sparingly. Customers complain a lot about the pouring of emails during the holiday season. It is better to focus on the quality rather than quantity.
It is not a compulsion that the content of the email look like spam and considered as a spam. If the recipients able to recognize the sender or dose not consider him to authentic, the mail directly goes to the spam folder. Three things should be considered to keep away from this problem. The sender or the subject shouldnt appear vague. The content should be relevant to the brand name and its products. The unsubscribe procedure should be checked regularly. Failed unsubscribe and repeated requests for unsubscribing not only blocks the email program but also kills the brand name. Along with checking this link, it is highly recommended to check other links as well. Clicking on the link should take directly to the landing page and not on home page or a Page Not Found page. Also, effort must be made in reducing the number of clicks done to achieve a certain action. PPPPP Word Count 723
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