Page 1

AUTO MARKET WATCH EDITION 9

MOBILE S TRANSFORM G IN Y CAR BU JOURNEY

14% r enquiries of buye SMS are now via

Land Rover Discovery

BRANDS IN BUYER DEMAND

Which OEMs are the most popular with Australian car buyers in each state?

U25 YEAR OLD CAR BUYERS: ARE THEY REALLY THAT DIFFERENT?


VISITS TO CARSALES BY SOURCE iOS and Android applications were the most popular channel for consumers to browse stock on carsales.

Edition 9 at a glance

29%

MOBILE WEBSITE

40% APPS

08 10

31%

DESKTOP

69%

06

NEW CAR ENQUIRIES 1 2

FORD

MAZDA

up

of visits to carsales were through the mobile app or website in October 2017.

16WHY YOU NEED CALLCONNECT A CAPITALISE ON BUYER BEHAVIOUR

SMSConnect opens your dealership to Connect with us and join the conversation sales opportunities from the swelling audience of mobile-orientated consumers that appreciate the ease, speed and convenience of SMS.

Sources: 1. carsales internal data (Google Analytics), October 2017 platform, November 2017. 4. Google Play store, November 2017.

COVER: carsales Car of the Year 2017: Land Rover Discovery. The information contained in this document is general information only, is current only as at the date it is provided and has been prepared using information from carsales.com Limited’s (carsales) own internal analytics systems available at the time of preparation of this publication and from third parties. carsales takes care to ensure that the material in this document is accurate and complete, however it does not warrant the accuracy or completeness of any representations made in the document or that the material is suitable for any purpose. You are responsible for assessing the material and rely on it at your own risk. To the full extent permitted by law, carsales excludes all guarantees, warranties or representations of any kind in relation to the material and all liability for loss or damage (including indirect or consequential loss or damage) which may be incurred in connection with your use of or reliance on the material contained in this document. The information contained in this document is © carsales.com Limited and is carsales’ exclusive property. You will not acquire any intellectual property rights in this information. You must keep this document and its contents confidential and must not disclose it to any third party without carsales’ prior written consent. carsales.com.au

2


in buyer 06 Brands demand

14

Which OEMs are the most popular with Australian car buyers in each state?

08

Thanks to LiveMarket, discover the most in-demand used cars in Australia based on available supply.

SMS capturing increasing share of enquiries

16

2017 carsales Car of the Year

carsales editorial experts recognise Australia’s best new cars in 2017.

Quick, easy and convenient; SMS set to transform buyerdealer communication.

10

Australia’s hottest used cars

20

Triggers, milestones and disruptions

carsales 2018 Upfronts uncovers the buyer’s new road to hunting down The One.

VFACTS market review August–October was a period of records and shocks. Which models climbed the charts?

25 year old car 22 Under buyers: Are they really THAT different?

carsales data uncovers differences between the purchase drivers and preferences of U25s/O25s.

26

Tokyo Motor Show review

This year’s Tokyo Motor Show did not disappoint.

29

World update

30

Top 10: News articles, reviews and videos

Discover the latest news across the global automotive industry.

Find out which motoring.com.au articles, reviews and videos are running hot.

October proves to be a bumper month for carsales Unique Audience (Unduplicated, across devices)

Male Female

carsales carsGuide Drive 0

400K

800K

1.2 mi

carsales achieved a Unique Audience of 1,891,000 in October as measured by Nielsen’s Digital Ratings Monthly – the digital measurement solution that looks at Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps. According to Nielsen, carsales’ result was more than 1,000,000 higher than carsGuide and 1,400,000 higher than Drive.

Source: Nielsen Digital Ratings Monthly, October 2017 carsales.com.au

3

1.6 mil

2 mil


Introduction The industry leading analysis and insights from the Ipsos/carsales market research give rich insight into the changing attitudes of buyers across the country. The analysis of the millennial market and their buying habits is drawn from post-enquiry survey data points to small but subtle differences.

Welcome to the final Auto Market Watch of 2017. It is hard to believe this year is over already. But looking back it has been a rather memorable year all round. Who would have thought this time last year that we would see a significant number of our MPs and Senators disbarred for being foreign citizens? Likewise, Richmond’s ascendancy from 13th in 2016 to win an AFL Flag this year was a site to behold!

We are not simply a data business though. The motoring.com.au team has the enviable task of testing every new car that comes into Australia each year and carsales Car of the Year is the culmination of this.

For me personally, 2017 has been a significant year. I took over the reins of this great company in March after Greg Roebuck decided that the time was right for him to retire and focus on more personal things. I have been delighted with the progress of the company since then and I think this issue of the Auto Market Watch is representative of the company I now lead.

I hope you agree with me that this issue is a fascinating read and gives plenty food for thought. I hope you have a great Christmas period and hope you have an extremely successful January.

This issue is probably the most insightful and diverse we have ever produced. It also points to the fact that we are in a unique position in the Australia market to offer our clients distinctive data insights. We have articles that delve into our own unique search data, our sales data, our post enquiry survey data, and our commissioned third-party research. All these combine to give you the opportunity to paint a rich and detailed picture of your current and future customers.

Kind regards,

Cameron McIntyre CEO & Managing Director carsales.com Ltd

The carsales Editorial team putting 2017’s best new cars through their paces carsales.com.au

4


Hitting traffic to your stock over summer Present across T20, ODIs and BBL

This year’s Ashes series will demand the attention of millions of Australians and carsales – Australia’s number 1 auto classifieds website – will be pitchside with an unmissable brand presence.

The carsales brand presence will then continue to the T20 and One Day International Series, in addition to sponsorship of the Big Bash League’s Melbourne Renegades - ensuring carsales is front and centre across the biggest summer audiences and helping dealer stock attract more views and enquiries.

Pushing traffic to dealer listings carsales will have prominent perimeter signage throughout the duration of the Australia v England Ashes test series. This brand presence will reinforce carsales as Australia’s number 1 for cars and ensure the brand remains front of mind for car buyers over the festive season - helping to push more traffic to dealer stock listings. The carsales brand was present at two entertaining Australian victories in Brisbane and Adelaide, and will now follow both teams on their way to the WACA in Perth, the mighty MCG for the traditional Boxing Day test, and then to the SCG for the series concluder. This year marks the 70th time Australia and England will meet and with both teams equal on 32 series wins, the series will be as fierce as ever before. The increased attention generated by an Ashes series moves cricket beyond its traditional fan base, reaching a broader section of the Australian public.

carsales.com.au

5


Brands in buyer demand Which OEMs are the most popular with Australian car buyers across New and Used stock types? Mazda is now the most popular OEM for new car enquiries across 5 of the 8 Australian states and territories on Australia’s number 1 auto classifieds website; carsales.com.au.

Last year’s most popular Australian OEM for new car enquiries, Ford, still retains leadership in Victoria and Western Australia, while relinquishing New South Wales, Queensland, South Australia and the Northern Territory.

Western Australia was the only state or territory where Mazda did not make the top 5.

Volkswagen slipped from first to third in Tasmania, while entering the top 5 in New South Wales, ACT, Victoria and Queensland.

NEW CAR ENQUIRIES

NSW

1 2 3 4 5

MAZDA

up

TOYOTA

FORD

down

HOLDEN

– –

MITSUBISHI

up

MAZDA

up

VOLKSWAGEN

up

FORD

down

HYUNDAI

down

VOLKSWAGEN

up

NEW CAR ENQUIRIES

ACT

1 2 3 4 5

VIC

FORD

HOLDEN

VOLKSWAGEN

up

FORD

– – –

MITSUBISHI

down

VOLKSWAGEN

up

HYUNDAI

up

MAZDA

QLD

TOYOTA

USED CAR ENQUIRIES

FORD

TOYOTA

MAZDA

up

HOLDEN

NISSAN

down

FORD

– – –

HYUNDAI

down

MAZDA

up

VOLKSWAGEN

up

NISSAN

up

NEW CAR ENQUIRIES 1 2 3 4 5

USED CAR ENQUIRIES

– –

MAZDA

NEW CAR ENQUIRIES 1 2 3 4 5

USED CAR ENQUIRIES

USED CAR ENQUIRIES

MITSUBISHI

up

TOYOTA

MAZDA

up

HOLDEN

FORD

down

FORD

NISSAN

down

NISSAN

– – – –

VOLKSWAGEN

down

MAZDA

up

Source: carsales internal data, New and Used stock types (excludes excludes Demo and Showroom types), September 2016 - August 2017. carsales.com.au

6


How did your brand fare 12 months ago? With years of popular domestically-produced models and sales leadership, Toyota, Holden and Ford predictably dominate used car enquiries, with Nissan occupying fourth position in Queensland, Western Australia, Tasmania and Northern Territory.

New model launches, digital investment and PR are just a few of the many factors that can effect how often car buyers will seach for a particular brand on carsales. Discover the change over the past year →

NEW CAR ENQUIRIES

WA

1 2 3 4 5

FORD

TOYOTA

VOLKSWAGEN

up

HOLDEN

HYUNDAI

down

FORD

– – –

MITSUBISHI

– –

NISSAN

up

HYUNDAI

up

NISSAN

NEW CAR ENQUIRIES

SA

1 2 3 4 5

TAS

up

TOYOTA

FORD

down

HOLDEN

MITSUBISHI

up

FORD

HYUNDAI

down

MITSUBISHI

– – – –

VOLKSWAGEN

down

MAZDA

up

NT

USED CAR ENQUIRIES

MAZDA

up

TOYOTA

FORD

HOLDEN

VOLKSWAGEN

down

FORD

– – –

SUBARU

down

NISSAN

up

HYUNDAI

SUBARU

down

NEW CAR ENQUIRIES 1 2 3 4 5

USED CAR ENQUIRIES

MAZDA

NEW CAR ENQUIRIES 1 2 3 4 5

USED CAR ENQUIRIES

USED CAR ENQUIRIES

MAZDA

up

TOYOTA

FORD

down

HOLDEN

up

MITSUBISHI

up

FORD

down

NISSAN

NISSAN

HYUNDAI

up

MAZDA

up

Source: carsales internal data, New and Used stock types (excludes excludes Demo and Showroom types), September 2016 - August 2017. carsales.com.au

7


MOBILE & SMS MOBILE-ORIENTATED CAR BUYERS DOMINATE1 CARSALES APP PERFORMANCE NOVEMBER 2017

VISITS TO CARSALES BY SOURCE iOS and Android applications were the most popular channel for consumers to browse stock on carsales.

29%

MOBILE WEBSITE

carsales apps make buying and selling cars even easier.

40%

4+ RATING2

MONTHLY ACTIVE USERS3

15.5K

388.1K

DAILY ACTIVE USERS3

ANDROID APP

31%

WEEKLY ACTIVE USERS3

277.4K

4.4/5 RATING4

MONTHLY ACTIVE USERS3

7.1K

143.2K

DAILY ACTIVE USERS3

DESKTOP

69%

821.6K

iOS APP

APPS

WEEKLY ACTIVE USERS3

of visits to carsales were through the mobile app or website in October 2017.

WHY YOU NEED CALLCONNECT AND SMSCONNECT

CAPITALISE ON BUYER BEHAVIOUR

ABSOLUTE CERTAINTY SMSConnect delivers the most qualified enquiry possible by capturing a personal phone number that can be used to fast-track the consumer’s purchase journey through SMS or phone calls.

SMSConnect opens your dealership to sales opportunities from the swelling audience of mobile-orientated consumers that appreciate the ease, speed and convenience of SMS.

Sources: 1. carsales internal data (Google Analytics), October 2017. 2. iTunes store, November 2017. 3. Fabric app development platform, November 2017. 4. Google Play store, November 2017. carsales.com.au

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Driving more buyer enquiry - 24/7 SMS QUICKLY CAPTURES GROWING SHARE OF ENQUIRIES5

14%

ENQUIRIES BY SOURCE

1.7% OTHER

of dealer stock enquiries are now via SMS.

61.8%

36.5%

MOBILE (EMAIL, PHONE & SMS)

DESKTOP

MOBILE CONSUMERS ENQUIRE 24/75 ENQUIRIES BY HOUR OF THE DAY

A 24/7, mobile-tailored solution such as SMSConnect enables dealers to maintain an ‘always-open’ retail presence.

46%

DEALERSHIP BUSINESS HOURS

REST OF DAY

of dealer stock enquiries occur outside of business hours.

9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

HOT TIP: KEEP YOUR BUSINESS OPEN 24/7 Dealers that turn CallConnect and SMSConnect off outside business hours turn away almost 1 in 2 buyer enquiries.

9pm 10pm 11pm 12am 1am 2am 3am 4am 5am 6am 7am 8am

QUICK FOLLOW-UP HELPS CONVERSION6 Businesses that try to contact consumers within an hour of receiving an enquiry are

7x

more likely to enjoy meaningful conversations with key decision makers.

Sources: 5. carsales internal data, October 2017. 6. Harvard Business Review (HBR). carsales.com.au

9


TRIGGERS MILESTONES DISRUPTIONS carsales 2018 Upfronts uncovers the buyer’s new road to hunting down The One Transformative buyer purchase journey research, audience targeting findings and exclusive opportunities to build awareness and engagement - the carsales 2018 Upfronts in Melbourne and Sydney are destined to leave a lasting legacy on the Australian automotive and media industries.

Designed as the most comprehensive mapping of the Australian consumer’s path to auto purchase to date, The Journey to Vehicle Ownership will play a crucial role in helping Australian dealers and OEMs better navigate the increasingly technologydriven landscape, and better meet the needs of a generation of digital native Australian consumers.

The star of 2018 Upfronts was the unveiling of ground-breaking new research titled The Journey to Vehicle Ownership - the result of close collaboration between leading research firm IPSOS and carsales.com.au.

carsales.com.au

The Journey to Vehicle Ownership was first undertaken by IPSOS and carsales back in 2013, and the 2017 findings highlighted the ever-growing role of digital in smoothing and accelerating the process.

10


Key research takeouts included:*

carsales Sales and Strategy Director – OEM & Media Ag Giramondo explained the importance of the research:

1. Quicker and more confident consumers Once a short list is created, consumers are ready to select and purchase their next car within weeks, shaving more than a month off the 2013 journey. This confidence has also translated to an increased openness to transact online. Of those surveyed, 42% would be open to putting down a deposit for the vehicle online and 39% would be open to purchasing an entire vehicle online.

“Understanding the various triggers, milestones and roadblocks that Australian car buyers experience is fundamental for dealers and OEMs to optimise their strategies and maximise opportunities to interact with buyers, particularly given the increasing reliance and influence of digital.”

2. Partners and car review websites prove most persuasive - At 52%, the research uncovered that Spouse or Partner is the top influence when evaluating and comparing options to select a winning vehicle, followed by car review and comparison websites—such as carsales.com. au—at 46%. 3. carsales.com.au far more influential than other review websites - Survey respondents were unanimous in their recognition of carsales. com.au, rating the website well-ahead of other classifieds and review websites in terms of awareness, usage and relevance across each of the four stages of the purchase journey. When evaluating and comparing options to select a winning vehicle, carsales was more than x2 more relevant than the next best website.

Electric and Autonomous have some way to go The Journey to Vehicle Ownership research also uncovered key findings around attitudes to two vehicle technologies tipped by many to shape the course of future vehicle purchasing; electric powertrains and autonomous driving.

2018 UPFRONTS

In terms of electric vehicle appeal, only 50% of those surveyed were familiar with the technology and only 26% consider themselves likely to purchase an electric vehicle in the future.

with Lauren Baker (IPSOS)

Journey to Vehicle Ownership

Major buyer concerns included: 1. Current prices are deemed high 2. Availability of charging stations with concerns around quantity and locations

3. Suitability for Australian lifestyles and in particular in regards to towing and long distances

Source: The Journey to Vehicle Ownership whitepaper, 2017

*

carsales.com.au

11


carsales Director of Product & Insights Sam Granleese explained that:

2018 UPFRONTS

“A key piece of differentiation is that Pre-Launch Registration can be integrated with an OEM CRM for exclusive content marketing or the dealer’s AutoGate lead management system, helping fast-track the consumer’s path to purchase.”

Audience Behavioural Targeting with Jeremy Moger

Autonomous vehicles fared slightly worse than electric vehicles, with only 47% familiar with autonomous vehicles and only 24% consider themselves likely to purchase an autonomous vehicle in the future.

2018 UPFRONTS

Major buyer concerns included:

Product Showcase

1. Perceived high risk given other technology experiences and the need for more testing

with Sam Granleese

2. Relinquishing control, as driving is seen as an essential skill and consumers think they would miss driving

Beta opportunities to lift awareness and redirect purchases

One such Beta opportunity that caused much interest was Pre-Launch Registration - the new media package designed to engage customers earlier with information for all-important new model releases.

Of note during the 2018 Upfronts, were new and exciting beta opportunities available to OEMs and dealers.

carsales.com.au

12


Discover the changes in the purchase journey brought on by the continued rise of digital.

Download it here →

WHITEPAPER RESEARCH carsales.com.au

13


Australia’s hottest used cars

Brought to you by

Discover the most in-demand used cars based on available supply. The top four hottest used cars in Australia over the past 60 days were SUVs, LiveMarket actionable market intelligence can reveal, with the 2009 Isuzu D-Max the most in-demand of all based on available supply.

32

In a sign of the times, the 2007 HSV GTS also registered as one of Australia’s most in-demand vehicles, as collectors rush to secure classic domestically produced Holdens in the wake of the company’s manufacturing shutdown.

DAYS

• Mazda MX-5: 2007, $15,840 • Holden Colorado: 2010, $17,559 • Lexus IS250: 2009, $17,633

Dealer-friendly insights at your fingertips With LiveMarket, you’re empowered to instantly identify trends in fast moving stock, high volume stock and market supply. Plus compare your performance to your competition via views to lead ratio, price difference, stock mix and more KPIs.

31 DAYS

Register your interest in LiveMarket →

29

• Kia Optima: 2014, $17,425 • Kia Grand Carnival: 2012, $18,468 • Mitsubishi Outlander: 2013, $19,267

DAYS

Identify which vehicles have the highest sales rate relative to current listings on the market. The lower the days supply, the faster a vehicle is likely to sell.

• Audi Q3: 2012, $27,420 • Mitsubishi Challenger: 2010, $18,937

28 DAYS

• Land Rover Discovery: 2015, $75,754

27 DAYS

• Isuzu D-MAX: 2009, $18,439

Source: carsales LiveMarket actionable market intelligence data, October 2017. Vehicles 2005–2015, minimum $15,000 price, minimum 40,000kms travelled, minimum of 50 sales over the previous 60 days. carsales.com.au

14


Efficiently manage prospects and close a deal Anytime and anywhere

See it in action

carsales.com.au

15

Android app coming soon


2017 CARSALES CAR OF THE YEAR

Expert evaluation, data and consumer sentiment combine to recognise Australia’s best new cars By Mike Sinclair, Director of Content and Editor-in-Chief, carsales.com Ltd The carsales.com.au Car of the Year awards categories are based on commonly searched vehicle lifestyle segments and align with search options on the carsales.com.au website.

carsales Car of the Year is Australia’s number one automotive award program and presents its winners to the largest automotive audience in the country. The category and overall awards are highly valued, in a large part thanks to the process via which they are chosen.

The awards remain unique in the Australian marketplace as they combine critical evaluation with a matrix of ownership costs and data-based factors. Key considerations include cost to run, retained value, consumer engagement and affordability assessments.

In a comprehensive process, the hundreds of new vehicles offered to the Australian marketplace are shortlisted based on key lifestyle and segment criteria, driven and then rated. From here just five in each category are selected as ‘Recommended’ choices for consumers.

In the interests of continuing to raise the bar, for 2017, mass market segment cars were required to include a reversing camera as standard in all variants. Further bonus points were awarded for advance safety technologies including lane-keeping assistance, blind-spot warning and autonomous emergency braking.

The next step sees the experts from carsales’ editorial arm motoring.com.au overlay industry standard setting data (from Redbook.com.au and the wider carsales network), to determine category winners that define excellence, innovation, classleading safety, performance and value for money.

Whatever the category, to qualify, new cars must be available for sale to the general public via recognised OEM (manufacturer or approved importer) channels before September 1, 2017. Vehicles that go on sale after this date will qualify for consideration in next year’s awards.

Finally a small selection of ‘finalists’ are subjected to back-to-back testing. For the first time this year the final fleet includes two editors’ choice wildcards.

carsales.com.au

16


The awards remain unique in the Australian marketplace as they combine critical evaluation with a matrix of ownership costs and data-based factors.

For the carsales Car of the Year Awards, Redbook calculates cost to run and retained value based on an ownership period of three years and total mileage of 60,000km. Eligibility for price-defined categories (e.g. Best SUV Under $50K) is based on recommended retail price of the base model under consideration. All expert evaluation, ownership costs and affordability calculations are based on the price, packaging and equipment of the respective top-selling variants.

It was a tight finish! Discover why the Discovery pipped the i30 to take the crown

Discovery is carsales’ Car of the Year

Mastering multiple disciplines, this Discovery is quite the game-changer. Pitched against sophisticated family cars, frugal hatches, luxurious sedans, potent performance cars and one tech-savvy e-car; and one of several SUVs on test, the Discovery is an unexpected yet deserved winner in 2017.

After a week of on-road, off-road and track testing, detailed analysis and lively debate, the Land Rover Discovery is the 2017 carsales Car of the Year. A wildcard entrant to the 2017 field and once purely defined by its 4×4 credentials, the fifth-generation Disco now offers so much more. It’s as much about people-moving in luxury and calm as it is off-road adventure.

carsales.com.au

The big British 4×4 outperformed our returning 2016 winner, the popular Mazda CX-9, as well as several all-new cars including the Audi Q5 and fellow wildcard, the Honda CR-V.

17


Leading the way

But its strongest competition was the much-praised Hyundai i30. The Korean hatch has grown up in this new generation. So much so, it came within a whisker…

Introducing carsales Car of the Year 2017 category winners:

But judged against the carsales Car of the Year criteria, the Discovery showed particular strength when it came to dynamic performance, packaging, refinement, safety and design innovation. With the choice of a 2.0-litre four-cylinder or 3.0-litre V6 turbo-diesel engines, five- or seven-seat capacity, optional multi-terrain drive modes, air suspension and a towing capacity of up to 3500kg, this spacious, state-of-the-art Land Rover has the many needs and wants of Australian buyers well and truly covered.

Land Rover Discovery →

The Discovery S Td4 costs around $66000 and pricing extends north of $130,000. A comprehensive list of options is also yours for the taking.

Car of the Year

A new aluminium monocoque chassis makes the significantly lighter fifth-generation Discovery more efficient than ever (fuel consumption is as low as 6.2L/100km), but it is on-road performance that benefits most from its drastic weight reduction (around 460kg). Now far more than just an accomplished off-roader, Land Rover’s proven family workhorse brings an unprecedented breadth of ability that will further widen its appeal. Its refinement and ease of use is, again, unexpected.

Skoda Fabia → Best First Car

As progress would have it, the Disco’s interior has also moved upmarket – and with it the benchmark has lifted. Thoughtful inclusions such as tri-zone climate-control, multiple 5V USB points, electric front and rear seats and a powered tailgate are a nod to modern family matters of importance.

Volkswagen Golf →

Then there are safety and driver-assist technologies like autonomous emergency braking, lane departure warning, radar cruise control, a reversing camera with parking aids, hill descent control and hill launch assist, just to name a few.

Best City Car

In a year that saw SUVs outsell passenger cars for the first time in Australia, perhaps it should be no surprise that the fifth-generation Land Rover Discovery takes the title… It is, above all, a carsales Car of the Year for the changing tastes of Aussie new car buyers.

Hyundai i30 →

Discovery showed particular strength when it came to dynamic performance, packaging, refinement, safety and design innovation. carsales.com.au

Best Family Car Under $30K

18


Mazda 6 →

BMW M2 →

Mazda CX-9 →

Porsche 911 Carrera →

Audi Q5 →

Ford Everest →

Audi A4 →

Ford Ranger →

Mercedes-Benz S-Class →

BMW i3 →

Best Family Car Over $30K

Best Performance Car Under $100K

Best SUV Under $50K

Best Performance Car Over $100K

Best SUV Over $50K

Best Offroad 4x4

Best Prestige Under $100K

Best Tradie

Best Prestige Over $100K carsales.com.au

Best Green Car 19


VFACTS market review August–October 2017

AUG

SEP

OCT

Toyota HiLux has been crowned Australia’s most popular new vehicle for the sixth month in a row. The August result was 1.8 per cent up on the corresponding period last year.

Ford has tasted its first piece of sales silverware in 12 years, after the venerable Ranger topped the Toyota HiLux for top spot, in a month that finished 2.4 per cent down compared to September 2016.

Sales reached a new high of 95,763, surpassing the previous October 2012 record. With two months remaining, total sales are 0.5 per cent ahead of last year’s record.

Total sales as of October 2017: Honda Civic

1 1,5 0 8

VS

Subaru Impreza

TO

1 0,1 6 5

Ford Mondeo

VS

2,6 1 0

TO

BMW X1

3,2 5 9 Mitsubishi Triton 4X2

2,7 4 5

VS

TO

VS

TO

Audi A3

Mazda6

3,0 1 2 Mercedes-Benz GLA-Class

2,7 6 9 Nissan Navara 4X2

2,8 1 9

Source: FCAI VFACTS January–October 2017. carsales.com.au

20

VS

Mercedes-Benz A-Class

4,1 8 1

TO

4,0 6 2

Honda HR-V

VS

Nissan Qashqai

9,8 4 1

TO

1 1,2 4 4

Hyundai Tucson

VS

Mazda CX-5

2 0,4 0 1

TO

2 1,3 6 0

Ford Ranger 4X4

VS

Toyota HiLux 4X4

3 0,6 7 4

TO

2 9,0 0 9


Top sales by models

Click to expand our sales report.

August–October 2017 Model 2,648

Ford Ranger 4X4

3,769

3,088

Toyota Corolla

2,907

2,970

Toyota HiLux 4X4

3,983

Hyundai i30 Mazda 3

1,962

Toyota Camry (4 cyl)

2,057

2,547 2,251

1,636

1,245 1,008

1,333

1,138

1,497

1,393

1,524

910

1,454

1,091

987

Nissan Qashqai

1,425

1,762

1,238

Holden Colorado 4X4

1,558

1,588

1,762

Honda Civic

1,676

2,021

1,106

Mazda CX-3

1,605

1,452

1,306

Nissan X-Trail

1,810

1,526

897

Kia Cerato

1,653

1,532

1,542

Mitsubishi Outlander

1,535

1,763

1,700

Toyota RAV4 Mitsubishi ASX

2,206

1,592

1,203

Hyundai Accent

Subaru XV

1,182

1,173

1,176

Honda CR-V

1,138

1,191

1,168

Toyota Kluger

1,120

Toyota Landcruiser Wagon

1,117

1,113 1,126

987

1,041

988

Subaru Impreza

908 972

918

842

Toyota HiLux 4X2

1,097

915

Nissan Navara 4X4

1,006

888

Holden Astra

1,031

801

Subaru Outback

912

913

Honda HR-V

853

996

Toyota Yaris

868

Volkswagen Amarok 4X4

863

910

Toyota Landcruiser PU/CC

902

773

881 831 832 789 882

790

910

757 793

609

Volkswagen Tiguan

649

Mazda BT-50 4X4

613

856

Mazda CX-9

708

688

Ford Mustang

629

659

748

Holden Trax

650

638

689

662

1K

October 2017

663

Mercedes-Benz C-Class

0K

984

1,312

749

Mazda 2

1,127

1,070

829

Toyota Prado

1,059 1,018

1,076

966

Subaru Forester

1,040 1,243

840

1,008

Kia Sportage Isuzu Ute D-Max 4X4

2,048

2,220

1,808

Mitsubishi Triton 4X4

2,107

1,910

1,420

Hyundai Tucson Volkswagen Golf

2,071 2,163

2,776

2,173

Mazda CX-5

3,190 2,143

2,300

2,418

Holden Commodore

3,067 2,948

3,055

September 2017

841

August 2017

661 646

2K

3K

4K

5K

6K

7K

Sales this month

Source: FCAI VFACTS August–October 2017.

Which new models are coming to showroom near you soon? Check out our New Car Calendar carsales.com.au

21

8K

9K


Under 25 year old car buyers: Are they really THAT different?

The latest post-enquiry survey data from carsales.com.au uncovers marked differences between the purchase drivers, preferred segments and preferred makes of Under 25-year-old car buyers (U25s) as compared to Over 25-year-old car buyers (O25s).

Safety and warranty winners with U25s Safety and warranty were bigger enquiry drivers for U25s, while O25s were attracted to a greater extent by the prospect of a favourable warranty.

degree expected or popularised by media outlets. In stark contrast, O25s were driven to a greater extent by the prospect of owning a particular make, while U25s placed more emphasis on design as an influence on their next purchase.

Unsurprisingly, U25s are more price conscious than their O25 counterparts, but perhaps not to the

Purchase Drivers Preference U25

O25

80% 70% 60% 50% 40% 30% 20% 10%

Source: carsales internal data, January 2015–November 2017. carsales.com.au

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These findings are the result of the analysis of more than 440,000 respondents to carsales’ post enquiry dealer survey, since January 2015. Every enquiry on dealer stock is followed up by carsales, seeking permission to receive a survey giving us comprehensive insight into the purchase drivers and preferences of Australian car buyers. For more information, contact your carsales representative.

Smaller for U25s, larger for O25s carsales post-survey data reinforces popular beliefs that younger, more economically-challenged car buyers, seek out Light and Small passenger car offerings to a higher proportion than O25s. This buyer behaviour is also reflected in SUV categories, with Small SUVs in greater vogue with U25s.

Medium and Large segments – both in decline over 2017 – were far more popular with O25s. In two of the hottest segments in the Australian marketplace, 4x2 and 4x4 utility vehicles, more expensive 4x4s were favoured by O25s, as opposed to U25s that enquired to a greater degree on 4x2s.

VFACTS Segment Preference U25

O25

35% 30% 25% 20% 15% 10% 5%

SUV Source: carsales internal data, January 2015–November 2017. carsales.com.au

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Mainstream brands vary Ford, Holden, Hyundai and Mitsubishi were mainstream makes skewing towards receiving enquiries from U25s, while Honda, Kia, Nissan and Subaru were favoured by O25s.

Expectedly, given their premium market positioning, makes such as Alfa Romeo, Audi, BMW, Jaguar, Lexus and Mercedes-Benz also had a higher proportion of prospective O25 buyers.

Brand Preference U25 U25

O25 O25

80% 14% 70%

12%

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10%

50% 8%

40% 6%

30% 4% 20%

10% 2% 0

Source: carsales internal data, January 2015–November 2017. carsales.com.au

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Millennials talking positively about carsales carsales has jumped up in positive brand buzz amongst 18-34 year olds, climbing 11.7 points higher in the latest YouGovBrandIndex word-ofmouth rankings among millennials.

carsales was the second-biggest improver in 2017 behind realestate.com.au.

Top WOM Improvers

Rank

Brand

2017

2016

Change in score

1

Realestate.com.au

51.4

38.4

13.0

2

carsales.com.au

44.9

33.3

11.7

3

Mastercard

43.0

33.7

9.3

4

Mazda

54.5

45.7

8.7

5

Priceline Pharmacy

45.5

36.9

8.6

Source: YouGovBrandIndex, October 2017

carsales.com.au

25


TOKYO MOTOR SHOW REVIEW This year’s Tokyo motor show — one of the world’s ‘big five’ auto shows alongside Frankfurt, Paris, Geneva and Detroit — filled the Japanese capital’s Big Sight convention centre. That hasn’t been the case since 2007, when the Tokyo show reverted from being an annual show comprising cars and motorcycles, with a commercial vehicle show held every other year – to a biennial show for cars, bikes and commercials.

Next Mazda3 previewed → KAI concept an accurate pointer to Mazda’s allnew small hatch due in 2019.

Once again, however, the focus was on futuristic concept cars showcasing autonomous and electric vehicle technologies, some more relevant than others. Here’s our pick of the model reveals and breaking news:

Subaru reveals Viziv Performance Concept → Slinky show car previews larger WRX for 2019.

Take a hot lap of the show →

carsales.com.au

26


New Evo not in Mitsubishi’s plan →

Toyota says Tj Cruiser is no FJ replacement →

Mitsubishi rules out new Evolution and Lancer models any time soon; could become an SUV/ LCV-only brand.

Less rugged and more fuel-efficient.

Honda lifts wraps off Sports EV Concept →

Mazda CX-8 odds-on for Oz → Australian decision on all-new seven-seat diesel SUV soon, but it won’t be cheap; red-light for smaller CX-4.

Show car boasts artificial intelligence and an electric powertrain, but is it actually ‘sporty’?

Nissan debuts EV softroader →

Yamaha builds a ute →

IMx all-electric crossover concept promises full autonomous operation and 600km range.

Japanese motorcycle maker combines four-seat ute with crossover to create Cross Hub concept.

Lexus unveils self-driving LS limousine → Luxury concept a snap shot of very “near future”, says Japanese marque.

carsales.com.au

27


Webinars for better business outcomes Extra insights on the changing dynamics of the automotive and advertising industries are available now with the carsales webinar series.

Click to watch a webinar at your own convenience.

Keep your eyes peeled for more from the carsales webinar series in 2018!

WEBINAR SERIES carsales.com.au

28


World update

Click on an image to read the story.

Discover the latest news across the global automotive industry.

Fast-charging network starts in Europe →

French beat Google to driverless taxis →

The Empire strikes back with a Europe-wide EV fastcharging network

Autonomous robotaxis confirmed for Australia, but each six-seat minivan will cost $380,000.

Italy sales rise, Fiat Chrysler still loses →

Japan concocts an all-new taxi →

Italy’s new car market boomed to record sales in October and the big winners weren’t Fiat or Alfa Romeo or Lancia.

The JPN Taxi is an all-purpose transport intended to be all things to all people.

China’s EV surge continues →

Geely finalises Lotus takeover →

Electric cars are China’s new gold rush and they will keep coming at next week’s Guangzhou motor show.

Chinese car-maker now controls famed British sports car brand.

Watch Alfa Stelvio QV set fastest SUV lap of Nurburgring →

Volkswagen’s Hatz arrested →

Italian car maker says new Stelvio fastest ever SUV around the industry’s fav proving ground.

Former Volkswagen Group powertrain boss detained in Germany.

carsales.com.au

29


Top 10: News articles and reviews Discover the most popular news articles and reviews read on motoring.com.au in Q3 2017. Click on an image to read the story.

1

FRANKFURT MOTOR SHOW: 2018 Toyota LandCruiser Prado hits the stage →

2

Five best things about Toyota’s 2018 Prado →

3

2018 Toyota LandCruiser Prado facelift leaked→

4

The Verdict: 2017 Dual-Cab Ute Comparison →

5

Ford Ranger Raptor: Secrets revealed →

6

Kia Stinger 2017 Review →

7

Cheapest Golf R ever: price slashed by $5500 →

8

Victoria Police chooses BMW →

9

What’s the difference between 4WD and AWD? →

Commodore 2018 10 Holden Review → Brought to you by motoring.com.au.

carsales.com.au

30


Top 10: Videos Check out the most popular videos watched on motoring.com.au in Q3 2017. Click on an image to watch the video.

1

Mercedes-Benz X-Class:

2 World Premiere →

Volkswagen Tiguan V Mazda

5 CX-5: 2017 Video Comparison

8

Kia Stinger 2017: Video Review (October) →

Holden Commodore 2018: Video Review →

Kia Stinger 2017: Video

4 International Reveal →

2017 Range Rover Velar:

7 Review →

3 Review (June) →

6 Video Review →

Hyundai i30 v Subaru

9 Impreza v Volkswagen Golf 2017 Comparison: Video →

Hyundai Kona:

Honda CR-V 2017: Video

Medium SUV Comparison:

10 The 2017 Verdict →

Brought to you by motoring.com.au. carsales.com.au

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Industry Market Watches The carsales network’s Market Watches are a must for savvy dealers and industry professionals looking to get an edge with unique insights and content.

Subscribe to our channel for the latest content Or email trademarketing@carsales.com.au for more information.

Contact Us Get in touch to learn how Australia’s number 1 auto classifieds network can benefit your business.

Dealer enquiries

OEM and Advertising solutions enquiries

Michael Holmes P: 0422 574 027

Agostino Giramondo P: (03) 9093 8676

carsales.com Ltd Level 4, 449 Punt Road Locked Bag 9001, Richmond VIC 3121 P: (03) 9093 8600 (Reception)

Proudly part of the carsales network carsales.com.au

32

Auto Market Watch | Edition 9  

In this edition we; • Examine which OEMs are the most popular with Australian car buyers across New and Used stock types, in each state and...

Auto Market Watch | Edition 9  

In this edition we; • Examine which OEMs are the most popular with Australian car buyers across New and Used stock types, in each state and...