Through exercise a simple branding process for a local culture related object( white canvas shoes) , appealing to the young people aged from 30- 35, raising their awareness of the traditional value and motivating their engagements and enjoyments in patronizing the object as a result to sustain the object in Hong Kong. By doing primary and secondary research of white canvas shoes and the targeted group of people to find out its core value and re-position the white canvas shoes in the society.
ion, t a r e n e g f o k â€œLin essâ€? in p p a h r o f h c sear
Published on Sep 28, 2011