.5” x 8” Adobe Photoshop

Logo Development

68

Final Concept

Contextualization


Client: Eastbridge Affordable Housing Corporation Company Logo April 2011 Adobe Illustrator

Logo Development

Contextualization

Final Concept

69


Identities Logo Designs

Client: Shekinah Glory Fellowship Center Program Logo October 2011 Adobe Photoshop + Illustrator

Logo Development

70

Final Concept

Contextualization


Miscellaneous

Client: DJ JACK BENNY Disc Jockey

Client: Fly Society Ent. Group

Client: Fly Society Ent. Group

Personal Logo July 2011 Adobe Illustrator

Event Logo July 2011 Adobe Photoshop + Illustrator

Event Logo July 2011 Adobe Photoshop + Illustrator

Client: Fly Society Ent. Group

Client: Loud Zone Ent. Group

Client: Julie Causey Fashion Consultant

Personal Logos July 2011 Adobe Illustrator

Company Logo July 2011 Adobe Photoshop + Illustrator

Personal Business Card August 2011 Adobe Photoshop + Illustrator

71


Illustrations Poster Design

Client: Mary Brogan Museum of Art and Science A Day of Wizardry with Harry Potter June 2009 Adobe Photoshop + Illustrator

Ideation

72

Final Concept


Vector Illustrations Client: JCPenney (Marketing Proposal) Marketing Plan Promotional Models (Spokespersons) October 2011 Adobe Photoshop + Illustrator

In order to fully understand the target consumer for JCPenney, our fashion management research team developed four personas, representing different age groups that make up a heterogeneous family in the United States. These personas were represented as vectors to be used in advertisements and promotions, and aim to increase the current range of JCPenney consumers.

Introduction

JCPenney Promotional Models Jake, Chloe, Darryl, Debra (left to right)

JCPenney Cell Phone App featuring spokesperson Chloe

JCPenney Winter Ad featuring spokesperson Darryl

73


Publications Signage

Client: CMS Health Initiatives 4th Annual Share Your Spirit 2011 Event September 2011 Adobe Photoshop + Illustrator

Event Banners

74

Event Flyer


Client: Mary Brogan Museum of Art and Science The Kinsey Collection Signage October 2009 Adobe Photoshop + Illustrator

Kid’s Week Ad The Kinsey Collection

Strike Magazine Ad The Kinsey Collection

InSpire Magazine Ad The Kinsey Collection

75


Publications Display Boards Client: Savannah College of Art & Design Graduate Space Redesign Boards November 2010 Adobe InDesign + Illustrator

Display Boards

Elevations 52”

96"

31”

90"

130"

74.75"

108.5625” 36”

19" 9-18"

23-32"

23-32"

min 42.75”

9-18"

max 13"

19"

32”

max 13"

10°

23-32"

60”

67.75” 96.75”

36”

36”

81"

96"

96"

20"

max 13"

48.125"

19" 10.8"

29"

15"

60"

76

15.6"

19.125"

16.2"

17.125"

23-32"

31"

9-18"

36"

15"

19.125"


Project MENTOUR

80

Business Model


Value Proposition and Anticipated Outcomes

81


Project MENTOUR

82

Secondary Research || Marketing Analysis


SWOT Analysis

83


Project MENTOUR

84

Primary Research || Surveys


Key Quotes

85


Project MENTOUR

86

Primary Research || Interviews


Key Quotes

87


Project MENTOUR

88

Primary Research || Mentoring Workshop/Focus Group


Space Analysis and Workshop Preparation

89


Project MENTOUR

90

Primary Research || Mentoring Workshop/Focus Group


M&M Challenge Creative Facilitation

91


Project MENTOUR

92

Persona Development


Persona #1: Byron

Byron

17

50

Siblings

0

10

Children

0

3

Value of Reputation

0

5

Value of Helping Others

0

5

Value of Family

0

5

Value of Making Money

0

5

Would you volunteer to be a mentor?

No

Yes

Prior Knowledge about BBBS?

No

Yes

to give back to the community!

STATS 18 1 sister, 1 brother

What kind of advice could I give? What role would I play as a mentor?

Savannah High School Senior Marching Band, SECME, Key Club Basketball, Video Games, Movies, Music, Bowling, Reading

Personality Friendly, Outgoing, Open-Minded, Personable Perception Would join BBBS, but is not really familiar with

the program - He would love to help out, but isn’t certain about what role he would play

Role Models Mother - serves as both mother and father

Friends & classmates

NG HEARI

Age Siblings Occupation Organizations Hobbies

THINKING & FEELING

SEEIN G

I think mentoring is a good way

Age

Word of mouth

Social Media

Lack of funds Lack of support from program

PA I

NS

NS

I GA

Likes the idea of leading youth into the right direction

93


Project MENTOUR

Timothy

Mentoring is an effective method

Persona #2: Timothy

Age

17

50

Siblings

0

10

Children

0

3

Value of Reputation

0

5

Value of Helping Others

0

5

Value of Family

0

5

Value of Making Money

0

5

Would you volunteer to be a mentor?

No

Yes

Prior Knowledge about BBBS?

No

Yes

of developing one’s own potential.

Personality Friendly, Diplomatic, Mediator, Down-to-Earth, Laid Back Perception Understands that mentoring means spending time, and doesn’t think that time will permit due to involvement in other organizations and a demanding school schedule

Role Models Mother and Father/God

94

Doesn’t have a car to transport to places easily

Friends, group members and classmates

G

Doesn’t think he has the consistency of time needed to be effective in the program

NG

20 2 older brothers Process Engineering Student at Savannah State Univ. Alpha Phi Alpha, NAACP, NSBE Networking, Traveling, Social Media, Baseball, Church, Reading, Spoken Word (poetry)

HEARI

Age Siblings Occupation Organizations Hobbies

THINKING & FEELING

SEEIN

STATS

Social Media

Visual material

Time commitment issues Lack of information about the program

Word of mouth

PA I

NS

S

G

N AI

Aiding those that need a personal uplift while feeling a sense of selfaccomplishment


Persona #3: Jason Age

17

50

Siblings

0

10

Children

0

3

Value of Reputation

0

5

Value of Helping Others

0

5

Value of Family

0

5

Value of Making Money

0

5

Would you volunteer to be a mentor?

No

Yes

Prior Knowledge about BBBS?

No

Yes

based on experience and education.

STATS

Personality Perception Role Models

Co-workers and restaurant guests Friends, group members and classmates

NG

Organizations Hobbies

server at Saigon Restaurant Graphic Design Club, AIGA, Bike Club Tennis, Bike Riding, Skateboarding, Designing, Drawing, Movies, Online Gaming, Geocaching Easy-going, Open-Minded, Independent, Laid Back Considers himself a role model, but doesn’t believe that BBBS is right for him at the time Mother and Father

Considers school a first priority and doesn’t think he should involve himself with other activities

HEARI

Age 23 Siblings None Occupation Graphic Design Graduate Student at SCAD; Part-time

THINKING & FEELING

G

Mentoring is all about offering guidance

SEEIN

Jason

Campus E-mail Social Media

Visual material

Time commitment issues Limited funds

PA I

NS

NS

Imparting education & positive morals

I GA

95


If it wasn’t for my mentors, I wouldn’t be the man that I am today!

STATS

Age

17

50

Siblings

0

10

Children

0

3

Value of Reputation

0

5

Value of Helping Others

0

5

Value of Family

0

5

Value of Making Money

0

5

Would you volunteer to be a mentor?

No

Yes

Prior Knowledge about BBBS?

No

Yes

Role Models Father and Uncle

96

It feels like a huge commitment; thinks child could best benefit by having a mentor closer to his age Co-workers and students

NG

26 2 sisters, 2 brothers 7th Grade Social Studies Teacher at Oglethorpe Middle Youth Council, U.S. Navy, 100 Black Men of Savannah Working out (gym), Swimming, Track, Basketball, Cooking, Computers Personality Independent, Personable, Sense-of-Humor, Aggressive Perception Works with kids everyday and doesn’t know if he could cope with any additional responsibilities

THINKING & FEELING

HEARI

Age Siblings Occupation Organizations Hobbies

G

Carlos

Persona #4: Carlos

SEEIN

Project MENTOUR

Word of mouth

Social Media Radio

Military members

Visual material

Time commitment issues

PA I

Wants to help children become the best they can be

NS

NS

I GA


Persona #5: Gregory Age

17

50

Siblings

0

10

Children

0

3

Value of Reputation

0

5

Value of Helping Others

0

5

Value of Family

0

5

Value of Making Money

0

5

Would you volunteer to be a mentor?

No

Yes

Prior Knowledge about BBBS?

No

Yes

STATS

Role Models Parents; mentor

Thinks his job makes it difficult to maintain a steady schedule Has a family of his own to devote time to

Co-workers and clients

NG

32 3 sisters 1 daughter Business Owner; Realtor Pi Kappa Alpha Advisor, Savannah Men of Integrity Fishing, Golf, Sporting Events, Kayaking, Electronics, Television Personality Independent, Nurturer, Good Listener, Bread Winner Perception Thinks he can benefit from BBBS, but is concerned about how he will be able to balance a mentoring relationship while devoting himself to family

THINKING & FEELING

HEARI

Age Siblings Children Occupation Organizations Hobbies

�

G

“

It makes me feel good that I can help another human being. Makes life feel worth living.

SEEIN

Gregory

Television Social Media Radio

Family

Visual material

Time commitment issues

To give back

PA I

NS

NS

I GA

97


Project MENTOUR

98

BBBS Ecosystem


Marketing Strategy

99


Project MENTOUR

100

Solution A1


101


Project MENTOUR

102

Solution A2


103


Project MENTOUR

104

Solution A3


105


Project MENTOUR

106

Solution B


107


Project MENTOUR

108

Solution C


109


Project MENTOUR

110

Solution Q


111


JCPenney

114

Marketing Campaign


115


JCPenney

116

Marketing Campaign


Marketing Strategy

117


JCPenney

118

Marketing Campaign


119


JCPenney

120

Marketing Campaign


121


JCPenney

122

Marketing Campaign


123


JCPenney

124

Marketing Campaign


125


JCPenney

126

Marketing Campaign


127


JCPenney

128

Marketing Campaign


129


JCPenney

130

Marketing Campaign


131


JCPenney

132

Marketing Campaign


133


JCPenney

134

Marketing Campaign


135


JCPenney

136

Marketing Campaign


137


Photography The Four Elements Explore Your Element Performing Arts Showcase FAMU Fine Arts Society November 2009

While president and founder of the Florida A & M Fine Arts Society (2008-2009), I was able to I was able to successfully arrange and execute planning for the “Explore YOUR Element� poetry night and performing arts showcase. The showcase featured a live body art segment in which each model was decorated in washable tempera paint and represented one of the four elements: earth, air, fire and water. These elements were artistically represented and expressed by the use of color and symbolic design.

Ideation

111709

Foster Tanner Fine Arts Gallery

7-10 pm

Black on Black Rhyme | Voices | Free Verse | Live Band & Art Admission is $3 at the door This event is presented by The FAMU Fine Arts Society

Explore Your Element Flyer November 2009 Adobe Illustrator

140


Earth

Model: Danielle Crawford Artist: Candi Allen Photographer: Cary Robinson

The globe or planet which we inhabit; the world, in distinction from the sun, moon or stars. Also, this world as the dwelling place of mortals, in disctinction from the dwelling place of spirits. - Brainy Quote

141


Photography The Four Elements Air

Model: Brett Tyler Artist: Jarel Dawson Photographer: Cary Robinson

142

The fluid which we breathe and which surrounds the earth; the atmosphere It is invisible, inodorous, insipid, transparent, compressible, elastic and ponderable. - Brainy Quote


Fire

Model: Amber Hiler Artist: LeiToya Snelling Photographer: Cary Robinson

The evolution of light and heat in the combustion of bodies; combustion; state of ignition. - Brainy Quote

143


Photography The Four Elements Water

Model: Richelle Goree Artist: Nefetari Dennard Photographer: Cary Robinson

144

The fluid which descends from the clouds in rain, and which forms rivers, lakes, seas, etc. - Brainy Quote


http://www.coroflot.com/carymichael

4420 Taney Ave. #202 Alexandria, VA 22304

EDUCATION:

EXPERIENCE:

251.776.8538 carymrobinson@gmail.com Savannah College of Art and Design, Savannah, GA Master of Arts in Design Management (November 2011)

Cumulative G.P.A.: 3.72/4.0

Florida Agricultural and Mechanical University, Tallahassee, FL Bachelor of Science in Fine Arts (December 2009) Minor: Graphic Design Cumulative G.P.A.: 3.69/4.0 (Dean’s List) Honors: Magna Cum Laude Volunteer Hours: 473.5

Jun. 2011 – Present SCM Design Solutions, Savannah, GA; Mobile, AL Freelance Designer • Develop genuine designs and artwork for clients upon request • Create and vend artistic compositions representative of various personal interests Sep. 2006 – Present Ruby Tuesday, Savannah, GA; Mobile, AL; Tallahassee, FL Server/Bartender/Quality Service Specialist/Host/Garden Bar Attendant • Consistently deliver a memorable, high-quality dining experience with compelling value • Artistically garnish the salad bar appropriately • Successfully refurbish cleanliness of restaurant for the next shift and/or business day Jun. 2011 – Sep. 2011 Margaret Milan Shoe Bar, Mobile, AL Art Director Intern • Provided creative direction to reinforce the establishment of a new business • Designed and marketed material reflective of Milan, Italy to cultivate the business’s vision • Hand painted storefront sign, open/closed sign, wall stencil and fashion-inspired art Jan. 2009 – Dec. 2009 Mary Brogan Museum of Art and Science, Tallahassee, FL Graphic Design Intern • Designed and edited publications for upcoming exhibitions and events • Redesigned cover and updated layout for the 2009 “Camp All That” summer program • Fabricated signage for the 10th annual Florida Wine Festival (March 2009) • Organized and executed planning for the “Visions of the Fine Arts Society” exhibition


ACTIVITIES AND HONORS 2010- 2011

PRESENTATIONS

SCAD Honors Graduate Scholarship Savannah College of Art and Design, Savannah, GA

Mar. Conducted Project MENTOUR, a male volunteer 2011 recruitment workshop for Big Brothers Big Sisters of the Coastal Empire, Inc. Formally presented artwork Portrait of Bernard and Shirley Kinsey (2009) to Mr. and Mrs. Kin sey, caretakers of “The Kinsey Collection: The Personal Treasures of Bernard and Shirley Kinsey”

2008-2011

Big Brothers Big Sisters of the Coastal

Oct. 2009

Empire, Inc. and the Big Bend, Inc.

PROJECTS

2011 SCAD Black Student Association (Treasurer) 2011 Kingdom Life Christian Ministry

2008-2012 College Art Association Jan. 2008

Golden Key International Honour Society

Jul. 2007

Phi Sigma Theta National Honor Society

EXHIBITIONS: Apr. 2009

2nd Annual Student Art Competition, Florida Agricultural and Mechanical University, Foster Tanner Fine Arts Gallery, Tallahassee, FL (3rd Place Winner)

Feb. Celebrate Black History Month, 2009 Character & Heritage Institute, Tallahassee, FL Feb. Visions of the FAMU Fine Arts Society, 2009 Mary Brogan Museum of Art and Science, Tallahassee, FL Nov. 2007

1st Annual Student Art Competition, Florida Agricultural and Mechanical University, Foster Tanner Fine Arts Gallery, Tallahassee, FL (2nd Place Winner)

2011 The Napkin Holder, Savannah College of Art and Design, Savannah, GA 2011 2011

An Ethnographic Study of the American Legion Post 135, Savannah College of Art and Design, Savannah, GA CORE - Your Space Defined, Savannah College of Art and Design, Savannah, GA

2011 Project MENTOUR, Savannah College of Art and Design, Savannah, GA 2011 JC Penney - Convenient, Practical, Affordable... with Style, Savannah College of Art and Design, Savannah, GA

TECHNICAL SKILLS • • • • • • • •

Windows 7 + Mac OS X Adobe Creative Suite 5.5 Microsoft Office Suite Quark Xpress Oil/Watercolor Painting Silkscreen Printing Video Editing 55 WPM


Cary Michael Robinson's Visual Portfolio