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A Christian Correal book Published by Christian Correal Email: chriscor86@gmail.com Copyright Š Christian Correal 2012 All right reserved. No part of this publication may be reproduced, stored in a retrieval system, or electronic, mechanical, photocopying, recording or otherwise, without permission from the copyright holder.


1. Product Design & Exhibition Design

2. Graphic Design Manifont for Manifesta 7 Hot&sexy Packaging for Leitner Optics Typography

3. Commercial Photography Shaker Ferrari Audi Southtyrolean Wine BMW Welt Building

education

Contents

Customeyes sponsored by ic! Berlin Gmbh, Berlin Hot&sexy Prima HD+ Naturalia Squalo for Oakley

(BA) Industrial Design 2006-2009

4. Rendering 3D & Rapid prototyping

Customeyes Prima Naturalia Vase for Adam und Harborth Designb端ro, Munich Lighter

(MA) Semiotics 6. Drawings

2010 - present


(EN) English B1 B2 | Upper

(DE) German B1 | intermediate

(IT) Italian C1 | Expert

Creativity, Typography, Graphic Design. Adobe Suite ( Illustrator, In Design, Photoshop )

Product Design

Innovation, 3D modelling ( Rhinoceros, 3D max studio ), Rendering ( Maxwell render ), Rapid Prototyping.

Commercial photography

Still life, studio & lighting, Reflex digital camera, Photoshop.

Web Design

Digital video, digital video editing, Adobe Flash.

Soft skills

Team work, creativity, social skills.

contact

C2 | Mother Language

Visual Communication

Skills

languages

(ES) Spanish

chriscor86@gmail.com

cellphone +39 3401435131


Advertisement | 2011

Design Portfolio | Christian L. Correal Luna | 2011


Editorial Design | 2011

Design Portfolio | Christian L. Correal Luna | 2011


Editorial Design | 2011


Design Portfolio | Christian L. Correal Luna | 2011

CASSANO

Cassano Modernizzare stanca

Editorial Design | 2011

di finanza dei quotidiani, il libro è apparso ce dei mercati azionari di tutto il mondo, ’aria una sorta di stravagante aspettativa an, di «euforia irrazionale»: un ottimismo giustificato circa l’andamento del mercato eva capito che solo interpellando economia, ogia, storia si poteva dare un vero contributo azioni di Borsa. Mentre espone con chiarezza omportamentale per il mercato azionario dei teorici della finanza ed offre una lettura gestori di fondi, politici, manager e in generale no farsi sorprendere seduti sulla bolla mente questa scoppia.

MODERNIZZARE STANCA

si è avventurato nella scoperta del “lato istiche»

Franco

di Yale. È autore di alcuni testi fondamentali, tra cui cro Markets» (1993). In italiano sono stati tradotti o. Il rischio del XXI secolo» (Il Sole-24 Ore Libri, uscire dalla crisi dei mutui subprime» (EGEA, 2008).

Biblioteca paperbacks 9

ulino

il Mulino


Editorial Design | 2011


Editorial Design | 2011

Design Portfolio | Christian L. Correal Luna | 2011


Editorial Design | 2011


Editorial Design | 2011

Design Portfolio | Christian L. Correal Luna | 2011


Editorial Design | 2011

Design Portfolio | Christian L. Correal Luna | 2011


Editorial Design | 2011


Design Portfolio | Christian L. Correal Luna | 2011

Editorial Design | 2011

Cresciamo insieme Supportiamo il business e i valori IKEA

Low Price

Semplicità

Sostenibilità

“Un prezzo basso è la promessa più importante che possiamo fare ai nostri clienti”

Forma una parte integrale del nostro business e noi ne siamo protagonisti.

Ingvar Kamprad

Facciamo in modo che la semplicità caratterizzi sempre tutto il nostro operato. Bisogna avere senso pratico, chiedersi il perché di ciò che si fà, abbandonare attività inutili. La semplicità è uno dei valori IKEA.

Mettiamo il cliente al centro

Core areas of the home

Family friendly store & living with children

Miglioriamo la qualità dei prodotti e della loro presentazione (basilari) e del servizio offerto al cliente.

Vogliamo diventare la prima scelta nella mente dei nostri clienti, imporre IKEA sul mercato come leader nel settore. Dobbiamo essere N°1 nelle tre aree principali della casa.

Vogliamo che la visita in negozio sia sempre un’ esperienza piacevole per tutta la famiglia. Dimostriamo la nostra competenza nell’offrire soluzioni a chi vive in casa con i bambini. I bambini sono il nostro cliente più importante.

THE COMPLETE BEDROOM TCB

COMPLETE KITCHEN LIVING CKL

THE NEW! LIVING ROOM NLR


Graphic Design | 2011

(Photorealisrisches rendern)

Muyska digital www.muyskadigital.com | muyska.digital@gmail.com | T: 0175 892 884 0


Corporate Design | 2010

Design Portfolio | Christian L. Correal Luna | 2011

HiPort s.r.l Corporate identity

WHY: A corporate visual identity provides recognizability to an organisation with visibility. Corporate visual identity relates to public identification. WHAT: A corporate identity re design for a new product.


Corporate Design | 2010

Sede Legale e Amministrativa

Giuseppe Lombardi g.lombardi@hiport.it Marketing

Via E. Fermi, 14 | 39100 Bolzano tel: (+39) 0471 44.66.66 fax: (+39) 0471 44.66.33 mob: (+39) 000 00.00.000 C.F. e P.I. 02416260210

www.hiport.it Sede di Mestre

Via Forte Marghera, 77 I-30173 Mestre (VE) Tel: +39 041 50.70.700 fax: +39 041 50.70.799


Design Portfolio | Christian L. Correal Luna | 2011

Corporate Design | 2010

Bolzano Prot. N°

18 novembre 2009 2009_123_09

Sptt.le Holiday Inn Milano Via Rubattino, 12 I-20122 Milano (MI) Alla c.a Egregio Direttore

Oggetto: Offerta per istallazione nuovo servizio VoIP Imus ute comnist, inis aditas sumqui rendi nem quaspid modipit asserepero int inum latus quiandis essequa tumentem eossime turibus dolore magnati asitaspic tem netur, auda cuptatiure et volorum reseris alique lautemquis aborerunt. Onempor epudisqui con exerrum solumquae volupis et, quam idis doluptasped mossunt hictate mporit lant dem ipsamus aut aut et eatque lignist lab ipsa parchit alia comnis postiuntur, quas estempo riatum, sit, comnitata essinis ium faccus aut ut vel et dus que nes que dis alis molo delia ipis dolorat lit et quiduntur, sum asperum ad maximusam, eum ea cullatem quis dit, te volor assitae. Uciis sundi imodion nim et dem coreped mossequia pro dus erum faceatiunt in pos ipis dolupta sperspe ritati officia vit volorunt perchic te molorro

HiPort s.r.l Ufficio commerciale

Dott. Antonio Iaria

Imus ute comnist, inis aditas sumqui rendi nem quaspid modipit asserepero int inum latus quiandis essequa tumentem eossime turibus dolore magnati asitaspic tem netur, auda cuptatiure et volorum reseris alique lautemquis aborerunt. Onempor epudisqui con exerrum solumquae volupis et, quam idis doluptasped mossunt hictate mporit lant dem ipsamus aut aut et eatque lignist lab ipsa parchit alia comnis postiuntur, quas estempo riatum, sit, comnitata essinis ium faccus aut ut vel et dus que nes que dis alis molo delia ipis dolorat lit et quiduntur, sum asperum ad maximusam, eum ea cullatem quis dit, te volor assitae. Uciis sundi imodion nim et dem coreped mossequia pro dus erum faceatiunt in pos ipis dolupta sperspe ritati officia vit volorunt perchic te molorro. Uciis sundi imodion nim et dem coreped mossequia pro dus erum faceatiunt in pos ipis dolupta sperspe ritati officia vit volorunt perchic te molorro Uciis sundi imodion nim et dem coreped mossequia pro dus erum faceatiunt in pos ipis dolupta sperspe ritati officia vit volorunt perchic te molorro. Uciis sundi imodion nim et dem coreped mossequia pro dus erum faceatiunt in pos ipis dolupta sperspe ritati officia vit volorunt perchic te molorro Uciis sundi imodion nim et dem coreped mossequia pro dus erum faceatiunt in pos ipis dolupta sperspe ritati officia vit volorunt perchic te molorro Onempor epudisqui con exerrum solumquae volupis et, quam idis doluptasped mossunt hictate mporit lant dem ipsamus aut aut et eatque lignist lab ipsa parchit alia comnis postiuntur, quas estempo riatum, sit, comnitata essinis ium faccus aut ut vel et dus que nes que dis alis molo delia ipis dolorat lit et quiduntur, sum asperum ad maximusam, eum ea cullatem quis dit, te volor assitae. Uciis sundi imodion nim et dem coreped mossequia pro dus erum faceatiunt in pos ipis dolupta sperspe ritati officia vit volorunt perchic te molorro.

HiPort s.r.l Ufficio commerciale

Dott. Antonio Iaria HiPort s.r.l Società Unipersonale Sede Legale e Amministrativa: Via E. Fermi, 14 I-39100 Bolzano Tel: (+39) 0471 44.66.66 Fax: (+39) 0471 44.66.33 Web site: www.hiport.it E–mail: info@hiport.it C.F e P.I: 02416260210 R.E.A. N° 177123

Sede di Mestre Via Forte Marghera, 77 I-30173 Mestre (VE) Tel: +39 041 50.70.700 fax: +39 041 50.70.799


Corporate Design | 2010

HiPort s.r.l Società Unipersonale Sede Legale e Amministrativa: Via E. Fermi, 14 I-39100 Bolzano Tel: (+39) 0471 44.66.66 Fax: (+39) 0471 44.66.33 Web site: www.hiport.it E–mail: info@hiport.it C.F e P.I: 02416260210 R.E.A. N° 177123

Ufficio di Mestre Via Forte Marghera, 77 I-30173 Mestre (VE) Tel: +39 041 50.70.700 Fax: +39 041 50.70.799

Sptt.le Holiday Inn Milano Via Rubattino, 12 I-20122 Milano (MI) Alla c.a Egregio Direttore


Design Portfolio | Christian L. Correal Luna | 2011

Customeyes

Product Design + Mass customization | 2009

Breaking beauty boundaries

What if one breaks a beauty parameter and experiments on one’s face asymmetry? Recent studies on the field of human attractiveness and beauty conception demostrate that the asymmetry of a human face is what it makes attractive. So, should objects have the same asymmetrical parameters to make them look good? This work makes an approach to these new features in industry, society and human behavior, and tries to break the boundaries of esthetical concepts. One of them is the symmetry. The aim of the project is to create a personalized product through personal features, such as face asymmetry, measurements and personal preferences. Everything should be applied to eye wear.

sponsored by

IC!Berlin sunglasses, Germany.

Face Asymmetry as a design element.

Finding face asymmetry

Humans possess multiple skeletal and anatomical asymmetries (Skvarilova, 1994) as well as an anatomically and functionally asymmetrical brain. This shows that subjects detect asymmetry in beauty and suggest that very beautiful faces can be functionally asymmetrical.

Researchers can take advantage of the fact that faces are rich in information about individual identity and mood; position relationships between parts of the face, including the eyes, nose, mouth and chin, as well as their shapes and sizes, are widely used as features for identification. So certain quantified facial asymmetry measures are indeed efficient in identifying people. In fact, facial asymmetry has also been found to differ considerably between identical twins; Burke and Healy (1993), for example, reported significant differences in facial asymmetry parameters of monozygotic twins. This shows the potential of facial asymmetry as a useful biometric in practice and as a sample for developing new customized products.

Due to its oneness, the asymmetry of one face can be applied to eyewear design in order to give it a unique form. So the eyewear is personalized.

3D Computer simulation of the final product, before production. The sunglasses design was enterely based on a woman’s face 3D scan and its asymmetry was found virtually.

Sample of a 3D model of a customer scanned face for finding its asymmetry.


What?

The process starts with a dialog with the customer in which customer queries are quickly answered. This rapid dialog is the only one in mass customization, using configuration software (called “configurators”), which could be on a salesperson’s laptop computer or on the company’s website. When the customer has optimized the configuration and approves the order, the order information is sent by modem input to the factory where it enters the order entry database, which accepts the information and converts it into various data packets that go to online assembly instruction monitors, which tell workers how to assemble each pro-duct, and to the parametric CAD/CAM work station. This is an automatic or semi-automatic computer that accepts customer order data into parametric CAD drawings, which are drawn with “floating” dimensions that accept the customer’s data and then stretch all the part drawings, which also stretches the assembly drawings. Finally, this station automatically translates these drawings into CNC Programs for the CNC equipment.

Personalized sunglasses based on the asymmetry of a random male face.

For what?

Rapid flexible production

Personalized sunglasses based on the asymmetry of a random female face.

In this way the design process is controlled untill the end of the production. For the “emotiglasses” project there has been used the CNC station that automatically translates the final drawings into CNC programs for the CNC equipment (Laser Cut).

Product Design + Exhibition Design + Mass customization

Mass customization


Design Portfolio | Christian L. Correal Luna | 2011

Naturalia Reinterpreting Art Nouveau

The form of this protection device was based on a natural geometrical principle: fractal growing of a cuve.

Product Design | 2009

With this project the main purpose was to reinterpret, not to copy, the form language of art nouveau and synthesize it into a new product. After an analysis of the Art Nouveau elements such as ornaments, nature-based forms and form-function relationships, this project combines all these elements to create a protection device made of synthetic foam for a design icon as the MacBook Pro laptop

This illustration shows the principle of metal extrusion.

In this way these ornaments are not anymore a simple decoration but acquire a new meaning because of their protection function.


Example of a growing pattern in a determinated area.

Example of a linear growing pattern.

Product Design

The MacBook Pro with its Art Dec贸 foam protection device


Design Portfolio | Christian L. Correal Luna | 2011

HD+

Product design | 2008

Hard Disk Protection

Nowadays everyone works with virtual information and data that are saved in portable hard disks. But this data means not only work but also something that no one wants to lose: time. The main purpose of this project was to create a product based on a nature principle. In this case there was used the cushion principle and reinterpreted into a new protection system for hard disks.

In this case the best choice for saving materials was to use a medical device that uses the air cushion principle: the blood presure device.

Air cushion principle An air cushion is a mechanical device using confined air to absorb the shock of motion or objects to provide cushioning. An air cushion is usually made of rubber or plastic that can be inflated. Inflatable air cushions usually have a valve to allow the cushion to be inflated or deflated.

Design Christian Correal

The material of the HD+ hard disk protector is the same as of the blood pressure meter. It means that fabric and rubber are used for this purpose. Every single element of the Sphygmomanometer was used for creating this design piece.


The first step is to insert the hard disk into the HD+ device, so one can inflate it afterwards.

The blood pressure meter is a device that uses the air cushion principle and contains all the elements that the HD+ project needs for its development.

The second step is to pump the HD+ device to inflate the air cushion and then to close the valve.

At the end, one has its own hard disk protected inside an air cushion. Simple, in 3 steps.

The hard disk alone contains data that has to be protected from external impacts. Furthermore, the work and the time are protected, too.

The result is a protection device that once inflated, protects our portable hard disk.


Design Portfolio | Christian L. Correal Luna | 2011

Prima

From principle to product

Product design | 2008

Prima is a table for indoor and outdoor that can be placed in every house or garden because of its material that could be plastic or metal. Due to its extrusion principle stucture, Prima is ideal for the industrial production and can be easily manufactured for 4, 5 or 6 persons, it all dipends on the client’s desire.

The versatility of these tables makes them unique and easy to use in outdoor environments.


Product design A table for four persons and indoor or outdoor usage


Packaging Design | 2008

Design Portfolio | Christian L. Correal Luna | 2011


Graphic Design | 2008

Design Christian Correal


Corporate Identity | 2007

Design Portfolio | Christian L. Correal Luna | 2011

MANIFONT Font + corporate identity This is a project made in the faculty of Design and Art of the Free University of Bozen-Bolzano during the winter semester 2007/2008. WHAT: A corporate identity for the contemporary art exhibition that took place in Bolzano (Italy) in July 2008. It means to create a new font and a new logo. HOW: The new font and logo were created following a basic pattern and a concept: Dynamic and contemporaneity. Only with a harmonical curve and straight lines it was possible to create a modern and contemporary project. WHY: A corporate visual identity provides recognizability to an organisation with visibility. Corporate visual identity relates to public identification. WHOM: To Manifesta, the contemporary art exhibition.


Advertisement | 2007

Design Portfolio | Christian L. Correal Luna | 2011


Studio Photography | 2007

Design Portfolio | Christian L. Correal Luna | 2011


Studio Photography | 2007

Design Portfolio | Christian L. Correal Luna | 2011


Studio Photography | 2007

Design Portfolio | Christian L. Correal Luna | 2011


Studio Photography | 2007

Design Portfolio | Christian L. Correal Luna | 2011


Architecture Photography | 2009


Design Portfolio | Christian L. Correal Luna | 2011

Hot & Sexy

Visual communication + Exhibition Design | 2007

Global warming campaign

Nowadays modern climate measurements devices can easily detect planet earth’s weather behaviour, so that they can also calculate oil sources and at least, how much oil we have. Weather behaviour has been modified in this century because of the emission of CO2 and the usage of fossil energy sources as oil and petrol. As a result planet earth has experienced the increase of CO2 levels in the atmosphere, causing a global warming alarm. But acting as a chain reaction, the climate change produces the change of natural cycles and animal reproduction, alterating the wild life in our planet. Energy sources as oil and coal have to be changed to stop the climate change. With this campaign the main task was to inform people about the risk of oil and coal usage as primary energy source and its consequences.

For the touring exhibition it was planned to create something luminous but at the same time engaging. So the light box was the best choice for explaining the oil’s resources on planet earth.

A pipette was used and marked with levels, each one indicated a milion of barrels. Afterwards, every pipette was filled with coloured water to indicate the oil level on each continent.

Pipette A LED was used for indicating the most polluted cities in the world.

LED

For the top of the light box there was used a plexiglass plate, so that the light emitted by the LEDs could be reflected on the edges.

PMMA

On the top of the light box, there were explained the different oil resources with a world map and in the front panel one could see a graphic with the CO2 levels in the atmosphere.


The visitor was attracted by the light emitted by the blu LEDs and furthermore the light inside the box.

In addition, in front of the panel of the the world map there were explained the concentration of CO2 in the atmosphere, the growing temperature and the main countries that produce CO2 in the world.

On the top of the light box the visitor could see a world map with the different levels of oil on every continent.


Visual communication | 2007

Design Portfolio | Christian L. Correal Luna | 2011


Design Portfolio | Christian L. Correal Luna | 2011

Squalo

Product design + Product language | 2005

Design competition for Oakley

Squalo is a new product line for divers. With this project, the main purpose was to decode the nature of a brand language. Following this, the next step was to apply these characteristics into a new product. As well as following the brand language, there was applied a new identity. So, the shark was chosen for this task. Giving a predator identity to this product, the intention was to relate divers with predators.

Human factors are very important for this project because of its human-related nature.

The shark as inspiration source: The instinctive characteristics of this predator make it unhuntable and moreover its skin features improve fluid dynamics so the shark can move faster.


Prototype of Squalo diving goggles

Front view


3D modeling + rendering

Design Portfolio | Christian L. Correal Luna | 2011


3D modeling + rendering

Design Portfolio | Christian L. Correal Luna | 2011

The Vase Visualization Project for Adam and Harborth design studio, Munich WHAT: 3D visualization of this design. HOW: Rhinoceros, Maxwell.


3D modeling + rendering

Design Portfolio | Christian L. Correal Luna | 2011


3D modeling + rendering

Design Portfolio | Christian L. Correal Luna | 2011


Drawings + Sketches

Design Portfolio | Christian L. Correal Luna | 2011


Drawings + Sketches

Design Portfolio | Christian L. Correal Luna | 2011


Drawings + Sketches

Design Portfolio | Christian L. Correal Luna | 2011


Drawings + Sketches

Design Portfolio | Christian L. Correal Luna | 2011


Design Portfolio 2013  

design portfolio, photography, graphic design, product design, corporate design.

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